The National Restaurant, Pub & Bar Show - the new name for Casual Dining

What The National Restaurant, Pub & Bar Show - the new name for Casual Dining does

The National Restaurant, Pub & Bar Show (NRPBS) is a UK trade-only B2B exhibition organised by Diversified UK LTD, a subsidiary of US-based Diversified Communications. Originally launched in February 2014 as Casual Dining, it was rebranded to reflect a broader focus across the restaurant, pub and bar sector. The show runs annually and operates as the only UK trade exhibition dedicated specifically to the hospitality sector, attracting a verified audience of multi-site operators, pub groups, contract caterers, hotel groups, wholesalers and distributors.

NRPBS generates revenue from three primary streams: exhibition stand fees charged to suppliers across food, drink, equipment, technology, furniture and table-top categories; branded sponsorship packages covering Keynote Theatres, award categories and event features; and visitor registration plus badge-scanning data services shared with exhibitors and sponsors. Visitor attendance is free subject to trade verification, while exhibition stand pricing is quote-based and not publicly disclosed. From 2026, the event is housed within The London Food & Drink Festival, a co-located mega-event uniting lunch!, Natural & Organic Food Show, Artisan Food & Drink Show, and the new London Drinks Exchange zone. A sister event, Northern Restaurant & Bar, serves the Northern UK market under the same organiser.

The show's product surface extends beyond the main exhibition to include a free Keynote Programme across multiple theatres, the Innovation Challenge competition, Design Awards, and the Casual Dining Awards. The 2025 edition at Excel London attracted 8,664 attendees (an 8% increase from 2024) and 500+ exhibitors; the 2026 edition is expected to host 15,000 attendees and 600+ exhibitors across 8 stages. Strategic support comes from 20+ industry bodies and trade publications, including UKHospitality, BBPA, BII, CGA, Propel Hospitality, and The Caterer. Technology is not a differentiator: the business is an event management operation, with proprietary technology limited to registration, badge-scanning and exhibitor data systems.

Name

The National Restaurant, Pub & Bar Show - the new name for Casual Dining

Legal name

Diversified UK LTD

Website

https://nrpbs.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Restaurant, Pub & Bar Show is the UK's only dedicated hospitality trade exhibition, serving restaurant, pub and bar operators, contract caterers, hotel groups, wholesalers and suppliers. It runs annually at Excel London with 8,664 attendees in 2025 and an expected 15,000 in 2026.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Drinking Places (Alcoholic Beverages) (722410), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (7225)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Trade exhibition events
• Hospitality trade shows
• B2B event management
• Food and drink exhibitions
• Restaurant industry events

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition stand fees: Charging exhibitors for booth space to showcase food, drink, equipment, technology, furniture, and table-top products to trade buyers.
2. Sponsorship packages: Branded sponsorship of Keynote Theatres (e.g., 'NRPBS theatres sponsored by Uber Eats'), award categories (e.g., 'Trailblazer of the Year – sponsored by Uber Eats'), and event features.
3. Visitor registration and data services: Free trade visitor registration with badge scanning that generates data shared with exhibitors and sponsors, providing a data monetisation layer from attendee personal data.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The National Restaurant, Pub & Bar Show is an annual trade-only B2B exhibition organised by Diversified UK LTD, dedicated to the UK restaurant, pub, and bar sector. It connects hospitality operators with hundreds of suppliers across food, drink, equipment, technology, furniture, and table-top categories, alongside free Keynote Theatre sessions, the Innovation Challenge, Casual Dining Awards, Design Awards, and a dedicated London Drinks Exchange zone. The 2026 edition runs 16-17 September at Excel London as part of The London Food & Drink Festival.

Product overview

The National Restaurant, Pub & Bar Show is a trade exhibition event (formerly known as Casual Dining) that serves as the only UK trade show entirely dedicated to the hospitality sector. The core offering consists of the main exhibition featuring innovative suppliers for restaurants, pubs and bars, complemented by the London Drinks Exchange (a dedicated drinks-focused sub-event), free Keynote Programme across multiple theatres, Innovation Challenge competition, Casual Dining Awards, and Design Awards. In 2026, the show became part of The London Food & Drink Festival umbrella brand, which also incorporates lunch!, Natural & Organic Food Show, and Artisan Food & Drink Show as co-located events.

Differentiator

Problem solved

Functional benefit

Products and services

• The National Restaurant, Pub & Bar Show The only UK trade show entirely dedicated to the hospitality sector, connecting restaurants, pubs and bars with innovative suppliers across food, drink, equipment, technology, furniture, and table-top categories, alongside free Keynote Theatre sessions, the Innovation Challenge, Casual Dining Awards, and Design Awards. Trade-only event for verified hospitality professionals.
• London Drinks Exchange A dedicated show-within-a-show featuring wine, beer, spirits, mixers, no and low drinks, glassware, and bar equipment, serving drinks-focused buyers within the hospitality sector.
• Casual Dining Awards Annual industry awards ceremony celebrating excellence across multi-site UK restaurants, pubs and bars, widely recognised as the major accolades within the hospitality industry. Hosted as a standalone awards event with its own dedicated website.
• The London Food & Drink Festival Umbrella brand uniting four market-leading trade shows (lunch!, NRPBS, Natural & Organic Food Show, and Artisan Food & Drink Show) into one comprehensive food and drink mega-event for trade buyers and suppliers.
• Northern Restaurant & Bar Sister trade show operated by Diversified UK, dedicated to the Northern UK hospitality sector, complementing the London national show with the same exhibitor and visitor proposition.

Quantifiable outcome

• 8,664 attendees in 2025, an 8% increase from 2024
• +3 more outcomes

Named customers32 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Lumina IntelligenceminorGTM or Marketing Partner · 12 May 2026Market research provider whose data (UK pub and bar market forecast £25.7bn by 2028; spirits and cocktail growth trends) is cited in the London Drinks Exchange launch announcement, supporting the show's market positioning.
• Propel HospitalitycoreGTM or Marketing PartnerIndustry supporter promoting the show to its network of hospitality operators and multi-site restaurant/pub companies. Listed as a key supporter on the show's website.
• StockpotcoreGTM or Marketing PartnerHospitality trade publication supporting the show and promoting it to its readership of restaurant and pub operators.
• BII (British Institute of Innkeeping)coreGTM or Marketing PartnerCEO Steve Alton confirmed as a headline speaker at the 2026 show. BII promotes the show to its member pubs and inns across the UK as a key industry event.
• BBPA (British Beer & Pub Association)coreGTM or Marketing PartnerKey industry body representing UK pubs and breweries, promoting the show to its member organisations.
• UKHospitalitycoreGTM or Marketing PartnerChair Kate Nicholls OBE is a confirmed headline speaker at the 2026 show. UKHospitality promotes the show to its broad membership of hospitality operators.
• CGA (CGA Strategy)coreGTM or Marketing PartnerMarket intelligence and hospitality consultancy that supports the show and provides data (e.g., market forecasts cited in London Drinks Exchange announcement).
• Peach 20/20coreGTM or Marketing PartnerHospitality recruitment and networking firm. Co-Founder Christine Martin received the Special Award at the Casual Dining Awards 2026.
• The CaterercoreGTM or Marketing PartnerLeading hospitality industry publication and key media supporter of the show, promoting coverage to hotel and restaurant readers.
• Catering TodayminorGTM or Marketing PartnerTrade publication supporting the show and covering it for its catering sector readership.
• Tim Bacon FoundationminorGTM or Marketing PartnerCharitable foundation supporting hospitality workers, listed as a show supporter.
• lunch!coreStrategic or Co-development PartnerThe national food-to-go, retail and coffee-shop event, also organised by Diversified UK. Co-locates with The National Restaurant, Pub & Bar Show as part of The London Food & Drink Festival, creating a comprehensive trade event for food and drink professionals.
• Natural & Organic Food ShowcoreStrategic or Co-development PartnerPreviously Natural & Organic Products Expo, now co-located with NRPBS and lunch! under The London Food & Drink Festival umbrella. Provides exhibitors broader access to national and international buyers seeking organic and natural product ranges.
• Artisan Food & Drink ShowcoreStrategic or Co-development PartnerCo-located under The London Food & Drink Festival alongside NRPBS, lunch!, and Natural & Organic Food Show. Showcases artisan, handcrafted, and specialty food and drink products to a broader buyer audience.
• Northern Restaurant & BarcoreStrategic or Co-development PartnerSame organiser (Diversified UK) operates Northern Restaurant & Bar as the dedicated trade show for the Northern UK hospitality sector, complementing the London national show. Shares the same organisers and brand family.
• Excel LondoncoreOthersThe primary UK venue for The National Restaurant, Pub & Bar Show from 2025 onwards. Located at Royal Victoria Dock with excellent Elizabeth line connectivity from Reading, Heathrow, and central London.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Informa Markets: World's largest exhibitions organiser operating hundreds of trade shows across food, hospitality, and drink; a broad incumbent whose portfolio overlaps NRPBS's vertical.
• Reed Exhibitions: Global exhibitions organiser running numerous food, beverage and hospitality events (e.g. Speciality & Fine Food Fair); a broad incumbent competing for the same exhibitor wallet as NRPBS.

Direct peers

• Imbibe Live: UK on-trade drinks-focused trade show (spirits, wine, beer, mixers) aimed at bar and hospitality buyers - directly comparable to NRPBS's London Drinks Exchange launch.
• Speciality & Fine Food Fair: UK trade fair for artisan, speciality and fine food producers supplying hospitality and retail - overlapping exhibitor base and buyer audience with NRPBS.
• Hotelympia: UK hospitality trade show covering hotels, restaurants, pubs and foodservice; the closest direct competitor for NRPBS in the UK operator-attended exhibition space.
• Bar Convent London: Trade event for the bar industry focused on spirits, mixology, and bar operators - directly comparable niche audience to NRPBS's pub/bar vertical.
• Food & Drink Expo: Major UK food and drink trade exhibition attracting producers, suppliers, and hospitality operators - directly overlaps NRPBS on exhibitor audience and content themes.
• Northern Restaurant & Bar: Sister trade event run by the same organiser (Diversified UK) targeting Northern UK hospitality operators; direct peer by audience and format though owned by the same parent.

Regional players

• ProWein: World-leading wine and spirits trade fair held in Düsseldorf; serves the same drinks exhibitor/buyer dynamic as NRPBS but at a much larger international scale and on the continent.
• HostMilano: Major international hospitality trade fair (Ho.Re.Ca) in Milan covering foodservice, coffee, and hospitality equipment - comparable in theme but international in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casual-dining-show
• Instagraminstagram.com/nrpb_show

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The National Restaurant, Pub & Bar Show - the new name for Casual Dining