The NSW Greens

What The NSW Greens does

The NSW Greens (legal name: The Greens NSW) is the New South Wales state branch of the Australian Greens political party, founded in 1996 and headquartered at 19a/1 Hordern Place, Camperdown, NSW, Australia. The organization operates as a member-driven political party that explicitly does not accept corporate donations, distinguishing itself from Australia's Labor and Liberal parties. It serves progressive voters across New South Wales, advocating on social justice, environmental protection, housing affordability, climate action, criminal justice reform, and corporate tax fairness. Active campaigns in 2025 include No More Coal & Gas, Stop Jailing Kids, Protect the Pilliga, and Fix the Housing Crisis. The party is represented at multiple government levels through elected NSW State MPs, Federal MPs, and local Councillors, with its best historical result being 7 NSW Legislative Council seats won in 2011.

The NSW Greens does not develop proprietary technology products or platforms; its digital footprint is built on standard third-party channels including Facebook, YouTube, X, Instagram, Bluesky, and a CiviCRM/Rocket/gVIRS/EMS contact system, plus the Let's Talk Webinar Series for member engagement. The party's product surface is essentially political advocacy, electoral mobilization, and policy communication rather than commercial goods or services. Its core digital properties (greens.org.au/nsw and greensoncouncil.org.au) serve as volunteer recruitment, membership enrollment, and donation intake platforms rather than as software products for external customers.

The business model is donation- and membership-driven. Revenue streams consist of voluntary individual donations at preset tiers ($25, $50, $75, $99, $250), membership fees, and Australian public election funding available to registered political parties. The go-to-market motion is community-led: grassroots organizing, volunteer recruitment, local group activation, and direct voter contact rather than paid media or sales-led acquisition. With 35 employees and a member-funded operating budget, the organization's financial sustainability rests on continued small-dollar donor engagement and electoral performance rather than institutional or corporate funding.

Name

The NSW Greens

Legal name

The Greens NSW

Website

https://nsw.greens.org.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The NSW Greens is the New South Wales state branch of the Australian Greens, a member-driven political party founded in 1996 that serves progressive NSW voters through grassroots advocacy on climate, housing, justice, and corporate accountability, funded by small individual donations and public election funding.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Political Organizations (81394), Environment, Conservation and Wildlife Organizations (813312), Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democratic Governance & Public Administration Reform (BPADAGAJ)

akta.pro secondary industries

Governance, Democracy & Rule of Law (BPAGABAI), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Political party organization
• Electoral advocacy campaigns
• Grassroots political movement
• Progressive policy advocacy
• Member-based political organization

Headquarters

HQ city

Camperdown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Member Donations: The NSW Greens is proudly member-driven and does not accept corporate donations. Revenue is generated through voluntary donations from members and supporters at various levels ($25, $50, $75, $99, $250).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The NSW Greens is the New South Wales state branch of the Australian Greens political party, founded in 1996. The organization advocates for progressive policies on climate action, housing affordability, social justice, juvenile justice reform, and economic fairness, and pursues electoral representation through elected State MPs, Federal MPs, and local Councillors. Engagement is driven through member donations, volunteer organizing, grassroots campaigning, and digital outreach via the party website and social media channels.

Product overview

The NSW Greens operates a political organization platform rather than a commercial product or service offering. The website functions as a digital presence for party information, campaigns, membership management, volunteer coordination, and donation collection. The organization does not offer commercial software products, SaaS platforms, or technology services for external customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Greens NSW Membership
• Greens NSW Donation Program
• Greens NSW Shop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Greens On CouncilcoreStrategic or Co-development PartnerGreens On Council is a dedicated councillor website for NSW Greens elected representatives at the local government level. It provides resources and coordination for Greens councillors across NSW councils.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Australian Greens (Federal): Parent federal party of the NSW Greens; comparable because it shares the same brand, policy platform, and member-driven model while operating at the federal parliamentary level.
• The Nationals (NSW): Coalition partner of the Liberal Party contesting NSW state seats, often in regional areas. Comparable as a state branch of a federal Australian party competing in the same Legislative Council and Assembly elections.
• Australian Labor Party (NSW Branch): Major center-left competitor contesting the same NSW state seats, federal seats, and local councils. Directly comparable as a state branch of a federal Australian political party operating in the same electoral geography with a similar member-and-donor model.
• Liberal Party of Australia (NSW Division): Major center-right party competing in NSW state and federal elections. Directly comparable as the principal two-party rival within the same state branch structure and electoral contests.
• Victorian Greens: Sister state branch of the Australian Greens operating in Victoria. Highly comparable in structure, member-driven funding model, and progressive policy platform, differing only by geography.

Emerging players

• Australian Democrats: Historical minor progressive party that, like the NSW Greens, contested the political center-left space in Australian state and federal elections. Comparable as a member-driven minor party focused on democratic reform.
• Animal Justice Party (NSW): Minor progressive party competing for the same left-leaning NSW voters, including on environmental and animal welfare issues that overlap with the Greens' platform. Comparable as a smaller, donation-funded state-registered party with overlapping issue space.
• Sustainable Australia Party: Minor party focused on sustainability and population policy that overlaps with Greens environmental positioning. Comparable as a niche issue-driven competitor for environmentally minded NSW voters.
• Legalise Cannabis Australia: Minor party contesting NSW state elections that competes for progressive and minor-party preference flows. Comparable as another small donation-funded party operating in the same NSW electoral field.

Others

• GetUp!: Australian progressive advocacy organization that mobilizes grassroots supporters and small-dollar donors on overlapping climate and social-justice issues. Comparable as a community-led, donation-funded movement adjacent to the Greens' voter base, though not a political party.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GreensNSW
• YouTubeyoutube.com/user/TheGreensNSW
• Facebookfacebook.com/The.Greens.NSW
• Instagraminstagram.com/nswgreens
• LinkedInlinkedin.com/company/the-nsw-greens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The NSW Greens