NSW Liberal Party
The NSW Liberal Party is the New South Wales state division of the Liberal Party of Australia, a center-right political party founded in 1944, operating from Sydney in coalition with the NSW Nationals to contest state elections and advocate conservative policies to NSW voters, members, and donors.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NSW Liberal Party does
The NSW Liberal Party (legal name: Liberal Party of Australia, NSW Division) is the New South Wales state division of the Liberal Party of Australia, a center-right political party founded in 1944 and headquartered at Level 2, 131 Macquarie Street, Sydney. The organization operates as a registered political party under Australian electoral law, with approximately 45 employees and an active grassroots structure spanning NSW Young Liberals, the Liberal Women's Council, and the Friends of the Liberal Party supporter network. Its current state-level representative is Kellie Sloane, and its federal-level representative is Angus Taylor; the party is authorized by Mark Neeham as Authorised Officer.
The party's core operational functions are political representation, policy advocacy, and electoral mobilization at the state level. It operates in formal coalition with the NSW Nationals, jointly contesting elections and coordinating policy positions on issues including housing affordability, toll road reform, public infrastructure, regional business conditions, and public safety. Its digital presence centers on the official website (nswliberal.org.au), which functions as a content hub, news distribution channel, and gateway for member enrollment, volunteer recruitment, and political donations.
The party's revenue model is built on individual political donations (tax-deductible for amounts between $2 and $1,500 per financial year under Australian law), membership dues, and public funding administered through the Australian Electoral Commission. No commercial products, software platforms, or technology infrastructure are disclosed. The go-to-market motion is community-led, relying on grassroots outreach, affiliated organizations, and state-level field representatives to engage NSW voters and grow its supporter base.
NSW Liberal Party firmographics
Firmographics- Name
- NSW Liberal Party
- Legal name
- Liberal Party of Australia, NSW Division
- Website
- https://nsw.liberal.org.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The NSW Liberal Party is the New South Wales state division of the Liberal Party of Australia, a center-right political party founded in 1944, operating from Sydney in coalition with the NSW Nationals to contest state elections and advocate conservative policies to NSW voters, members, and donors.
- Ownership category
- akta.pro rank
NSW Liberal Party industry classification
Industry- Product category
- Political Party Services
- NAICS
- Political Organizations (813940), Political Organizations (81394), Social Advocacy Organizations (8133)
- akta.pro industry
- Democracy, Voting Rights & Civic Participation AdvocacyBusiness & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy OrganizationsPublic Affairs, Government Relations & Lobbying
Keywords
Where NSW Liberal Party is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
NSW Liberal Party business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Political Donations: The party accepts tax-deductible donations from individuals registered with the Australian Electoral Commission. Donations between $2 and $1,500 from individuals in a financial year are tax deductible as per Australian political finance law.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NSW Liberal Party product offering
Product offeringCore offering
The NSW Liberal Party is the New South Wales state division of the Liberal Party of Australia, operating as a registered political party that recruits members, engages volunteers, processes donations, and advocates for center-right policy positions in state parliament. Its primary activities include political representation, grassroots campaigning, policy advocacy on issues such as housing affordability, toll roads, infrastructure, and public safety, and coalition governance with the NSW Nationals.
Product overview
NSW Liberal Party is a political party website serving as the official digital presence of the Liberal Party of Australia, NSW Division. The site provides information about the party's structure, leadership team, policy positions, news updates, and volunteer/donation opportunities. It does not offer a commercial product or software service.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Membership Paid membership enrollment in the NSW Liberal Party that grants members access to the party portal, communications, updates, and participation in party activities; targeted at New South Wales citizens who support liberal political values.
- Tax-Deductible Political Donations Individual financial contributions to the NSW Liberal Party processed through the official website donation portal; donations between A$2 and A$1,500 per financial year from individuals are tax deductible under Australian electoral law. Targeted at NSW residents who wish to financially support the party's political activities.
Quantifiable outcome
- Tax-deductible donations for individuals between $2 and $1,500 per financial year
Companies that use NSW Liberal Party
Customer profileSegments3 records
Ideal customer profiles3 records
NSW Liberal Party technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NSW Liberal Party partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NSW NationalscoreThe NSW Liberal Party operates in a coalition with the NSW Nationals, presenting joint electoral candidates and shared governance policies. This is a long-standing major party coalition arrangement in NSW politics, with joint news items addressing issues such as Moore Park Golf Course and other state matters.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
NSW Liberal Party competitors and assessment
Company assessmentEmerging players
- Reason Party: Minor centrist party with NSW activity. Useful comparator for emerging-party fundraising mechanics and small-staff operations within Australian state politics.
- Australian Conservatives: Smaller right-of-centre party that has contested NSW state seats. Comparable as a niche competitor within the conservative voter segment the NSW Liberals depend on.
- Pauline Hanson's One Nation: National minor party with state-level NSW presence that competes for conservative and disillusioned-major-party voters. Relevant as a comparator for insurgent fundraising and digital mobilization at lower scale.
- Australian Greens (NSW): Minor but electorally relevant state party competing for the same NSW voter pool on overlapping policy themes (housing affordability, public transport, environment). Useful comparator on smaller-scale party operations and donor mobilization.
Broad incumbents
- Liberal Party of Australia: The federal parent organization of which the NSW Division is a state branch. Operates a wider portfolio across all Australian states and federal politics, but shares brand, donor pipelines, and policy infrastructure.
- Australian Labor Party: Federal counterpart of the NSW Labor Party, providing the broader centre-left organizational ecosystem against which the NSW Liberals compete indirectly. Shares structural features (federal-state divisions, donation model, affiliated wings).
Direct peers
- NSW Labor Party: The principal state-level opponent of the NSW Liberals. Labor currently governs NSW (Minns Labor Government) and competes directly for the same NSW voter base on the same state policy issues (housing, tolls, infrastructure).
- Liberal National Party of Queensland: A merged state Liberal-National party in Queensland — the most direct structural analogue to a state-level centre-right party organization, with comparable grassroots operations, donation models, and electoral positioning.
- NSW Nationals: Coalition partner of the NSW Liberals, contesting state elections jointly while also competing for overlapping rural and regional NSW voter segments. Operates as a separate state division of a federal party, structurally analogous to the NSW Liberals.
Regional players
- Victorian Liberal Party: State division of the Liberal Party in Victoria. Operates a near-identical model (donations, affiliated organizations, state campaigns) in a different Australian state, making it a strong structural and operational comparator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
NSW Liberal Party social profiles
Digital presenceNSW Liberal Party financial estimates
Financial estimateRevenue estimate
Valuation estimate
NSW Liberal Party leadership team
Management profileNumber of profiles
Profiles3 records
NSW Liberal Party subsidiaries and ownership
Company hierarchySubsidiaries1 record
NSW Liberal Party funding detail
Funding detailFunding overview
Funding rounds
Investors
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NSW Liberal Party M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NSW Liberal Party
What does NSW Liberal Party do?
The NSW Liberal Party is the New South Wales state division of the Liberal Party of Australia, operating as a registered political party that recruits members, engages volunteers, processes donations, and advocates for center-right policy positions in state parliament. Its primary activities include political representation, grassroots campaigning, policy advocacy on issues such as housing affordability, toll roads, infrastructure, and public safety, and coalition governance with the NSW Nationals.
Is NSW Liberal Party a public or private company?
NSW Liberal Party is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was NSW Liberal Party founded?
NSW Liberal Party was founded in -1. It employs 11 to 50 people.
Where is NSW Liberal Party based?
NSW Liberal Party is headquartered in Sydney, Australia, in the Oceania region.
How does NSW Liberal Party make money?
One revenue line is on record: individual Political Donations.
Who are NSW Liberal Party's main competitors?
Emerging players on record are Reason Party, Australian Conservatives, Pauline Hanson's One Nation and Australian Greens (NSW). Broad incumbents are Liberal Party of Australia and Australian Labor Party. Direct peers are NSW Labor Party, Liberal National Party of Queensland and NSW Nationals. Victorian Liberal Party is listed as a regional player.
Does NSW Liberal Party have an API?
No public API is recorded for NSW Liberal Party.
What industry is NSW Liberal Party in?
NSW Liberal Party's product category is Political Party Services. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAFADAB, Public Affairs, Government Relations & Lobbying. Its NAICS code is 813940.