What New South Wales Wine Industry Association does

The NSW Wine Industry Association, commonly known as NSW Wine, is the state peak body for the New South Wales wine industry, founded in 1994 and headquartered at 20-40 Meagher Street in Chippendale, Sydney. The association represents more than 1,000 grape growers and wine producers across NSW's 16 wine regions and serves as the unified advocacy voice between industry, government, and regional stakeholders. It operates as a non-profit membership-based association with a staff of 7, operating under a 2022-26 Wine Strategy structured around five pillars: people, demand, the future, enablers, and tourism. The organisation is led by Executive Officer Matthew Jessop.

The association's product portfolio centres on events, awards programs, and member services. Flagship offerings include the NSW Wine Awards (annual competition established in 1996, with the 31st edition held at ICC Sydney in 2025), the NSW Sommelier Wine List Awards (since 2019), the Sydney Cellar Door festival aggregating 40 wineries from all 16 NSW regions, the Winter Cellar Door at Carriageworks, and NSW Wine Month each November. The most technically distinctive product is the Weather as a Service (WaaS) pilot platform, co-developed with Wine Australia, Riverina Winegrape Growers, and Food Innovation Australia, which delivers botrytis, downy mildew, and powdery mildew disease alerts alongside three-day weather forecasts at 90-metre resolution—approximately 55 times finer than the 5km standard of other publicly available forecasts. Supporting programs include research and development partnerships with NSW DPIRD and the AgSkilled 3.0 free training program delivered with TOCAL College.

Revenue is generated through three primary streams: tiered corporate membership fees based on production volume ($300-$6,945 annually for growers and wineries respectively), event ticket and merchandise sales, and government co-funding from NSW DPIRD, Wine Australia, Destination NSW, and Investment NSW. The association reports delivering more than $6 back to members for every $1 of membership funding received over the past two years. Distribution occurs through the association's online store, direct membership sales, and physical consumer events at The Rocks Markets, Carriageworks, and ICC Sydney.

Name

New South Wales Wine Industry Association

Legal name

NSW Wine Industry Association

Website

https://nswwine.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

NSW Wine is the state peak body for the New South Wales wine industry, representing over 1,000 grape growers and wine producers across 16 wine regions since 1994. It delivers advocacy, awards programs, consumer events, R&D support, and the Weather as a Service pilot platform.

Ownership category

akta.pro rank

Product category

Wine Industry Trade Association

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine industry association
• Industry advocacy services
• Wine event management
• Viticulture research support
• Wine membership programs

Headquarters

HQ city

Chippendale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Membership Fees: Membership fees from grape growers and wineries based on production volume (tonnes). Fees range from $300-$4,630 for grape growers and $605-$6,945 for wineries depending on annual production volume. Membership provides voting rights, communication access, board participation options, and discounts through corporate partners.
2. Event Tickets and Store Sales: Revenue from ticket sales to events including NSW Wine Awards Presentation Lunch ($180), Winter Cellar Door tasting cups ($10), and various NSW Wine Month event tickets. Also includes store sales for merchandise and event-related products.
3. Value Exchange from Partners: NSW Wine receives funding and support from government partners (NSW DPIRD, Destination NSW, Investment NSW) and Wine Australia to deliver industry programs, research, and marketing initiatives. For every $1 of membership funding received over the past 2 years, NSW Wine has delivered more than $6 back to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

NSW Wine is the peak industry body for the New South Wales wine industry, providing unified advocacy, communication, and support services to more than 1,000 grape growers and wineries. Its core commercial offerings are volume-based corporate memberships (Winery, Grower, and Corporate tiers), flagship annual and bi-monthly events including the NSW Wine Awards, NSW Sommelier Wine List Awards, Sydney Cellar Door, Winter Cellar Door, NSW Wine Cellar Door at The Rocks, and NSW Wine Month, and the pilot Weather as a Service (WaaS) disease-alert and virtual weather station platform.

Product overview

The NSW Wine Industry Association operates as an industry advocacy and promotional organization rather than a software product company. Its core offerings consist of event programs and membership services: NSW Wine Awards (annual wine competition), NSW Wine Cellar Door and Sydney Cellar Door (consumer tasting events), Winter Cellar Door (annual winter event at Carriageworks), NSW Sommelier Wine List Awards (hospitality industry awards), and NSW Wine Month (November marketing celebration). Membership programs include Winery, Grower, and Corporate tiers with volume-based pricing. The Weather as a Service (WaaS) pilot provides disease alerts and weather forecasting for growers at 90m resolution. Additional services include Research & Development partnerships with NSW DPIRD, AgSkilled 3.0 free training, and an online store for tickets and memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• NSW Wine Awards Annual wine competition and awards program for NSW wineries, with judging panels chaired by leading Australian wine figures and culminating in a presentation lunch at ICC Sydney. Open to NSW wineries across 16 wine regions.
• NSW Sommelier Wine List Awards Awards program with seven categories (including Best NSW Wine List in Regional NSW Venues, Sydney Venues, Pubs/Clubs, and Function/Events venues) recognizing Sydney and regional NSW hospitality venues that list NSW wines.
• Sydney Cellar Door Major two-day wine festival at The Rocks in Sydney featuring 40 NSW wineries across 16 wine regions, providing tastings and direct-to-consumer sales.
• NSW Wine Cellar Door at The Rocks Bi-monthly pop-up cellar door experience at The Rocks Markets in Sydney CBD featuring six NSW wineries for guided tastings, glass sales, and bottle purchases.
• Winter Cellar Door Annual winter wine event at Carriageworks, Eveleigh, featuring 20+ NSW wineries with over 120 wines on show, wine tastings, glass and bottle purchases, and optional early bird tickets.
• NSW Wine Month Month-long celebration of NSW wines held every November with dinners, tastings, masterclasses, regional winery events, and the flagship Sydney Cellar Door event.
• Winery Membership Annual volume-tiered membership for NSW wineries ($605-$6,945 inclusive of GST), providing voting rights, board participation options, Parliament Friends of Grape Growers invitations, corporate partner discounts, and first option on trade and consumer events.
• Grower Membership Annual volume-tiered membership for NSW grape growers ($300-$4,630 inclusive of GST), providing advocacy representation, communication updates, NSW DPIRD research connection, and access to industry resources and events.
• Corporate Membership Corporate membership tier offering voting rights, board participation, communication benefits, unique offers through corporate partners, and preferred access to export, trade, and consumer events.
• Weather as a Service (WaaS) Pilot technology service for NSW grape growers providing botrytis, downy mildew, and powdery mildew alerts plus three-day forecasts at 90m resolution (versus the 5km resolution of other public sources).

Quantifiable outcome

• $6+ delivered to members for every $1 of membership funding
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NSW Department of Primary Industries & Regional Development (NSW DPIRD)coreStrategic or Co-development PartnerNSW DPIRD and NSW Wine have an established partnership supporting one NSW DPIRD Development Officer Viticulture to assist wine industry development. NSW DPIRD provides crucial advice and services including the Vinewatch News updates and dedicated online resources for grape growers.
• Wine AustraliacoreStrategic or Co-development PartnerWine Australia provides funding through industry grape and wine levies. Co-funding the Greater NSW/ACT Regional Program ($825,000 over 5 years) for viticulture development and supports the Weather as a Service platform.
• Riverina Winegrape GrowerscoreStrategic or Co-development PartnerCo-development partner for Weather as a Service platform, providing disease alerts and virtual weather stations for Riverina region including Yenda, Hanwood, Nericon, Whitton, and Leeton locations.
• Food Innovation Australia (FIAL)minorStrategic or Co-development PartnerCo-development partner for Weather as a Service platform, contributing to pilot disease alert and virtual weather station dashboard for NSW grape growers.
• Destination NSWcoreGTM or Marketing PartnerGovernment tourism partner helping NSW Wine raise the profile of NSW wines domestically. Collaborates on events including Winter Cellar Door and Sydney Cellar Door.
• Investment NSWminorGTM or Marketing PartnerGovernment partner for international trade and export initiatives, supporting NSW Wine's export and trade activities.
• The Rocks (Sydney)coreGTM or Marketing PartnerVenue partner for NSW Wine Cellar Door pop-up events at The Rocks Markets, held bi-monthly. Provides location for consumer-facing wine tastings and direct sales in Sydney CBD.
• CarriageworkscoreGTM or Marketing PartnerVenue partner hosting annual Winter Cellar Door event featuring 20+ NSW wineries. Located at 245 Wilson Street, Eveleigh, Sydney.
• Charles Sturt University (CSU)minorStrategic or Co-development PartnerAcademic partner collaborating with NSW Wine on research, development and extension initiatives for the NSW wine industry.
• RIEDELminorGTM or Marketing PartnerPrize partner for NSW Sommelier Wine List Awards, providing wine glass consultation and $1000 towards RIEDEL Premium Machine-Made wine glasses as award prizes.
• AgriParkminorStrategic or Co-development PartnerNSW Government initiative partner supporting the wine industry and listed as an industry partner on the NSW Wine website.
• TOCAL CollegeminorStrategic or Co-development PartnerTraining provider partner for AgSkilled 3.0 program, delivering free wine industry courses (classified as Viticulture) to eligible NSW wine industry producers and employees.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wine Australia: Statutory authority for the Australian wine sector that provides R&D, marketing, and regulatory services. Comparable as a higher-level partner/funder to NSW Wine, with overlapping R&D and trade promotion remit but at a national rather than state scope.

Direct peers

• Wine Tasmania: Tasmania's peak wine industry body. Comparable as a regional industry association running promotional events, awards, and trade programs for a smaller but premium-focused producer base.
• Wines of Western Australia: Western Australia's wine industry association. Comparable as a state peak body promoting regional wines, running awards, and coordinating trade engagement across multiple WA wine regions.
• Wine Queensland: Queensland's wine industry association. Comparable as a state-level body for a smaller producer base, providing advocacy and promotional programs analogous to NSW Wine's offerings.
• South Australian Wine Industry Association: The peak wine industry body for South Australia, the largest wine-producing state. Highly comparable as a state-level industry association running awards, events, and advocacy for growers and wineries.
• Australian Grape and Wine: The national peak body for the Australian grape and wine industry. Directly comparable as a higher-level trade association covering advocacy, policy, and R&D for the same producer constituency NSW Wine represents at the state level.
• Wine Victoria: State-level wine industry association for Victoria. Comparable in scope, structure, and event-driven member engagement model, though focused on Victorian regions rather than NSW's 16 regions.

Regional players

• New Zealand Winegrowers: The national organisation for New Zealand's grape and wine industry. Comparable in function (advocacy, R&D, promotion) and membership model, but operates trans-Tasman rather than competing in the same market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-south-wales-wine-industry-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about New South Wales Wine Industry Association