Wines of Western Australia

What Wines of Western Australia does

Wines of Western Australia (WoWA), also trading as Wines of WA, is the peak non-profit industry body representing wine producers across Western Australia's nine wine regions (Blackwood Valley, Central WA, Geographe, Great Southern, Margaret River, Peel, Perth Hills, Southern Forests, Swan Valley). Founded in 2017 and headquartered in Perth, WoWA delivers industry advocacy, sustainability programs, biosecurity preparedness, leadership development, and export market development on behalf of its producer members. Its revenue mechanics rest on three pillars: an annual Fee-for-Service charge on producers, co-funded government partnerships (notably the ~$3.5M Export Growth Partnership with the WA State Government and the $9,005,090 WAWSAP consortium funded under the Australian Government's Climate-Smart Agriculture Program from September 2025 to March 2028), and grant-aligned program delivery through DPIRD and Wine Australia.

WoWA's product surface spans sustainability and climate programs (WAWSAP and its constituent projects — water security/dam rehabilitation, biodiversity benchmarking, sustainability certification vouchers of $1,500 per business, and the Wine Forward Climate Resilience Program), digital platforms (the Carbon Smart Hub, which embeds the Carbonhalo BCAP+ emissions platform with $100 participation fees), leadership accelerators (Cultivate Leadership 2025 and Next Crop 2026), the consumer-facing Top Up WA Wine Awards, and the WA Wines to the World export program. The underlying technology stack is a combination of third-party domain tools (Carbonhalo for Scope 1-3 emissions tracking, ClimAdapt for AI-driven climate vulnerability modelling and satellite soil intelligence) orchestrated under WoWA's program architecture. The organization operates a small central team led by CEO Larry Jorgensen and routes delivery through the nine regional wine associations, with international reach demonstrated through the post-tariff China trade mission (October 2024), US sommelier competitions, Singapore trade tastings, and the Wine Blast podcast distributed in 200+ countries.

The strategic context is a sector producing only ~5% of Australian wine by volume but contributing over 25% of Australia's fine wine; the 2024 vintage totaled 48,725 tonnes (below the ~55,000 long-term average) and the industry operates against a 2021 baseline of 160,736 tonnes CO2e. WoWA's 2025-2029 Sustainability Strategy targets a 42% emissions reduction, 75% certified producers, and 30% water savings by 2030, with 75% of WA's 146 Sustainable Winegrowing Australia members already certified versus a 55% national average. The business model is essentially that of a state-level industry association: revenue is programmatic and grant-cyclical, customer concentration is diffuse across the producer base, and competitive moat is institutional rather than commercial.

Name

Wines of Western Australia

Legal name

Wines of Western Australia

Website

https://winewa.asn.au

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Wines of Western Australia is the peak non-profit industry body representing wine producers across WA's nine regions, delivering sustainability programs, export market development, climate resilience initiatives, and advocacy funded by producer fees and government partnerships.

Ownership category

akta.pro rank

Product category

Wine Industry Association Services

NAICS

Wineries (312130), Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine industry association
• Sustainability certification programs
• Wine export development
• Climate resilience viticulture
• Carbon emissions measurement

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fee for Service (FFS) Charge: Annual fee charged to wine producers (defined as persons whose business includes production of wine from grapes they own at point of crush) to fund industry services, market development, and sustainability programs
2. Government Partnership Funding: Co-funded initiatives including the Export Growth Partnership (~$3.5M from WA State Government and industry), WAWSAP ($9,005,090 from Australian Government Climate-Smart Agriculture Program), and Wine Industry Partnership support through DPIRD

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Wines of Western Australia is the peak non-profit industry body representing WA wine producers, delivering coordinated industry advocacy, sustainability programs (WAWSAP, Carbon Smart Hub, Wine Forward Climate Resilience), export market development (WA Wines to the World, Export Growth Partnership), biosecurity preparedness, leadership development, and industry events. Programs are funded by producer fee-for-service charges and co-funded government partnerships, delivered through nine regional wine associations and digital platforms including Carbonhalo (emissions tracking) and ClimAdapt (climate risk assessment).

Product overview

Wines of Western Australia (WoWA) is the peak industry body representing WA wine producers, offering a coordinated suite of sustainability, climate resilience, and industry development programs. The core offerings include the WAWSAP sustainability program with multiple projects (water security, biodiversity, sustainability certification, climate resilience), the Carbon Smart Hub for emissions measurement and reduction, leadership development programs (Next Crop, Cultivate Leadership), industry awards (Top Up WA Wine Awards), and the WA Wines to the World export growth initiative. These programs are delivered through regional partnerships with DPIRD, Wine Australia, and regional wine associations, with digital platforms including Carbonhalo for emissions tracking and ClimAdapt for climate risk assessment.

Differentiator

Problem solved

Functional benefit

Products and services

• WAWSAP (Western Australian Wine Sustainability Advancement Program) Coordinated sustainability program bringing together producers, industry partners and government to deliver water management, soil health, sustainability certification and circular economy projects across WA wine regions. $9,005,090 consortium initiative over three years (September 2025 to March 2028), funded by the Australian Government Climate-Smart Agriculture Program under Natural Heritage Trust.
• Carbon Smart Hub Digital platform providing practical carbon solutions, tools, resources and guidance for WA wine producers to understand, measure and reduce carbon emissions, featuring the Carbonhalo BCAP+ emissions platform for Scope 1, 2 and 3 tracking across vineyard operations, winemaking, packaging, distribution and waste management.
• Wine Forward Climate Resilience Program Comprehensive climate resilience initiative providing wine businesses with science-based tools to understand climate vulnerabilities, quantify carbon footprint and develop adaptation strategies, using the ClimAdapt platform with advanced climate models, satellite-based soil intelligence, AI-driven analytics, and vineyard-block level risk assessment with 40-year projections.
• Sustainability Certification Support Vouchers Financial support program providing $1,500 vouchers to help wine businesses pursue first-time sustainability certification, maintain existing certification, or implement sustainability improvement projects aligned with recognized standards.
• Enhancing Water Security & Biodiversity through Dam and Riparian Rehabilitation Project establishing six demonstration sites across Margaret River and Great Southern to improve water quality, reduce erosion, increase biodiversity and support climate resilience in viticulture through dam and riparian zone rehabilitation.
• Biodiversity Benchmarking & Natural Capital Pathways Project supporting biodiversity benchmarking and natural capital assessment for WA wine producers, funded through the Australian Government Climate-Smart Agriculture Program under Natural Heritage Trust.
• WA Wines to the World Export Growth Partnership coordinated by Wines of WA and co-funded by DPIRD, focused on increasing profitability through market development and international trade support for the WA wine industry, including international trade missions, sommelier competitions, Wine Blast podcast, and trade masterclasses.
• Next Crop 2026 - Cultivating Leadership Regional leadership accelerator program for emerging wine industry leaders, featuring six expert-facilitated workshops from July to November 2026, bringing together up to 15 participants from across the supply chain to build strategic capability across the wine community.
• Cultivate Leadership 2025 - Great Southern Inaugural regional leadership accelerator for WA wine sector, delivering a three-month intensive program across Great Southern, Margaret River, Geographe and Blackwood Valley regions, in partnership with Great Southern Wine Producers Association, DPIRD and Wine Australia's Rootlings program.
• Top Up WA Wine Awards First People's Choice Wine Award celebrating WA wine industry and engaging wine lovers, open to all WA wineries at no cost, creating the Top Up Top 100 wine list based on public voting.
• WA Wine Industry Sustainability Report 2025 Inaugural sustainability report establishing the 2021 carbon baseline of 160,736 tonnes CO2e, showcasing industry achievements, and charting the strategic pathway to 2029 sustainability leadership with targets for emissions reduction, certified producers, and water savings.

Quantifiable outcome

• 30-40% water savings achieved by Aylesbury Estate through irrigation upgrade
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core.

• Department of Primary Industries and Regional Development (DPIRD)coreStrategic or Co-development PartnerKey government partner providing funding through Wine Industry Partnership, technical expertise, and operational support for sustainability programs including WAWSAP, Export Growth Partnership, and biosecurity initiatives.
• Wine AustraliacoreStrategic or Co-development PartnerNational wine industry body supporting WA sustainability programs, biosecurity initiatives, and export market development through coordinated national programs.
• Nature Conservation Margaret River RegioncoreStrategic or Co-development PartnerWAWSAP partner delivering dam and riparian rehabilitation projects and biodiversity demonstration sites in Margaret River region.
• South Coast Natural Resource ManagementcoreStrategic or Co-development PartnerWAWSAP partner delivering environmental stewardship projects in the Great Southern region including water security and biodiversity initiatives.
• South West Natural Resource ManagementcoreStrategic or Co-development PartnerWAWSAP consortium partner supporting sustainability programs across SW WA wine regions.
• Margaret River Wine AssociationcoreStrategic or Co-development PartnerKey regional association partner in WAWSAP, leadership programs, and joint market development initiatives.
• Great Southern Wine Producers AssociationcoreStrategic or Co-development PartnerRegional association partner for WAWSAP, Cultivate Leadership program, and export activities in Great Southern.
• Grower Group AlliancecoreStrategic or Co-development PartnerWAWSAP consortium partner supporting grower collaboration and knowledge sharing across WA wine regions.
• CarbonhalocoreTechnology or IntegrationTechnology partner providing Carbonhalo BCAP+ emissions platform - a wine industry-specific carbon measurement solution covering Scope 1, 2, and 3 emissions.
• ClimAdapt (ARCA Sustain)coreTechnology or IntegrationClimate-tech partner delivering Wine Forward Climate Resilience Program with advanced climate modelling, AI analytics, and vineyard-block level risk assessment.
• Plant Health AustraliacoreStrategic or Co-development PartnerPartner in biosecurity preparedness, facilitating Phylloxera Response Exercise and developing Viticulture Biosecurity Manual for WA producers.
• Chinese Wine Trade BuyerscoreGTM or Marketing Partner11 premium wine buyers from 10 Chinese companies participated in first post-tariff trade mission to WA in October 2024, focusing on Great Southern and Margaret River.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Australian Grape and Wine: National peak body representing grape and wine producers at the federal policy level. Comparable advocacy and industry-association function, including on regulatory issues like the pregnancy labelling review that WoWA supported.
• Wine Australia: National statutory body for the Australian grape and wine sector. Directly comparable as a peak industry organization; WoWA coordinates with Wine Australia on funding (WAWSAP, Export Growth Partnership), biosecurity, and SWA certification programs.

Direct peers

• NSW Wine Industry Association: Peak body for the New South Wales wine industry. Performs the same state-level advocacy, marketing, and member services role for NSW producers that WoWA does for WA producers.
• Great Southern Wine Producers Association: Regional wine industry body for Great Southern, also a WoWA member region and core WAWSAP consortium partner. Co-delivers the Cultivate Leadership program and export activity with WoWA, making it a direct operational peer.
• Margaret River Wine Association: Regional wine industry association for Margaret River, one of WoWA's nine member regions. Performs a parallel sub-state industry-body role including marketing, sustainability engagement, and regional advocacy — the same model WoWA operates at the state level.
• South Australian Wine Industry Association: State-level wine industry body for South Australia. Closest direct peer by structure and function — represents producers, advocates to state government, and coordinates marketing and sustainability programs analogous to WoWA.
• Tasmania Wine Industry Association: State-level industry association for Tasmanian wine producers. Comparable function in advocacy, marketing, and regional development, particularly around premium cool-climate positioning — relevant analogue to WA's premium fine-wine strategy.
• Wine Victoria: State peak wine industry body for Victoria. Comparable structure to WoWA: represents Victorian producers, advocates on regulatory and market access issues, and coordinates regional associations.

Others

• Sustainable Winegrowing Australia: National sustainability certification program for Australian grape and wine producers. WoWA's Carbonhalo and SWA-aligned programs sit within this national framework; SWA is the certification backbone WoWA drives adoption of.
• Vinehealth Australia: Statutory authority for vineyard biosecurity in South Australia, partnered with Plant Health Australia on the Phylloxera Response Exercise that WoWA supports. Comparable enabling function for industry biosecurity and a key collaborator rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/winewa
• LinkedInlinkedin.com/company/wines-of-western-australia
• Instagraminstagram.com/winesofwa
• Facebookfacebook.com/wineswesternaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wines of Western Australia