Number 42
Number 42 is an Eindhoven-based quiz and events company that designs custom corporate quiz events for enterprise clients including Philips, Heineken, DSM, and the European Commission, supplemented by a weekly public quiz night and private team-building packages.
- Company typePrivate
- Founded2010
- HeadquartersEindhoven, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Number 42 does
Number 42 is a Netherlands-based quiz and events company founded in 2010 in Eindhoven by Julinka van Keulen. The company designs and delivers custom quiz events for corporate clients, producing over 100 quizzes per year and manually checking approximately 15,000 answer sheets annually. Its largest single event hosted 1,500 participants at Amsterdam's Westergasfabriek. The named client roster spans multiple industries and includes Philips, Heineken, DSM, the European Commission, PwC, Rabobank, Intel, Booking.com, Oracle, ING, Zeiss, Waterschap Brabantse Delta, and Ergon.
The product surface consists of three lines: (1) bespoke corporate quiz events with custom content delivered in Dutch and English; (2) the weekly public Eindhoven Quiz Night (EIQN) held at Grand Café Centraal at €5 per person; and (3) private team-building packages priced at €550 base up to approximately €1,500. The underlying technology is minimal — events are streamed via unlisted YouTube links and participants submit answers through online forms, with no proprietary platform or AI tooling described. Past product extensions include the March 2020-launched Global Online Quiz (discontinued January 2023, with a one-off December 2023 Holiday Special revival) and the June 2020 Science + Tech Quiz launched in partnership with Dutch Technology Week.
The business model is project-based services revenue anchored in enterprise custom quiz contracts, supplemented by high-volume low-ticket public quiz nights and small private team-building engagements. The company operates with roughly five personnel (founder plus freelancers), suggesting a boutique services firm rather than a scalable platform business. Geographic reach is primarily the Netherlands, with EMEA and broader online exposure attempted via the Global Online Quiz format.
Number 42 firmographics
Firmographics- Name
- Number 42
- Legal name
- Number 42
- Website
- https://number42.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Number 42 is an Eindhoven-based quiz and events company that designs custom corporate quiz events for enterprise clients including Philips, Heineken, DSM, and the European Commission, supplemented by a weekly public quiz night and private team-building packages.
- Ownership category
- akta.pro rank
Number 42 industry classification
Industry- Product category
- Corporate Event Entertainment
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)
- akta.pro secondary industries
- Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)
Keywords
Where Number 42 is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Number 42 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Corporate Quiz Events: Number 42 creates and delivers custom quiz experiences for corporate clients. Pricing varies based on group size, customization requirements, and event format (online, hybrid, or in-person). This is their primary revenue stream, serving multinationals, MKB, government, education, and healthcare organizations throughout the Netherlands.
- Weekly Public Quiz Night: The Eindhoven International Quiz Night runs weekly at Grand Café Centraal. Participation fee is €5 per person. This generates recurring revenue and serves as a customer acquisition and community-building channel.
- Private Team Building Quiz Events: Private bookings of the Eindhoven International Quiz Night format for corporate team building events. Base rate of €550 for up to 15 people, with additional participants at €11.20 per person (max €1,500). Food and drink options provided by venue at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Private Team Building Edition base package |
| Transaction based/ take rate | Pay-as-you-go | Weekly public quiz participation |
| Other | Multi-year contract | Custom corporate quiz events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Number 42 product offering
Product offeringCore offering
Number 42 designs and delivers custom quiz experiences for corporate clients, including in-person, online, and hybrid formats for team building, conferences, and celebrations. The company also operates a recurring weekly English-language public quiz night (EIQN) in Eindhoven and produces themed online quiz events such as the Science + Tech Online Quiz during Dutch Technology Week.
Product overview
Number 42 is a quiz event and entertainment company based in Eindhoven, Netherlands, founded in 2010. The company offers a portfolio of quiz products and services centered around custom-designed professional quizzes. The core offerings include Custom Quiz (Quiz op Maat) as the flagship product delivering tailored quiz experiences for corporate events and team building, supplemented by Online Pub Quiz for virtual/livestream delivery via YouTube. The company also operates recurring event products including Quiz Night XL (annual large-scale science & tech event), the weekly Eindhoven International Quiz Night (EIQN), and the private EIQN Team Building Edition for corporate bookings. Previously operated The Global Online Quiz (2020-2023, 50+ editions) and co-hosts the Science + Tech – Online Quiz during Dutch Technology Week. A free Sample Pub Quiz with 100 questions is available as a demo product. The company is led by founder and quizmaster Julinka van Keulen.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Quiz (Quiz op Maat) Custom-designed quiz experiences tailored to specific organizational needs, combining general knowledge with company-specific content for corporate events, team building, conferences, and celebrations. Delivered as physical, online, or hybrid events for multinationals, MKB, government, education, and healthcare organizations.
- Online Pub Quiz Interactive online quiz delivered via YouTube livestream from Number 42's studio in Eindhoven, with real-time participation from teams worldwide, custom content, and professional quizmaster hosting.
- Quiz Night XL Large-scale annual knowledge quiz event held at the Klokgebouw in Eindhoven with a science and technology focus, featuring hundreds of participants.
- Eindhoven International Quiz Night (EIQN) Weekly English-language quiz event held every Thursday at Grand Café Centraal in Eindhoven, attracting over 100 quizzers weekly with 6 rounds of 10 questions covering diverse topics. Participation fee €5 per person.
- EIQN Team Building Edition Private version of the Eindhoven International Quiz Night available for booking by companies, universities, clubs, or organizations for team building events with customizable content and private space at Grand Café Centraal. Base rate €550 for up to 15 people, up to max €1,500 at 100 participants.
- Science + Tech – Online Quiz Themed online quiz event held during Dutch Technology Week featuring science and technology questions. The 2021 edition attracted 1,200 participants from approximately 40 countries.
- Sample Pub Quiz Free online sample quiz consisting of 10 rounds with 100 questions covering diverse topics including Mixed Bag, Around the World, Fifty-Fifty, Music, and themed rounds, used as a lead-generation demo product.
Quantifiable outcome
- Custom quizzes can accommodate groups of 500-1,500+ participants
- +2 more outcomes
Companies that use Number 42
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles3 records
Number 42 technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Number 42 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dutch Technology WeekcoreNumber 42 has been a consistent participant in the annual Dutch Technology Week, hosting the Science + Tech Online Quiz (StoQuiz). This event connects high-tech companies and knowledge institutions, showcasing innovation in the Brainport Eindhoven region. Number 42 serves as the quiz event provider for this technology-focused week.
- Grand Café CentraalcoreVenue partnership for the weekly Eindhoven International Quiz Night. The venue provides the physical space and catering (food and drinks) while Number 42 provides the quiz entertainment. The venue has undergone renovations and now serves as the permanent home for EIQN. Reservation system integrated between venue and quiz events.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Number 42 competitors and assessment
Company assessmentDirect peers
- Bumper: Dutch-origin interactive quiz and game platform used by bars, companies, and event organizers for live quiz nights and team events. Competes for both the public pub quiz market and corporate team-building clients.
- Letz Quiz: European mobile-based live quiz platform used by bars, brands, and event organizers to host interactive pub quiz experiences. Comparable in offering live quiz events but tech-enabled rather than talent-led.
- Quizworks: Dutch company that designs and delivers custom corporate quiz events, team-building sessions, and online pub quizzes for businesses in the Netherlands and Europe. Directly comparable in offering, geography, and target customer base.
- SpeedQuizzing: UK-based live quiz event platform and host network that powers pub quiz nights, corporate events, and entertainment venues. Comparable in delivering live quiz experiences at scale, primarily in the UK market.
- Triviant Nederland: Dutch provider of organized trivia and pub quiz events, including online and corporate formats. Comparable in operating model and Dutch target market.
Broad incumbents
- Kahoot!: Norwegian-founded global learning and trivia platform used widely for corporate training, team building, and live events at scale. Operates as a technology incumbent in the broader quiz/game-based engagement category.
Emerging players
- Gamen met Impact: Dutch company focused on game-based learning and serious gaming for corporate training, team building, and engagement — adjacent to Number 42's quiz-based team-building offerings.
Regional players
- QuizQuiz Bang: Australia-based professional quiz event company specializing in corporate and private quiz events with large-scale production. Comparable in custom corporate trivia format but primarily operates in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Number 42 social profiles
Digital presenceNumber 42 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Number 42 leadership team
Management profileNumber of profiles
Profiles1 record
Number 42 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Number 42 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Number 42
What does Number 42 do?
Number 42 designs and delivers custom quiz experiences for corporate clients, including in-person, online, and hybrid formats for team building, conferences, and celebrations. The company also operates a recurring weekly English-language public quiz night (EIQN) in Eindhoven and produces themed online quiz events such as the Science + Tech Online Quiz during Dutch Technology Week.
Is Number 42 a public or private company?
Number 42 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Number 42 founded?
Number 42 was founded in 2010. It employs 1 to 10 people.
Where is Number 42 based?
Number 42 is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Number 42 make money?
Three revenue lines are on record. Custom Corporate Quiz Events are the primary driver. The others are weekly Public Quiz Night and private Team Building Quiz Events.
Who are Number 42's main competitors?
Direct peers on record are Bumper, Letz Quiz, Quizworks, SpeedQuizzing and Triviant Nederland. Kahoot! is listed as a broad incumbent. Gamen met Impact is listed as an emerging player. QuizQuiz Bang is listed as a regional player.
Does Number 42 have an API?
No public API is recorded for Number 42.
What industry is Number 42 in?
Number 42's product category is Corporate Event Entertainment. Its primary akta.pro industry code is MPAGAHAA, Corporate Meetings & Conferences (Internal/External Business Events), with a secondary code of MPAGAOAN, Virtual Awards Ceremonies & Competitions (Judging, Voting). Its NAICS code is 56192.