Nurture Your Pet

Name

Nurture Your Pet

Legal name

Oceanmark Development Limited

Website

https://nurtureyourpet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nurture Your Pet is a direct-to-consumer e-commerce brand selling PEMF wellness devices ($468–$2,888) for pets and humans via Shopify, complemented by a community forum, expert content, and 24/7 TeleVet support, serving health-conscious pet owners across the US and Europe.

Ownership category

akta.pro rank

Product category

Pet Wellness Hardware / PEMF Therapy Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Pet Care (except Veterinary) Services (812910)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Practice Analytics & Business Intelligence (Dashboards, Benchmarking, Forecasting) (HLAMAGAI)

akta.pro secondary industry

Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

• PEMF therapy devices
• Pet wellness equipment
• Electromagnetic therapy mats
• Holistic pet care
• Wellness technology products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. PEMF Device Sales: Nurture Your Pet generates revenue through the direct sale of PEMF wellness devices. They offer three product tiers: NYP Nico ($468), NYP Oliver ($1,090), and NYP Gina ($2,888), all sold as one-time purchases with no subscription required. The revenue model is primarily hardware sales with unlimited runtime on all devices.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Nurture Your Pet designs, sells, and ships PEMF (Pulsed Electromagnetic Field) wellness hardware devices for both pets and humans. Its product line spans three tiers: NYP Nico (portable targeted device at 9.6 Hz), NYP Oliver (PEMF and chakra wellness mat at 7.83 Hz Schumann Resonance), and NYP Gina (premium full-body mat with 96 coils and sound-to-PEMF conversion). The company also offers NYP TeleVet, a 24/7 licensed veterinarian video consultation service, and operates a pet parent community forum.

Product overview

Nurture Your Pet offers a portfolio of three PEMF (Pulsed Electromagnetic Field) wellness devices — NYP Nico (portable targeted device), NYP Oliver (PEMF & Chakra wellness mat), and NYP Gina (full-body PEMF & Sound Therapy mat) — along with a 24/7 TeleVet consultation service and a community forum. The three devices differ in form factor, frequency settings, coil count, and wellness approach (targeted vs. full-body, with the Gina adding integrated sound therapy via Bluetooth/audio input). All are general wellness devices for pets and humans, not medical devices.

Differentiator

Problem solved

Functional benefit

Brands

• NYP Nico: Portable targeted PEMF wellness device for pets and humans. Features 9.6 Hz frequency, 3 intensity levels, single and quad coil options. Powered by 9V battery, USB power bank, or wall adapter. Price: $468 USD.
• NYP Oliver
• NYP Gina

Products and services

• NYP Nico – Portable Targeted PEMF Wellness Device

Quantifiable outcome

• 127 reviews with 4.8 star rating on NYP Nico product page
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NYP TeleVetcoreTechnology or IntegrationNYP TeleVet provides 24/7 licensed veterinarian consultations via video, integrated as a complementary service offering for Nurture Your Pet customers. The service offers convenient video consultations for professional guidance and peace of mind without leaving home, accessible through nyptelevet.com.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Respond Systems: Veterinary PEMF device maker producing PEMF loops and pads used in clinical animal care for decades. Direct comparable on technology, veterinary use cases, and osteoarthritis/senior pet positioning that NYP Oliver targets.
• HealthyLine: Maker of PEMF infrared mats and wellness mats for humans and pets with multiple sizes and frequency options. Overlaps with NYP Oliver/Gina on PEMF mat format, wellness positioning, and premium DTC pricing strategy.
• Assisi Animal Health: Direct PEMF competitor for pets, offering the Assisi Loop and targeted PEMF devices used by veterinarians and pet owners for pain management and recovery — same product category, same customer base, and same PEMF technology platform as Nurture Your Pet.
• BEMER Group: Global PEMF therapy brand offering mat-based and portable PEMF devices primarily for humans, with growing pet/veterinary application messaging. Closest comparable in PEMF mat form factor, frequency range, and premium DTC positioning to NYP Oliver and Gina.
• Oska Pulse: Portable PEMF wellness device brand marketed for humans (and increasingly pets) at premium price points. Closest direct comparable to NYP Nico on portable PEMF form factor and direct-to-consumer channel model.

Emerging players

• Vetster: Online tele-veterinary care platform providing on-demand video vet consultations. Direct comparable to the NYP TeleVet partnership and indicative of the subscription/telehealth service layer Nurture Your Pet could build out.
• FirstVet: Subscription-based tele-veterinary service offering 24/7 video consultations with licensed vets across multiple geographies. Comparable to NYP TeleVet on service offering and reflects the recurring-revenue telehealth model NYP could expand into.
• Pet Honesty: DTC pet wellness brand selling supplements, topicals, and health products with strong content/community marketing. Comparable on DTC pet wellness positioning, content-driven acquisition, and the dual human/pet wellness narrative NYP uses.
• Pawp: 24/7 digital vet clinic offering telehealth consultations and an annual membership. Comparable to NYP TeleVet on the 24/7 vet access value proposition and represents the subscription-bundling pattern NYP could pursue.

Others

• iLoveVeterinary: Veterinary equipment and supplies retailer including PEMF, laser therapy, and rehabilitation devices for clinical practice. Adjacent channel comparable showing how PEMF products are sold into veterinary clinics — a distribution motion NYP could expand into.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nurtureyourpet
• LinkedInlinkedin.com/company/nurture-your-pet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurture Your Pet