Nurturing Care Living
Nurturing Care Living is a privately held, San Diego County-based senior living placement agency that guides families through assessments, tours, and paperwork at no cost, earning referral commissions from senior living communities. A six-person team also offers in-home caregiving, home health, hospice, and care management.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nurturing Care Living does
Nurturing Care Living is a privately held, San Diego County-based senior care placement and resources firm that helps families navigate the search for appropriate senior living arrangements. Its core offering is a complimentary placement service covering independent living, assisted living, residential care homes, memory care, in-home care, home health, hospice, and geriatric care management, supported by a structured process of comprehensive assessment, recommended communities, personalized tours (with transportation provided), and paperwork coordination. The founder/operator, Sheffield, personally conducts assessments and tours, and the company draws on a network of healthcare professionals including doctors, nurses, and physical therapists.
The business monetizes through referral fees and commissions paid by senior living communities upon successful resident placement, making it an affiliate/referral model rather than a fee-for-service arrangement with families. Beyond placement, the company offers complementary service lines including In-Home Caregiving, Home Health, Hospice, and Care Management, and maintains a referral pipeline with healthcare partners such as Sharp Hospital and skilled nursing facilities for discharge planning cases. Marketing is primarily referral-driven, supplemented by 14 Google reviews and a Facebook presence.
The firm also operates in partnership with Sage Outreach Programs, a nonprofit umbrella that includes Sage Nonprofit (fundraising for orphaned children, end-of-life residents in Bataan, Philippines, and San Diego healthcare students), Sage & Lavender Village (holistic care for orphaned children and end-of-life residents in the Philippines), and Sage Education (financial assistance and grants for healthcare students in San Diego). The company has six employees, no disclosed funding, no proprietary technology, and concentrates its commercial operations within San Diego County while maintaining a small cross-border nonprofit footprint.
Nurturing Care Living firmographics
Firmographics- Name
- Nurturing Care Living
- Legal name
- Nurturing Care Living
- Website
- https://nurturingcareliving.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nurturing Care Living is a privately held, San Diego County-based senior living placement agency that guides families through assessments, tours, and paperwork at no cost, earning referral commissions from senior living communities. A six-person team also offers in-home caregiving, home health, hospice, and care management.
- Ownership category
- akta.pro rank
Nurturing Care Living industry classification
Industry- Product category
- Senior Care Services / Senior Living Placement
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)
Keywords
Where Nurturing Care Living is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nurturing Care Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Senior Living Placement Services: Complimentary placement services provided to families seeking senior care. The company receives referral fees or commissions from senior living communities when placements are successfully made. This model allows families to access services at no direct cost.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Nurturing Care Living product offering
Product offeringCore offering
Nurturing Care Living is a senior living placement agency serving families in the San Diego, California area. The company provides complimentary placement services, helping families evaluate and select appropriate senior living and care options across the full continuum, including independent living, assisted living, residential care homes, memory care, in-home care, home health, hospice, and geriatric care management. The company also connects families with ancillary resources such as estate planning, fiduciary services, realtors, moving assistance, and mobile doctors.
Product overview
Nurturing Care Living is a senior care placement and resources company offering a complementary approach to guiding families through the search for appropriate senior living arrangements. The core product is Senior Living Placement, supported by complementary service offerings including In-Home Caregiving, Home Health, Hospice, and Care Management. The company also operates the Sage Outreach Programs nonprofit initiative, which encompasses Sage & Lavender Village (providing holistic care in the Philippines) and Sage Education (providing financial assistance to healthcare students in San Diego).
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living Placement Complimentary senior living placement service for families in San Diego, helping match older adults to independent living, assisted living, residential care homes, and memory care communities based on care needs, budget, and preferences.
- In-Home Caregiving Connection of families with in-home caregiving providers to support seniors who wish to remain in their own homes.
- Home Health Referral coordination for home health services providing skilled clinical care to seniors in their homes.
- Hospice Care Coordination of hospice care services for seniors and families navigating end-of-life care.
- Geriatric Care Management Geriatric care management services providing oversight and coordination of a senior's full care plan across providers and settings.
- Ancillary Resource Referrals Connections to vetted ancillary professionals including estate planning, fiduciary services, realtors, moving assistance, and mobile doctors to support seniors' broader life transitions.
- Sage Outreach Programs (Nonprofit) Nonprofit community outreach arm of Nurturing Care Living encompassing Sage & Lavender Village and Sage Education initiatives that extend the company's mission beyond paid placement services.
Quantifiable outcome
- Successfully placed a senior in under 72 hours starting on a Sunday night, completing placement before a major holiday
- +1 more outcomes
Companies that use Nurturing Care Living
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Nurturing Care Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nurturing Care Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sage Outreach ProgramscoreNurturing Care Living partners with Sage Outreach Programs, a nonprofit organization. The partnership includes three primary initiatives: (1) Sage Nonprofit raises funds for orphaned children and end-of-life residents in Bataan, Philippines, and healthcare students in San Diego County; (2) Sage & Lavender Village provides holistic care for orphaned children and end-of-life residents; (3) Sage Education provides financial assistance and grants to healthcare students in San Diego. Sheffield from Nurturing Care Living is associated with this nonprofit initiative.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Nurturing Care Living competitors and assessment
Company assessmentBroad incumbents
- A Place for Mom: The largest senior living referral and advisory service in North America, connecting families with assisted living, memory care, and independent living communities. A direct national-scale competitor to Nurturing Care Living's placement service, but with vastly greater geographic reach and technology infrastructure.
- Caring.com: One of the largest online resources for senior care, including a senior living placement service and directory of assisted living, memory care, and home care providers. Broader than Nurturing Care Living in scope but overlaps significantly in the placement-advisory category.
Others
- WellSky: A healthcare technology platform serving post-acute, home health, hospice, and senior living providers with software and analytics. Relevant to Nurturing Care Living as a software infrastructure provider for the broader senior care continuum rather than a direct competitor.
- Family Caregiver Alliance: A nonprofit offering care planning, counseling, and resource navigation for family caregivers of elderly individuals. Comparable to Nurturing Care Living's coordination and care management role but nonprofit and resource-referral rather than placement-driven.
Emerging players
- Seniorly: A digital senior care marketplace and advisory platform that combines online community discovery with local advisor support for assisted living and memory care placements. Comparable to Nurturing Care Living's placement service but with a stronger technology and content layer.
- Honor Technology: A technology-enabled home care provider offering in-home caregiving and care management for seniors. Comparable to Nurturing Care Living's in-home caregiving and care management services, though operating at a national scale with significant venture capital backing.
Regional players
- Visiting Angels: A national in-home senior care franchise providing personal care, companionship, and respite services. Comparable to Nurturing Care Living's in-home caregiving offering, though focused on direct care delivery rather than placement advisory.
Direct peers
- Assisted Living Locators: A nationwide senior placement franchise that helps families evaluate assisted living, memory care, and in-home care options at no cost. Competes head-to-head with Nurturing Care Living in California markets using the same advisor-driven, commission-funded model.
- Oasis Senior Advisors: A senior living placement franchise with local advisors who guide families through assisted living, memory care, and independent living decisions. Operates on the same complimentary, referral-fee model as Nurturing Care Living and serves overlapping California geographies.
- CarePatrol: A senior placement franchise that assesses families' care needs and matches them to assisted living, memory care, and in-home care providers. Operates on essentially the same referral-fee model as Nurturing Care Living, with comparable service offerings and a local-advisor footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nurturing Care Living social profiles
Digital presenceNurturing Care Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nurturing Care Living leadership team
Management profileNumber of profiles
Profiles1 record
Nurturing Care Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nurturing Care Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nurturing Care Living
What does Nurturing Care Living do?
Nurturing Care Living is a senior living placement agency serving families in the San Diego, California area. The company provides complimentary placement services, helping families evaluate and select appropriate senior living and care options across the full continuum, including independent living, assisted living, residential care homes, memory care, in-home care, home health, hospice, and geriatric care management. The company also connects families with ancillary resources such as estate planning, fiduciary services, realtors, moving assistance, and mobile doctors.
Is Nurturing Care Living a public or private company?
Nurturing Care Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nurturing Care Living founded?
Nurturing Care Living was founded in -1. It employs 1 to 10 people.
Where is Nurturing Care Living based?
Nurturing Care Living is headquartered in San Diego, United States, in the North America region.
How does Nurturing Care Living make money?
One revenue line is on record: senior Living Placement Services.
Who are Nurturing Care Living's main competitors?
Broad incumbents on record are A Place for Mom and Caring.com. Others are WellSky and Family Caregiver Alliance. Emerging players are Seniorly and Honor Technology. Visiting Angels is listed as a regional player. Direct peers are Assisted Living Locators, Oasis Senior Advisors and CarePatrol.
Does Nurturing Care Living have an API?
No public API is recorded for Nurturing Care Living.
What industry is Nurturing Care Living in?
Nurturing Care Living's product category is Senior Care Services / Senior Living Placement. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of HSABAIAG, Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC). Its NAICS code is 624120 and its SIC code is 8300.