NutriBlooms
NutriBlooms is a Melbourne-based accredited dietitian practice operating roughly 7 to 10 clinic locations plus telehealth, delivering personalized nutrition consulting, structured programs, and InBody body composition analysis to individual patients across weight management, chronic disease, women's health, gut health, pediatric, and NDIS-funded segments.
- Company typePrivate
- Founded2019
- HeadquartersBlackburn South, Victoria, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What NutriBlooms does
NutriBlooms is a privately held accredited dietetics practice headquartered in Blackburn South, Victoria, founded in 2019 by Principal Dietitian Racha Slim. It employs a small clinical team of Accredited Practising Dietitians (APDs) recognized by Dietitians Australia and delivers personalized nutrition consulting across roughly 7 to 10 clinic locations embedded in partner medical centres across Melbourne's eastern, northern, southern, western, and inner suburbs, supplemented by telehealth across Victoria and home-visit services for aged care clients. The service catalog spans general custom meal planning, the 13-Week Weight Management Program, 30-Day Cholesterol Lowering Program, BloomFertility fertility program, 30-Day Plant Based program, Comprehensive Bariatric Surgery Diet, gut health and IBS/Low FODMAP support, women's health (PCOS/PMOS, pregnancy, endometriosis, perimenopause), pediatric nutrition with feeding therapy, eating-disorder counseling, and chronic disease management (diabetes, CKD, cardiovascular, fatty liver, thyroid, cancer nutrition).
The practice's core diagnostic technology is InBody body composition analysis, a third-party medical-grade device used to measure muscle, fat, visceral fat and hydration compartments to inform personalized plans. Booking and practice management run on Cliniko. NutriBlooms makes money through four streams: per-session individual consultations (face-to-face, telehealth, and home visits), bundled prepaid structured programs, InBody scans sold as standalone services or complementary with first consultations, and B2B corporate nutrition services. Funding comes from a mix of out-of-pocket patient fees, Medicare rebates under EPC/Chronic Disease Management care plans, NDIS plan-managed and self-managed payments, DVA referrals, and private health insurance claims processed by patients after invoicing. Strategic positioning relies on professional accreditation, condition-specific specialization (notably fertility and pediatric feeding therapy), embedded co-location with GP medical centres to capture referral flow, and external recognition including a 2025 Dietitians Australia Award for Primary Care and a 2025 Local Business Award.
NutriBlooms firmographics
Firmographics- Name
- NutriBlooms
- Legal name
- NutriBlooms
- Website
- https://nutriblooms.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NutriBlooms is a Melbourne-based accredited dietitian practice operating roughly 7 to 10 clinic locations plus telehealth, delivering personalized nutrition consulting, structured programs, and InBody body composition analysis to individual patients across weight management, chronic disease, women's health, gut health, pediatric, and NDIS-funded segments.
- Ownership category
- akta.pro rank
NutriBlooms industry classification
Industry- Product category
- Dietetics and Clinical Nutrition Services
- NAICS
- Offices of Other Health Practitioners (6213), Diet and Weight Reducing Centers (812191)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH), Pediatric & Family Nutrition (HSADAFAL)
Keywords
Where NutriBlooms is headquartered
LocationHeadquarters
- HQ city
- Blackburn South, Victoria
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
NutriBlooms business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Dietitian Consultations: Face-to-face and telehealth consultations with accredited practicing dietitians. Covered by Medicare (with care plan), NDIS, DVA, and private health insurance.
- Structured Diet Programs: Bundled programs including 13-Week Weight Management Program, 30-Day Cholesterol Lowering Program, BloomFertility Program, and Plant-Based Diet Program. These require upfront payment.
- InBody Scan Services: Body composition analysis scans offered as standalone service or complimentary with initial consultations at select locations.
- Corporate Nutrition Services: B2B nutrition services for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Per session | Individual consultations with accredited dietitians |
| Other | Multi-year contract | Structured diet programs (e.g., 13-week weight management, cholesterol lowering) |
| Unit Pricing | Pay-as-you-go | InBody Scan |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels9 records
NutriBlooms product offering
Product offeringCore offering
NutriBlooms is a private dietitian practice based in Melbourne, Australia, providing individualized dietitian consultations, personalized meal planning, and clinical nutrition therapy to patients. The practice also delivers corporate nutrition programs and is positioned to serve clients whose care is funded through Medicare, NDIS, and DVA arrangements.
Product overview
NutriBlooms is an accredited dietitian practice offering a comprehensive suite of nutrition and dietetic services across Melbourne. The core offering consists of personalized diet planning and consultations delivered by Accredited Practising Dietitians (APDs), supported by specialized diagnostic services like InBody body composition analysis. Their structured programs include the 13-Week Weight Management Program, 30-Day Cholesterol Lowering Diet Program, and 30-Day Plant Based Diet Program, alongside specialized offerings for fertility (BloomFertility Program), corporate nutrition, and NDIS-funded services. Service delivery spans 10 clinic locations across Melbourne plus telehealth consultations, with particular expertise in gut health/IBS, women's health (PCOS, pregnancy), paediatric nutrition including feeding therapy, and chronic disease management. The practice is registered with NDIS, accepts Medicare (with care plan), DVA, and private health insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Dietitian Consultation
Quantifiable outcome
- 63% regain of menstrual cyclicity in PCOS patients following anti-inflammatory Mediterranean diet intervention over 12 weeks
- +2 more outcomes
Companies that use NutriBlooms
Customer profileSegments10 records
Ideal customer profiles2 records
NutriBlooms technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
NutriBlooms partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Nisa Medical Centre (Roxburgh Park)coreNutriBlooms operates satellite clinics inside Nisa Medical Centre in Roxburgh Park, working with GPs and allied health practitioners to provide integrated patient care.
- Ringwood Family Medical CentrecoreNutriBlooms operates inside Ringwood Family Medical Centre, providing dietetic services as part of integrated healthcare delivery.
- Dandenong Village Medical CentrecoreSatellite clinic location inside Dandenong Village Medical Centre serving southern suburbs of Melbourne.
- Forest Hill Family CliniccoreNutriBlooms operates inside Forest Hill Family Clinic, collaborating with GPs and allied health professionals.
- Chirnside Park Medical CliniccoreSatellite clinic location inside Chirnside Park Medical Clinic in Melbourne's eastern suburbs.
- SIA Medical Centre (Footscray)coreNutriBlooms operates inside SIA Medical Centre in Footscray, serving western suburbs of Melbourne.
- GPs and Allied Health Practitioners NetworkcoreNutriBlooms collaborates with professional GPs and Allied Health Practitioners to provide evidence-based and scientific advice and support to clients.
- Dietitians AustraliacoreAll NutriBlooms dietitians are Accredited Practising Dietitians recognized by Dietitians Australia. Racha Slim serves on the Dietitians Australia Victoria Branch Leadership Team.
- Diabetes VictoriacoreNutriBlooms dietitians (Racha Slim, Monica Ng) are Life! Program facilitators with Diabetes Victoria, supporting clients at risk of chronic disease.
- Monash UniversityminorNutriBlooms dietitians have Monash FODMAP training certification for IBS and gut health specialist services. Dietetic student supervision and placement partnerships with universities.
- Victoria UniversityminorRacha Slim serves as Academic Sessional and Invited Member of Dietetics Program Advisory Committee at Victoria University.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
NutriBlooms competitors and assessment
Company assessmentDirect peers
- Fay Nutrition: US telehealth dietitian service covering weight management, chronic disease, and women's health via insurance-billed video consultations — overlaps NutriBlooms on payer-mix, modality, and clinical scope.
- The Dietologist: Australian dietitian practice led by Joanna Baker with strong gut health/IBS, PCOS, and food intolerance specialisation and Monash FODMAP training — directly competes in NutriBlooms' specialty verticals from a similarly differentiated positioning.
- Nourish: US-based telehealth dietitian platform matching patients with Registered Dietitians for chronic disease, weight, and gut health — directly mirrors NutriBlooms' virtual consultation model and specialty verticals.
- Zaya Care: US platform connecting patients to nutritionists and dietitians, often reimbursed through insurance — comparable referral-led, multi-payer dietitian delivery model to NutriBlooms.
Emerging players
- Eucalyptus: Australian digital health platform operating multiple consumer telehealth brands across men's and women's health — represents the platform aggregation model that could disintermediate single-clinic dietitian practices like NutriBlooms.
- Vively: Australian metabolic health platform using CGM and clinician-led programs including dietitian support — competing for the same chronic disease, PCOS, and pre-diabetes patient segments as NutriBlooms with a more tech-forward funnel.
- Juniper: Australian telehealth clinic focused on women's midlife health including perimenopause and weight management — overlaps NutriBlooms' women's health and weight management segments through a digital-first delivery model.
Broad incumbents
- Bupa: Major Australian private health insurer with an in-network dietitian and allied health provider directory — directly relevant because NutriBlooms' private health insurance billing pathway flows through incumbents like Bupa.
- Medibank: Largest Australian private health insurer with growing in-house health services and Extras cover that includes dietitian rebates — a key counterparty in NutriBlooms' PHI reimbursement stack and a potential vertical integrator.
Others
- Dietitians Australia: National professional association that credentials NutriBlooms' APDs and awarded the practice its 2025 Primary Care award — relevant as the governing ecosystem body rather than a competitor, but central to regulatory and reputational dynamics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NutriBlooms social profiles
Digital presenceNutriBlooms financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriBlooms leadership team
Management profileNumber of profiles
NutriBlooms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriBlooms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriBlooms
What does NutriBlooms do?
NutriBlooms is a private dietitian practice based in Melbourne, Australia, providing individualized dietitian consultations, personalized meal planning, and clinical nutrition therapy to patients. The practice also delivers corporate nutrition programs and is positioned to serve clients whose care is funded through Medicare, NDIS, and DVA arrangements.
Is NutriBlooms a public or private company?
NutriBlooms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NutriBlooms founded?
NutriBlooms was founded in 2019. It employs 1 to 10 people.
Where is NutriBlooms based?
NutriBlooms is headquartered in Blackburn South, Victoria, Australia, in the Oceania region.
How does NutriBlooms make money?
Four revenue lines are on record. Individual Dietitian Consultations are the primary driver. The others are structured Diet Programs, inBody Scan Services and corporate Nutrition Services.
Who are NutriBlooms's main competitors?
Direct peers on record are Fay Nutrition, The Dietologist, Nourish and Zaya Care. Emerging players are Eucalyptus, Vively and Juniper. Broad incumbents are Bupa and Medibank. Dietitians Australia is listed as an others.
Does NutriBlooms have an API?
No public API is recorded for NutriBlooms.
What industry is NutriBlooms in?
NutriBlooms's product category is Dietetics and Clinical Nutrition Services. Its primary akta.pro industry code is HSADAFAE, Medical Nutrition Therapy (Registered Dietitian), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 6213 and its SIC code is 8011.