Zaya Care
Zaya Care is a New York-based healthtech platform that helps 100+ independent healthcare practices in NY and NJ accept insurance at better reimbursement rates by aggregating them for collective payer negotiations and providing credentialing and billing support. Founded in 2021, it serves PT, OT, dietitian, mental health, acupuncture, and lactation practices through a managed-services model.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Zaya Care does
Zaya Care is a New York-based healthtech company founded in 2021 that operates a managed-services network platform enabling independent healthcare providers to accept insurance at sustainable reimbursement rates. The company targets SMB-scale private practices across multiple allied health specialties—physical therapists, occupational therapists, dietitians, acupuncturists, mental health therapists, and lactation consultants—operating in New York and New Jersey. As of the latest data, more than 100 practices participate in the network. Zaya's core economic proposition is collective bargaining: by aggregating independent practices, it negotiates group reimbursement rates with major payers (Emblem Health, Aetna, United Healthcare) and provides administrative support for credentialing, eligibility verification, and billing, taking a share of the resulting reimbursement differential or charging service fees.
The platform itself is built on third-party infrastructure—Stripe for payments, plus off-the-shelf tools for video communication, benefits eligibility, calendar, and messaging—with no disclosed proprietary AI/ML capabilities. Clinical operations are delivered through two state-level Professional Corporations, Bienetre Medical, P.C. (NY) and Bonheur Medical, P.C. (NJ), which is the regulatory structure required to bill insurance in each jurisdiction. The product surface includes a core provider network platform plus three add-on modules: insurance credentialing and rate negotiation, billing/revenue cycle management, and a multi-specialty expansion capability that enables practices to layer in additional service lines.
The go-to-market motion is sales-led, targeting practice owners directly through a "Join our network" form with a value message centered on higher per-visit reimbursement and reduced administrative burden. Zaya has raised $7.6 million in seed funding (March 2022) led by Inspired Capital Partners with participation from Tiger Global Management, Story Ventures, Operator Partners, and DispatchHealth, following an initial 2021 seed from Brooklyn Bridge Ventures, FullCircle, Operator Partners, and Story Ventures. The company was recognized by Business Insider in 2022 as one of the most promising women's health startups. Headcount remains in the 1-10 range and revenue is undisclosed, consistent with an early-stage venture-backed business still establishing product-market fit and scaling its two-state footprint.
Zaya Care firmographics
Firmographics- Name
- Zaya Care
- Legal name
- Zaya Care, Inc.
- Website
- https://zayacare.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zaya Care is a New York-based healthtech platform that helps 100+ independent healthcare practices in NY and NJ accept insurance at better reimbursement rates by aggregating them for collective payer negotiations and providing credentialing and billing support. Founded in 2021, it serves PT, OT, dietitian, mental health, acupuncture, and lactation practices through a managed-services model.
- Ownership category
- akta.pro rank
Zaya Care industry classification
Industry- Product category
- Healthcare Practice Management Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Managed Care / Network-Based Group Health Plans (Carrier Network Products) (FSAIAFAO)
- akta.pro secondary industries
- Independent Primary Care Practices (HLAFAGAA), Small Group Health Insurance (2–50/100) (FSAIAFAD)
Keywords
Where Zaya Care is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Zaya Care business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Practice Network Services: Zaya Care generates revenue by providing a network platform that helps independent healthcare practices accept insurance. They negotiate better rates with insurance companies on behalf of providers and take a share of the reimbursement differential or charge service fees for administrative support including credentialing, billing, and practice management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Provider compensation per visit model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Zaya Care product offering
Product offeringCore offering
Zaya Care operates a network platform that enables independent healthcare practices — including physical therapists, occupational therapists, acupuncturists, dietitians, lactation consultants, and mental health providers — to accept insurance at higher reimbursement rates. The company negotiates group rates with insurance carriers on behalf of its member practices and provides administrative support including credentialing, eligibility verification, and billing. It serves over 100 practices exclusively across New York and New Jersey.
Product overview
Zaya Care is a platform for independent healthcare providers that helps them build thriving in-network practices. The core Zaya Care Platform enables providers to accept insurance while maintaining independence, with modules for insurance credentialing and rate negotiation, billing and revenue cycle management, and the ability to add multiple specialties (Physical & Occupational Therapists, Dietitians, Acupuncturists, Mental Health Therapists, Lactation Consultants) to create integrated care clinics. The platform provides the financial leverage and efficiency of a larger healthcare system without compromising provider independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Zaya Care Provider Network Platform A managed network platform for independent healthcare providers — including physical therapists, occupational therapists, acupuncturists, dietitians, lactation consultants, and mental health providers — that enables them to accept insurance at higher reimbursement rates, offloads credentialing and billing work, and supports expansion into multi-specialty integrated care clinics. Members must operate in New York or New Jersey.
Companies that use Zaya Care
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Zaya Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Zaya Care partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Emblem HealthcoreEmblem Health is a major insurance provider partner that reimburses Zaya Care's network of maternal care specialists. Through this partnership, Zaya groups specialists together and negotiates better reimbursement rates to improve postpartum care access for mothers.
- AetnacoreAetna, a CVS Health company, is an insurance provider partner enabling Zaya Care's network of maternal care specialists to provide covered postpartum care services. The partnership addresses maternal mortality and health inequity in the US.
- United HealthcarecoreUnited Healthcare partners with Zaya Care to provide insurance reimbursement coverage for maternal care services through Zaya's network of specialists. The partnership aims to improve postpartum care outcomes and address health inequity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zaya Care competitors and assessment
Company assessmentDirect peers
- Headway: Headway operates a network that enables independent mental-health therapists to accept insurance, credentialing providers and negotiating rates with major carriers. Direct overlap with Zaya's mental-health specialty and shared insurance-brokerage model.
- Alma: Alma provides an insurance-acceptance platform for independent therapists and mental-health practices, handling credentialing, billing, and rate negotiation. Comparable to Zaya's network-and-revenue-share approach for private practices.
- Grow Therapy: Grow Therapy matches patients with in-network therapists and helps independent providers handle insurance credentialing and billing. Direct peer in connecting private practices to insurance networks.
- Rula Health: Rula is an in-network mental-health platform that contracts with independent clinicians, handles insurance credentialing, and provides billing infrastructure. Overlapping thesis with Zaya's insurance-enablement value prop.
Emerging players
- Octave: Octave operates a network of group therapy practices and works with insurers to provide in-network mental-health care. Comparable network-and-payer model in the therapy vertical.
Broad incumbents
- Privia Health: Privia Health is a national physician enablement company that helps independent practices participate in value-based care contracts with payers. Broader scale but directly comparable practice-enablement and payer-negotiation thesis.
- Aledade: Aledade partners with independent primary-care practices to negotiate value-based contracts with commercial and government payers. Comparable in helping independents gain collective leverage against large health systems.
- Tebra: Tebra (formerly Kareo + PatientPop) offers EHR, billing, and practice management software to independent practices, including insurance-billing tools. Comparable on the practice-administration and revenue-cycle side of Zaya's offering.
- Athenahealth: Athenahealth provides practice management, EHR, and revenue-cycle services to physician practices, including insurance-billing workflows. Broader incumbent with overlapping insurance-administration capabilities.
Others
- Office Ally: Office Ally provides medical billing, clearinghouse, and practice-management services used by independent practices. Functions as an enabling technology vendor in Zaya's service stack rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Zaya Care social profiles
Digital presenceZaya Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zaya Care leadership team
Management profileNumber of profiles
Zaya Care funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zaya Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zaya Care
What does Zaya Care do?
Zaya Care operates a network platform that enables independent healthcare practices — including physical therapists, occupational therapists, acupuncturists, dietitians, lactation consultants, and mental health providers — to accept insurance at higher reimbursement rates. The company negotiates group rates with insurance carriers on behalf of its member practices and provides administrative support including credentialing, eligibility verification, and billing. It serves over 100 practices exclusively across New York and New Jersey.
Is Zaya Care a public or private company?
Zaya Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zaya Care founded?
Zaya Care was founded in 2021. It employs 1 to 10 people.
Where is Zaya Care based?
Zaya Care is headquartered in New York, United States, in the North America region.
How does Zaya Care make money?
One revenue line is on record: practice Network Services.
Who are Zaya Care's main competitors?
Direct peers on record are Headway, Alma, Grow Therapy and Rula Health. Octave is listed as an emerging player. Broad incumbents are Privia Health, Aledade, Tebra and Athenahealth. Office Ally is listed as an others.
Does Zaya Care have an API?
No public API is recorded for Zaya Care.
What industry is Zaya Care in?
Zaya Care's product category is Healthcare Practice Management Services. Its primary akta.pro industry code is FSAIAFAO, Managed Care / Network-Based Group Health Plans (Carrier Network Products), with a secondary code of HLAFAGAA, Independent Primary Care Practices. Its NAICS code is 5242 and its SIC code is 6411.