NUTRITION WORKS LLC

What NUTRITION WORKS LLC does

Nutrition Works! NH, LLC is a privately held nutrition counseling practice founded in 2001 in Concord, New Hampshire, and currently owned by registered dietitian nutritionist Ann Petersson, who acquired the practice in 2019. The company delivers evidence-based, weight-inclusive, non-diet nutrition care through a team of four registered, licensed dietitian nutritionists, supported by a broader staff of approximately 21. Service lines include general nutrition counseling, eating disorder recovery, sports nutrition, medical nutrition therapy (diabetes, cardiovascular, digestive, celiac), pediatric weight and BMI guidance, sustainable eating patterns, wellness optimization, and group speaking engagements. Sessions are delivered in person at the Concord office and virtually across New Hampshire, Maine, and Massachusetts, with the company serving more than 1,000 cumulative patients over its operating history.

The business model is professional services billing: per-session fees are typically covered at 100% under most major insurance plans, with Nutrition Works operating as an in-network provider for Aetna, Harvard Pilgrim, Cigna, Anthem Blue Cross Blue Shield, Mass General Brigham, Medicare, Meritain Health, UMR, and United Healthcare. Billing uses standard medical nutrition therapy codes (97802 for initial visits, 97803 for follow-ups). The primary customer is the individual consumer seeking personalized nutrition support, with a secondary, low-volume enterprise channel providing group education (e.g., Lunch & Learn sessions for employers). Distribution is driven by a direct-to-consumer go-to-market anchored on the company website (nutritionworksnh.com), local SEO across roughly a dozen New Hampshire towns, Instagram presence, and referral traffic from insurance network directories and the Eating Disorder Registered Dietitians & Professionals association. The company is bootstrapped with no external investment and reports no parent company, partnerships beyond payer contracts, or technology platform beyond standard telehealth delivery and a website.

Name

NUTRITION WORKS LLC

Legal name

Nutrition Works! NH, LLC

Website

https://nutritionworksnh.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrition Works! NH is a Concord, New Hampshire-based nutrition counseling practice providing evidence-based, weight-inclusive care through four registered dietitian nutritionists, serving individuals in NH, Maine, and Massachusetts in person and virtually via insurance-billed sessions.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Eating Disorder Recovery Nutrition Support (HSADAFAM)

Keywords

• Nutrition counseling services
• Medical nutrition therapy
• Eating disorder treatment
• Sports nutrition counseling
• Registered dietitian services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nutrition Counseling Services: Revenue generated from individual nutrition counseling sessions. Working with licensed RDNs means sessions may be 100% covered by insurance at no cost to patients. They accept most major health insurance plans as in-network providers including Aetna, Harvard Pilgrim, Cigna, Blue Cross Blue Shield, Mass General Brigham, Medicare, Meritain Health, UMR, and United Healthcare. Session codes 97802 (first visit) and 97803 (follow-up sessions) are used for insurance billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Nutrition Works is a registered-dietitian-led nutrition counseling practice that delivers personalized, evidence-based nutrition care across seven core programs: general nutrition counseling, eating disorder support, medical condition management, pediatric weight and BMI concerns, sports nutrition, sustainable eating patterns, and health/wellness optimization. Services are provided in person at its Concord, NH office and virtually across New Hampshire, Maine, and Massachusetts, and are billed primarily through in-network insurance reimbursement. The practice also offers paid speaking engagements for workplaces, schools, and community groups.

Product overview

Nutrition Works! NH LLC is a nutrition counseling practice offering a unified service model centered on personalized, evidence-based nutrition care. The company provides seven core nutrition programs delivered by registered, licensed dietitian nutritionists: Nutrition Counseling Services, Sustainable Eating Patterns, Managing Medical Conditions, Pediatric Weight and BMI Concerns, Resolving Eating Disorders, Improving Sports Performance, and Optimizing Health and Wellness. Additional offerings include Speaking Engagements for group education and Celiac Disease Counseling. All services are available in-person at their Concord, NH office or virtually across New Hampshire, Maine, and Massachusetts, with insurance verification support and a compassionate, weight-inclusive approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Counseling Services Personalized, evidence-based one-on-one nutrition counseling delivered by registered, licensed dietitian nutritionists to individuals seeking a realistic and sustainable nutrition plan tailored to their unique needs. Available in person at the Concord, NH office or virtually across New Hampshire, Maine, and Massachusetts.
• Eating Disorder Support Compassionate nutrition therapy for disordered eating patterns and eating disorders, helping clients build a healthier relationship with food through regular meals, hunger/fullness awareness, and comfortable social eating.
• Medical Nutrition Therapy Medical nutrition therapy for conditions including diabetes, digestive issues, cholesterol management, blood pressure, celiac disease, and other chronic conditions, delivered by registered dietitian nutritionists.
• Sustainable Eating Patterns Long-term coaching focused on building sustainable eating habits, nourishment, movement, and body respect rather than restrictive diets or quick fixes.
• Pediatric Weight and BMI Concerns Evidence-based pediatric nutrition counseling to support healthy growth and development without weight-loss diets, focusing on body cues, joyful movement, and regular eating patterns.
• Improving Sports Performance Sports nutrition counseling including fueling strategies, event-day nutrition, post-workout recovery, essential supplements guidance, and peak performance optimization for athletes from recreational to competitive levels.
• Optimizing Health and Wellness Wellness nutrition counseling supporting plant-based diets, smart supplement choices, disease prevention, and holistic health optimization through personalized nutrition strategies.
• Speaking Engagements Nutrition-focused presentations and workshops for workplaces, schools, community groups, and sports teams, available in person or virtually throughout New England, including Lunch & Learn sessions on topics like Intuitive & Mindful Eating and Cholesterol & Hypertension.
• Celiac Disease Counseling Personalized, evidence-based celiac care from registered dietitians including gluten-free nutrition support and holistic dietary guidance for celiac-related problems.

Quantifiable outcome

• 1000+ patients helped
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• AetnacoreChannel Partner/ Reseller/ DistributorAetna is an in-network insurance provider for Nutrition Works. The practice accepts Aetna insurance for nutrition counseling services, making care accessible to Aetna members.
• Harvard Pilgrim Health CarecoreChannel Partner/ Reseller/ DistributorHarvard Pilgrim Health Care is an in-network insurance provider for Nutrition Works. The practice accepts Harvard Pilgrim insurance for nutrition counseling services.
• CignacoreChannel Partner/ Reseller/ DistributorCigna is an in-network insurance provider for Nutrition Works. The practice accepts Cigna insurance for nutrition counseling services.
• Anthem Blue Cross and Blue Shield New HampshirecoreChannel Partner/ Reseller/ DistributorAnthem Blue Cross and Blue Shield New Hampshire is an in-network insurance provider for Nutrition Works, providing coverage for nutrition counseling services in the New Hampshire region.
• Mass General BrighamcoreChannel Partner/ Reseller/ DistributorMass General Brigham is an in-network insurance provider for Nutrition Works, providing coverage for nutrition counseling services.
• MedicarecoreChannel Partner/ Reseller/ DistributorMedicare is an in-network provider for Nutrition Works, covering nutrition counseling for diabetes, end-stage renal disease, and post-transplant care (3 visits first year, 2 visits following years).
• Meritain HealthcoreChannel Partner/ Reseller/ DistributorMeritain Health is an in-network insurance provider for Nutrition Works, providing coverage for nutrition counseling services.
• UMRcoreChannel Partner/ Reseller/ DistributorUMR is an in-network insurance provider for Nutrition Works, providing coverage for nutrition counseling services.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorUnited Healthcare is an in-network insurance provider for Nutrition Works, providing coverage for nutrition counseling services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wellory: Digital nutrition coaching service that pairs users with registered dietitians, often via employer and insurance benefits. Competes for the same nutrition counseling patient with a virtual-first model.
• Foodsmart: Telenutrition platform providing registered dietitian counseling covered by Medicaid, Medicare, and commercial insurance. Directly comparable in-service offering, payer mix, and target population.
• Fay Nutrition: Online registered dietitian platform connecting patients with RDNs covered by insurance. Directly comparable as an insurance-accepted virtual RDN service competing for the same patient demographic.
• Nourish: Telehealth-first registered dietitian counseling platform accepting major insurance plans. Directly competes with Nutrition Works for the same in-network, insurance-covered RDN patient.

Broad incumbents

• Noom: Large-scale digital health platform offering nutrition coaching (alongside weight management and behavior change). Comparable as a mass-market alternative to dietitian-led counseling, though it is broader and lower-touch.
• MyFitnessPal: Consumer nutrition tracking and content platform serving a similar end user (individuals managing nutrition). Comparable in addressing nutrition-related behavior, though not RDN-led clinical care.

Regional players

• Dartmouth Health: Academic medical center in New Hampshire providing outpatient nutrition services. Comparable regional MNT provider competing for the same New Hampshire patient pool.
• Lifespan: Large regional health system in the Northeast offering outpatient medical nutrition therapy. Comparable as a regional New England MNT provider, though embedded in a broader hospital network rather than a private practice.

Others

• Academy of Nutrition and Dietetics: Professional association for registered dietitians. Ecosystem peer providing credentialing standards, referrals, and continuing education that Nutrition Works' team relies on.

Emerging players

• MyOr: Nutrition counseling network of which Nutrition Works is already an 'Affiliated Practice'. Directly comparable operating model and clearly an ecosystem peer through existing affiliation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nutritionworksnh
• LinkedInlinkedin.com/company/nutrition-works-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NUTRITION WORKS LLC