Laboratoire NUXE S.A.

What Laboratoire NUXE S.A. does

Laboratoire NUXE S.A. is a French cosmetics company founded in 1989 by pharmacist Aliza Jabès, headquartered at 127 rue Aguesseau, 92100 Boulogne-Billancourt. The company develops and sells natural-origin, dermatologically-tested beauty products positioned at the intersection of pharmaceutical-grade formulation expertise and sensory beauty experience, with 100% French formulation and manufacturing. Its portfolio spans face care (anti-aging, hydration, anti-imperfections), body care (dry oils, creams, exfoliators), hair care, sun protection, men's grooming, fragrance, accessories (eyewear), spa services, and gift sets, organized into 15+ sub-brands and built around iconic hero products such as Huile Prodigieuse®, Super Serum [10], and the Rêve de Miel lip-care range. Underlying technology is centered on clean-beauty formulation standards, 100% plant-based oils, and the proprietary Technologie Alfa [3R] anti-aging platform.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce — including 30+ country-specific storefronts (France, Germany, UK, USA, Canada, Japan, etc.) with localized currency, language, and shipping — with traditional pharmacy and parapharmacy retail distribution in France and internationally. Pricing spans €10–€20 entry-level items, €35–€43 body oils, up to €70+ premium anti-aging treatments, and €45–€125 gift sets/routines. Customer engagement is supported by the Fidélité loyalty program (1€ = 1 point, rewards from 100 points, free shipping over €40), a -15% newsletter acquisition offer, content marketing via the Conseils beauté blog, and seasonal campaigns such as Summer Mission by NUXE. Secondary revenue surfaces include NUXE Spa services and NUXE Eyewear accessories.

Name

Laboratoire NUXE S.A.

Legal name

Laboratoire NUXE S.A.

Website

https://nuxe.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Laboratoire NUXE S.A. is a French pharmacy-grade cosmetics company founded in 1989, selling natural-origin skincare, body care, hair care, sun protection, men's grooming, and fragrance products via 30+ country-specific e-commerce sites and pharmacy/parapharmacy retail partners globally.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

Keywords

• Natural skincare cosmetics
• Anti-aging beauty products
• Pharmacy-grade face care
• Plant-based body oils
• Dermatologically tested cosmetics

Headquarters

HQ city

BARCELONA, Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of skincare, body care, hair care, and sun protection products through the NUXE e-commerce platform and pharmacy/parapharmacy retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Laboratoire NUXE S.A. is a French cosmetics company that formulates, manufactures, and sells natural-origin skincare, body care, hair care, sun protection, fragrance, and men's grooming products under the NUXE brand. Products are 100% made in France, dermatologically tested, and distributed through the brand's own e-commerce platform across 30+ countries as well as pharmacy and parapharmacy retail partners.

Product overview

Laboratoire NUXE S.A. is a French cosmetics brand combining pharmaceutical-grade formulation expertise with natural beauty ingredients. The company offers a comprehensive portfolio of skincare, body care, hair care, and sun protection products organized into multiple sub-brands and collections. Core hero products include the iconic Huile Prodigieuse® dry oil, Super Serum [10] anti-aging concentrate, and the Rêve de Miel lip care line. The brand operates on a multi-tiered architecture with cornerstone products (Huile Prodigieuse®, Super Serum [10]), specialized sub-brands (Merveillance Lift, Nuxuriance Ultra with Alfa [3R] technology, Very Rose, Zinc Power), targeted solutions (Men [BOOST]³, Hair Prodigieux®), and lifestyle extensions (NUXE Eyewear, NUXE Spa, gift sets). The product range covers face care (anti-aging, hydration, anti-imperfections), body care (body oils, creams, exfoliators), hair care, sun protection, and men's grooming. Products are formulated in France with natural ingredients and dermatologically tested.

Differentiator

Problem solved

Functional benefit

Brands

• NUXE Spa: Spa and wellness services offering beauty treatments and gift packages
• NUXE Eyewear
• Huile Prodigieuse
• Super Serum [10]
• Rêve de Miel
• NUXE Sun
• Hair Prodigieux
• Prodigieuse [HYALU] BOOST
• Nuxuriance Ultra Alfa [3R]
• Very Rose
• Merveillance Lift
• Crème Fraîche de Beauté
• Men [BOOST]³
• Zinc Power
• Hair & Skin

Products and services

• Huile Prodigieuse®

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pharmacy and Parapharmacy Retail PartnerscoreChannel Partner/ Reseller/ DistributorNUXE distributes through pharmacy and parapharmacy networks in France and internationally, leveraging the credibility of pharmacy distribution for its clean beauty positioning. The brand emphasizes its laboratory formulation expertise and dermatological testing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caudalie: French natural-origin skincare brand founded in a pharmacy-adjacent context, focused on vine-derived active ingredients. Directly comparable to NUXE on natural-ingredient positioning, French heritage, and pharmacy distribution.
• La Roche-Posay: L'Oréal-owned dermo-cosmetic brand with global pharmacy distribution and dermatologist endorsement positioning. Most direct competitor in the dermatological skincare category, with substantially larger marketing and R&D resources.
• L'Occitane en Provence: French pharmacy-anchored natural beauty brand with similar hero product strategy, DTC + retail distribution, and international footprint. Both target the natural-ingredients, accessible-premium positioning and sell through pharmacy and own-storefront channels.
• Yves Rocher: French botanical beauty brand combining DTC, retail footprint, and international expansion across Europe. Closely comparable on natural-ingredient positioning, French heritage, multi-country e-commerce, and mass-premium price point.
• Bioderma: NAOS-owned French dermo-cosmetic brand sold through pharmacy distribution worldwide. Comparable on dermatological positioning, French pharmacy heritage, and global footprint across similar product categories.
• Embryolisse: French pharmacy-originated skincare brand with cult hero products (Lait-Crème Concentré) and DTC + pharmacy distribution. Comparable on pharmacy heritage, French-made positioning, and dependence on a flagship hero SKU.
• Avène: Pierre Fabre's dermo-cosmetic brand sold primarily through pharmacy channels globally. Competes directly with NUXE in the dermatologically-tested, sensitive-skin skincare segment with similar international pharmacy distribution.
• Klorane: Pierre Fabre's botanical-ingredient beauty brand with parallel French pharmacy positioning, plant-based formulation ethos, and similar mass-premium price architecture. Directly comparable to NUXE's natural-origin value proposition.
• Vichy: L'Oréal-owned pharmacy skincare brand with thermal-water-based positioning and global DTC + pharmacy retail. Comparable on category (anti-aging, hydration), distribution (pharmacy + DTC), and target customer (mass-premium skincare consumers).

Emerging players

• Roger & Gallet: L'Oréal-owned French heritage beauty house focused on natural-origin fragrance and personal care. Overlaps with NUXE on natural-ingredient philosophy, French heritage branding, and pharmacy retail presence, though with a stronger fragrance-led heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/laboratoire-nuxe-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoire NUXE S.A.