Laboratoire Femmeilleur

What Laboratoire Femmeilleur does

Laboratoire Femmeilleur, doing business as Nuwa, is a French direct-to-consumer women's wellness brand that formulates dietary supplements and skincare products using Traditional Chinese Medicine (TCM) herbal extracts combined with modern micronutrients. The company was founded by Mélia and operates exclusively as a Shopify-powered e-commerce business (nuwanature.com), shipping across 14 European countries (France, Germany, Belgium, Netherlands, Italy, Spain, Austria, Portugal, Sweden, Denmark, Finland, Greece, Luxembourg, Monaco) with multi-language (French, English, Spanish) and EUR pricing support. The core product line addresses four life-stage use cases for women — menstrual cycle regulation (NUWA CYCLE), menopause symptom relief (NUWA MÉNOPAUSE), female fertility (NUWA FERTILITÉ FEMME), and male fertility (NUWA FERTILITÉ HOMME) — plus a couple bundle (DUO FERTILITÉ). A second category, the NUENCE-MTC sub-brand, sells TCM-inspired facial creams and treatment oils segmented by skin type.

The proprietary technological differentiator is the Menoprogen botanical complex (cuscuta, goji, white mulberry, safflower, rehmannia), which appears across the fertility, cycle, and menopause SKUs and was developed with TCM practitioners and gynecology experts, with the company stating it screened over 300 plants in collaboration with its herbalist. Formulas are 100% vegan, made in France, and explicitly free of hormones and phytoestrogens. Products are co-developed and endorsed by a network of 20+ TCM practitioners, naturopaths, and gynecology specialists across France, supplemented by academic advisors including Pr Ma Hong (Nanjing University of Traditional Chinese Medicine) and Pr Lu Ye (Institute of Botany, Chinese Academy of Sciences). Limited-edition collaborations with PLANETA VERD (herbal tea) and the NUENCE-MTC skincare line create cross-category bundles (DUO ÉQUILIBRE, DUO HARMONIE) targeting women in preconception and menopause.

The business model is straightforward DTC e-commerce with three revenue streams: recurring multi-month supplement packs (1-, 2-, and 3-month subscriptions with volume discounts up to 50%), one-time skincare purchases, and limited-edition Duo bundles at premium pricing. Supplement unit prices range from approximately €20 to €34 per month, creams from €36 to €40, and Duo bundles from €40 to €63. Acquisition is driven by content marketing through the "The Newspaper" health blog, email newsletter with a 10% first-order discount, organic social (Instagram, Facebook), and expert practitioner endorsements. Customer reviews average 4.83–4.86/5 across SKUs, with the Menopause product at 79 reviews and other SKUs in the 7–20 review range, suggesting an early-stage but engaged customer base. Payment options include credit card, PayPal, Apple Pay, Bancontact, and Scalapay 3x/4x installments. No funding rounds, revenue figures, or headcount disclosures are available in the source data.

Name

Laboratoire Femmeilleur

Legal name

Nuwa

Website

https://nuwanature.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nuwa (Laboratoire Femmeilleur) is a French direct-to-consumer brand selling Traditional Chinese Medicine-inspired dietary supplements and skincare for women's hormonal health (cycle, fertility, menopause) across 14 European countries via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Women's Health Supplements

NAICS

Food (Health) Supplement Retailers (456191), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Women's health supplements
• Natural skincare cosmetics
• Traditional Chinese Medicine
• Fertility and cycle support
• Vegan dietary supplements

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Dietary Supplements: Sale of food supplements for cycle regulation, menopause support, female fertility, and male fertility. Products sold as one-time purchases or subscription bundles (1-month, 2-month, 3-month packs) with volume discounts up to 50%.
2. Natural Skincare/Cosmetics: Sale of facial creams, moisturizers, and treatment oils under the NUENCE-MTC brand through the same e-commerce platform.
3. Limited Edition Duos: Bundled products combining supplements with complementary items (teas, skincare) as limited edition collaborations, sold at premium bundle pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Laboratoire Femmeilleur operates the Nuwa brand, a French direct-to-consumer e-commerce company selling plant-based dietary supplements and natural skincare formulated with Traditional Chinese Medicine herbal ingredients combined with modern micronutrients. The portfolio addresses women's hormonal health across life stages — menstrual cycle comfort, fertility (female and male), and menopause — alongside a NUENCE-MTC skincare sub-brand of TCM-inspired facial creams and oils.

Product overview

Nuwa is a French dietary supplement brand offering products based on Traditional Chinese Medicine principles, designed to support women's health across different life stages. The product portfolio consists of two main categories: (1) NUWA dietary supplements including CYCLE SUPPLEMENT (menstrual comfort), MENOPAUSE SUPPORT (menopausal symptom relief), WOMEN'S FERTILITY SUPPLEMENT, MALE FERTILITY SUPPLEMENT, and DUO FERTILITÉ (combined fertility support for couples); and (2) NUENCE-MTC skincare sub-brand featuring facial creams (ANTI-AGE RICH CREAM, RADIANCE FACE CREAM, PURIFYING FACIAL CREAM, VITALITY FACE CREAM, SOOTHING FACIAL FLUID) and NOURISHING TREATMENT OIL. Limited edition DUO packages (DUO ÉQUILIBRE with PLANETA VERD, DUO HARMONIE with Nuence MTC) bundle supplements with complementary products for targeted wellness protocols.

Differentiator

Problem solved

Functional benefit

Brands

• NUENCE-MTC: A partner brand of Nuwa dedicated to a holistic approach to beauty and well-being inspired by Traditional Chinese Medicine. The first French natural cosmetics brand, Made in France, born from the fusion between ancestral knowledge of Traditional Chinese Medicine (TCM) and modern cosmetics expertise.

Products and services

• CYCLE SUPPLEMENT Natural food supplement formulated with lodhra and the Menoprogen plant complex (cuscuta, goji, white mulberry, rehmannia, safflower) to support female hormonal balance, cycle regularity, and menstrual comfort. Targeted at women experiencing PMS, cramps, or irregular cycles.
• MENOPAUSE SUPPORT Food supplement combining Menoprogen plant complex with vitamins B6 and D3 to help reduce hot flashes, promote restful sleep, and soothe irritability and mood swings during perimenopause, menopause, and postmenopause. Phytoestrogen-free and vegan.
• WOMEN'S FERTILITY SUPPLEMENT Natural dietary supplement with plant extracts and micronutrients (Menoprogen complex, rose centifolia, zinc, vitamins B6, B9, iodine) designed to support female fertility, hormonal balance, and oocyte quality. Compatible with assisted reproduction (PMA/IVF) journeys.
• MALE FERTILITY SUPPLEMENT Natural food supplement designed to support male fertility, libido, and sperm quality through a combination of Menoprogen plant complex, saffron, zinc, selenium, vitamin B12, and Coenzyme Q10. Hormone-free formula.
• DUO FERTILITÉ Combined fertility supplement pack for couples, containing both Women's Fertility Supplement and Male Fertility Supplement, supporting hormonal balance, oocyte and sperm quality, and reproductive function for couples trying to conceive.
• ANTI-AGE RICH CREAM (NUENCE-MTC)

Quantifiable outcome

• Reviews average 4.83-4.86/5 across product lines, with menopause product receiving 79 reviews

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• PLANETA VERDminorStrategic or Co-development Partner · 1 January 2025Limited edition collaboration creating DUO ÉQUILIBRE bundle. Combines Nuwa's FERTILITÉ FEMME supplement with PLANETA VERD's Spring herbal tea (tisane apaisante) for preconception support. Features signature ingredients: rose and goji berries in both products. Vegan, hormone-free formulations made in France.
• NUENCE-MTCcoreStrategic or Co-development PartnerPartner brand dedicated to holistic beauty inspired by Traditional Chinese Medicine. Develops skincare products (facial creams, treatment oils) using TCM herbs combined with modern cosmetic actives. Products sold through Nuwa's platform. Signature ingredients include mulberry, licorice, ginseng, white peony. NUENCE-MTC is the first French natural cosmetics brand merging TCM wisdom with modern cosmetology.
• Sarah RedealliminorStrategic or Co-development PartnerNaturopath specializing in women's health, graduated from ISUPNAT (Higher Institute of Naturopathy) and FENA certified (French Federation of Naturopathy). Partnering with Nuwa since 2024 to help women reconnect with their bodies using Traditional Chinese Medicine approaches. Promotes democratization of TCM in France.
• Morgane CovesminorStrategic or Co-development PartnerPractitioner of Traditional Chinese Medicine based in Rouen. Specializes in supporting women through cycles, fertility, and maternity. Expert endorser of Nuwa products.
• Isabelle TondonminorStrategic or Co-development PartnerPractitioner of traditional Chinese energy medicine. Specializes in infertility, PMA (assisted reproduction), and pregnancy support under Dr. Michel Frey. Expert endorser of Nuwa products.
• Charlotte GuthminorStrategic or Co-development PartnerTraditional Chinese Medicine practitioner based in Montpellier. Specializing in fertility and IVF support. Expert endorser of Nuwa products.
• Plume CharpentierminorStrategic or Co-development PartnerTraditional Chinese Medicine practitioner based in Paris. Specializing in sports traumatology, gynecological issues, and infertility. Expert endorser of Nuwa products.
• Pr Ma HongminorStrategic or Co-development PartnerProfessor at Nanjing University of Traditional Chinese Medicine, specialist in female reproductive health. Academic advisor and expert endorser of Nuwa's TCM-based formulations.
• Pr Lu YeminorStrategic or Co-development PartnerResearcher at Institute of Botany, Chinese Academy of Sciences and member of China's National Food Directorate. Expert in botanical ingredients supporting Nuwa's formulation development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perelel: US-based prenatal and women's hormonal supplement brand with a similar portfolio structure (cycle, fertility, pregnancy). Directly comparable on product architecture, target customer, and DTC distribution model.
• Eu Natural: Fertility and preconception supplement brand offering couple bundles and subscription, with strong practitioner endorsements — directly comparable to Nuwa's Duo Fertility SKU structure.
• The Nue Co. Wellness and supplement brand with TCM-inspired formulations targeting hormonal, skin, and gut health — directly comparable on the TCM + modern science differentiation Nuwa emphasizes.
• Ho Karan: French beauty/wellness brand inspired by Traditional Chinese Medicine, combining adaptogens and botanical actives. Closest French-market peer for Nuwa's TCM positioning and Made-in-France cosmetics.
• Needed: Prenatal and fertility supplement brand offering couple-based bundles, practitioner-grade formulations, and DTC subscription — a near mirror of Nuwa's Duo Fertility and single-gender supplement approach.
• Ritual: DTC multivitamin and women's health supplement brand with a subscription model, traceable ingredient story, and EU expansion. Closely comparable on positioning, distribution, and target demographic.
• Moon Juice: Adaptogen- and botanical-based wellness supplements targeted at women, with a strong content-marketing and lifestyle brand. Comparable on category, customer, and DTC premium positioning.
• O Positiv: Women's hormonal health supplement brand (PMS, menopause, hair, libido) selling through DTC subscription — directly comparable on product-stage segmentation and target audience.

Broad incumbents

• Care/of: Personalized vitamin and supplement subscription brand (Bayer-owned) with broader portfolio reach. Comparable on DTC subscription mechanics and women's vitamin positioning, though broader in scope.
• Seed: Synbiotic and wellness brand with scientific positioning and DTC subscription. Comparable on premium DTC, science-led storytelling, and women's health adjacency, though focused on gut rather than hormonal health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/nuwanature
• LinkedInlinkedin.com/company/femmeilleur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoire Femmeilleur