Nederlandse Vereniging voor NLP (NVNLP)

What Nederlandse Vereniging voor NLP (NVNLP) does

Nederlandse Vereniging voor NLP (NVNLP) is a Dutch non-profit professional association founded in 1985 that represents Neuro-Linguistic Programming (NLP) practitioners, trainers, and training institutes in the Netherlands and Belgium (Flanders). The association is headquartered in Veenendaal, operates with approximately 5 employees, and is led by chairman Jeroen Voorhaar. Its core mission is to professionalize the NLP field through accreditation, ethical oversight, and community-building.

NVNLP's product surface consists of member-facing services: the INZICHT magazine (published three times per year), the NLP Professionals Register, two annual congresses, an educational pathway structured around Practitioner, Master Practitioner, Post Master, and Trainer certifications, and a podcast channel. The association accredits 35 affiliated training institutes across the Dutch-speaking market, enforces an ethical code, and operates a complaints procedure supported by confidential advisors Twan van Tilburg and Hanny Post. The technology stack is minimal, centered on a member portal hosted by AllUnited and a public-facing website.

Revenue is generated primarily through annual membership fees (€145.20 incl. 21% VAT effective January 2026) and congress attendance fees, supplemented by donations and institute affiliations. The customer base is distributed across individual practitioners, accredited trainers, and institute members, with no single customer generating a disproportionate share of revenue. The association is not actively pursuing external capital, M&A, or new geographic markets beyond its established Dutch-speaking footprint.

Name

Nederlandse Vereniging voor NLP (NVNLP)

Legal name

Nederlandse Vereniging voor NLP

Website

https://nvnlp.nl

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Nederlandse Vereniging voor NLP (NVNLP) is a Dutch non-profit professional association founded in 1985 that accredits 35 NLP training institutes and serves NLP practitioners in the Netherlands and Belgium through memberships, congresses, and a professional register.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Annual membership fees provide the primary revenue stream. Regular membership costs €145.20 per calendar year (incl. 21% VAT) effective 1 January 2026. Honorary members are exempt from fees. A 50% member discount is offered to affiliated NLP training institutes on advertising rates in the INZICHT magazine.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

NVNLP is a Dutch non-profit professional association that serves as the home base for Neuro-Linguistic Programming (NLP) practitioners in the Netherlands and Flanders (Belgium). It safeguards and promotes the quality of NLP through ethical codes, a publicly searchable register of certified NLP Professionals (Trainers, Coaches, Therapists), accreditation of affiliated NLP training institutes, a triannual members' magazine (INZICHT), and two annual congresses.

Product overview

NVNLP operates as a professional membership organization for NLP practitioners in the Netherlands and Flanders (Belgium), offering a combination of publications, educational programs, events, and professional directory services. The core offerings include the INZICHT magazine (three times yearly), two annual congresses (Spring and Autumn), NLP Professionals Register for certified members, and membership with access to the member portal. NVNLP also recognizes and affiliates NLP training institutes (31 institutions) that meet their quality criteria, offering a structured learning pathway from NLP Practitioner through Master Practitioner, Post Master, to Trainer levels.

Differentiator

Problem solved

Functional benefit

Products and services

• NVNLP Membership Annual membership costing €145.20 per calendar year (incl. 21% VAT) from 1 January 2026, providing access to congresses, INZICHT magazine, the professionals register, the member portal, and networking with NLP practitioners in the Dutch-speaking region.
• INZICHT Magazine Official NVNLP magazine published three times per year, offering members inspiration and a platform to exchange knowledge and experiences in NLP. The online archive provides access to all issues from January 1987 onward for members.
• NVNLP Congressen (Spring and Autumn Congresses) Two in-person congresses per year featuring workshops and networking opportunities for NLP practitioners. Free admission for members; non-members can attend for a fee. The next scheduled event is the autumn congress on Saturday 28 November 2026.
• NLP Professionals Register A publicly searchable professional directory where members who meet NVNLP quality criteria are listed as certified NLP Professionals, Trainers, Coaches, and Therapists, enhancing their professional credibility.
• NLP Podcasts Two podcast series — 'NLP in het dagelijks leven' and 'NLP op de werkvloer' — providing topical NLP content for the Dutch-speaking NLP community.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Society of NLP (Dr. Richard Bandler): Original NLP certification body founded by co-creator Richard Bandler, licensing NLP trainers globally. Comparable to NVNLP as a credentialing authority for NLP practitioners, though operating a commercial licensing model rather than a membership-fee model.
• ANLP (Association for NLP, UK): UK-based professional association for NLP practitioners offering membership, a practitioner directory, and a code of ethics. Closest national-level peer to NVNLP outside the Dutch-speaking market, with a near-identical value proposition.
• IANLP (International Association for NLP): International umbrella body for NLP professionals with national chapters across multiple countries. Most directly comparable to NVNLP as a peer-tier professional association for NLP practitioners, but operating at international rather than Dutch-speaking scope.

Broad incumbents

• ICF (International Coaching Federation): Global professional association for coaches with strong Dutch chapter activity. Comparable to NVNLP as a professional association for personal development practitioners, but operating at much larger scale and broader (coaching) scope.
• EMCC (European Mentoring and Coaching Council): European-level professional body for coaching and mentoring practitioners with national chapters including the Netherlands. Comparable as a credentialing authority, though focused on coaching/mentoring rather than NLP specifically.
• NOBCO (Nederlandse Orde van Beroepscoaches): Dutch professional order for professional coaches, broader in scope than NVNLP (covering all coaching modalities) but serving an overlapping Dutch practitioner base. Comparable as a credentialing and community body for the Dutch personal development market.

Emerging players

• Tad James Co. / The Timeline Technique: Commercial NLP training and certification organization founded by Tad James, offering practitioner, master practitioner, and trainer certifications. Comparable to NVNLP-affiliated training institutes as a competing channel for NLP credentials, though without a non-profit association structure.
• NFNLP (National Federation of NLP): US-based NLP credentialing and training organization with a directory of certified practitioners. Comparable to NVNLP as a competing national-level NLP association, with similar practitioner-directory and certification features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nvnlp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nederlandse Vereniging voor NLP (NVNLP)