Nyata Foundation

What Nyata Foundation does

Nyata Foundation (legally Yayasan Anak-anak Tanah Air) is an Indonesian non-profit foundation founded in 2014 by Nicole Oeij Teng and Pamela Berliana Sofian, headquartered in Bandung. The organization focuses on expanding educational access for underprivileged children in Indonesia's remote 3T (Terdepan, Terluar, Tertinggal) regions, including Papua, NTT, Flores, Kalimantan, and Sumatra. Its core offering is the Adik Asuh sponsorship program, which connects individual donors (Kakak Asuh) with specific children at a monthly contribution of IDR 155,000 (approximately USD 9.50), covering school fees, educational materials, healthcare, and nutrition for one academic year. The foundation operates through a network of 58 partner schools across 23 regions, supported by 1,196+ donors and a core team of approximately 6-7 staff.

The foundation's broader portfolio extends beyond direct sponsorship to include the Visiting School volunteer tourism program, Act of Kindness charitable giving, School Build infrastructure support, Grow Teacher training and welfare, Children Nutrition weekly meal programs, and Scholarships. It also operates the TEMAN NYATA sub-brand as a recurring monthly giving program. Distribution is channel-agnostic and donor-direct: funds flow via the foundation's BCA bank account or website directly to partner schools without intermediaries, supported by WhatsApp, Instagram, and email-based donor engagement. There is no proprietary technology platform beyond a basic web presence for managing child profiles and donations.

The business model is a non-profit donation model with three revenue streams: recurring Adik Asuh sponsorship subscriptions, one-time direct donations, and program-specific support (School Build, Grow Teacher, Children Nutrition, Scholarships). Donors receive quarterly updates, payment receipts, and academic reports. Beneficiary outcomes are tracked through school-level academic reports and graduation data, with 721 students having graduated through the program to date. The foundation does not disclose revenue and has no institutional or venture funding; all operations are funded through individual donations and volunteer engagement.

Name

Nyata Foundation

Legal name

Yayasan Anak-anak Tanah Air

Website

https://nyatafoundation.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nyata Foundation is an Indonesian non-profit foundation founded in 2014 that connects individual donors with underprivileged children in remote 3T regions through a monthly sponsorship (Adik Asuh) program, delivered via 58 partner schools across 23 regions.

Ownership category

akta.pro rank

Product category

Non-profit Education Sponsorship Services

NAICS

Grantmaking Foundations (813211), Educational Support Services (611710), Child and Youth Services (62411)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Child education sponsorship
• Non-profit foundation services
• Remote area education
• Monthly donor program
• School infrastructure support

Headquarters

HQ city

Bandung

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Adik Asuh Sponsorship Program: Monthly sponsorship payments from Kakak Asuh (foster parents) supporting individual children's education. Sponsors commit for 1 academic year (12 months) and can support multiple children. Payments can be made monthly, quarterly, or annually.
2. Direct Donations: One-time donations through the website supporting education, nutrition programs, school infrastructure, and teacher welfare.
3. Program-specific Support: Targeted donations for specific programs including School Build, Grow Teacher, Children Nutrition, and Scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nyata Foundation operates a non-profit education sponsorship program for underprivileged children in remote areas of Indonesia. Its core service is the Adik Asuh (foster child) program, where individual donors (Kakak Asuh) commit IDR 155,000 per child per month for one academic year to fund school fees, educational materials, nutrition, and healthcare at 58 partner schools across 23 regions. The foundation also runs volunteer-travel (Visiting School) and charitable giving (Act of Kindness) programs, alongside School Build, Grow Teacher, Children Nutrition, and Scholarship initiatives.

Product overview

Nyata Foundation operates as a non-profit education organization offering a portfolio of programs designed to support underprivileged children in remote areas of Indonesia. The core offering is the Adik Asuh (foster child sponsorship) program, which connects donors with children needing educational support. This is complemented by the Visiting School program for volunteer tourism and the Act of Kindness program for charitable assistance. Additional support programs include School Build for infrastructure, Grow Teacher for educator welfare, Children Nutrition for health support, and Scholarships for educational access. The programs are delivered through a network of 58 partner schools across Indonesia's 3T (terdepan, terluar, tertinggal) regions.

Differentiator

Problem solved

Functional benefit

Brands

• TEMAN NYATA: Monthly giving program where donors support education for children in need

Products and services

• Adik Asuh Program

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 58 Partner SchoolscoreOthersNetwork of 58 partner schools across remote Indonesia including SD YPPK Santa Theresia Kumbe, SD YPPK Baad Animha, SD YPPK Teri Kimaam, Sakola Adat Arus Kualan, and others in Papua, NTT, Flores, Kalimantan, and Sumatra regions.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Rumah Zakat: Indonesian zakat and donation management organization with education sponsorship and scholarship programs for underprivileged children. Comparable donor-driven sponsorship model, with broader Islamic philanthropy positioning.

Direct peers

• Plan International Indonesia: International child-focused NGO with active sponsorship and child-rights programming across Indonesia, including remote and disaster-affected regions. Highly comparable donor model and beneficiary targeting.
• Wahana Visi Indonesia: Indonesian child sponsorship NGO operating a similar foster-parent monthly giving model focused on remote and vulnerable communities. Closely comparable in size, geographic focus, and program structure.
• ChildFund Indonesia: Operates an almost identical child sponsorship model in Indonesia, connecting individual donors with children in underserved communities for monthly educational support. Direct competitive overlap in 3T and rural geographies.

Broad incumbents

• Save the Children Indonesia: Major international NGO operating education, nutrition, and child welfare programs across Indonesia with substantially larger resources and institutional donor base. Overlaps on the Adik Asuh use case at greater scale.
• Aksi Cepat Tanggap (ACT): Large Indonesian humanitarian foundation operating education, nutrition, and disaster relief programs with broad donor base. Comparable in mission scope and Indonesian geographic focus, though broader in mandate.
• UNICEF Indonesia: Global UN agency operating large-scale education, child welfare, and nutrition programs across Indonesia. Overlaps on the educational access and child nutrition missions, with substantially larger institutional funding.
• Dompet Dhuafa: Major Indonesian philanthropic foundation running education, health, and economic empowerment programs including school infrastructure and scholarship initiatives. Operates in similar beneficiary segments at larger scale.

Regional players

• Yayasan Sayangi Tunas Anak (YSTAM): Indonesia-focused child welfare foundation supporting education and welfare of underprivileged children. Comparable mission and target beneficiary group, though smaller scale.

Others

• GlobalGiving: Global crowdfunding and grantmaking platform for nonprofits, often used by education-focused organizations in emerging markets for donor acquisition and institutional fundraising. Comparable as an enabling platform for child sponsorship NGOs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nyata-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Nyata Foundation