Havas New York

What Havas New York does

Havas New York Village is the New York headquarters hub of Havas Group's North American creative network, operating as a wholly-owned subsidiary of publicly listed Havas S.A. (Euronext Paris: HAV.PA) through the US entity Havas N.A., Inc. The Village consolidates 10 specialized agencies — including Havas New York (core creative), Havas Media, Annex88, TRIPTK, Havas Formula, Havas People, Republica Havas, Gate One, Havas Play, and Havas CX US — under a single P&L to deliver integrated marketing, advertising, media, PR, employer branding, customer experience, and digital transformation services to enterprise clients.

The underlying offering spans brand strategy, creative advertising, digital and performance marketing, media planning and buying, public relations, experiential activations, employer branding, and management consulting. Technology components include data analytics platforms, custom cultural intelligence tools (TRIPTK's cannabis intelligence platform for Cronos Group), digital commerce capabilities, and emerging tech exploration in AI and voice (at Annex88). The Village is B Corp certified and operates under the Havas All In DEI framework, with documented award-winning campaigns for clients including Adidas, Bloomingdale's, Marriott, Diageo, Pfizer, Deloitte, Wyndham, Lincoln Financial, Wells Fargo, TurboTax, and Maui Jim.

The business model is professional services: project-based and retainer engagements with enterprise and mid-market clients, sourced through direct sales relationships led by agency CEOs, Managing Partners, and dedicated new business teams. Pricing is quote-based and not publicly disclosed. Customer concentration is moderate, with a diverse mix of Fortune 500 enterprise clients across financial services, hospitality, consumer goods, healthcare, spirits, and technology verticals. Geographic reach is concentrated in North America (New York, Miami, Austin offices) but extends globally through the Havas Group network of 600+ agencies across 100+ countries.

Name

Havas New York

Legal name

Havas N.A., Inc.

Website

https://nyc.havas.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Havas New York Village is the New York hub of Havas Group's North American creative network, uniting 10 specialized agencies under one P&L to deliver integrated advertising, media, PR, employer branding, customer experience, and digital transformation services to Fortune 500 enterprise clients across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Creative Agency Services: Havas New York generates revenue through providing comprehensive creative advertising services to enterprise and mid-market clients. Services include brand strategy, advertising, digital marketing, content creation, media planning and buying, public relations, and experiential marketing across multiple specialized agencies within the Village model.
2. Employer Branding: Havas People generates revenue through employer branding services including candidate experience, employee engagement, internal communications, and brand and culture development for large organizations.
3. PR, Digital & Experiential: Havas Formula generates revenue through public relations, digital marketing, and experiential marketing campaigns, with emphasis on earned media strategy and brand activations.
4. Brand Consulting: TRIPTK generates revenue through strategic brand consulting, innovation strategy, product development, and ventures services for global corporations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Havas New York Village is a network of 10 specialized creative and communications agencies operating under a single holding structure, providing integrated advertising, media planning and buying, brand strategy, public relations, employer branding, experiential marketing, customer experience, multicultural marketing, and digital transformation consulting services to enterprise and mid-market clients. The Village model enables cross-disciplinary collaboration across creative, media, PR, employer brand, and consulting disciplines to deliver comprehensive marketing communications solutions.

Product overview

Havas New York Village operates as a unified network of specialized agencies under one umbrella, combining creative advertising, media, employer branding, customer experience, PR/digital/experiential, brand strategy, and digital transformation services. The core offering is Havas New York (creative agency), supported by sub-brands including Havas Media (media services), Annex88 (culturally-representative creative), TRIPTK (brand strategy and innovation), Havas Formula (PR, digital, experiential), Havas People (employer branding), Republica Havas (multicultural marketing), Gate One (digital transformation consulting), Havas Play (entertainment experiences), and Havas CX US (customer experience). These agencies work collaboratively within the Village model to provide integrated marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Havas New York Village: Primary creative advertising hub for Havas Group in New York, part of the global Village network model.

Products and services

• Havas New York Main creative agency within the Havas New York Village network, offering a full suite of advertising and marketing services focused on making a meaningful difference for brands and businesses.
• Havas Media Media services agency providing media strategy, investment planning and buying, programmatic, performance media, and data-driven planning across channels.
• Annex88 Creative advertising agency focused on helping brands 'BE MEMORABLE' through culturally-representative ideas, with capabilities in data analytics, tech development, and emerging technologies including AI and voice.
• TRIPTK Global brand strategy and innovation partner offering consulting, data analytics, decision sciences, innovation strategy, product development, and ventures services to shape culture-driven brands.
• Havas Formula PR, digital, and experiential agency championing bravery in earned and paid media, offering CRM, CSR marketing, crisis communication, sports and entertainment partnerships, and earned media strategy services.
• Havas People Employer branding agency specializing in the entire employee experience from attraction and candidate experience to employee engagement, internal communications, and brand and culture development.
• Republica Havas International agency creating relevant, enduring connections between brands and people across culture, language, and technology, with special focus on multicultural marketing and Hispanic audiences.
• Gate One Leading digital and business transformation consultancy focused on culture and change management, customer experience, digital and data, mergers and acquisitions, operating model design, sustainability, and transformation strategy leadership.
• Havas Play Entertainment and play-focused brand experiences agency within the Havas Village network.
• Havas CX US Customer experience agency delivering CX strategy and solutions for US-based clients.

Quantifiable outcome

• 200M+ PR impressions for ADP Breaking Barriers SXSW activation
• +6 more outcomes

Named customers49 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered key client, media partner, strategic partner and internal network.

• Memorial Sloan Kettering Cancer Centerkey clientStrategic or Co-development PartnerHavas People developed employer brand campaign 'We are unafraid' showcasing work environments and employee advocacy for MSK's marketing transformation.
• Deloittekey clientStrategic or Co-development PartnerCulture film series partnership creating six employee spotlight videos for internal culture representation.
• Pfizerkey clientStrategic or Co-development PartnerEmployer Brand and EVP development using Pfizer's culture as foundation for new employer brand strategy.
• BPkey clientStrategic or Co-development PartnerGraduate recruitment campaign using phosphorescent ink technology for sustainability-aligned recruitment advertising.
• WSPkey clientStrategic or Co-development PartnerFuture Cities progressive web app game for graduate program attraction and employer brand awareness.
• Wired Magazinemedia partnerStrategic or Co-development PartnerADP Breaking Barriers SXSW partnership with Wired magazine for workplace barriers activation exhibit.
• National Geographicmedia partnerStrategic or Co-development PartnerFinish Skip the Rinse campaign partnered with National Geographic and The Nature Conservancy for water conservation messaging.
• Pantone Color Institutestrategic partnerStrategic or Co-development PartnerSchlage ELEVATE Design Collective partnership including Pantone Color Institute partnership for interior design collaboration.
• New York Magazinemedia partnerStrategic or Co-development PartnerAli Forney Center campaign using 40% of ad space in partnership with New York Magazine to highlight LGBTQ+ youth homelessness.
• Havas Germanyinternal networkStrategic or Co-development PartnerB Corp certified collaboration with Havas Germany to develop the Staybl App for accessibility for tremor-affected users.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Deloitte Digital: The creative and digital transformation arm of Deloitte, offering strategy, design, and technology services to enterprise clients. Directly competes with Havas NY's Gate One on transformation engagements and increasingly on creative mandates.
• Accenture Song: The creative, design, and marketing arm of Accenture, formed through acquisitions including Droga5. Competes with Havas NY's Gate One consulting + creative combination and targets the same enterprise transformation mandates at larger scale.

Direct peers

• 72andSunny: Creative agency focused on culturally-representative, culture-first brand work — directly comparable to Havas NY's Annex88 sub-brand and the Village's multicultural positioning. Targets similar enterprise clients across CPG, retail, and entertainment.
• Wieden+Kennedy: Independent creative agency known for iconic brand work (Nike, Coca-Cola) and a culture-first creative approach. Comparable to Havas NY on creative caliber and enterprise brand focus, though it operates with fewer sub-agencies.
• Anomaly: Creative agency with a non-traditional, entrepreneurially-structured model offering brand strategy, advertising, and innovation services. Comparable to Havas NY on integrated creative + strategy offering and enterprise client caliber.
• Droga5: Independent creative agency (now part of Accenture Song) headquartered in NYC, known for enterprise brand work and award-winning campaigns. Comparable to Havas NY on creative quality, NYC base, and enterprise client roster.
• Mother: Independently-structured creative agency network with offices in NYC, LA, London, and Shanghai. Comparable to Havas NY on culture-driven creative, enterprise brand clients, and a multi-office integrated operating model.
• McCann: Global creative agency network within IPG, operating a 'Village'-style model with multiple specialized brands (McCann, MRM, Craft, FutureBrand, UM). Most direct structural peer to Havas NY given the holding-company-with-multiple-specialized-agencies model and shared enterprise client base.
• BBDO Worldwide: Full-service creative agency within the Omnicom network, headquartered in NYC. Comparable in client caliber (Fortune 500 enterprise brands), creative campaign focus, and integrated offering (creative + media + PR) — making it a structural peer at the holding-company level.
• R/GA: Creative and innovation consultancy within IPG, with deep capabilities in digital transformation, brand strategy, and emerging technology — directly comparable to Havas NY's Gate One + TRIPTK combination of consulting plus creative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/havas-new-york

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas New York