NYREFORENINGEN

What NYREFORENINGEN does

Nyreforeningen is a Danish non-profit membership association that serves individuals affected by kidney disease, including dialysis and transplant patients, relatives and caregivers, organ donors, parents of children with kidney conditions, and young people with kidney disease. Headquartered at Blekinge Boulevard 2, 2630 Taastrup, the organization is structured around 16 regional chapters (kredse) affiliated with regional Danish hospitals, supplemented by topic-specific Nyrefællesskaber (kidney patient communities) and Pårørendefællesskaber (caregiver communities). HM Queen Mary serves as the organization's royal patron, conferring flagship brand credibility in the Danish healthcare and donor landscape. The organization employs approximately 15 staff.

The service portfolio spans digital and in-person channels. Digital assets include Nyreguiden (a 2-minute online kidney-disease risk self-check), Nyremad.dk (a recipe and meal-planning platform that calculates daily nutritional intake for potassium, phosphate, salt, protein, carbohydrates, fat, and calories), Nyreskole (a structured patient-education curriculum), a podcast, a quarterly Nyrenyt member magazine, and the Nyrelinjen phone helpline staffed by topic-specialized counselors. Offline operations include local chapter meetings, courses, webinars, a member-accessible summer house, a webshop selling cookbooks and brochures (including the dietitian-co-developed cookbook 'Spis sundt'), and the Nyreforeningens Forskningsfond research fund that distributes grants for kidney research.

Revenue is generated from a mix of membership subscription fees (ordinary 300 DKK, children's 150 DKK, lifetime 4,000 DKK, and corporate tiers), preset-amount donations (100–5,000 DKK), bequests, webshop product sales, and contributions to the research fund. GTM is community-led: members are acquired through hospital-anchored local chapters, word-of-mouth within kidney patient networks, and digital channels including Facebook, YouTube, Instagram, and the podcast. Clinical partnerships with regional Danish hospitals and clinical dietitians underpin content credibility and member acquisition.

Name

NYREFORENINGEN

Legal name

Nyreforeningen

Website

https://nyreforeningen.dk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nyreforeningen is a Danish non-profit patient association serving kidney patients, relatives, organ donors, and parents. It delivers membership-based support via 16 regional chapters, a helpline, dietary and educational digital tools, peer communities, and a research fund across Denmark.

Ownership category

akta.pro rank

Product category

Patient Advocacy Services

NAICS

Voluntary Health Organizations (813212), Individual and Family Services (6241), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Renal Nutrition & Kidney Dietetics Services (HLAKAHAL), Home Dialysis Support & Training Providers (HLAFAEAG), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Kidney patient advocacy
• Patient support services
• Chronic disease education
• Nonprofit healthcare organization
• Dialysis support resources

Headquarters

HQ city

Taastrup

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions with various tiers including ordinary membership, children's membership, lifetime membership, and corporate membership
2. Donations and Contributions: Voluntary financial contributions from members and supporters, including specific amounts (100, 250, 500, 1000, 5000 DKK) and bequests/wills
3. Webshop Sales: Sale of products including cookbooks, brochures, and other health-related materials
4. Research Fund: Nyreforeningens Forskningsfond (Research Fund) accepts donations and distributes grants for kidney disease research

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Nyreforeningen is a Danish non-profit membership organization that supports kidney patients, their relatives, and organ donors through a portfolio of educational resources, peer communities, dietary planning tools, counseling, advocacy, and member benefits including a quarterly magazine, podcast, courses, webinars, a holiday cottage, and a research fund. The organization operates local chapters across 16 Danish regions, a dedicated helpline (Nyrelinjen), a digital risk-assessment assistant (Nyreguiden), and a specialized dietary website (nyremad.dk) developed with clinical dietitians.

Product overview

Nyreforeningen is a Danish non-profit membership organization focused on improving quality of life for kidney patients, relatives, and donors. The organization offers a portfolio of support services including the digital health assistant Nyreguiden for risk assessment, the Nyremad.dk dietary planning platform, educational resources like Nyreskole and a cookbook, community support groups (Nyrefællesskaber and Pårørendefællesskaber), a phone helpline (Nyrelinjen), a summer house, and a webshop. Members also receive access to the Nyrenyt newsletter, podcast, courses, webinars, and local calendar events. The organization connects patients with dialysis clinics and operates local chapters across Denmark.

Differentiator

Problem solved

Functional benefit

Brands

• Nyremad.dk: Recipe and nutrition planning website focused on kidney-friendly meals, with dietary tracking for potassium, phosphate, salt, protein, carbohydrates, fat, and calories.
• Nyreguiden
• Nyrelinjen

Products and services

• Medlemskab (Membership) Annual or lifetime membership program for individuals, children, and companies that supports the organization's mission and unlocks access to member benefits including Nyrenyt magazine, podcast, courses, webinars, webshop discounts, and the summer house.
• Nyrelinjen
• Nyreguiden Digital health assistant launched by Nyreforeningen that allows users to check their risk for kidney disease in approximately 2 minutes.
• Nyremad.dk
• Nyreskole
• Nyrenyt
• Podcast
• Kurser og webinarer
• Nyrefællesskaber
• Pårørendefællesskaber
• Kogebog - Spis sundt når du har en nyresygdom
• Sommerhus
• Webshop

Quantifiable outcome

• Digital risk assessment for kidney disease available in 2 minutes via Nyreguiden

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Danish hospitals (regional)coreOthersNyreforeningen's local chapters (Nyrefællesskaber) are organized in partnership with regional hospitals across Denmark. Each local chapter is affiliated with specific hospitals: Aalborg/Hjørring/Thisted, Fredericia, Horsens, Nibe, Roskilde/Slagelse/Holbæk/Køge, Silkeborg, and others. This partnership enables the organization to reach patients at their point of care and provide localized support.
• Clinical dietitianscoreStrategic or Co-development PartnerThe organization's cookbook 'Spis sundt' was developed through collaboration with an experienced team of clinical dietitians specialized in nutrition for kidney disease, along with dietetic students. This partnership ensures the nutritional accuracy and clinical appropriateness of dietary recommendations.
• HM Queen Mary (Patron)flagshipStrategic or Co-development PartnerHer Majesty Queen Mary serves as the patron (protektor) of Nyreforeningen. Her royal patronage provides significant visibility and credibility to the organization's mission of improving quality of life for kidney patients, relatives, and donors in Denmark.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scleroseforeningen: Danish Multiple Sclerosis Society — a chronic-disease nonprofit with similar national chapter network, helpline, and member services. Closely comparable in mission scope and Danish market dynamics.
• Gigtforeningen: Danish Rheumatism Association — single-disease Danish nonprofit with chapters, member magazine, and research funding. Strong structural peer for operational benchmarking.
• Hjerneskadeforeningen: Danish brain injury association — comparable Danish chronic-condition nonprofit with member services, helpline, and local activities. Aligned in Danish nonprofit operational model.
• Diabetesforeningen: Danish Diabetes Association — chronic-disease nonprofit serving a similarly large Danish patient population (diabetes is the leading cause of kidney disease). Directly comparable in services, digital tools, and fundraising structure.
• Hjerteforeningen: Danish Heart Association — a large national patient/disease nonprofit with analogous membership, donations, research fund, and local chapter structure. Most direct comparative model for a Danish single-disease nonprofit of similar mission.
• Astma-Allergi Danmark: Danish Asthma and Allergy Association — chronic-condition nonprofit with overlapping services (counseling, info, local chapters). Comparable in Danish patient-organization operating model.
• Kidney Research UK: UK kidney-focused charity combining research funding with patient support — a tight international peer in mission scope (kidney disease research + patient services) at a comparable organizational scale.

Broad incumbents

• National Kidney Foundation: Major US kidney disease nonprofit — directly comparable disease focus (kidney) with much larger scale; benchmarks digital tools, advocacy playbook, and research-fund operations applicable to Nyreforeningen.
• Kræftens Bekæmpelse: Danish Cancer Society — the largest and most well-funded Danish health nonprofit. Operates with the same membership/donation/research-fund model but at national scale, providing a benchmark for organizational ambition and capacity.

Regional players

• Ehlers-Danlos Foreningen: Smaller Danish rare-disease patient organization — comparable in scale and structure (15-ish staff, volunteer-led chapters) to Nyreforeningen, useful for benchmarking small Danish nonprofit operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/nyreforeningen
• Facebookfacebook.com/nyreforeningen
• Instagraminstagram.com/nyreforeningen
• LinkedInlinkedin.com/company/nyreforeningen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYREFORENINGEN