NZ Breakers

What NZ Breakers does

The NZ Breakers (trading as BNZ Breakers) is a professional basketball franchise based in Auckland, New Zealand, and the only New Zealand team competing in the Australian National Basketball League (NBL). Founded in 2003, the club has won four NBL championships (2011, 2012, 2013, 2015) and plays a record 14 regular-season home games at Spark Arena in Auckland, with additional regional fixtures in Hamilton (Globox Arena) and Christchurch (Wolfbrook Arena). The club's roster is supported by a coaching staff led by 2023 FIBA World Cup-winning Head Coach Gordon Herbert, appointed in mid-2025 following a leadership overhaul under new owner Marc Mitchell.

Revenue is generated through five core streams: annual memberships across five tiers ranging from Bronze at $399 to Legends Club at $1,299, single-game ticket sales distributed via Ticketmaster, Ticketek and Eventfinda, commercial sponsorship anchored by naming-rights partner BNZ and major partner Burger King, corporate hospitality packages, and merchandise sales through shop.nzbreakers.basketball. Youth development is operated through the Junior Breakers program and the GAMETIME by Kmart partnership, which function as both community engagement and future-fan cultivation channels. Distribution is omnichannel with broadcast on ESPN and Disney+, a multi-platform digital presence (Facebook, X, Instagram, YouTube, TikTok) and on-site retail at Spark Arena on game days.

The business operates as a privately held New Zealand company (NZ Breakers Club Limited) with a small corporate staff, and the sporting side (players, performance staff, coaches) sits outside the headcount disclosure. The club does not develop proprietary technology products; its commercial advantage is built on franchise heritage, league franchise rights, broadcast and ticketing distribution, and a multi-tier membership model that creates annualised recurring revenue tied to the home schedule.

Name

NZ Breakers

Legal name

NZ Breakers Club Limited

Website

https://nzbreakers.basketball

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The NZ Breakers is a private professional basketball franchise based in Auckland, New Zealand, and the only New Zealand team in the Australian NBL. It serves fans through memberships, ticketed home games at Spark Arena, sponsorship, corporate hospitality, merchandise, and youth development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

North Shore City

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Single-game tickets sold through Ticketmaster, Eventfinda, and Ticketek platforms for home games at Spark Arena and regional venues.
2. Memberships: Season ticket packages across five tiers (Legends Club $1299, Platinum $999, Gold $899, Silver $599, Bronze $399) providing reserved seats to all 14 home games plus member benefits.
3. Corporate Hospitality: Corporate packages including hospitality suites and premium seating for business clients.
4. Merchandise: Online shop selling team merchandise including jerseys, apparel, and accessories.
5. Sponsorship: Naming rights (BNZ), major sponsors (Burger King), official partners, and affiliate partnerships generate commercial revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The NZ Breakers (operated as BNZ Breakers) is a professional basketball club based in Auckland, New Zealand, competing in the Australian National Basketball League (NBL). The club sells single-game tickets and five tiers of season memberships (Legends Club $1,299, Platinum $999, Gold $899, Silver $599, Bronze $399) providing reserved seating for 14 home games at Spark Arena. Supporting revenue lines include corporate hospitality packages, an online merchandise shop, youth development via the Junior Breakers program, and sponsorship deals.

Product overview

BNZ Breakers is a professional NBL basketball team offering a unified fan engagement ecosystem centered around game attendance and community programs. The core offering consists of five membership tiers (Legends Club, Platinum, Gold, Silver, Bronze) providing reserved seating to 14 home games at Spark Arena, differentiated by benefit levels. Supporting offerings include an online merchandise shop, youth basketball development through Junior Breakers and GAMETIME by Kmart partnerships, and corporate hospitality packages. The team competes in the Australian NBL with games broadcast on ESPN and Disney+.

Differentiator

Problem solved

Functional benefit

Products and services

• Legends Club Membership Premium membership tier at $1,299 per member providing reserved seating to all 14 BNZ Breakers regular-season home games at Spark Arena, plus priority access to Finals tickets, member-only events, dedicated Members' Entry, Legends Club Lounge access, Legends Club Polo, monthly raffle, discounted parking, and member competitions.
• Platinum Membership Mid-tier season membership at $999 per member providing reserved seating to all 14 BNZ Breakers regular-season home games at Spark Arena.
• Gold Membership

Quantifiable outcome

• Inaugural Ignite Cup Champions 2025
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major, official and affiliate.

• BNZ (Bank of New Zealand)coreGTM or Marketing PartnerNaming rights sponsor. BNZ Breakers brand reflects the naming rights partnership with Bank of New Zealand, the club's primary naming rights partner.
• Burger King New ZealandmajorGTM or Marketing PartnerMajor sponsor of the club with logo presence on official website and marketing materials.
• Rydges HotelsofficialGTM or Marketing PartnerOfficial partner - accommodation provider for the club.
• ZM OnlineofficialGTM or Marketing PartnerOfficial partner - radio/media partner.
• TechnogymaffiliateTechnology or IntegrationAffiliate partner - fitness equipment provider for training facility.
• Meadow FreshaffiliateGTM or Marketing PartnerAffiliate partner - dairy brand with presence in New Zealand.
• MonstavisionaffiliateGTM or Marketing PartnerAffiliate partner - media/broadcast partner.
• BeaufortaffiliateGTM or Marketing PartnerAffiliate partner - brand partner.
• Ticketmaster New ZealandcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform for single-game ticket sales.
• TicketekcoreChannel Partner/ Reseller/ DistributorSecondary ticketing platform for select games and venues.
• ESPN/Disney+coreChannel Partner/ Reseller/ DistributorBroadcast partner for live game coverage in New Zealand.
• Spark ArenacoreStrategic or Co-development PartnerHome arena partnership for 14 regular-season games. Auckland venue hosting majority of home games.
• NBL (National Basketball League)coreStrategic or Co-development PartnerLeague competition - NZ Breakers compete in Australian NBL as the only New Zealand team in the competition.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Perth Wildcats: Direct NBL competitor based in Perth. Historic NBL franchise operating with memberships, sponsorship, and broadcast revenue in the same league - comparable commercial structure to the Breakers.
• South East Melbourne Phoenix: Direct NBL competitor based in South East Melbourne. Same league, same membership/ticketing/sponsorship structure; also appears directly in the Breakers' NBL27 schedule.
• Sydney Kings: Direct NBL competitor based in Sydney. Both clubs compete in the same Australian NBL competition, sell tiered memberships and tickets for home games, operate merchandise shops, and pursue similar sponsorship and broadcast deals - making business models directly comparable.
• Adelaide 36ers: Direct NBL competitor based in Adelaide. Both clubs appear in the same NBL schedule and operate the same membership, ticketing, sponsorship, and merchandise business model for professional basketball.
• Tasmania JackJumpers: Direct NBL competitor, expansion franchise based in Tasmania. Both clubs are referenced directly in the NZ Breakers' schedule and play in the same league, sharing the same membership/ticketing/sponsorship revenue model.
• Cairns Taipans: Direct NBL competitor based in Cairns. Same Australian NBL competition with identical business model pillars - memberships, ticketing, sponsorships, merchandise, and arena-based home games.
• Brisbane Bullets: Direct NBL competitor based in Brisbane. Same Australian NBL competition, similar commercial offerings including memberships, tickets, merchandise, and corporate hospitality.
• Illawarra Hawks: Direct NBL competitor based in the Illawarra region. Same Australian NBL competition with identical revenue model across memberships, ticketing, corporate hospitality, and sponsorships.
• Melbourne United: Direct NBL competitor based in Melbourne. Similar professional basketball franchise structure with memberships, ticketing, merchandise, sponsorship, and arena-based home games in the same league as the Breakers.

Regional players

• New Zealand Warriors: Another major New Zealand-based professional sports franchise (NRL rugby league). Comparable as a New Zealand-headquartered professional sports club competing trans-Tasman in an Australian league, sharing the same market dynamics, sponsor base, and broadcast partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NZBreakers
• YouTubeyoutube.com/user/BreakersNZ
• Facebookfacebook.com/nzbreakers
• Instagraminstagram.com/breakersnz
• TikToktiktok.com/@nzbreakers
• LinkedInlinkedin.com/company/nz-breakers

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZ Breakers