NZ Roadside Assistance Ltd

What NZ Roadside Assistance Ltd does

NZ Roadside Assistance Ltd (NZRA) is a privately held, founder-owned New Zealand company, founded in 2008 by Paul Gostick and headquartered in Auckland, that designs, delivers and manages roadside assistance and accident management programmes for insurers, fleets, rental operators, corporates, and individual drivers nationwide. The company runs a 24/7 nationwide call centre and dispatch operation backed by an outsourced network of trusted service providers, and reports having served more than 450,000 customers across personal and commercial programmes. Its core consumer products are three annual subscription tiers — Standard Roadside ($62.50/year), Premium Roadside ($92.50/year), and Motorhome Roadside ($71.50/year) — sold directly online, priced at flat annual membership fees. The commercial business is built around per-vehicle fleet subscriptions with tiered volume discounts (ranging from $41.56 to $69.50 per vehicle per annum, exclusive of GST) and bespoke white-label programmes delivered under partner brands for insurers and fleet operators.

Revenue is generated across three streams: annual personal membership subscriptions, commercial fleet subscriptions, and white-label enterprise contracts with insurers, rental companies, and corporate clients. The technology stack comprises an API integration layer for real-time data exchange with partner systems, a centralised CRM platform for incident and customer management, telco and dispatch systems for call handling, and AI/automation tooling described as ongoing development for triage and customer communication. Distribution is hybrid: direct enterprise sales for white-label and fleet contracts, and a self-service online membership portal for personal subscriptions. The company is positioned as an independent, conflict-free alternative to insurer-owned providers, protecting partner brand, customer and data ownership.

NZRA operates within a broader automotive and claims ecosystem that includes sister companies NZ Claims Services (NZCS) — delivering FNOL, claims processing, assessing, recoveries, and accident management — and Auto Claims, which coordinates repair outcomes and cost control. The company has won three industry awards (2021 Insurance Business Excellence, 2023 Insurance Business Innovators, 2025 Readers Digest Quality Service) and is a member of the Rental Vehicle Association of New Zealand. With 11 employees, the model is asset-light and network-driven, relying on outsourced service providers for physical roadside response rather than owned fleet assets.

Name

NZ Roadside Assistance Ltd

Legal name

New Zealand Roadside Assistance Limited

Website

https://nzra.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

NZ Roadside Assistance Ltd (NZRA) is an independent, founder-owned New Zealand provider of 24/7 nationwide roadside assistance and accident management, serving more than 450,000 customers across insurers, fleets, rental operators, and individual drivers via white-label enterprise contracts and direct annual memberships.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Light-Duty Vehicle Mobile Repair & Roadside (Cars/Vans) (TLAKAFAA)

akta.pro secondary industries

Heavy-Duty Truck & Bus Mobile Repair & Roadside (TLAKAFAB), Roadside Assistance & Motorist Aid Patrols (Service Patrols) (TLAJAJAB), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Roadside Assistance & Breakdown/Recovery Services (THAIANAI)

Keywords

• Roadside assistance services
• Vehicle breakdown support
• Commercial fleet programs
• Accident management services
• Claims management solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Annual Membership Subscriptions: Personal memberships (Standard, Premium, Motorhome) sold on annual subscription basis at fixed prices ranging from $62.50 to $92.50 per annum
2. Commercial Fleet Subscriptions: Customised commercial fleet protection programs with per-vehicle pricing based on fleet size and vehicle weight categories. Pricing tiers range from $41.56 to $69.50 per vehicle per annum depending on weight class and fleet size
3. White-Label Services: Customised white-label roadside assistance programs delivered under partner brands for insurers, fleets, and corporate clients

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NZ Roadside Assistance Ltd designs, delivers and manages 24/7 nationwide roadside and accident management programmes for insurers, fleets, rental operators and corporates through bespoke white-label arrangements, while also offering personal membership subscriptions (Standard, Premium and Motorhome Roadside) to everyday drivers across New Zealand. Services cover breakdowns, towing, fuel delivery, vehicle unlock, accident towing and recovery, repair coordination, CAT event surge support and debt recovery, with optional end-to-end claims handling via sister company New Zealand Claims Services.

Product overview

NZ Roadside Assistance Ltd operates a multi-product roadside assistance platform serving both personal and commercial customers across New Zealand. The core offering consists of personal membership tiers (Standard Roadside at $62.50/year, Premium Roadside at $92.50/year, and Motorhome Roadside at $71.50/year) providing nationwide 24/7 breakdown coverage including towing, fuel delivery, and tyre assistance. Commercial products include vehicle-specific programmes for fleets and businesses (Under 5m and Over 5m categories up to 5000kg GVM). Supporting services include sister company New Zealand Claims Services (NZCS) for end-to-end automotive claims management, plus add-on capabilities for self-insured fleet support, accident towing and recovery, call centre overflow, repair management, CAT event response, and debt recovery. The company offers API integration for real-time data exchange with insurer, fleet and partner systems, integrated CRM and dispatch technology, and AI-driven automation for triage and customer communication.

Differentiator

Problem solved

Functional benefit

Products and services

• NZRA Standard Roadside Essential annual roadside assistance for everyday personal drivers covering flat tyres, fuel delivery up to 5 litres, and towing to the nearest repairer or place of safety (up to 6 events per annum). Priced at $62.50 per annum for nationwide 24/7 support.
• NZRA Premium Roadside Enhanced annual roadside support including trailer towing, taxi assistance up to $30, rental vehicle up to $120 per day for 3 days, and accommodation up to $120 per night for 3 nights when the breakdown is more than 100km from home. Priced at $92.50 per annum.
• Motorhome Roadside Assistance Specialist annual roadside support for motorhomes and camper-style vehicles, covering emergency fuel delivery, parts locator, message relay, incorrectly fuelled vehicle assistance, and up to $200 inc GST initial tow. Priced at $71.50 per annum.
• NZRA Commercial Roadside (Under 5m and Over 5m) Per-vehicle annual commercial roadside programmes for vehicles up to 5000kg GVM, with separate weight/dimension tiers (under 3500kg & under 5m versus 3500-5000kg & over 5m) and volume-based discounts (0-5, 5-10, 10-20, 20+ vehicles). Includes 6 callouts per policy year covering battery assistance, vehicle unlock, flat tyre, fuel delivery, towing, EV assistance, and workshop locator. Pricing ranges from $41.56 to $69.50 per vehicle per annum.
• White-Label Roadside and Accident Management Programmes Custom-built white-label roadside assistance, accident towing and recovery, repair coordination, CAT event surge support, debt recovery, and 24/7 nationwide service delivered under partner brand names for insurance, fleet, rental, and corporate clients.
• New Zealand Claims Services (NZCS) Comprehensive claims management solutions delivered through NZRA's sister company New Zealand Claims Services, covering First Notification of Loss (FNOL), claims processing and administration, assessing, recoveries, policyholder support, customer care, and full accident management for insurance and fleet clients.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• NZ Claims ServicescoreStrategic or Co-development PartnerSister company specialising in end-to-end claims management solutions including First Notification of Loss (FNOL), claims processing, assessing, recoveries, policyholder support, customer care, and accident management. Part of NZRA's broader automotive and claims ecosystem.
• Auto ClaimscoreStrategic or Co-development PartnerSister company focused on automotive claims and repair coordination, supporting efficient repair outcomes, cost control, and streamlined customer experiences. Integrated with NZRA roadside services.
• Rental Vehicle Association (RVA)coreStrategic or Co-development PartnerNZRA is an RVA member with specialist expertise in tourism and rental vehicles, from backpacker fleets to standard vehicles and motorhomes. Provides industry-aligned roadside support for rental operators.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Allianz Partners (Roadside & Assistance): Allianz Partners operates a global travel, mobility, and roadside assistance business underwritten by Allianz, offering white-label roadside and claims programs to insurers and corporates. Comparable as a large-scale white-label roadside / motor assistance provider but with global, multi-line breadth.
• Agero: Agero is a large US-based provider of software-enabled roadside assistance, claims management, and dispatch services to insurers, OEMs, and fleets. Directly comparable as a white-label B2B roadside platform with integrated CRM/dispatch technology, operating at much larger scale and broader geographic scope.
• State Farm Roadside (via Agero): State Farm offers a roadside assistance product delivered primarily through Agero's network for its US auto policyholders. Comparable as an insurer-led white-label roadside offering bundled with a service contract / membership, though it operates in a much larger US market.

Emerging players

• Urgently: Urgently (NASDAQ: URNA) is a digital roadside and connected vehicle assistance platform providing tow, lockout, and incident management via an app-based dispatch network. Comparable on technology-led roadside assistance delivery and enterprise partnerships, though broader in geographic footprint.
• Honk (HONK Technologies): Honk is a US on-demand digital roadside assistance platform partnering with insurers, fleets, and OEMs to dispatch nearby service providers. Comparable technology and partner-integrated model but operates in North America rather than NZ.

Direct peers

• AA New Zealand: AA New Zealand is the largest domestically focused roadside assistance and membership organisation in NZ, providing personal and corporate motoring services. Directly comparable to NZRA on product (membership tiers, towing, battery, lockout), market (NZ households), and business model (subscription + partner distribution).
• Emergency Assist New Zealand: Emergency Assist is a NZ-based provider of roadside assistance, vehicle recovery, and accident management services for insurers and fleets. Direct competitor in NZ, particularly in B2B claims support, where overlap with NZRA's enterprise offering is meaningful.

Regional players

• RACV (Royal Automobile Club of Victoria): RACV is a major Australian motoring club offering roadside assistance, insurance, and member services, primarily in Victoria. Comparable subscription and enterprise roadside model, similar positioning as an independent motoring organisation; operates outside NZ.
• RACQ (Queensland): RACQ is a Queensland-based motoring mutual offering roadside assistance, insurance, and member benefits in Australia. Comparable on subscription roadside product set and brand-led member model; serves a different geography.
• NRMA (Australia): NRMA is one of Australia's largest motoring clubs providing roadside assistance, insurance, and member services across NSW/ACT. Highly comparable on subscription model, B2B fleet/insurer partnerships, and integrated claims, though it operates in Australia rather than NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nzra
• Facebookfacebook.com/nzroadside
• Instagraminstagram.com/nzra
• LinkedInlinkedin.com/company/nz-roadside-assistance-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NZ Roadside Assistance Ltd