Oakchurch Farm Shop

What Oakchurch Farm Shop does

Oakchurch Farm Shop is a family-run farm shop, butchery, and garden centre founded in 1970 by Edward and Ros Price and now run by Nick Price, operating as Oakchurch Farm Shop LLP from a single destination site in Staunton On Wye, Hereford, UK. The business spans a butchery (with a proprietary Himalayan salt dry-aging chamber), deli, food hall stocked by 90+ local and regional producers (including Pips Cider, Wye Valley Brewery, Packington, and Usk Vale), a garden centre, fashion, home, jewellery, and toys departments, plus an in-house restaurant (The Pantry), an ice cream shack (Scoop), and seasonal family events such as a Santa experience. The full staff complement is 16 employees.

The company serves individual consumers (B2C) through both physical retail and a Shopify-based online store, with revenue diversified across food retail, hospitality, ice cream, events, and non-food categories. Pricing is set at standard retail and hospitality levels, including a £5 family Santa experience with refundable deposit and a free Oakchurch Rewards loyalty program designed to drive repeat visitation. Oakchurch has built reputation capital through consecutive Hereford Times Best Farm Shop awards and multiple Great Taste Awards between 2021 and 2023, and has made targeted hires (e.g., Gill Parker in butchery) to support its in-house meat counter. The business model is best characterized as a curated multi-department destination retailer that monetizes the farm, butchery, and supplier ecosystem across overlapping on-site revenue streams rather than as a single-category shop.

Name

Oakchurch Farm Shop

Legal name

Oakchurch Farm Shop LLP

Website

https://oakchurch.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakchurch Farm Shop is a family-run, single-site farm shop, butchery, and garden centre in Herefordshire (est. 1970) serving retail consumers with locally sourced food, in-house dry-aged meat, a restaurant, ice cream shack, and an online store.

Ownership category

akta.pro rank

Product category

Farm Shop Retail

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Farm shop retail
• Local food producer
• Garden centre plants
• In-house butchery
• Homemade ice cream

Headquarters

HQ city

Staunton On Wye

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail sales: Physical retail sales of food, garden products, fashion, home goods, toys, and jewellery through the farm shop and garden centre. Multiple revenue streams from butchery, deli, food hall, ice cream, restaurant, garden centre, fashion, homeware, and toys departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Oakchurch Farm Shop operates a single destination retail store in Herefordshire combining an in-house butchery selling dry-aged Herefordshire beef, a deli and local food hall showcasing over 90 local producers, a garden centre with 10,000+ locally grown plants, an on-site restaurant (The Pantry), and a homemade gelato ice cream parlour (Scoop). The business also sells fashion, homeware, toys, fruit and vegetables, and runs seasonal Santa experiences, supported by a Shopify e-commerce storefront for online sales and bookings.

Product overview

Oakchurch Farm Shop is a multi-department farm shop and garden centre operating as a single unified retail offering. The core product portfolio includes an award-winning farm shop with in-house Herefordshire Butchery (supplying their own dry-aged beef, local lamb, and Packington free-range pork/poultry), a Deli & Local Food Hall showcasing over 90 local cheeses and homemade pies, a Garden Centre with over 10,000 locally grown plants, The Pantry Restaurant for dine-in meals, and Scoop Ice Cream featuring award-winning homemade gelato. Supporting offerings include a Fashion department (jewellery, bags), Home & Toys department, seasonal Santa experiences, and an Oakchurch Rewards loyalty program. The business operates as a single e-commerce platform powered by Shopify with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Brands

• The Pantry Restaurant: On-site restaurant serving freshly prepared meals, breakfasts, lunches, and traditional Sunday roasts with indoor and outdoor seating
• Scoop Ice Cream
• Local Food Hall
• Herefordshire Butchers
• Oakchurch Garden Centre

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Pips CidercoreChannel Partner/ Reseller/ DistributorPips Cider from Dorstone supplies their full range of award-winning ciders (Medium, Sweet, Dry, Celebration) to Oakchurch's food hall. Pips Cider won 3-star Great Taste Awards for their Medium and Sweet ciders.
• Artistraw CiderminorChannel Partner/ Reseller/ DistributorNatural cider producer from Hay-on-Wye making cider with no added sugar, water or sulphites. Now available in the food hall.
• Wye Valley BrewerycoreChannel Partner/ Reseller/ DistributorHerefordshire brewery supplying HPA, Golden Ale, and Butty Bach to the food hall and restaurant. Sold individually or in packs of 8.
• Westons CidercoreChannel Partner/ Reseller/ DistributorLocal cider producer. Stock includes Stowford Press, Henry Westons (various varieties), Old Rosie, Wyld Wood, and English Vintage.
• Hundred House CoffeecoreChannel Partner/ Reseller/ DistributorCoffee supplier from Ludlow providing coffee to The Pantry Restaurant.
• HeartseaseminorChannel Partner/ Reseller/ DistributorSoft drinks supplier to The Pantry Restaurant.
• Skittery JuiceminorChannel Partner/ Reseller/ DistributorJuice supplier from Ledbury to The Pantry Restaurant. Apple & Pear juice featured at tasting events.
• ChoccotasticminorChannel Partner/ Reseller/ DistributorChocolate maker from Ledbury featured at food and drink tasting events.
• Haven DistilleryminorChannel Partner/ Reseller/ DistributorGin producer from Dilwyn supplying SLY GIN to Oakchurch.
• Two Dogs CoffeeminorChannel Partner/ Reseller/ DistributorCoffee company from Brecon featured at tasting events.
• Two FarmersminorChannel Partner/ Reseller/ DistributorPotato crisp producer from Ross-on-Wye featured at tasting events.
• Woodthorpe PreservesminorChannel Partner/ Reseller/ DistributorPreserves producer featured at food and drink tasting events.
• Cottage DelightminorChannel Partner/ Reseller/ DistributorChutney and pickle supplier featured at tasting events.
• Liberty WinesminorChannel Partner/ Reseller/ DistributorWine supplier featured at tasting events.
• Frank P MatthewscoreChannel Partner/ Reseller/ DistributorOne of the largest fruit tree growing nurseries in the UK based in Tenbury Wells. Supplying fruit trees to the garden centre.
• PackingtoncoreChannel Partner/ Reseller/ DistributorFourth-generation family farm in Staffordshire (since 1930) providing free-range pork and poultry. Chickens roam free on established English pasture. Pigs reared outdoors to highest welfare standards.
• Usk ValecoreChannel Partner/ Reseller/ DistributorFree-range bronze turkey supplier from Monmouthshire. Turkeys roam and forage on rolling pastures from age of six weeks.
• Hereford Lions ClubcoreStrategic or Co-development PartnerAnnual Santa experience partnership. Hereford Lions Club members assist with Santa visits and raise funds for local charities. Over £8,000 raised in recent year for local charities.
• Brookfield SchoolminorOthersSpecialist school in Hereford for children with Social and Emotional Mental Health needs (ages 7-16). Oakchurch coordinated supplier donations for the school.
• St Michael's HospiceminorOthersHereford hospice. Oakchurch donated bird nest box and table to the hospice gardens.
• Friends of Staunton SchoolminorOthersAnnual scarecrow competition raises funds for the school. £274 raised in 2022, £170 in 2021.
• Mike Morgan MediaminorImplementation/ SI/ Consulting PartnerThird-party database management service that looks after Oakchurch's customer database on their behalf.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Borough Market: London destination food market featuring artisanal producers. Comparable on curated local/artisan food positioning and tourism-led footfall, though at a much larger scale.
• Booths: Northern England regional grocer known for local sourcing and butchery. Comparable on local-producer emphasis and premium regional positioning, but scaled across multiple stores rather than a single destination.

Direct peers

• Macknade Fine Foods: Kent food hall with butchery, deli, café, and home/garden lines. Comparable multi-category food destination with strong local-producer curation.
• Chatsworth Estate Farm Shop: Peak District destination farm shop on a large estate selling local food, gifts, and homewares. Directly comparable on estate-farm-shop heritage, tourism-led footfall, and gift/home ranges.
• Darts Farm: Devon-based farm shop with butchery, deli, fishmongery, restaurant, and farm-gate produce. Comparable multi-department destination model with strong local-producer curation and own-farm supply.
• Daylesford Farm Shop: Flagship UK premium farm shop with own-organic farm, butchery, deli, café, restaurant, and home/garden ranges. Closest comparable to Oakchurch on destination retail, own-farm vertical integration, and premium positioning.
• Welbeck Farm Shop: Nottinghamshire estate farm shop with butchery, deli, bakery, and gift/home ranges. Comparable multi-department estate farm shop with food-led destination positioning.
• The Leckford Estate Farm Shop (Waitrose): Waitrose-owned Leckford Estate farm shop selling estate-grown produce, food hall, garden, and gift lines. Comparable farm-vertical-integration and multi-category destination format.
• Goodwood Home Farm: Goodwood Estate's regenerative farm shop selling produce, meat, and gifts on-site. Comparable estate-farm heritage, own-farm supply, and destination retail experience.
• Cobbs Farm Shop & Kitchen: Berkshire farm shop with butchery, deli, bakery, restaurant, and home/garden ranges. Comparable multi-department model and family-run, tourism-driven destination positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Oakchurchfs
• Facebookfacebook.com/oakchurch.farmshop
• Instagraminstagram.com/oakchurchfarmshop
• LinkedInlinkedin.com/company/oakchurch-farm-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakchurch Farm Shop