Oakland County Football Club

What Oakland County Football Club does

Oakland County Football Club (OCFC) is a pre-professional men's soccer club headquartered in Royal Oak, Michigan, founded in 2016 and currently competing in USL League Two's Great Lakes Division. The club fields three competitive squads: its primary USL League Two team, a second team (OCFC II) in the Midwest Premier League, and a 7v7 squad branded Weiss OCFC that competes in The Soccer Tournament (TST), a $1 million winner-take-all event entered in 2026 with Weiss Distilling Co. Home matches are played at Royal Oak High School Stadium, with Clawson City Park Stadium used historically.

The club's revenue model is multi-stream and small-scale: direct ticket sales at $8-$10 per match, season ticket packages with included perks, merchandise sold through a Square-powered online store, and a tiered sponsorship stack anchored by title partner Diversified Members Credit Union (DMCU) and supplemented by a dense set of local community partners across hospitality, wellness, real estate, and youth sports. The business is structured as a supporter-owned entity via the OCFC Supporters' Trust, with co-owners Ben, Theo (Theo Foutris), and Nick (Nick Morana) and President Dominic Troia IV leading operations across a 14-person team.

OCFC's go-to-market is direct-to-consumer and event-driven: the club sells tickets online and at the gate, drives matchday attendance through community programming (Oaky Doky's Kids Club, Mini Ravens youth activations, partner-driven promotions such as Miner's Den's Bling Fling and Weiss Distilling's Best Shot of the Match), and distributes content across Facebook, Twitter/X, Instagram, TikTok, YouTube, and a MailChimp newsletter, supplemented by live streaming on SportsEngine Play. The 2026 season marked the club's 10th anniversary and its highest-ever USL League Two division finish (2nd in the Great Lakes Division), following its 2022 Milk Cup championship.

Name

Oakland County Football Club

Legal name

Oakland County FC

Website

https://oaklandcountyfc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakland County Football Club is a supporter-owned, pre-professional men's soccer club in Royal Oak, Michigan, competing in USL League Two's Great Lakes Division and serving Oakland County fans through match tickets, merchandise, and community-driven matchday events.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Pre-professional soccer
• USL League Two
• Sports ticketing
• Team merchandise
• Soccer club management

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Direct ticket sales at stadium box office and online; individual match tickets and season ticket packages sold to fans attending games
2. Sponsorship: Partnerships with local businesses including title partners, community partners, official partners; includes logo placement, stadium advertising, jersey sponsorship, and promotional activations during games
3. Merchandise Sales: Apparel and merchandise sales through online store (Square commerce platform)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Oakland County Football Club operates a pre-professional men's soccer team competing in USL League Two (Great Lakes Division), along with a developmental men's team (OCFC II) in the Midwest Premier League and a women's team (Weiss OCFC) in the United Women's Soccer TST league. The club sells matchday tickets, branded merchandise, and live stream access to fans in the Royal Oak/Metro Detroit area, and operates a supporter trust membership program.

Product overview

Oakland County Football Club operates as a pre-professional soccer organization offering multiple team products: its primary USL League Two men's team (OCFC) competing in the Great Lakes Division, a second development team (OCFC II) in the MWPL, and a specialized 7v7 squad (Weiss OCFC) for The Soccer Tournament. The club complements its core soccer products with ancillary offerings including match tickets, the Oaky Doky's Kids Club, live streaming services, merchandise, and a Supporters' Trust membership program. The organization is structured as a supporter-owned club with a community-focused mission.

Differentiator

Problem solved

Functional benefit

Brands

• Weiss OCFC: A collaboration between Oakland County FC and Weiss Distilling Co. for TST (The Soccer Tournament) participation

Products and services

• OCFC Men's First Team (USL League Two) Pre-professional men's soccer team competing in USL League Two's Great Lakes Division, providing the club's primary competitive product and matchday entertainment for fans.
• OCFC II Men's Team (Midwest Premier League) Developmental men's soccer team competing in the Midwest Premier League, providing additional competitive opportunities and a player-development pathway alongside the first team.
• Weiss OCFC Women's Team (United Women's Soccer TST) Women's soccer team competing in the United Women's Soccer TST league, expanding the club's offerings to include women's pre-professional soccer.
• Match Tickets Ticket products granting fans admission to home matches of the OCFC men's first team and other club matches.
• OCFC Kids Club Youth-oriented program offering children engagement activities and connection to the Oakland County Football Club men's team.
• OCFC Live Stream Access Live broadcast streaming of club matches delivered through SportsEngine Play for remote fans and supporters.
• OCFC Merchandise Club-branded apparel and merchandise sold directly to fans through an online store and matchday sales, processed via Square point-of-sale.
• OCFC Supporters Trust Membership Supporter trust membership that grants individuals participatory ownership stakes and a voice in club governance in exchange for membership contributions.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• RE/MAX EclipseminorGTM or Marketing Partner · 25 April 2022Official Real Estate Brokerage partnership announced in 2022. Local community staple providing real estate services to OCFC community.
• Kickstart Toddler SoccerminorGTM or Marketing Partner · 1 April 2021Community Partner providing toddler soccer classes in Macomb and Oakland Counties. OCFC players participate in ongoing classes, halftime championship toddler matches, and exclusive ticket promotions. Serves toddlers 18 months to 8 years old.
• Diversified Members Credit Union (DMCU)coreGTM or Marketing Partner · 29 March 2019Title Partner - full-service financial institution with branches in Detroit, Novi and Clawson. Formed in 1929 with 25,000 members and more than $400 million in assets. Provides logo placement on team website and social media, stadium advertising, and official club sponsorship.
• 89.1 FM Exile Radio (WPHS)coreGTM or Marketing Partner · 29 March 2017Official Radio Broadcast Partner for 2017 season. FM NCE radio station run by Warren Consolidated School's Radio Program (Est. 1964). Provided weekly radio show dedicated to OCFC and Premier League of America news, podcast segments, and on-site coverage.
• Weiss Distilling Co.coreGTM or Marketing PartnerCommunity Partner located in Clawson, MI, bringing innovative spirits to Metro Detroit. Partnership includes 'Best Shot of the Match' promotion presented throughout the season. Both companies share commitment to supporting local businesses and community engagement.
• Bokani Property Management GroupcoreGTM or Marketing PartnerOfficial Real Estate Partner based in Royal Oak, MI with over 20 real estate professionals. Supports OCFC players, staff, and fans with expert real estate advice and services tailored to the community. Featured on season's warmup kits.
• Miner's DenminorGTM or Marketing PartnerCommunity Partner based in Royal Oak specializing in custom jewelry. Hosts 'Bling Fling' promotion at 70th minute of every home match where loudest fans win gift cards.
• MOVE DETROITcoreGTM or Marketing PartnerOfficial Wellness Partner providing players with structured fitness plans, specialized recovery options, and sponsoring custom OCFC boot bags. Located in Royal Oak, MI offering personal training, recovery, nutrition, and physical therapy services.
• Sabbath Coffee RoastersminorGTM or Marketing PartnerCommunity Partner based in Clawson, MI, renowned for award-winning small-batch specialty coffees. Partnership reflects mutual commitment to community and excellence.
• Stumblebum Beer Co.minorGTM or Marketing PartnerCommunity Partner and Troy's only craft brewery. OCFC fans receive 50% off first beverage when showing game ticket within a week of any match.
• Sports Den OXcoreGTM or Marketing PartnerCommunity Partner with multiple Michigan locations (Lake Orion, Troy, Farmington Hills, Warren, Waterford, Saline). Provides toddler and youth soccer activities before each home game ('Mini Ravens'), backstage access, discounted tickets, and employment opportunities for OCFC players.
• Stimulus AthleticcoreGTM or Marketing PartnerOfficial Kit Provider bringing latest technology in athletic wear. Mission to inspire social change through sports with values of respect, hard work, and unselfishness.
• Zeoli's Modern ItaliancoreGTM or Marketing PartnerOfficial Clubhouse and local family-owned restaurant in downtown Clawson. Rolls out 'Purple carpet' for OCFC fans with special deals including $1 beers on matchdays. Starting point for march to the match.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AFC Wimbledon: AFC Wimbledon is the prototypical supporter-owned football club, founded by fans after the original Wimbledon's relocation. It is the global benchmark for the supporter-trust ownership model that OCFC emulates.
• Detroit City FC: Detroit City FC is a USL Championship club based in Hamtramck, Michigan, competing in a higher tier of the U.S. soccer pyramid within the same Metro Detroit market. It is the most directly comparable soccer organization in geography and target fan base.
• Green Bay Voyageurs FC: Green Bay Voyageurs FC is a USL League Two club in Wisconsin, also competing in the broader Midwest soccer ecosystem. Same tier and similar market-size dynamics as Oakland County FC.
• Flint City Bucks: Flint City Bucks are a USL League Two club in Michigan, competing in the same Great Lakes Division as OCFC. They share tier, league, and regional market with Oakland County FC, making them a direct competitive peer.
• Lansing Common FC: Lansing Common FC is a USL League Two club in Michigan's capital region. They share competition tier, league affiliation, and pre-professional development focus with Oakland County FC.
• Kalamazoo FC: Kalamazoo FC is a USL League Two club in western Michigan. Same competition tier, state geography, and pre-professional development focus make it a directly comparable peer.
• Chattanooga FC: Chattanooga FC is one of the most prominent supporter-owned soccer clubs in the U.S., currently competing in MLS NEXT Pro. Highly comparable on the supporter-ownership dimension that OCFC highlights as its key differentiator.
• Midwest United FC: Midwest United FC is a Michigan-based USL League Two club. Same league tier and Michigan geography as Oakland County FC, providing a direct peer for player pathway and attendance benchmarks.

Regional players

• Toledo Villa FC: Toledo Villa FC is a pre-professional soccer club in Ohio, operating in the same Midwest U.S. soccer landscape. Comparable on tier and development focus, though in a separate Ohio market.

Others

• USL League Two (league itself): USL League Two is the league in which Oakland County FC competes. As the organizing body for ~75+ pre-professional clubs nationwide, it sets competitive rules, scheduling, and broadcast frameworks that materially shape OCFC's operating context.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OaklandCountyFC
• YouTubeyoutube.com/channel/UC2SHKypYpD_qOL2P7kZVm9Q
• Facebookfacebook.com/oakcountyfootballclub
• Instagraminstagram.com/oaklandcountyfc
• TikToktiktok.com/@oaklandcountyfc
• LinkedInlinkedin.com/company/oakland-county-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland County Football Club