What Flint City Bucks does

Flint City Bucks is a privately held semi-professional soccer organization founded in 1996 and based in Flint, Michigan. The company operates a single competitive team in a semi-professional league, evidenced by a 2025 overall record of 15-5-0, and markets itself as a source of community-based sports entertainment for residents of Flint and Genesee County. Its core offerings are season ticket packages — currently being sold for the 2027 season via a Google Forms intake — and a dedicated online merchandise storefront (shop.flintcitybucks.com) selling team apparel and fan gear.

The business runs on three revenue streams: direct ticket sales (season passes and walk-up admission), merchandise sales through its e-commerce shop, and corporate sponsorship. The sponsorship program is the most developed commercial layer, with Dort Financial Credit Union acting as presenting sponsor and roughly 40 additional partners spanning local SMBs (Applied Imaging, Mott Community College, Sal's Gym, Hamo Law), regional institutions (Kettering University, Hurley Medical Center, United Way of Genesee County), and national brands (Pepsi, Ally Financial, Jimmy Johns). Marketing is conducted primarily through the team website, a Twitter/X account (@FlintCityBucks), and a Constant Contact email list.

Operations are supported by SportsEngine's Sports Relationship Management (SRM) software, which handles the website, ticketing, and merchandise storefront; the organization itself is privately held, employs 1-10 people, and does not disclose revenue, ownership structure, or headcount trends. No funding rounds, M&A activity, leadership changes, AI/technology initiatives, or geographic expansion signals are present in the available data.

Name

Flint City Bucks

Legal name

Flint City Bucks

Website

https://flintcitybucks.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Flint City Bucks is a privately held semi-professional soccer team founded in 1996 in Flint, Michigan, selling season tickets, merchandise, and corporate sponsorships to local fans and regional businesses in the Genesee County area.

Ownership category

akta.pro rank

Product category

Professional Soccer Entertainment

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

akta.pro secondary industries

Sports, Concert & Venue Gift Shops (CRALAJAH), Game-Used & Match-Worn Memorabilia Retail (CRAMAOAC)

Keywords

• Semi-professional soccer
• Sports ticketing
• Team merchandise
• Sports entertainment
• Corporate sponsorships

Headquarters

HQ city

Flint

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue generated from season tickets and individual game tickets sold to fans attending home matches at their venue.
2. Merchandise Sales: Online merchandise store selling team-branded apparel and goods to fans and supporters.
3. Sponsorship: Corporate sponsors pay for logo placement on website, signage at games, and association with the team. Includes presenting sponsor (Dort Financial Credit Union) and numerous other local and regional business sponsors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Flint City Bucks operates a semi-professional soccer team and sells live-match access through season and individual game tickets, along with team-branded apparel, memorabilia, and fan gear through an online merchandise shop. The team also generates revenue through corporate sponsorships featuring logo placement across its website and event signage.

Product overview

Flint City Bucks is a professional soccer organization operating as a single-entity sports team. The company's core offerings consist of live soccer match attendance through season ticket packages and an official merchandise shop for team apparel and fan merchandise. The organization competes in professional soccer leagues with a documented 2025 season record of 15-5-0.

Differentiator

Problem solved

Functional benefit

Products and services

• Flint City Bucks Season Tickets Season ticket packages for Flint City Bucks semi-professional soccer matches, sold to local fans via an online sign-up form on the team website. The 2025 season produced a 15-5-0 overall record.
• Flint City Bucks Merchandise Shop Official online merchandise store for Flint City Bucks, offering team apparel, memorabilia, and fan gear sold directly to fans and supporters.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered flagship, core and minor.

• Dort Financial Credit UnionflagshipGTM or Marketing PartnerPresenting Sponsor of Flint City Bucks. Dort Financial Credit Union receives prominent logo placement as the presenting sponsor on the team website and official materials.
• Applied ImagingcoreGTM or Marketing PartnerLocal sponsor with logo featured on the team website.
• Greater Michigan OrthopedicscoreGTM or Marketing PartnerLocal medical/orthopedic sponsor supporting the team.
• Mott Community CollegecoreGTM or Marketing PartnerEducational institution sponsor supporting the team, logo displayed on website.
• Premier Security SolutionsminorGTM or Marketing PartnerSecurity services sponsor for team events.
• Ally FinancialcoreGTM or Marketing PartnerNational financial services company sponsoring the team, appears twice on sponsor list.
• Kettering UniversitycoreGTM or Marketing PartnerEngineering university based in Flint, educational sponsor partner.
• University of Michigan FlintcoreGTM or Marketing PartnerLocal university educational sponsor.
• United Way of Genesee CountycoreGTM or Marketing PartnerNonprofit community organization sponsor.
• NBC 25coreGTM or Marketing PartnerLocal broadcast media partner covering Flint market.
• Fox 66 (WSMH)coreGTM or Marketing PartnerLocal broadcast television station in Flint market.
• Hilton Garden Inn Flint DowntownminorGTM or Marketing PartnerLocal hotel sponsor for team travel and accommodations.
• Flint Farmers MarketminorGTM or Marketing PartnerLocal community organization sponsor.
• Jimmy JohnsminorGTM or Marketing PartnerNational fast food restaurant franchise with local presence as sponsor.
• PepsicoreGTM or Marketing PartnerBeverage brand sponsor, likely providing beverages at team events.
• Hurley Medical CentercoreGTM or Marketing PartnerLocal hospital/medical center sponsor.
• Flint Bishop AirportminorGTM or Marketing PartnerLocal airport sponsor.
• Mid-Michigan NowcoreGTM or Marketing PartnerLocal news media outlet (NBC/Fox/CW affiliate) sponsoring the team, appears twice representing multiple stations.
• Dover Garage DoorsminorGTM or Marketing PartnerLocal garage door company sponsor.
• Big John Steak & OnionminorGTM or Marketing PartnerLocal restaurant chain sponsor.
• Patriot Ambulance ServiceminorGTM or Marketing PartnerLocal emergency medical services sponsor.
• Sal's GymminorGTM or Marketing PartnerLocal fitness facility sponsor.
• Dream MachineminorGTM or Marketing PartnerLocal brewery/restaurant sponsor.
• EnerceaminorGTM or Marketing PartnerEnergy-related company sponsor.
• Ascension Genesys Health ClubcoreGTM or Marketing PartnerHealth club/fitness center sponsored by Ascension healthcare system.
• Mark Knight DentalminorGTM or Marketing PartnerLocal dental practice sponsor.
• Dobrusin LawminorGTM or Marketing PartnerIntellectual property law firm sponsor.
• Hamo LawminorGTM or Marketing PartnerLocal law firm sponsor.
• Fabiano BrothersminorGTM or Marketing PartnerBeverage distribution company sponsor.
• LuigisminorGTM or Marketing PartnerLocal restaurant sponsor since 1955.
• Flint PrintsminorGTM or Marketing PartnerLocal printing services sponsor.
• DacutminorGTM or Marketing PartnerLocal business sponsor.
• Explore Flint and GeneseecoreGTM or Marketing PartnerRegional tourism/convention bureau sponsor promoting Flint and Genesee County.
• Michigan Senior OlympicsminorGTM or Marketing PartnerSenior athletic games organization sponsor.
• Revive and RestoreminorGTM or Marketing PartnerLocal organization sponsor.
• Insight Health SystemsminorGTM or Marketing PartnerHealthcare systems sponsor.
• The Fox RadiominorGTM or Marketing PartnerLocal radio station sponsor.
• Genesee PackagingminorGTM or Marketing PartnerPackaging company sponsor.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kalamazoo FC: Michigan-based lower-division soccer team with a comparable small-market, sponsor- and ticket-funded operating model in a neighboring city.
• Ventura County Fusion: USL League Two semi-professional soccer team operating a community-based, sponsorship-funded model nearly identical to Flint City Bucks, with comparable ticket, merch, and local sponsor revenue mix.
• Des Moines Menace: Long-standing USL League Two semi-professional soccer club competing in a similar lower-division U.S. soccer structure, with comparable reliance on local sponsorship, ticketing, and merchandise revenue from a single metropolitan market.
• AFC Ann Arbor: Michigan-based semi-professional soccer club with a similar regional, community-sponsorship-driven business model, serving as a direct in-state peer.
• Chicago FC United: USL League Two club with comparable semi-professional structure, Midwest market positioning, and community/sponsorship-driven revenue model.
• Long Island Rough Riders: Established USL League Two semi-professional soccer franchise with a similar operating model — season tickets, merchandise, and local sponsorship — making it a structurally comparable peer.
• Mississippi Brilla FC: USL League Two semi-professional club with a comparable small-city, sponsorship- and ticket-funded business model in a non-major market.

Broad incumbents

• Detroit City FC: Higher-division Michigan soccer club (USL Championship) with a similar community-ownership DNA and strong local sponsorship base, representing an aspirational step-up peer within the same regional soccer ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/FlintCityBucks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flint City Bucks