Lansing Common FC

What Lansing Common FC does

Lansing Common FC is a community-based 501c3 nonprofit soccer club headquartered at Eastern Stadium, 400 N Pennsylvania Ave, Lansing, Michigan. Founded in 2021, the club competes in the Midwest Premier League's Great Lakes West Division and is entering its sixth consecutive season in 2026. The organization operates with 11 employees and is supported by extensive volunteer involvement, with hundreds of volunteer hours invested annually in community programs. Its mission is to use soccer as an inclusive force for good, with on-field operations representing a small portion of its budget relative to community programming that includes youth soccer clinics, equipment drives, park cleanups, and partnerships with Lansing-area nonprofits.

The club's revenue model is diversified across five streams: annual memberships in Season Ticket ($80), Ambassador ($50), Founders ($200), and Legendary ($517) tiers; merchandise sales through The Robin Store e-commerce platform; matchday ticket sales priced at $5 online and $7 at gate; the Early Bird Fund accepting donations in $5 to $250 increments; and tryout registration fees of $35 per player. Members receive voting rights on club decisions including jersey design and nonprofit beneficiary selection. Additional revenue flows through the Early Bird Blend coffee partnership with Strange Matter Coffee, where a portion of each sale supports local nonprofits and club operations.

Technology and infrastructure are intentionally lightweight: the club does not maintain proprietary platform technology, relying instead on third-party tools including Fanbase for ticketing, Constant Contact for email newsletters, Moneyball Sportswear for jersey and apparel manufacturing, and standard social media platforms for community engagement. Distribution channels combine online e-commerce (The Robin Store, Fanbase), retail through Strange Matter Coffee locations, and physical matchday sales at Eastern Stadium. Key strategic partners include Ozone's Brewhouse (kit sponsor), Strange Matter Coffee (Early Bird Blend), Fanbase (ticketing), Moneyball Sportswear (manufacturing), and a rotating slate of local nonprofit beneficiaries.

Name

Lansing Common FC

Legal name

Lansing Common FC

Website

https://lansingcommonfc.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Lansing Common FC is a community-based 501c3 nonprofit soccer club in Lansing, Michigan that competes in the Midwest Premier League and funds youth programs, nonprofit grants, and local partnerships through memberships, merchandise, ticket sales, and donations.

Ownership category

akta.pro rank

Product category

Amateur Soccer Club

NAICS

Sports Teams and Clubs (711211), Civic and Social Organizations (81341)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Community Relations & Grassroots Program Management (MPAKAKAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community soccer club
• Nonprofit sports organization
• Amateur soccer league
• Youth soccer programs
• Grassroots football club

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Memberships and Season Tickets: Annual memberships including Season Ticket, Ambassador, Founders, and Legendary tiers. Members receive voting rights, merchandise, and voice in club decisions including jersey design and leadership elections.
2. Merchandise Sales: Sale of jerseys, apparel, accessories (scarves, hats, stickers, beanies) through The Robin Store e-commerce platform.
3. Ticket Sales: Single-game tickets sold online ($5) and at gate ($7) for matches at Eastern Stadium.
4. Donations and Early Bird Fund: 501c3 nonprofit accepting donations through the Early Bird Fund to support local nonprofits with $517 grants on a rolling basis. Partnership with Strange Matter Coffee raises funds through Early Bird Blend coffee sales.
5. Tryout Registration: Player tryout registration fees of $35 for participation in the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lansing Common FC is a community-based 501c3 nonprofit soccer club based in Lansing, Michigan that competes in the Midwest Premier League's Great Lakes West Division. The club operates The Robin Store online merchandise platform selling jerseys, apparel, and accessories, and runs tiered membership programs (Season Ticket, Ambassador, Founders, Legendary). It also conducts community programs including youth soccer clinics, park cleanups, equipment drives, and the Early Bird Fund which channels donations to local nonprofits.

Product overview

Lansing Common FC operates The Robin Store as its official merchandise platform, offering a range of products including memberships, apparel, and accessories. The core product is the online merchandise store selling official jerseys, apparel, accessories, and various membership tiers (Season Ticket, Founders, Ambassador, Legendary). The store also features the Early Bird Blend coffee in partnership with Strange Matter Coffee, and accepts donations to the Early Bird Fund which supports local Lansing non-profits. Key merchandise includes jerseys (2026 home and away), scarves, hats, stickers, beanies, socks, and koozies. Player tryout registration is also offered as a service through the store.

Differentiator

Problem solved

Functional benefit

Brands

• The Robin Store: The official online merchandise store for Lansing Common FC, selling jerseys, apparel, accessories, memberships, and donations.
• The Early Bird Fund
• The Robins

Products and services

• The Robin Store

Quantifiable outcome

• Over $4,000 raised for local nonprofits through Early Bird Fund partnership
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Ozone's BrewhousecoreGTM or Marketing Partner · 1 January 2023Primary kit sponsor for the 2023 season. Ozone's has been a big supporter in growing soccer in Lansing, providing financial support at amateur and professional levels and creating space for soccer supporters. They are Lansing's best spot to catch a game and have been instrumental in the club's mission.
• Strange Matter CoffeecoreStrategic or Co-development Partner · 1 January 2021Official Coffee Provider and partner since 2021. Through the Early Bird Blend partnership, a portion of each sale is donated to local nonprofits and a smaller portion supports club operations. Over $4,000 has been raised for local organizations through this partnership.
• Moneyball SportswearcoreTechnology or IntegrationJersey and apparel manufacturer for the club. Designs and manufactures club jerseys including the 2026 home and away jerseys. Crew socks are also produced by Moneyball Sportswear.
• Loyalty BarbershopminorGTM or Marketing PartnerLocal business partner supporting the club's community initiatives.
• Lansing Board of Water & LightminorGTM or Marketing PartnerMunicipal utility partner supporting community programs and local initiatives.
• Ace Handyman Services - Lansing NorthminorGTM or Marketing PartnerLocal business partner providing support for club operations.
• FanbasecoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner providing the app.fanbaseclub.com platform for online ticket sales, season memberships, and fixture management.
• Lansing Public Media CenterminorGTM or Marketing PartnerLocal media partner providing coverage and visibility for the club.
• Care Free MedicalcoreStrategic or Co-development PartnerNonprofit partner featured on charity jerseys. Proceeds from jersey sales and events support healthcare services. Charity jersey campaigns have raised over $7,000 for this organization.
• Refugee Development CentercoreStrategic or Co-development PartnerNonprofit partner featured on charity jerseys. Supports refugee integration through soccer programs. Partnership raised over $7,000 through 2022 charity kit campaign.
• Anti Racist Soccer ClubcoreStrategic or Co-development PartnerCoalition partner in the club's commitment to being an anti-racist soccer organization. Partnership focuses on promoting inclusion and equity in the Lansing soccer community.
• Woldumar Nature CenterminorStrategic or Co-development PartnerEarly Bird Coffee beneficiary for January-February 2023. Local nonprofit environmental organization supported through coffee sales.
• Mikey23 FoundationminorStrategic or Co-development PartnerEarly Bird Coffee beneficiary for May-June 2023. Lansing-based youth education charity focused on skilled trades training. Raised $1,477 at single community kickoff event.
• Salus CenterminorStrategic or Co-development PartnerEarly Bird Coffee beneficiary for July-August 2023. Lansing's LGBTQIA+ community center. Pride stickers sold through club store donate 100% of proceeds to Salus Center.
• Women's Center of Greater LansingminorStrategic or Co-development PartnerEarly Bird Coffee beneficiary for September-October 2023. Local nonprofit supporting women and families in the Lansing community.
• Allen Neighborhood CenterminorStrategic or Co-development PartnerEarly Bird Coffee beneficiary for November-December 2023. Community center serving Lansing residents.

Scale indicators7 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Chattanooga FC: Chattanooga FC is a community-owned lower-division soccer club in the USL/NISA system. It is comparable to Lansing Common FC as a values-driven, community-first soccer organization that has scaled from amateur origins, illustrating a possible peer trajectory.
• Detroit City FC: Detroit City FC is a community-owned lower-division soccer club in Michigan, operating in the USL Championship. It is comparable to Lansing Common FC as a fellow Michigan-based community-first soccer organization with strong supporter culture, member engagement, and nonprofit-adjacent community programs.
• Oakland Roots SC: Oakland Roots SC is a community-focused professional soccer club in the USL Championship. It is comparable to Lansing Common FC as a socially-conscious lower-division club built on community impact, anti-racist values, and grassroots fan engagement.

Direct peers

• Cosmopolitan Soccer League clubs: The Cosmopolitan Soccer League (Detroit area) is a collection of amateur soccer clubs operating in Michigan at the recreational and competitive amateur tier. Lansing Common FC's amateur, community-driven model aligns with the operating pattern of these grassroots clubs.
• Michigan Stars FC: Michigan Stars FC is a Michigan amateur soccer club operating in the lower divisions of U.S. soccer. They are a direct peer to Lansing Common FC in terms of regional competition, amateur-tier play, and community-based operations.
• AFC Ann Arbor: AFC Ann Arbor is a Michigan-based community soccer club competing in USL League Two. It shares Lansing Common FC's amateur community-club model, member-driven ethos, and Michigan lower-division operating environment.
• National Independent Soccer Association (NISA) member clubs: NISA is a U.S. lower-division soccer league that features independent, community-focused clubs. Lansing Common FC's grassroots business model and focus on community ownership align with the ethos of NISA-affiliated clubs aspiring to professional independent status.
• Flint City Bucks: Flint City Bucks is a Michigan-based semi-professional soccer club competing in USL League Two. It is a direct peer to Lansing Common FC as a Michigan amateur/semi-pro soccer club operating at a similar competitive tier with a community-focused mission.

Others

• Anti-Racist Soccer Club Coalition members: The Anti-Racist Soccer Club Coalition is a coalition of soccer clubs committed to anti-racism that Lansing Common FC belongs to. Coalition peers share the club's values-based positioning and community-impact programming model across the U.S. lower-division soccer landscape.

Regional players

• Rochester Lancers: The Rochester Lancers are a historic community-rooted soccer club in Upstate New York. They are a regional peer to Lansing Common FC as a community-oriented lower-division soccer organization operating in the Great Lakes region with a similar fan-driven identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lansingcommonfc
• YouTubeyoutube.com/c/lansingcommonfc
• Facebookfacebook.com/LansingCommonFC
• Instagraminstagram.com/lansingcommonfc
• LinkedInlinkedin.com/company/lansing-common-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lansing Common FC