What objectiv Raumakustik + Möbel does

objectiv Raumakustik + Möbel is a German manufacturer of room acoustic solutions headquartered in Köln (Cologne), operating under the legal form objectiv GmbH & Co. KG and led by Managing Director Pieter Niessen. Founded approximately 25 years ago (circa 2000), the company designs, produces, and distributes acoustic panels, ceiling panels, wall panels, acoustic pictures, room dividers, cubes, columns, and sound screens, with all production carried out in Germany. Its proprietary technology centers on PET-based absorbers that are free of glass fibers and rock wool, designed for cradle-to-cradle circular-economy principles and backed by a 20-year free product take-back guarantee. The company also resells third-party products, including Nordgröna acoustic moss from Sweden and CASCANDO furniture from the Netherlands.

The firm operates a hybrid go-to-market combining direct e-commerce sales (with shipping to 17 European countries) and a regional sales representative network covering German postal-code territories plus Austria, supported by branch presence in Berlin, Frankfurt, and München. Products are priced between €160 and €5,084 per unit, with revenue generated primarily from one-time sales of acoustic products and complementary furniture, supplemented by a leasing option and free consultation, acoustic calculation, and design services for commercial clients. Customer segments span architects and interior designers, office furnishers and facility managers, daycares, medical practices, law firms, conference facilities, and home-office buyers, with reference customers including financial institutions.

The company is privately held, founder-financed, and has no disclosed external funding rounds or acquisitions. With approximately 5 employees, it has maintained a niche specialist position for over two decades, earning the Red Dot Award: Product Design 2021 for its AluFrame Smart ceiling panel and integrating its catalogue into the pCon Planner 3D room-planning platform. The firm is actively seeking distribution agents in England and France as part of its next-phase international expansion.

Name

objectiv Raumakustik + Möbel

Legal name

objectiv GmbH & Co. KG

Website

https://objectiv.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

objectiv Raumakustik + Möbel is a German manufacturer of PET-based acoustic panels, ceiling systems, and room dividers, producing in Germany and serving architects, interior designers, office furnishers, daycares, and commercial clients across 17 European countries.

Ownership category

akta.pro rank

Product category

Acoustic Products and Room Acoustics Solutions

NAICS

Other Furniture Related Product Manufacturing (3379), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Miscellaneous Furniture & Fixtures (2590), Household Furniture (2510)

akta.pro primary industry

Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)

akta.pro secondary industry

Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)

Keywords

• Acoustic panels
• Room acoustics
• Sound absorption products
• Acoustic ceiling systems
• Office furniture

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Acoustic Products Sales: Sale of acoustic panels, ceiling panels, wall panels, acoustic pictures, room dividers, cubes, columns, and sound screens. One-time purchase model with pricing ranging from €160 to €5,084 depending on product type and configuration.
2. Furniture Sales (CASCANDO): Sale of design furniture including coat racks, small furniture, displays, and seating from the CASCANDO brand. Complementary product line for office and home environments.
3. Acoustic Moss (Nordgröna): Sale of preserved acoustic moss from Swedish manufacturer Nordgröna. Natural sound absorber with decorative applications.
4. Professional Services: Acoustic analysis, calculation, design consultation, and installation services. Consultation, acoustic calculation, and quotes with installation costs are offered free of charge for commercial clients.
5. Leasing: Acoustic solutions available for leasing at favorable conditions as an alternative to outright purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

objectiv Raumakustik + Möbel manufactures and sells PET-based acoustic panels, ceiling systems, wall panels, acoustic pictures, room dividers, cubes, and columns for room sound management, alongside complementary design furniture. The company also distributes preserved acoustic moss from Nordgröna and design furniture from CASCANDO, while offering free acoustic consultation, calculation, and installation services across Germany and select European countries.

Product overview

objectiv Raumakustik + Möbel offers a comprehensive portfolio of acoustic solutions and furniture. The core offering centers on acoustic panels (AluFrame Smart, Smart eco, SKYPAD, SMART budget) for wall, ceiling, and freestanding applications. The product line includes Akustikbilder (custom-printed acoustic pictures), Akustikvorhänge (acoustic curtains), Schallschirme (sound screens), Wandpaneele, Deckenpaneele in various shapes (round, triangular), Tischpaneele (table panels), Trennwände (room dividers), and Würfel & Säulen (cubes and columns including Totem). Specialty products include Sanoflex for wet areas and Akustikmoos from Nordgröna for natural acoustic absorption. The portfolio is complemented by CASCANDO furniture brand (coat racks, small furniture, displays, seating). All acoustic products are designed for cradle-to-cradle circular economy, produced in Germany without problematic raw materials like glass fibers or stone wool. The company offers free acoustic consultation, calculation, and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• AluFrame Smart Acoustic Ceiling Panel Award-winning ceiling-mounted acoustic panel with aluminum frame and powder coating, providing Class A acoustic absorption for offices, conference rooms, and public spaces. Made in Germany from 100% recyclable PET materials without glass or rock wool, including a 20-year free take-back and recycling guarantee.
• Smart eco Acoustic Panels Eco-friendly acoustic product line featuring sustainable materials and environmentally conscious production methods designed for circular economy principles.
• SKYPAD Acoustic Panels Acoustic panels designed specifically for system ceilings, providing sound absorption for suspended ceiling installations.
• SMART budget Acoustic Panels Cost-effective acoustic solution line offering affordable options for budget-conscious projects while maintaining acoustic quality.
• Akustikbilder (Acoustic Pictures) Custom-printed acoustic panels that combine visual artwork with sound absorption. Can be printed with customer images or covered with fabric in various designs from the gallery. Dust-resistant and machine-washable textile surfaces.
• Akustikvorhänge (Acoustic Curtains) Sound-absorbing curtain solutions for acoustic management in various room settings.
• Schallschirme (Sound Screens) Acoustic room dividers and screens for creating quiet zones and flexibly partitioning workspaces.
• Wandpaneele (Wall Panels) Wall-mounted acoustic panels for sound absorption on vertical surfaces, available in various sizes and configurations.
• Deckenpaneele (Ceiling Panels) Ceiling-mounted acoustic panels available in square, round, and triangular configurations. Can be installed in rows, as suspended sails, or as acoustic lamellas.
• Runde Deckenpaneele (Round Ceiling Panels) Round-shaped ceiling acoustic panels for design-oriented acoustic solutions.
• Tischpaneele (Table Panels) Acoustic panels designed to attach to tables for sound absorption at individual workstations.
• Trennwände (Room Dividers) Freestanding acoustic room dividers for flexible workspace separation and acoustic zoning.
• Würfel & Säulen (Cubes and Columns) Freestanding acoustic cubes and columns including the Totem acoustic column for versatile sound absorption in open spaces.
• Sanoflex Nassraum (Wet Area Panels) Acoustic panels designed for wet areas, resistant to moisture, chlorine, and microorganisms. Suitable for pools, spas, and healthcare wet environments.
• Akustikmoos von Nordgröna (Acoustic Moss) Preserved moss acoustic panels from Swedish manufacturer Nordgröna. Natural sound absorber available in Convex Planner and Pixel Planner configurations. Hand-picked and conserved for natural sound absorption.
• CASCANDO Furniture Dutch design furniture brand offering coat racks (Garderoben), small furniture, displays, and seating. Special collection of accessories for modern residential and project furnishing, complementing objectiv's acoustic offerings.

Quantifiable outcome

• Products reduce sound levels and improve speech intelligibility in various room types
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NordgrönacoreChannel Partner/ Reseller/ DistributorSwedish manufacturer of preserved acoustic moss. objectiv resells Nordgröna acoustic moss products (Convex Planner, Pixel Planner) as part of their acoustic solutions portfolio. Products are hand-picked and conserved for natural sound absorption.
• CASCANDOcoreChannel Partner/ Reseller/ DistributorDutch furniture brand offering design furniture including coat racks, small furniture, displays, and seating. CASCANDO products complement objectiv's acoustic offerings for office and home environments.
• Golfclub West GolfminorGTM or Marketing PartnerGolf club partnership for networking and marketing purposes.
• plastic2beansminorStrategic or Co-development PartnerSustainability partner supporting circular economy initiatives through plastic recycling programs.
• SEQAQUAL InitiativeminorStrategic or Co-development PartnerEnvironmental initiative focused on upcycling plastic waste into sustainable materials, supporting objectiv's sustainability commitments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Offecct (Flokk): Offecct, part of Flokk, is a Swedish designer and manufacturer of acoustic furniture, screens, and sound-absorbing panels for offices and public spaces. Comparable product mix combining acoustic panels with designer furniture, serving architects and corporate clients across Europe.
• BAUX: BAUX is a Swedish design-driven manufacturer of acoustic wood-wool and PET panels and pixel tiles for architectural projects. Closely comparable niche specialist targeting architects and designers with sustainability-led, design-forward acoustic panels — directly competitive with objectiv's Akustikbilder and Smart eco lines.
• BuzziSpace: BuzziSpace is a Belgian design brand producing acoustic panels, room dividers, sofas, and desk screens for modern offices. Highly comparable as a design-led acoustic specialist serving architects and facility managers in Europe, with similar product categories (panels, dividers, free-standing solutions).

Broad incumbents

• Rockwool (Rockfon): Rockfon, the acoustic ceiling subsidiary of Rockwool, produces stone-wool acoustic ceiling panels and wall solutions for commercial buildings. Directly competes in the same acoustic panel category objectiv serves, though uses stone wool as core material versus objectiv's PET platform.
• Sto SE & Co. KGaA: Sto is a German major manufacturer of building coatings, acoustic systems, and interior wall/ceiling solutions for commercial construction. Comparable in serving German commercial architects and facility managers with acoustic and wall-system products, though at much larger scale and broader scope.
• Ecophon (Saint-Gobain): Ecophon, part of Saint-Gobain, manufactures glass-wool acoustic ceiling and wall panels for offices, schools, healthcare, and industry. Most direct comparable in product category (acoustic ceiling panels with Class A absorption) and customer base (architects, facility managers), but operates at much greater scale across global markets.
• Knauf AMF: Knauf AMF is a leading European manufacturer of acoustic ceiling systems (including gypsum and metal-based acoustic panels) for offices, education, and healthcare. Directly comparable to objectiv as an acoustic ceiling/panel provider serving architects and facility managers, but with substantially broader product portfolio, scale, and global distribution.

Emerging players

• HAINER acoustic: HAINER acoustic is a German manufacturer of PET-based acoustic panels, baffles, and ceiling sails with a focus on sustainability and design. Closely comparable PET-based absorber technology, German/DACH market overlap, and target customer segments (architects, office planners).
• Carnegie Fabrics / Xorel Acoustic: Carnegie Fabrics offers Xorel Acoustic, a design-forward textile-based acoustic wall covering line used in offices, hospitality, and healthcare. Comparable design-and-sustainability-led specification channel targeting architects and interior designers with acoustic wall solutions.
• ASP Acoustic Solutions (Autex Acoustics): Autex Acoustics (including the ASP brand) manufactures PET-based acoustic panels, baffles, and acoustic furniture for offices and education. Comparable as a PET-based sustainable acoustic specialist with design-led products targeting architects and specifiers globally.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@objectiv.akustik/videos
• Facebookfacebook.com/objectiv.akustik
• LinkedInlinkedin.com/company/objectiv-raumakustik
• Instagraminstagram.com/objectiv.akustik?igsh=MWVleDF5Y3o2YWh6eg%3D%3D&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about objectiv Raumakustik + Möbel