Nordgröna AB
Nordgröna AB is a Swedish design company that manufactures custom acoustic interior products from regrowing materials—preserved reindeer moss, agglomerated cork, and clearcut-free timber—serving architects, interior designers, and commercial enterprises globally through project-based B2B sales.
- Company typePrivate
- Founded2015
- HeadquartersLund, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nordgröna AB does
Nordgröna AB is a privately held Swedish design company founded in 2015 that develops and manufactures custom acoustic interior products from naturally regrowing and recycled materials. The company operates three product lines: preserved Reindeer Moss (Cladonia stellaris lichen harvested in Härjedalen, Sweden and Rendalen, Norway), agglomerated Cork (recycled granules from wine cork production), and Clearcut-Free Timber (selectively harvested Swedish wood). Products are hand-assembled at the company's facility in Arlöv, Sweden, which runs on 100% renewable energy, while cork and timber components are sourced through partners in Portugal and Sweden with final handling and quality control performed on-site. The catalogue includes wall and ceiling panels (Pixel, Convex, Canopy, Glade, Field, Canvas), suspended spheres (Cloudberry), room dividers (Boulevard), cork pinboards (Saga and Saga Framed), wood slat systems (Flora), and custom letter and logo installations. Proprietary preservation chemistry yields Class A fire-rated, hypo-allergenic, CDPH-compliant products that require no maintenance after installation.
Nordgröna AB firmographics
Firmographics- Name
- Nordgröna AB
- Legal name
- Nordgröna AB
- Website
- https://nordgrona.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nordgröna AB is a Swedish design company that manufactures custom acoustic interior products from regrowing materials—preserved reindeer moss, agglomerated cork, and clearcut-free timber—serving architects, interior designers, and commercial enterprises globally through project-based B2B sales.
- Ownership category
- akta.pro rank
Nordgröna AB industry classification
Industry- Product category
- Architectural Acoustic Interior Products
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (32121), Engineered Wood Member Manufacturing (321215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Bark, Fibers & Thatching Materials Collection (Cork, Bamboo, Rattan, Palm) (AFAMAFAI)
- akta.pro secondary industry
- Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)
Keywords
Where Nordgröna AB is headquartered
LocationHeadquarters
- HQ city
- Lund
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Nordgröna AB business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Acoustic Interior Products (Reindeer Moss): Sale of preserved reindeer moss products including wall panels (Pixel, Convex, Canopy, Glade, Field), room dividers (Boulevard), and custom installations. Products are shipped globally from Arlöv, Sweden. Customization options include color selection (15 colors), shape configurations, and size variants. Pricing is project-based and quote-driven.
- Cork Collection Products: Sale of cork-based acoustic and pinboard products (Saga, Saga Framed). Made from recycled cork granules from wine cork production. Available in five distinct shapes. Also assembled in Arlöv with final handling and quality control.
- Clearcut-Free Timber Products (Flora): Sale of Flora wood slat acoustic system made from clearcut-free timber. Sound-absorbing wood slat system for interiors. Can be treated for fire class B-s1,d0. Available in multiple lengths and wood species. Shipped worldwide.
- Letters & Logos Custom Installations: Custom letter and logo installations crafted from reindeer moss, available as filled frames or letters mounted on moss. Customers submit designs and choose customization options. Pricing is project-based and quote-driven.
- Design Support Services: Nordgröna offers design support to help bring project ideas to life. The company also provides digital planner tools (Saga Planner, Canvas Planner, Pixel Planner, Convex Planner) as part of the pre-sale experience, available on desktop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Project-based custom pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels11 records
Nordgröna AB product offering
Product offeringCore offering
Nordgröna designs, manufactures, and globally sells acoustic interior products made from three naturally regrowing materials: preserved reindeer moss (lichen), agglomerated cork from wine cork industry waste, and clearcut-free timber. The portfolio covers wall panels (Pixel, Convex, Glade, Field, Canvas), ceiling tiles (Canopy), suspended spheres (Cloudberry), room dividers (Boulevard), custom lettering and logos, cork acoustic pinboards (Saga, Saga Framed), and wood slat acoustic systems (Flora), all hand-assembled at the Arlöv, Sweden facility and shipped worldwide.
Product overview
Nordgröna AB is a Swedish design company offering innovative acoustic interior products made from naturally regrowing materials (reindeer moss, cork, and Clearcut-Free Timber). The product portfolio consists of three main collections: 1) Nordgröna Reindeer Moss Collection featuring wall/ceiling acoustic panels (Pixel, Convex, Canopy, Canvas, Field, Glade, Cloudberry), room dividers (Boulevard), and custom solutions (Letters & Logos); 2) Nordgröna Cork Collection featuring acoustic cork pinboards (Saga, Saga Framed); and 3) Clearcut-Free Timber Collection featuring sound-absorbing wood slat systems (Flora). All products focus on acoustic improvement while using sustainable, regrowing materials. Products are sold worldwide through international representation and delivered from the company's facility in Arlöv, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Canopy
Quantifiable outcome
- Convex achieves Sound Absorption Average (SAA) of 100% and Noise Reduction Coefficient (NRC) of 100%
- +5 more outcomes
Companies that use Nordgröna AB
Customer profileNamed customers49 records
Segments5 records
Ideal customer profiles5 records
Nordgröna AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nordgröna AB partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Scandinavian SpacescoreScandinavian Spaces serves as Nordgröna's American representative, operating showrooms in Austin and Chicago. At NeoCon 2023, they opened Showroom Suite 366 at The Mart in Chicago, featuring Nordgröna products with an immersive personalized experience and traditional Swedish 'fika' café.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Nordgröna AB competitors and assessment
Company assessmentDirect peers
- BAUX: Swedish design company manufacturing acoustic panels and wood-wool tiles for interior applications. Closest direct peer to Nordgröna with shared Scandinavian design heritage, B2B architect/specifier focus, and emphasis on sustainable, natural materials.
- Troldtekt: Danish manufacturer of wood-wool acoustic panels for ceilings and walls. Competes in the same architectural acoustic-panel category with a focus on sustainable, natural materials and strong Northern European design market presence.
- Abstracta: Swedish manufacturer of acoustic screens, panels, and furniture for office and public spaces. Direct peer in Scandinavian acoustic interiors with a similar designer-led, B2B specification model.
- Offecct: Swedish designer of acoustic furniture, screens, and wall solutions for offices and public spaces. Direct peer serving the same architect/interior-designer specification channel with overlapping acoustic product portfolios.
- EchoJazz: Manufacturer of PET-felt acoustic panels and baffles for commercial interiors. Direct peer in the architectural acoustic-panel category with shared B2B specification sales motion and a focus on sustainable material inputs.
- De Vorm: Dutch designer and manufacturer of sustainable acoustic PET-felt furniture and interior products. Comparable Scandinavian/Northern-European design sensibility, sustainable materials positioning, and B2B specification model.
Emerging players
- StoneCycling: Dutch producer of sustainable building materials from construction and demolition waste. Comparable on the sustainability-and-architectural-finishes axis, though focused on waste-derived stone rather than moss/cork/timber.
- Turf Design: US-based preserved moss and plant wall designer for commercial and residential interiors. Overlaps directly with Nordgröna's moss wall product category (Pixel, Convex) and targets a similar architect/specifier audience.
Broad incumbents
- Ecophon (Saint-Gobain): Major acoustic-ceiling and wall-panel brand owned by Saint-Gobain, serving the same architectural specification market. Broader portfolio and substantially larger R&D and sales resources; competes on acoustic performance and sustainability credentials.
- Kvadrat / Really: Danish textile manufacturer with Really sub-brand producing acoustic panels from recycled cotton and other waste streams. Competes in the premium sustainable acoustic panel category with stronger brand and broader textile/upholstery portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nordgröna AB social profiles
Digital presenceNordgröna AB compliance and trust
Trust signalCompliance5 records
Nordgröna AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordgröna AB leadership team
Management profileNumber of profiles
Profiles3 records
Nordgröna AB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordgröna AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordgröna AB
What does Nordgröna AB do?
Nordgröna designs, manufactures, and globally sells acoustic interior products made from three naturally regrowing materials: preserved reindeer moss (lichen), agglomerated cork from wine cork industry waste, and clearcut-free timber. The portfolio covers wall panels (Pixel, Convex, Glade, Field, Canvas), ceiling tiles (Canopy), suspended spheres (Cloudberry), room dividers (Boulevard), custom lettering and logos, cork acoustic pinboards (Saga, Saga Framed), and wood slat acoustic systems (Flora), all hand-assembled at the Arlöv, Sweden facility and shipped worldwide.
Is Nordgröna AB a public or private company?
Nordgröna AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nordgröna AB founded?
Nordgröna AB was founded in 2015. It employs 11 to 50 people.
Where is Nordgröna AB based?
Nordgröna AB is headquartered in Lund, Sweden, in the Europe region.
How does Nordgröna AB make money?
Five revenue lines are on record. Acoustic Interior Products (Reindeer Moss) is the primary driver. The others are cork Collection Products, clearcut-Free Timber Products (Flora), letters & Logos Custom Installations and design Support Services.
Who are Nordgröna AB's main competitors?
Direct peers on record are BAUX, Troldtekt, Abstracta, Offecct, EchoJazz and De Vorm. Emerging players are StoneCycling and Turf Design. Broad incumbents are Ecophon (Saint-Gobain) and Kvadrat / Really.
Does Nordgröna AB have an API?
No public API is recorded for Nordgröna AB.
What industry is Nordgröna AB in?
Nordgröna AB's product category is Architectural Acoustic Interior Products. Its primary akta.pro industry code is AFAMAFAI, Bark, Fibers & Thatching Materials Collection (Cork, Bamboo, Rattan, Palm), with a secondary code of IMAMACAG, Mass Timber Panels & Components (DLT, NLT, Hybrid Panels). Its NAICS code is 32121 and its SIC code is 2540.