Cascando Products
Cascando Products B.V., founded in 1998, is a Dutch designer furniture manufacturer producing acoustic panels, space dividers, seating, tables, and coat stands for enterprise offices. It sells through 300+ dealers and 14 country sales offices across Europe, Japan, USA, Australia, Canada, and the UAE.
- Company typePrivate
- Founded1998
- HeadquartersDuiven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cascando Products does
Cascando Products B.V. is a Dutch designer furniture manufacturer founded in 1998 and headquartered in Duiven, Netherlands, where it operates its own factory and showroom. The company produces high-quality interior products for workplace environments, organized across three product pillars: design, acoustics, and storage. Its portfolio comprises approximately 38 product families spanning space dividers (Patio, Pillow Space, Trunk, Round20), acoustic panels (Pillow Round, Pillow Desk, Pillow Grid, Pillow Wall), seating elements (Team, Bond, Mezza, Pully, Co-Chair, Paddy, Piqnic), tables (Pully Hub, Pully Pillar, Pully Meet, U2), and office accessories including coat stands, coat racks, coat hooks, coat hangers, whiteboards, planters, video furniture, and storage. Technical emphasis is on functional acoustics (Pillow panels with NRC values from 0.65 standard to 0.95 premium), modular space division, and collaborative furniture systems, with product designs anchored by named designers including Robert Bronwasser and Peter van de Water. The company holds ISO 9001 and ISO 14001 certifications and offers a 2-year product guarantee with standard 2-4 week delivery plus 24-hour express options.
The business model is B2B project-based, sold primarily through an extensive distribution network rather than direct retail. Cascando distributes via 300+ dealers across Europe, Japan, USA, Australia, Canada, and the UAE, supported by dedicated sales offices in 14 countries (Austria, Belgium, Denmark, France, Germany, Japan, Luxembourg, Netherlands, Norway, Spain, Sweden, Switzerland, UK) and showrooms in six locations (Duiven HQ, Amsterdam, Cologne, Luzern, Munich, Mechelen). Pricing is quote-based and not publicly disclosed; listed unit prices range from €17 for entry-level Pole coat hangers to €596+ for Pillow Round acoustic panels. The customer base is enterprise-oriented, with documented projects at the International Olympic Committee (Olympic House, Lausanne — LEED v4 Platinum), LuxImprove, AOP Orphan Vienna (~4,500 m²), Koning Willem I College (~350 m²), and Part Business Solution, spanning sports, lighting, pharmaceutical, education, and business services verticals.
The company is privately held with no disclosed external investors, no parent company, and no acquisition or funding history, indicating a self-funded, organically grown operating model under founder & managing director Leon Waltmans. Recent activity includes the 2026 launch of Piqnic (a designer table-and-bench concept debuted at Design District), an open Sales Development Representative vacancy to formalize inside-sales operations, and continued international channel expansion into non-European markets. No revenue figure is publicly disclosed.
Cascando Products firmographics
Firmographics- Name
- Cascando Products
- Legal name
- Cascando Products B.V.
- Website
- https://cascando.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cascando Products B.V., founded in 1998, is a Dutch designer furniture manufacturer producing acoustic panels, space dividers, seating, tables, and coat stands for enterprise offices. It sells through 300+ dealers and 14 country sales offices across Europe, Japan, USA, Australia, Canada, and the UAE.
- Ownership category
- akta.pro rank
Cascando Products industry classification
Industry- Product category
- Office Furniture / Contract Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Cascando Products is headquartered
LocationHeadquarters
- HQ city
- Duiven
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cascando Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Furniture Product Sales: Direct sales of interior products including seating, tables, space dividers, acoustic panels, coat stands, and accessories to business customers through dealer network and direct sales. Products are made in Duiven, Netherlands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pole coat hanger - From €17 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cascando Products product offering
Product offeringCore offering
Cascando Products B.V. designs and manufactures high-quality Dutch designer furniture for workplaces, including acoustic panels, modular space dividers, collaborative seating elements, meeting tables, coat stands, coat racks, coat hooks, coat hangers, whiteboards, planters, display and storage units, and video furniture. Products are manufactured in Duiven, Netherlands, and are sold primarily to business customers through a network of more than 300 dealers, regional sales offices, and showrooms across Europe, Japan, and the USA.
Product overview
Cascando Products is a Dutch designer furniture manufacturer offering high-quality interior products for workplaces. The company produces a unified portfolio of furniture solutions organized across three pillars: design, acoustics, and storage. Core product categories include space dividers (Patio, Pillow Space, Trunk, Round20), acoustic panels (Pillow Round, Pillow Desk, Pillow Grid, Pillow Wall), seating elements (Team, Bond, Mezza, Pully, Co-Chair, Piqnic, Paddy), tables (Pully Hub, Pully Pillar, Pully Meet, U2), and office essentials (coat stands, coat hangers, whiteboards, planters). Product families are organized as named design series/brands (such as Bamboo, Basket, Bend, Branch, Bond, Clickon, Chrome, Disque, Flexxible, Flow, Flower, Focus, Forest, Fuse, Hangon, Kendo, Mezza, Paddy, Patio, Pillow Acoustics, Pillow Space, Plus, Pole, Pully, Rombo, Round20, Slide, Square, Stand, Stick, Tree, Tango, Team, Trunk, U2) many designed by Robert Bronwasser and other external designers. The products are designed to enable connection and collaboration in office environments, with emphasis on functional acoustics and space organization. Cascando operates from Duiven, Netherlands, with distribution across Europe, Japan, and select international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Space Dividers Flexible room dividers (Patio, Pillow Space, Trunk, Round20) that adapt spaces to the needs of the moment, offering style and additional functionality for office environments including optional whiteboard and storage integrations.
- Acoustic Panels Sound-absorbing panels (Pillow Round, Pillow Desk, Pillow Grid, Pillow Wall) that reduce noise with style, with NRC ratings from 0.65 (standard) to 0.95 (premium), available in wall-mounting and floating-effect configurations for office interiors.
- Seating Elements Comfortable seating including sofas, benches, stools, poufs, and collaborative seating (Team, Bond, Mezza, Pully, Co-Chair, Piqnic, Paddy) for lounges and workspace environments, available in modular setups with premium fabrics.
- Tables Meeting tables, coffee tables, laptop tables, and side tables (Pully Hub, Pully Pillar, Pully Meet, U2) designed to facilitate conversation and collaboration in office environments.
- Coat Stands Designer coat stands (Plus, Flower) for office entrances, combining aesthetics with functional coat storage solutions.
- Coat Racks Wall-mounted and freestanding coat rack solutions for organized storage in office spaces.
- Coat Hooks Individual coat hooks for compact hanging solutions in office environments.
- Coat Hangers Designer coat hangers including the Pole series by Robert Bronwasser, featuring flat design that maximizes hanging capacity for tubes with 32mm diameter or less, available in nine fresh colours.
- Display and Storage Brochure holders, magazine holders, shelving units, and storage systems for organization and display purposes in office interiors.
- Video Furniture Furniture designed for video conferencing and AV equipment integration in modern offices.
- Whiteboards Mobile whiteboards and blackboards, including combinations with space dividers for meeting areas and notice boards.
- Planters Indoor planters including the Slide series with adjustable positioning for creating green accents in offices.
- Umbrella Stands Functional umbrella storage solutions for office entrances.
- Paper Bins Waste disposal solutions for office spaces.
- Piqnic Seating Concept Outdoor-inspired high seating concept by Peter van de Water combining table and bench for high seating and working, bringing the informality of outdoors inside, launched at Design District.
Quantifiable outcome
- Acoustic panels achieve NRC = 0.65 (standard) to NRC = 0.95 (premium)
- +1 more outcomes
Companies that use Cascando Products
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Cascando Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cascando Products partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered regional and core.
- Design4ArchitectsregionalSales office representative for Austria, handling Cascando product distribution in the Austrian market from St. Severinstrasse 32/5, 3313 Wallsee
- Concep'traderegionalSales office and showroom representative for Belgium, located in Mechelen with showroom display
- Arnesco ScandinaviaregionalSales office for Denmark and Norway markets, based in Hellerup, Copenhagen
- Wagemans MobilierregionalSales office for France, based in Manziat handling French market distribution
- Mitteldeutsche Handelsvertretung UGregionalSales office for Germany postal codes 0, 1, 98 & 99, based in Buttstädt
- Idea-Objekt HannoverregionalSales office for Germany postal codes 2 & 3 and showroom in Munich for postal codes 7, 8 & 9
- objectiv Raumakustik + MöbelregionalSales office and showroom for Germany postal codes 4 & 5, based in Cologne
- FREIRAUMregionalSales office for Germany postal code 6, based in Nidderau-Heldenbergen
- Axis (Living Motif)regionalSales office for Japan market, based in Tokyo's Roppongi district
- AbsolutdesignregionalSales office for Spain based in Barcelona (Terrassa)
- Agentur Geiger GmbHregionalSales office and showroom for Switzerland, based in Luzern with showroom display
- Crest LondonregionalSales office for UK market, based in London (Westminster Industrial Estate)
- Design Post AmsterdamregionalShowroom partnership in Amsterdam featuring Cascando products at Design Post venue
- Robert BronwassercoreFeatured designer for multiple product families including Pole coat hangers and Pillow acoustic panels, creating distinctive designer furniture pieces
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Cascando Products competitors and assessment
Company assessmentBroad incumbents
- Haworth: Privately held global office furniture manufacturer with a full portfolio of workstations, seating, partitions and architectural interiors. Competes with Cascando in the same corporate specification channel but serves global enterprise accounts that Cascando's scale cannot match.
- Steelcase: Global office furniture market leader offering seating, architectural products, acoustic solutions and technology integrations. Competes with Cascando for corporate specification projects but at vastly larger scale with global dealer networks, dedicated research, and enterprise framework agreements.
- MillerKnoll: Combined entity of Herman Miller and Knoll, offering premium designer-led office furniture and architectural solutions globally. Overlaps with Cascando on design heritage and acoustic/collaborative categories but operates at multiple orders of magnitude larger scale with deep specification support.
- Vitra: Swiss design-led furniture manufacturer with a much broader portfolio spanning home, office and architectural products. Overlaps with Cascando on design philosophy and acoustic/seating categories, but operates at significantly larger scale with showrooms, retail and global brand recognition.
Direct peers
- Sedus Stoll: German office seating and furniture manufacturer with deep DACH market presence, comparable premium positioning, and overlapping product categories (task seating, collaborative furniture, office accessories). Targets the same corporate and institutional B2B specification buyers as Cascando.
- Abstracta: Swedish manufacturer specializing in acoustic solutions, screens, and modular office furniture with a strong design-led identity. Direct comparable to Cascando's Pillow acoustic panel and space divider product lines, serving the same specification-driven European workplace market.
- Kinnarps: Scandinavian office furniture manufacturer with a design-led, sustainable positioning and a comparable range of seating, tables, storage and acoustic room solutions. Operates a similar European specification-sales model with strong dealer networks and a parallel focus on workplace acoustics and collaboration.
- Spacestor: UK-based manufacturer of modular office solutions including space dividers, phone booths, acoustic pods and storage walls. Directly comparable product overlap with Cascando's Patio, Trunk, Round20 and Pillow Space divider lines and similar B2B specification-driven GTM.
- Bene: Austrian office furniture specialist focused on office, meeting and collaborative environments with a strong design and project-based B2B sales model. Comparable to Cascando in size, European geographic footprint, and emphasis on modular, designer-led office interiors.
- Ahrend: Dutch office furniture manufacturer offering seating, tables, storage and acoustic solutions across Europe. Closest geographic and product peer to Cascando, competing for the same Benelux and DACH specification projects with overlapping acoustic and collaborative furniture lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cascando Products social profiles
Digital presenceCascando Products compliance and trust
Trust signalCompliance2 records
Cascando Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cascando Products leadership team
Management profileNumber of profiles
Profiles1 record
Cascando Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cascando Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cascando Products
What does Cascando Products do?
Cascando Products B.V. designs and manufactures high-quality Dutch designer furniture for workplaces, including acoustic panels, modular space dividers, collaborative seating elements, meeting tables, coat stands, coat racks, coat hooks, coat hangers, whiteboards, planters, display and storage units, and video furniture. Products are manufactured in Duiven, Netherlands, and are sold primarily to business customers through a network of more than 300 dealers, regional sales offices, and showrooms across Europe, Japan, and the USA.
Is Cascando Products a public or private company?
Cascando Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cascando Products founded?
Cascando Products was founded in 1998. It employs 11 to 50 people.
Where is Cascando Products based?
Cascando Products is headquartered in Duiven, Netherlands, in the Europe region.
How does Cascando Products make money?
One revenue line is on record: furniture Product Sales.
Who are Cascando Products's main competitors?
Broad incumbents on record are Haworth, Steelcase, MillerKnoll and Vitra. Direct peers are Sedus Stoll, Abstracta, Kinnarps, Spacestor, Bene and Ahrend.
Does Cascando Products have an API?
No public API is recorded for Cascando Products.
What industry is Cascando Products in?
Cascando Products's product category is Office Furniture / Contract Furniture. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 33721 and its SIC code is 2520.