Fish Tales Bar & Grill

What Fish Tales Bar & Grill does

Fish Tales Bar & Grill is a privately held, single-location waterfront restaurant and bar operating at Bahia Marina in Ocean City, Maryland, in continuous operation since 1983. The business serves a mix of seasonal tourists, marina visitors, and local Ocean City patrons, offering a full food and beverage menu with seafood and casual American fare, an on-site bar program, a kids' menu, and family amenities including a playground and arcade. A signature event calendar (e.g., the Captain Steve's Poor Girls Open fishing tournament) and recurring charitable partnerships with the American Cancer Society, Ocean City Surf Club, and Blues for Duck Unlimited function as demand-generation and community-positioning activities.

The company's revenue model is anchored on on-premise food and beverage sales at a premium price point typical of waterfront destination restaurants, supplemented by on-site merchandise and boutique retail. A sister lodging property, Fish Tales Boardwalk Inn, extends the brand into overnight accommodations, allowing the operator to capture multi-day tourist spend within the Bahia Marina campus. The business has no disclosed digital platform, app, or proprietary technology stack and operates as an independent, family-run hospitality concept with no public funding, headcount, or financial disclosures.

Strategically, Fish Tales has pursued modest brand extension (lodge operation) and customer-segment broadening (family amenities, kids' menu) rather than multi-unit geographic expansion. The combination of long tenure, waterfront site control via Bahia Marina, and recurring events creates a defensible but tourism-cycle-exposed business. Any investment thesis must account for seasonality, single-point-of-failure location risk, and the absence of disclosed financial data.

Name

Fish Tales Bar & Grill

Legal name

Fish Tales

Website

https://ocfishtales.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Fish Tales Bar & Grill is a family-operated waterfront restaurant and bar in Ocean City, MD, located at Bahia Marina. It serves tourists, marina visitors, and locals with casual American and seafood fare, family amenities, and events, alongside a sister lodging property.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Waterfront dining
• Seafood restaurant
• Bar and grill
• Casual dining
• Bayside restaurant

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Food and Beverage Sales: Primary revenue from restaurant dining, bar sales, and carryout orders. Menu includes lite fare, full entrees, kid's meals, daily specials, and a full drinks menu featuring signature cocktails, crushed drinks, margaritas, mojitos, frozen delights, canned beer, and draft beers. Happy hour food and drink specials drive Monday-Friday afternoon traffic.
2. Merchandise/Boutique Sales: On-site boutique selling branded merchandise including T-shirts, shot glasses, flags, swing chairs, stickers, and gift certificates. Located at the restaurant premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Fish Tales Bar & Grill is a single-location full-service waterfront restaurant and bar at Bahia Marina on Assawoman Bay in Ocean City, Maryland. It sells dine-in and carryout food (lite fare, full entrees, kids' meals, daily specials) and a full bar program (signature cocktails, crushes, margaritas, mojitos, frozen drinks, draft and canned beer), supplemented by an on-site branded merchandise boutique.

Product overview

Fish Tales Bar & Grill is a waterfront restaurant and bar operating since 1983, offering two core product lines: a comprehensive Food Menu featuring seafood-focused cuisine (appetizers, salads, entrees, sandwiches, and kids meals) and an extensive Drinks Menu with signature cocktails, crushes, margaritas, mojitos, frozen drinks, and draft/canned beers. Supporting offerings include a Retail Boutique selling branded merchandise (T-shirts, shot glasses, flags, stickers) and a family-friendly kids playground with pirate ship attraction. The restaurant operates as a first-come, first-served establishment with dine-in service until 11pm and offers carry-out ordering via phone.

Differentiator

Problem solved

Functional benefit

Brands

• Fish Tales Boardwalk Inn: A hotel property operated by Fish Tales, located on the boardwalk in Ocean City, MD.

Products and services

• Food Menu (Dine-in and Carryout) Full-service casual dining menu offering lite fare (Maryland Crab Soup, Smoked Fish Dip, Calamari, Wings), salads (Greek, Caesar, Ahi Poke), sandwiches and burgers (Crab Cake Sandwich, Cheeseburger, Blackened Mahi Reuben), seafood entrees (Chilean Sea Bass, Coconut Lime Surf & Turf, Crab Cake Platter), kids' meals, and sides. Available for dine-in and carryout to individual consumers.
• Drinks Menu (Bar Service) Full bar service featuring signature cocktails (Big Fish, Upside Down Pineapple, Painkilla, Cucumber Cooler, Sexy on the Bay, Pink Armor), crushes, margaritas, mojitos, frozen drinks (Daiquiris, Rum Runner), liquid desserts (Espresso Martini, Mudslide), and a selection of draft and canned beers (Blue Moon, Dogfish 60 MIN IPA, Yuengling, Heineken, Athletic Brewing Free Wave). Served to individual consumers at the bar and restaurant.
• Fish Tales Branded Merchandise (Retail Boutique) Retail merchandise available on-site at the restaurant and through an online shop, including Fish Tales branded T-shirts, shot glasses, flags, swing chairs, stickers, and gift certificates. Purchased by individual consumers as souvenirs or gifts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• American Cancer SocietycoreOthers · 13 August 2026The Pink Armor signature cocktail (Malibo Pink Rum with lemonade) is the signature drink of the Poor Girls Open tournament, with proceeds benefiting American Cancer Society Breast Cancer Research. Fish Tales hosts the Poor Girls Open event annually.
• Bahia MarinacoreOthersBahia Marina is the marina location where Fish Tales Bar & Grill is situated. The two businesses operate in close conjunction at the 22nd Street bayside location. Fish Tales describes the marina as its host location and includes links to bahiamarina.com on its website.
• Fish Tales Boardwalk InnminorOthersFish Tales Boardwalk Inn is a related lodging property also owned by the same owners. Cross-promoted on the Fish Tales website under 'Visit our other websites.' Located separately on the Ocean City boardwalk.
• Blues for Duck Unlimited TournamentminorOthersTitos Handmade Vodka is noted as a proud sponsor of the Blues for Duck Unlimited Tournament. The Sexy on the Bay cocktail features Titos Vodka.
• Ocean City Surf ClubminorOthersThe Passion Fruit Margarita (Don Julio Silver Tequila, passion fruit puree, Cointreau, Tres Agaves organic margarita mix) is the signature drink to benefit the Ocean City Surf Club.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Waterman's Seafood: Ocean City, MD seafood-focused restaurant serving casual seafood fare with bar service. Comparable on seafood-centric menu, tourist-friendly pricing, and local waterfront dining market.
• Lenny's Beach Bar: Beachside bar in Ocean City, MD offering casual food, full bar, and outdoor seating steps from the sand. Comparable as a casual waterfront bar competing for tourist traffic and outdoor dining occasions.
• Harborside Bar & Grill: Long-established waterfront restaurant in Ocean City, MD serving casual seafood fare with bar service and live entertainment. Directly comparable on waterfront dining format, tourist/local customer mix, and casual seafood positioning.
• Sunset Grille: Waterfront restaurant in Ocean City, MD featuring bay views, casual seafood menu, and full bar service. Directly comparable on the bayside dining experience, sunset positioning, and family/tourist customer base.
• Seacrets: Iconic bayside bar and restaurant complex in Ocean City, MD combining outdoor dock seating, multiple bars, live music, and casual food service. Comparable as a bayside multi-experience venue competing for the same tourist and nightlife traffic.
• Macky's Bayside Bar & Grill: Bayside bar and grill operating on the waterfront in Ocean City, MD with a similar seafood-leaning menu, full bar, and family-friendly outdoor seating. Most directly comparable competitor given shared bayside location, format, and target customer base of locals and tourists.
• Ropewalk: Bayside bar and restaurant in Ocean City, MD with a casual menu, full bar, and outdoor seating on the water. Comparable as a direct competitor for bayside dining and bar occasions among locals and visitors.
• The Big Easy on 17th: Ocean City, MD bar and grill offering Cajun-inspired casual fare, full bar, and lively atmosphere. Comparable on the bar-and-grill positioning, casual seafood-leaning menu, and tourist-facing nightlife offering.

Broad incumbents

• Bubba Gump Shrimp Co. National casual seafood restaurant chain with broad menu of shrimp and seafood dishes in a themed dining environment. Comparable on seafood-focused casual dining format and tourist clientele, though operates as a multi-unit chain rather than a single-site operator.
• Joe's Crab Shack: Multi-unit casual seafood chain offering crab, shrimp, and other seafood in a high-energy, casual atmosphere. Comparable on casual seafood menu and tourist positioning, though at a broader national scale versus Fish Tales' single-site model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fish-tales-bar-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish Tales Bar & Grill