Ochre Education
- Company typePrivate
- Founded2021
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Ochre Education firmographics
Firmographics- Name
- Ochre Education
- Legal name
- Ochre Education Resource Library Ltd
- Website
- https://ochre.org.au
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ochre Education industry classification
Industry- Product category
- K-12 Curriculum Resources and Educational Content
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Open Lesson Plans & Teaching Units (K–12) (EDAGAJAI)
- akta.pro secondary industry
- Open Accessibility & Inclusive OER (UDL, alt formats) (EDAGAJAJ)
Keywords
Where Ochre Education is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Ochre Education business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Free Resources: Core curriculum resources are provided free to all teachers. The organization is a not-for-profit committed to providing free access to evidence-based teaching materials to advance educational equity.
- Ochre Premium Subscription: Annual subscription for premium resources including middle years novel studies curriculum units. Subscription tiers based on school size using ACARA My School data.
- Professional Learning Courses: Fee-based professional learning courses including year-long programs for whole-school curriculum planning and shorter programs for novel study unit development and knowledge-rich unit creation.
- Foundation and Philanthropic Funding: Funding from Paul Ramsay Foundation ($1.6m for ACE Project), Origin Energy Foundation (Science Reach program), and other donors to support curriculum development and equity initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free resource access for all teachers |
| Subscription | Annual | Ochre Premium Annual Subscription |
| Subscription | Annual | Whole-school curriculum planning program |
| Subscription | Annual | Professional learning short courses |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Ochre Education product offering
Product offeringCore offering
Ochre Education is an Australian national not-for-profit that develops and distributes a free online library of evidence-based, curriculum-aligned teaching resources for Foundation to Year 10 across English, Mathematics, and Science. It supplements the free core library with an annual Ochre Premium subscription for enhanced curriculum units and a paid Ochre Learning professional learning program, alongside specialised equity and regional curriculum projects funded by philanthropic foundations.
Product overview
Ochre Education operates as a national not-for-profit providing a dual-tier product offering: a free core Resource Library containing evidence-based, curriculum-aligned teaching resources (video lessons, slides, worksheets, quizzes) across English, Maths, and Science for Foundation to Year 10, plus a premium Ochre Premium subscription for enhanced novel studies. The ecosystem includes professional learning through Ochre Learning, specialized programs like the ACE Project for equity-focused schools and Science Reach for regional science curriculum, plus sub-products The Grammar Project and Daily Review for targeted instruction. Resources align to Australian Curriculum, NSW Syllabus, and Victorian Curriculum, and embed evidence-based practices including explicit instruction and formative assessment.
Differentiator
Problem solved
Functional benefit
Products and services
- Ochre Resource Library Free online library of evidence-based, curriculum-aligned teaching resources for Australian teachers covering English, Mathematics, and Science for Foundation to Year 10, including video lessons, lesson slides, worksheets, quizzes, and assessments.
- Ochre Premium Annual Subscription Annual school-size-based subscription providing enhanced curriculum resources for schools, including middle years novel studies curriculum units, with tiers determined using ACARA My School enrolment data.
- Ochre Learning Fee-based professional learning courses for school leadership teams and teachers covering curriculum design, resource implementation, and classroom instruction, including one-on-one coaching sessions and a year-long whole-school curriculum planning program.
- ACE Project (Advancing Curriculum for Equity) Three-year program to support priority equity schools in implementing Ochre curriculum materials effectively, providing intensive implementation support, additional resources for multi-age classrooms, and research with schools.
Quantifiable outcome
- Teachers save 3+ hours per week using Ochre resources
- +4 more outcomes
Companies that use Ochre Education
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Ochre Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Ochre Education partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- Department for Education, Children and Young People (DECYP)coreNew 10-year partnership with Tasmanian Government's DECYP to provide system-wide access to Ochre resources and support.
- Catholic Education Sandhurst LtdcoreThree-year partnership (Magnify Sandhurst) to support Sandhurst schools with Ochre's existing F-8 maths and 3-6 English resources, and to develop new resources for secondary English, primary science, and secondary science.
- Teach WellminorPartnership announcement for collaboration on supporting teacher wellbeing and effective curriculum implementation.
- Paul Ramsay FoundationflagshipThe ACE program supports research with schools, immediate additional support for implementation, and pilot implementation in 20 priority equity schools.
- National Catholic Education Commission (NCEC)corePartnership to develop comprehensive Years 7 and 8 Mathematics curriculum resources for Catholic schools nationwide. Includes curriculum maps, adaptable classroom materials, and professional learning.
- Melbourne Archdiocese Catholic Schools (MACS)corePartnership to develop F-2 Mathematics materials and aligned professional learning support for MACS primary schools. Ochre collaborates with MACS teachers to develop and quality assure materials.
- Catholic Education Canberra and Goulburn (CECG)corePartnership through CECG's Catalyst Program to develop nearly 50 sequenced F-6 maths lessons. Teachers from CECG schools collaborate with Ochre's Teacher-Creators to develop high-quality evidence-based resources.
- Australian Education Research Organisation (AERO)flagshipFoundational partnership with Australia's independent education evidence body. AERO supports Ochre to work with teachers to produce high-quality video lessons and instructional resources aligned to evidence-based practices. The partnership aims to provide resources supporting effective teaching practices as described in AERO's Tried and Tested evidence guides.
- Modern Teaching AidsminorSupporters providing teaching aids and resources to complement Ochre's curriculum materials.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Ochre Education competitors and assessment
Company assessmentRegional players
- Reading Eggs: Australia-headquartered early literacy and reading skills platform with subscription school products. Regional peer operating in the same Australian primary schools buyer base for literacy/English resources.
Broad incumbents
- Curriculum Associates (i-Ready): Established US-based publisher and edtech company behind i-Ready and Ready Classroom, delivering curriculum and assessment tools to schools. Comparable in distributing sequenced, evidence-based K-12 instructional materials through district subscriptions.
- Discovery Education: Large, established K-12 digital curriculum and instructional resource provider serving school systems globally with paid subscriptions. Comparable as a broader incumbent in school-facing curriculum content distribution.
Direct peers
- Education Perfect: Australia/NZ-headquartered digital curriculum and assessment platform serving schools with subscription lesson and revision content. Competes most directly for budget and adoption within Australian schools.
- Khan Academy: Mission-driven, free educational content platform offering sequenced learning resources and teacher tools. Comparable to Ochre in providing open, high-quality instructional content at national/global scale to classrooms and teachers.
- Oak National Academy: UK-founded (and the explicit inspiration for Ochre) non-profit providing free, curriculum-aligned, evidence-based lesson resources for teachers with a similar Freemium-plus-services motion. Operates the closest functional analog globally.
- CoolAustralia / Cool.org: Australian not-for-profit providing free, curriculum-aligned teaching resources and lessons across subjects to teachers, with paid professional learning. Closest domestic analog to Ochre's mission and operating model.
Emerging players
- Common Sense Education: US non-profit that curates and rates educational technology and digital learning materials for schools, comparable to Ochre's evidence-based curation mission and free teacher advisory role.
- Newsela: Subscription-based K-12 instructional content platform with leveled texts, assessments and teacher tools. Overlaps with Ochre's English/Novel Studies and reading content but with stronger US footprint and a paid-only model.
Others
- EdReports: Independent non-profit that publishes free, evidence-based reviews of K-12 instructional materials for schools. Adjacent to Ochre's evidence-quality positioning and helps shape curriculum purchasing decisions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ochre Education social profiles
Digital presenceOchre Education compliance and trust
Trust signalCompliance3 records
Ochre Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ochre Education leadership team
Management profileNumber of profiles
Profiles2 records
Ochre Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ochre Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ochre Education
What does Ochre Education do?
Ochre Education is an Australian national not-for-profit that develops and distributes a free online library of evidence-based, curriculum-aligned teaching resources for Foundation to Year 10 across English, Mathematics, and Science. It supplements the free core library with an annual Ochre Premium subscription for enhanced curriculum units and a paid Ochre Learning professional learning program, alongside specialised equity and regional curriculum projects funded by philanthropic foundations.
Is Ochre Education a public or private company?
Ochre Education is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Ochre Education founded?
Ochre Education was founded in 2021. It employs 11 to 50 people.
Where is Ochre Education based?
Ochre Education is headquartered in Melbourne, Australia, in the Oceania region.
How does Ochre Education make money?
Four revenue lines are on record. Free Resources are the primary driver. The others are ochre Premium Subscription, professional Learning Courses and foundation and Philanthropic Funding.
Who are Ochre Education's main competitors?
Reading Eggs is listed as a regional player. Broad incumbents are Curriculum Associates (i-Ready) and Discovery Education. Direct peers are Education Perfect, Khan Academy, Oak National Academy and CoolAustralia / Cool.org. Emerging players are Common Sense Education and Newsela. EdReports is listed as an others.
Does Ochre Education have an API?
No public API is recorded for Ochre Education.
What industry is Ochre Education in?
Ochre Education's product category is K-12 Curriculum Resources and Educational Content. Its primary akta.pro industry code is EDAGAJAI, Open Lesson Plans & Teaching Units (K–12), with a secondary code of EDAGAJAJ, Open Accessibility & Inclusive OER (UDL, alt formats). Its NAICS code is 611710 and its SIC code is 8200.