Odd Not Even

What Odd Not Even does

Odd Not Even is a direct-to-consumer Indian streetwear brand founded in 2022 and headquartered in Mumbai, operating exclusively through a Shopify-powered e-commerce storefront. The company designs and sells oversized apparel — including jerseys, t-shirts, shirts, bottoms and hoodies/sweatshirts — targeting fashion-conscious Gen Z and millennial consumers aged 18–35, with unisex sizing from 2XS to XXXL. Pricing spans approximately ₹2,499 to ₹5,499 per item under a unit-pricing, one-time-purchase model with no subscription or recurring revenue; customer acquisition relies on a 10% first-order newsletter discount and a referral code system ('ART IS ODD').

The brand differentiates through its 'Art Is Odd' design philosophy centered on graphic prints and relaxed fits, supported by seasonal collection drops (New Drops, Summer 2026, Legends Collection) and a co-branded line with Comet. A distinct service layer, ODD ASAP, provides 3-hour express delivery of select items within Mumbai Monday through Saturday between 11 AM and 7 PM, leveraging the company's own studio as a fulfillment node. The GTM motion is product-led growth via the Shopify storefront, organic social, email capture, and referral codes; there is no physical retail, no wholesale, and no third-party distribution.

Operationally, the company is lean with 6 employees, no disclosed funding, no named investors, and no public revenue or GMV figures. All product, marketing, and last-mile operations are run from Mumbai. Management team, ownership structure, and incorporation details are not disclosed in the source material.

Name

Odd Not Even

Legal name

Odd Not Even

Website

https://oddnoteven.in

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Odd Not Even is a Mumbai-based direct-to-consumer streetwear brand founded in 2022, selling oversized graphic apparel — jerseys, t-shirts, shirts and hoodies — to Gen Z and millennial consumers via a Shopify e-commerce store, with 3-hour express delivery in Mumbai.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual streetwear apparel items at listed prices. No subscription or recurring revenue. Revenue is generated through direct consumer transactions on their e-commerce platform with prices ranging from ₹2,499 to ₹5,499 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Odd Not Even is an Indian streetwear brand that designs and sells oversized apparel — jerseys, t-shirts, shirts, bottoms, and hoodies/sweatshirts — directly to consumers through a Shopify-powered online storefront. The brand differentiates via its 'Art Is Odd' artistic graphic design philosophy and an ODD ASAP 3-hour express delivery service operating in Mumbai.

Product overview

Odd Not Even is a direct-to-consumer Indian streetwear brand operating through a Shopify-powered e-commerce platform. The core offering centers on oversized fashion apparel, primarily jerseys, t-shirts, and shirts, with supporting categories including bottoms, hoodies, and sweatshirts. The product portfolio includes the ODD Basic Jersey line (available in multiple colors), graphic print jerseys (Vacation Jersey, BITE ME Jersey), collaborative pieces (Odd x Comet), and seasonal collections (Summer 2026). The brand differentiates through its ODD ASAP express delivery service, which provides 3-hour delivery of select items within Mumbai. The Legends Collection highlights top-selling items, while the Odd Basics line offers essential wardrobe pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Jerseys

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CometminorStrategic or Co-development PartnerCollaborative collection 'Comet x Odd' featuring Scribbled Heart White Jersey and other co-branded streetwear items. This appears to be a product collaboration rather than a deep strategic partnership.

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Souled Store: The Souled Store is an Indian pop-culture and streetwear brand selling licensed graphic t-shirts, hoodies, and apparel through its DTC website. Comparable to Odd Not Even in unisex graphic streetwear, premium positioning for young adults, and direct-to-consumer model.
• Bewakoof: Bewakoof is one of India's largest direct-to-consumer streetwear and casual wear brands, selling t-shirts, jerseys, and apparel to Gen Z and Millennials through its own website and marketplace channels. It is directly comparable to Odd Not Even in target customer, product category (graphic t-shirts and jerseys), and DTC business model.
• NOBERO: NOBERO is an Indian unisex streetwear brand focused on oversized casual wear including hoodies, t-shirts, and shirts. Comparable to Odd Not Even in unisex oversized apparel positioning, inclusive sizing approach, and direct-to-consumer targeting of urban Indian youth.
• Huemn: Huemn is an Indian streetwear and lifestyle brand offering graphic apparel and accessories for young adults. Comparable to Odd Not Even in streetwear aesthetic, urban Indian market focus, and design-led DTC positioning.
• Bonkers Corner: Bonkers Corner is an Indian streetwear brand offering oversized t-shirts, shirts, and casual apparel targeted at young adults. Directly comparable to Odd Not Even in oversized fit aesthetic, Indian market focus, graphic-led designs, and DTC e-commerce model.
• Snitch:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/odd-not-even

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odd Not Even