What Nobero does

Nobero is an India-based direct-to-consumer fashion brand operated by Pratyaya E-commerce Pvt. Ltd. and headquartered in Hyderabad, selling apparel exclusively through its own e-commerce website (nobero.com) and a dedicated mobile app, with no disclosed marketplace or physical retail presence. The brand serves fashion-forward men and women in the Indian domestic market across athleisure, casual, smart-casual, and travel-functional use cases, with a distinct Travel Collection built around wrinkle-resistant and quick-dry apparel and size inclusivity extended to XXXXL.

The product portfolio spans core essentials (T-shirts, polos, shirts, joggers, shorts, hoodies, jackets, co-ord sets, activewear) and a curated Travel vertical, priced on a per-unit basis from approximately ₹499 (basic tees) to ₹4,999 (premium outerwear such as UPF and quilted jackets). The technology stack is a standard Shopify-hosted storefront with WhatsApp-based customer support; no proprietary AI/ML capability, API platform, or data flywheel is disclosed. Marketing relies on direct influencer collaborations, an extensive blog of style content, email newsletters, and a loyalty rewards program, with the mobile app promoted through an app-exclusive ₹300 discount (code APP300).

Revenue is generated through one-time direct product sales, with periodic sales reaching up to 60% off and bundle pricing on multi-pack tees. Customer reach is being expanded via a three-year strategic partnership with IndiGo Airlines announced in January 2026, under which BluChip loyalty members earn points on Nobero purchases. No funding rounds, revenue figures, ownership changes, or institutional investor involvement are disclosed in the source materials.

Name

Nobero

Legal name

Pratyaya E-commerce Pvt. Ltd.

Website

https://nobero.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Nobero is an India-based direct-to-consumer fashion brand selling men's, women's, and travel-functional apparel exclusively through its own website and mobile app at ₹499-₹4,999 price points, serving fashion-forward Indian consumers across athleisure and casual use cases.

Ownership category

akta.pro rank

Product category

Casual and Athleisure Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Direct to consumer apparel
• Athleisure fashion brand
• Travel ready clothing
• Casual menswear
• Casual womenswear

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Nobero generates revenue through direct sales of apparel products including T-shirts, polo shirts, joggers, shorts, hoodies, jackets, shirts, and co-ord sets. Products are sold at fixed unit prices ranging from approximately ₹499 to ₹4,999, with periodic sales and discounts. The brand operates on a one-time purchase model without subscription requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Nobero is a direct-to-consumer Indian fashion brand selling casual, athleisure, and travel-ready apparel for men and women through its own e-commerce website and mobile app. The product portfolio spans core essentials (T-shirts, polos, shirts, joggers, shorts, hoodies, jackets), co-ord sets, activewear, and a dedicated Travel Collection with wrinkle-resistant, quick-dry, and moisture-wicking properties. The brand operates in the 'fash-leisure' segment with Made-in-India manufacturing, size inclusivity up to XXXXL, and fabrics featuring bio-washed and pre-shrunk finishes.

Product overview

Nobero is a direct-to-consumer fashion brand offering a unified portfolio of casual and travel-ready apparel for men and women. The product lineup centers on core essentials including T-shirts, polo shirts, shirts, shorts, joggers, jackets, hoodies, and co-ord sets, organized around lifestyle themes such as everyday wear, travel, and active performance. The Travel Collection represents a distinct vertical featuring wrinkle-resistant, quick-dry apparel designed specifically for travelers. The brand positions itself as a fashion-forward, comfort-focused label with emphasis on quality fabrics (100% combed cotton, piqué cotton), thoughtful construction, and inclusive sizing up to XXXXL. Additional offerings include the Quilted Texture Collection for winter, Premium HD Tees for enhanced quality, and Curated Looks for styled outfit recommendations. Nobero operates as a single e-commerce platform without modular add-ons or separate product tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• T-Shirts Men's and women's T-shirts including classic fit, oversized, and printed varieties, made from 100% combed cotton with 180+ GSM fabric, bio-washed and pre-shrunk finish. Targeted at fashion-forward consumers seeking comfortable everyday casual wear.
• Polo T-Shirts Men's polo shirts including Classic Polo, Travel Polo, Textured Polo, Contrast Tipped Polo, Zip Collar Polo, and oversized styles, crafted from piqué cotton and cotton blends for breathable smart-casual wear.
• Shirts Men's shirts including Cuban collar shirts, linen cotton blend shirts, textured popcorn shirts, and everyday comfort shirts, featuring breathable fabrics and relaxed fits for work-from-home and smart-casual settings.
• Shorts Men's shorts including zip pocket shorts, cargo shorts, chino shorts, relaxed shorts, travel shorts, and Morphin athletic shorts, available in various fits from slim to oversized.
• Joggers Men's and women's joggers including fashion joggers, cargo joggers, travel joggers, straight fit, flared, and oversized styles, designed for everyday wear, movement, and modern living.
• Jackets Men's jackets including RainBloc Waterproof Jacket and UPF 50+ Sun Protection Jackets, featuring weather-resistant and sun protection technologies for outdoor and travel use.
• Hoodies & Sweatshirts Men's and women's hoodies and sweatshirts including pullover, zip-up, oversized, and hoodie jacket styles, made from premium cotton blends with reinforced stitching, available in size-inclusive options up to XXXXL.
• Co-ord Sets Matching outfit sets for men and women including the Oversized Moses Co-ord Set, designed for coordinated top-and-bottom styling at a single price point.
• Activewear Performance-focused clothing for workouts and athletic activities, including moisture-wicking, breathable, and stretchy fabrics designed for high-intensity movement, sold for men and women.
• Travel Collection Travel-specific apparel including Travel Tee, Travel Polo, Travel Shorts, Travel Cargo, Travel Chinos, Travel Jogger, and Travel Hoodie, designed for comfort during travel with wrinkle-resistant, quick-dry, and lightweight properties.
• Shackets Oversized textured overshirts combining shirt and jacket elements, including Urban Edge Shackets and Relaxed Fit Textured Overshirt from the Luxury Winter Quilt Collection.
• Cargo Pants Men's cargo pants including Super Baggy Cargo Pants and regular cargo styles, featuring multiple pockets with a rugged yet stylish design.
• Chinos Classic Stretch Chinos designed for smart-casual wear, featuring stretchable fabric for comfort while maintaining a polished look.

Quantifiable outcome

• Up to 60% off on seasonal sales
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• IndiGo AirlinescoreGTM or Marketing Partner · 16 January 2026A three-year strategic partnership announced in January 2026 connecting fashion and travel by allowing IndiGo BluChip loyalty members to earn points on Nobero apparel purchases. Members earn 1 point for every Rs 100 spent on Nobero products. The partnership expands Nobero's customer reach to IndiGo's loyalty program members while adding apparel as a reward category for the airline's loyalty ecosystem.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bewakoof: Indian D2C casual and athleisure brand targeting young men and women with T-shirts, joggers, hoodies, and co-ord sets at similar sub-Rs 2,000 price points and a comparable mobile-first, influencer-led acquisition model.
• The Souled Store: D2C Indian casual and athleisure brand selling T-shirts, joggers, hoodies, and co-ords through its own website and app with similar content-and-influencer marketing playbook.
• Snitch: Indian D2C menswear brand focused on shirts, co-ords, joggers, and casual wear at comparable mid-price points, pursuing an India-only D2C model with aggressive influencer marketing.
• Bonkers Corner: D2C Indian streetwear and casual apparel brand offering oversized T-shirts, hoodies, and joggers at overlapping price points and audience demographics.
• Urbanic: D2C fashion brand selling casual, athleisure, and travel-friendly apparel for men and women through its own platform and app, with comparable category breadth and price positioning.

Emerging players

• DaMENSCH: Indian D2C men's basics and athleisure brand competing on premium cotton, comfort, and loungewear — overlapping with Nobero's core T-shirt and jogger categories.
• XYXX Apparels: D2C Indian men's premium innerwear and athleisure brand that has expanded into casual tops and loungewear, partially overlapping with Nobero's comfort and travel-ready assortment.

Broad incumbents

• Allen Solly: Established Indian smart-casual brand (Aditya Birla group) operating through large offline and online retail, directly competing for the same smart-casual menswear customer that Nobero's chinos, polos, and shirts target.
• Uniqlo: Global basics and casual apparel leader with AIRism, travel-friendly, and athleisure-adjacent product lines; competes with Nobero on basics quality and travel comfort at accessible price points.
• H&M: Global fast-fashion incumbent offering casualwear, athleisure, and travel apparel at similar price tiers; competes with Nobero for the same value-conscious fashion-forward Indian consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/noberodotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobero