Name

Odds Farm Park Ltd.

Legal name

Odds Farm Park Ltd.

Website

https://oddsfarm.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Family Farm Park Attraction

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Educational Adventure Programs (Outdoor Education, Skill Development) (THAAAAAO)

akta.pro secondary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Family farm park
• Rare breed conservation
• Indoor soft play
• Children's birthday parties
• Farm animal encounters

Headquarters

HQ city

Thame

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. General Admission Tickets: Day tickets for farm park entry sold online and at the gate, with tiered pricing for adults, children, disabled guests, and carers. Prices vary by season with summer holiday surcharges.
2. Annual Memberships: Pay-in-full annual memberships at £99 per person, or monthly direct debit at £12/month (£144/year). Includes unlimited year-round access, event discounts, and member-only party rates.
3. Term Time Passes: Midweek term-time-only annual passes at £79, providing Monday to Friday access during school term, with exclusive discounts.
4. Summer Sizzler Pass: A fixed-term seasonal pass valid from 23 July to 1 September 2026, priced at £38.40 per person, offering unlimited visits during the summer holiday period.
5. Birthday Party Packages: Classic Party (from £24.95 per child) and Tea & Tumble Party (from £17.95 per child) packages, including farm admission, private party room, food, party bags, and animal masks. Member Benefit Rate discounts are available.
6. Special Events: Ticketed special events including Adult Farm Nights (£40), Comedy Nights (£22–£37.50), Highland Cow Sip & Paint (£42), Christmas Wreath Making Workshop (£45–£60), and Christmas Cracker (Santa's Grotto, from £15.95–£55).
7. Gift Vouchers: Odds Farm Gift Vouchers available in denominations of £5, £10, £20, £50, £75, and £100, sold online.
8. Food & Beverage: On-site dining at Marmalade's Tea Room, Coffee Bar & Ice Cream Parlour, generating additional per-visit revenue from visitors who choose to dine on site.
9. Mini Golf & Mini Rovers: Mini golf at £3.50 per ball and mini rovers at £3 per lap or £5 each, providing additional per-visitor revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Odds Farm Park operates a family farm park attraction in Buckinghamshire, England, selling day tickets that provide all-day access to 16+ rare breed farm animals, indoor soft play, outdoor adventure play, H2Odds water play, Marmalade's mini golf, and animal demonstrations. The core offering is supplemented by Annual Memberships, Term Time Passes, birthday party packages (Classic and Tea & Tumble), seasonal ticketed events (Christmas Cracker, Summer Sizzler Pass, Adult Farm Nights, Comedy Nights, Highland Cow Sip & Paint, Christmas Wreath Making), on-site food and beverage, and gift vouchers.

Product overview

Odds Farm Park is a unified farm park experience combining animal encounters, adventure play, and seasonal events. The core offering is General Admission day tickets providing access to over 16 rare breeds, the Indoor Playbarn, outdoor adventures, H2Odds water play, and Marmalade's Mini Golf. This is supplemented by seasonal event products (Summer Sizzler Pass, Christmas Cracker with SEN sessions, Adult Farm Nights, Comedy Night, Highland Cow Sip & Paint, Christmas Wreath Workshop), party packages (Classic Party and Tea & Tumble), and recurring revenue through Annual Membership (£99) and Term Time Pass (£79). Additional revenue streams include Gift Vouchers, Marmalade's Day Nursery, and The Big Sheepover family camping experience. The company operates cashless with DigiTickets-powered online ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission Day Ticket All-day entry ticket to Odds Farm Park providing access to the rare breeds animal barn, animal demonstrations, indoor soft play, outdoor adventure play, H2Odds water play, and Marmalade's Mini Golf. Tiered pricing by age (adult, child, disabled guest, carer) with seasonal variations; under 1s free and disabled carers free.
• Annual Membership

Quantifiable outcome

• NFAN Large Farm Attraction of the Year Winner (2017)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DigiTicketscoreTechnology or IntegrationDigiTickets provides the ticketing e-commerce platform (tickets.oddsfarm.co.uk) powering online ticket sales, memberships, event bookings, and gift voucher purchases. Odds Farm Park's registered company details are displayed on DigiTickets-powered pages.
• PaymentSensecoreTechnology or IntegrationPaymentSense is the payment gateway used to process credit and debit card transactions on the ticketing portal. The site accepts most major credit and debit cards but does not accept American Express.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Center Parcs UK: Large UK family short-break operator combining accommodation with extensive indoor and outdoor activities. Comparable family demographic and experience-spending wallet, but at far larger scale and with overnight stays.
• Merlin Entertainments: Global attractions operator (LEGOLAND, Alton Towers, Madame Tussauds, SEA LIFE). Competes for the same UK family leisure spend as Odds Farm Park but at vastly larger scale and as part of a diversified portfolio.

Direct peers

• Willows Activity Farm: London-area family farm park with animal encounters, indoor soft play, seasonal events (e.g., Peter Rabbit adventure), and birthday parties. Highly comparable D2C leisure model targeting under-10s.
• Hobbledown: Themed adventure parks with animal encounters, imaginative indoor and outdoor play, and seasonal events. Comparable family-leisure operator blending animals with amusement-park-style theming.
• Farmer Gow's: Oxfordshire farm attraction offering hands-on animal experiences, children's activities, school visits, and farm-produce retail. Comparable educational farm-park positioning in the South of England.
• Hatton Adventure World: Warwickshire-based farm attraction combining animals, indoor soft play, adventure golf, seasonal events, and on-site accommodation. Comparable multi-attraction farm-park model.
• Longdown Activity Farm: Hampshire farm attraction combining animal encounters, daily activities, birthday parties, and seasonal events. Comparable small-scale family farm-park operating model.
• Cotswold Farm Park: Adam Henson's UK rare-breed farm park offering animal encounters, indoor and outdoor play, and seasonal events. The closest direct analogue to Odds Farm Park in terms of rare-breed conservation focus combined with family amusement attractions.
• Bocketts Farm Park: Surrey-based farm park offering animal handling, indoor and outdoor play, birthday parties, and school visits. Closely comparable mix of livestock, soft play, and party revenue streams.

Others

• Rare Breeds Survival Trust: UK conservation charity overseeing rare-breed registration and accreditation. Not a direct competitor but the governing body whose accreditation underpins Odds Farm Park's rare-breed differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OddsFarmPark1
• Facebookfacebook.com/OddsFarmPark
• Instagraminstagram.com/oddsfarmpark
• TikToktiktok.com/@oddsfarmpark
• LinkedInlinkedin.com/company/odds-farm-park-ltd-

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odds Farm Park Ltd.