Bear Corporation

What Bear Corporation does

Bear Corporation, operating as Odyssey BMX, is a Norwalk, California-based BMX bicycle components manufacturer founded in 1985. The company designs and produces a comprehensive portfolio of BMX parts — forks, handlebars, cranks, frames, hubs, pedals, rims, sprockets, stems, seats, tires, and accessories — with its core differentiation anchored in the proprietary 41-Thermal heat treating process for 4130 chromoly steel components, introduced in 1999 and trademarked. 41-Thermal products carry a lifetime replacement warranty against bending, cracking, or breaking under normal riding conditions, and internal testing reportedly shows forks surviving 650,000+ cycles at 6,000 Newtons, well above EN standards. The portfolio is expanding beyond chromoly hardgoods with newer offerings including the OPTIS tubeless tire insert system and signature rider products such as the BIG BOYD rims.

The company generates revenue primarily through wholesale hardware sales and branded apparel/softgoods, distributed via a multi-tier channel stack: a direct-to-consumer e-commerce storefront on the Full Factory Marketplace, primary wholesale distributor Full Factory Distribution, regional exclusive distributors (Quality Bicycle Products for Canada, Back Street Distribution for the UK), and a global network of authorized bike shops. Marketing is built around a professional rider team (Dennis Enarson, Boyd Hilder, Broc Raiford, Matt Nordstrom, Chad Kerley, Corey Walsh), original video content (ON LOCK 55+ min full-length, Guest List series), the UNCLICKED podcast, and event sponsorships including Swampfest and BMX Day. The 2025 40-year anniversary campaign includes a co-branded apparel and footwear collection with Vans. The company is privately held with no disclosed funding rounds, no M&A activity, and a lean ~11-person headcount, suggesting outsourced manufacturing and a tightly run operating model.

Name

Bear Corporation

Legal name

Odyssey BMX

Website

https://odysseybmx.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Odyssey BMX is a 40-year-old, Norwalk, California-based BMX bicycle components manufacturer producing proprietary 41-Thermal heat-treated 4130 chromoly parts (forks, bars, cranks, frames) with lifetime warranties, distributed globally to professional and amateur BMX riders through bike shops and e-commerce.

Ownership category

akta.pro rank

Product category

BMX Bicycle Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bicycle Tires & Tubes Manufacturing (IMANAKAG)

Keywords

• BMX bicycle parts
• Bicycle component manufacturing
• Chromoly heat treatment
• Freecoaster bicycle hubs
• Tubeless tire inserts

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. BMX Components and Parts Sales: Revenue generated from selling BMX bicycle components including frames, forks, cranks, handlebars, stems, grips, pedals, seats, hubs, rims, chains, brakes, sprockets, tires, wheels, and accessories through direct e-commerce and wholesale distribution to bike shops worldwide.
2. Apparel and Softgoods: Sale of branded merchandise including apparel (t-shirts, hoodies, long sleeves), headwear, accessories (bags, water bottles), and collectible items for brand enthusiasts.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bear Corporation manufactures and sells Odyssey BMX bicycle components (frames, forks, cranks, handlebars, stems, hubs, pedals, rims, tires, seats, sprockets, grips, accessories, and apparel) using its proprietary 41-Thermal heat-treating process for 4130 chromoly steel. Products are sold direct-to-consumer via the company's e-commerce store and through wholesale distribution to bike shops worldwide, backed by a lifetime replacement warranty on 41-Thermal products.

Product overview

Odyssey BMX is a single-brand BMX bicycle parts manufacturer offering a comprehensive portfolio of components under the Odyssey brand. The core offering centers on the proprietary 41-Thermal product line featuring heat-treated 4130 chromoly forks, handlebars, cranks, and frames backed by a lifetime warranty. The product range spans complete BMX parts (brakes, chains, hubs, pedals, pegs, rims, seats, stems, tires, wheels), signature rider products including BIG BOYD Rims and Thunderbolt Cranks, the OPTIS tubeless tire insert system, accessories (bags, lights, tools), and branded apparel. The company operates primarily through its official online store Full Factory Marketplace alongside global bike shop distribution.

Differentiator

Problem solved

Functional benefit

Brands

• 41-Thermal: Proprietary 4130 chromoly manufacturing process with lifetime warranty, covering forks, bars, cranks and frames. Introduced in 1999.
• OPTIS

Products and services

• 41-Thermal BMX Components 4130 chromoly BMX forks, handlebars, cranks, and frames manufactured using Odyssey's proprietary 41-Thermal heat-treating process, backed by a lifetime replacement warranty against bending, cracking, or breaking under normal riding conditions.
• Odyssey BMX Parts

Quantifiable outcome

• 41-Thermal forks survived 650,000+ cycles at 6000 Newtons in internal testing before failure, significantly outperforming competitor forks and exceeding industry EN standards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and regional.

• VanscoreGTM or Marketing Partner · 1 October 2025Vans and Odyssey partnered on a 40-Year Anniversary Collection in October 2025, including BMX Proof Wafflecup model, BMX Slip-on Wafflecup, Jersey and hat. Collaboration also produced PROOF OF BIKING video featuring shared crew of riders celebrating Odyssey's 40-year anniversary.
• VanscoreGTM or Marketing Partner · 1 August 2025Vans features Odyssey team rider Corey Walsh in promotional content as part of their ongoing athlete sponsorship relationship.
• Monster EnergyminorGTM or Marketing Partner · 1 July 2025Monster Energy sponsors Boyd Hilder, with JETLAG video released in July 2025 showcasing his riding for Monster.
• Full Factory DistributioncoreChannel Partner/ Reseller/ DistributorFull Factory Distribution is the primary wholesale distributor for Odyssey BMX, also distributing Sunday, Fairdale, G-Sport, and BSD brands. Operates the official Odyssey online store (Full Factory Marketplace).
• Quality Bicycle Products (QBP)coreChannel Partner/ Reseller/ DistributorQBP is the exclusive Canadian distributor for Odyssey BMX products. Handles distribution to Canadian dealers and manages inquiries, ordering, and dealer sign-ups for the Canadian market.
• Back Street DistributionregionalChannel Partner/ Reseller/ DistributorBack Street Distribution handles Odyssey BMX distribution for UK and surrounding areas, serving as the regional wholesale distributor for those markets.
• Federal BikesminorGTM or Marketing PartnerFederal Bikes sponsored pro rider Boyd Hilder; his bike check shows a Federal x Odyssey setup with signature ODSY parts including Boyd sprocket, Boyd Stem, and BIG BOYD RIMS.
• BSDminorChannel Partner/ Reseller/ DistributorBSD (BSD Forever) is distributed through Full Factory Marketplace as a US retailer alongside Odyssey, Sunday, Fairdale, and G-Sport brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunday Bikes: Sibling BMX brand distributed through the same Full Factory Marketplace alongside Odyssey. Sells complete BMX bikes and aftermarket parts, directly overlapping on BMX components and competing for the same dealer shelf space and rider spend.
• Cult BMX: Cult manufactures BMX components (cranks, sprockets, frames, forks) and sponsors a competing pro roster that includes Corey Walsh. Direct overlap with Odyssey on hardgoods, team riders, and dealer channel.
• Shadow Conspiracy: BMX aftermarket components brand covering sprockets, stems, bars, and seats. Directly comparable to Odyssey's parts catalog and competes for the same bike shop shelf space and rider replacement cycle.
• Federal Bikes: BMX parts and complete-bike brand; Boyd Hilder (Odyssey pro rider) rides a Federal x Odyssey setup with signature ODSY parts. Directly competes on aftermarket components, forks, and signature rider products.
• Fit Bike Co: BMX complete-bike and parts manufacturer active in street, park, and trails. Comparable product portfolio (frames, forks, bars, cranks) and customer segment to Odyssey, with overlapping pro-team-driven marketing.
• Subrosa Bikes: BMX brand offering complete bikes and aftermarket parts in the same street/park segment as Odyssey. Competes for the same dealer relationships and pro rider talent pool.
• WeThePeople BMX: Heritage BMX parts brand (Germany-based, founded 1996) producing aftermarket components including forks, bars, and stems. Comparable premium positioning and lifetime-warranty-style product claims in the same BMX aftermarket category.
• Profile Racing: US-based BMX component specialist focused on high-end cranks, hubs, and sprockets. Comparable to Odyssey in targeting premium BMX aftermarket buyers with engineered, pro-team-validated parts.
• BSD (BSD Forever): BMX parts brand distributed through the same Full Factory Marketplace as Odyssey. Offers hubs, sprockets, and complete bikes in the same street/park BMX segment with overlapping rider demographics.

Broad incumbents

• Haro Bikes: Long-established BMX brand (founded 1978) with broader bicycle portfolio spanning BMX, MTB, and lifestyle. Comparable as a heritage BMX parts and complete-bike competitor but operates at significantly larger scale and category breadth than Odyssey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/odysseybmx
• Instagraminstagram.com/odysseybmx
• LinkedInlinkedin.com/company/bear-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bear Corporation