Odyssey Fitness Center

Name

Odyssey Fitness Center

Legal name

Odyssey Fitness Center

Website

https://odysseyfitnesscenter.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wilkes-Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Monthly and annual membership fees providing access to the 70,000 sq ft facility, pool, wet areas, fitness floor, cardio room, group exercise studios, cycling studio, sports performance area, indoor track, basketball courts, racquetball courts, pickleball courts, and over 100 classes per week included with basic membership.
2. Personal Training Sessions: Private personal training sessions at $60 per session, with discounted packages for 4 sessions ($220), 12 sessions ($600), and 24 sessions ($1080). Semi-private small group training at $30 per session or $300 for 12 sessions.
3. Additional Services: Tanning packages (single tan $10, 5 sessions $30, 10 sessions $50, unlimited monthly $75, unlimited annual $45/month drafted), towel service ($1 day pass or $10/month unlimited), locker rentals (prices at front desk), and executive locker room premium services.
4. Corporate Discount Programs: Discounted membership rates for employees of corporate partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Odyssey Fitness Center operates a 70,000 sq ft fitness club in Wilkes-Barre, PA, selling recurring memberships that bundle access to cardio and strength equipment, indoor pool with steam/sauna/whirlpool, indoor track, basketball/racquetball/pickleball courts, three group exercise studios, and 100+ weekly classes (Les Mills, Zumba, indoor cycling, yoga, aqua). Personal training, child care, tanning, and locker rentals are sold as add-on services to members, with corporate discount programs offered to employer partner organizations.

Product overview

Odyssey Fitness Center is a premier fitness facility offering a comprehensive suite of health and wellness services. The center operates as a unified facility with interconnected offerings: core fitness equipment and free weights across 70,000 sq/ft, complemented by three dedicated group exercise studios for Les Mills classes, Zumba, and indoor cycling. The facility includes an indoor pool with wet area amenities (steam room, sauna, whirlpool), indoor sports courts (basketball, tennis, pickleball, racquetball), and a 1/10 mile indoor track. Additional services include personal training, child care, tanning, and locker rentals. The center hosts annual indoor triathlon and biathlon events. Membership includes access to 100+ weekly group fitness classes at no extra charge.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership Multi-tier recurring monthly membership plans priced from $44–$51.95/month granting access to the 70,000 sq ft facility, cardio and strength floors, indoor pool and wet areas, indoor track, basketball/racquetball/pickleball courts, and over 100 group fitness classes per week at no add-on fee. Adult 12 Month at $51.95/month with $15 registration fee; Adult 22 Month at $44/month with $0 registration fee; Young Adult (≤22) at $44/month; pricing available in-club for Active Older Adult (67+) and Military; corporate discount rates offered to employer partner organizations.
• Personal Training Certified personal trainers deliver private 1:1 and semi-private (small group) training for adults, seniors, young athletes, teens, and injury-recovery clients. Private sessions priced at $60 per session with bulk discounts (4 sessions $220 = $55/session; 12 sessions $600 = $50/session; 24 sessions $1080 = $45/session); semi-private at $30/session or $300 for 12 sessions ($25/session). Payment plans available on 12- and 24-session packages.
• Les Mills Group Fitness Classes Live and virtual Les Mills group fitness classes included with basic membership (no add-on fee): BodyCombat, BodyPump, BodyStep, CORE, GRIT, TONE, RPM, Sprint, BodyAttack, BodyBalance, Sh'Bam, and The Trip. Delivered in Studio 2 featuring a 12-ft by 6.5-ft 4K projection screen and using exclusive SMARTBAR and SMARTSTEP equipment.
• Zumba and Dance Fitness Classes Latin-inspired dance fitness classes including standard Zumba, Zumba Gold for active older adults, and Dance Fitness combining hip hop, reggae, modern, pop, and classical music. Held in a dedicated 2,500 sq ft studio and included with basic membership.
• Indoor Cycling Classes High-energy indoor cycling workouts in a dedicated Cycling Studio equipped with Schwinn Z Bikes and an 86-inch flat-screen TV used to deliver Les Mills RPM, Sprint, and The Trip virtual cycling classes. Included with basic membership.
• Pool and Wet Areas Indoor heated pool (84 degrees, 4 feet deep) for lap swimming and lane walking, complemented by a steam room of substantial size, a whirlpool/hot tub, and weekly senior water exercise classes. Available to all members with basic membership.
• Indoor Sports Courts and Track Climate-controlled indoor sports complex with one basketball court, two racquetball courts, pickleball facilities, indoor tennis courts (legacy of the original tennis center), and a 1/10 mile indoor walking/running track. Court rentals and league play are available.
• Child Care and Kids Programs Supervised child care at $1/child for ages 1–12, plus free kids programs (tennis clinic, basketball, Kids Kardio Class, Family Swim) typically running October through May. Children's memberships are available for ages 13–15. Designed to let parents work out while children are supervised and engaged.
• Tanning Services Private tanning rooms in both men's and women's locker areas. Pricing: single tan $10, 5 sessions $30, 10 sessions $50, unlimited monthly $75, and unlimited annual at $45/month drafted monthly.
• Locker Rental and Executive Locker Room Full and half locker rentals in men's and women's locker rooms (over 200 lockers per room), plus a premium Executive Locker Room offering a private lounge, coffee machine, TV, and enhanced amenities. Pricing for rentals available at the front desk.
• Towel Service Towel service for members, priced at $1 per day or $10/month drafted for unlimited monthly use.

Quantifiable outcome

• 100+ classes per week included with membership
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• El Tikal Mexican GrillminorOthersPartner restaurant located at 401 J Campbell Collins Drive Suite 105, Wilkes-Barre, PA 18702. Phone: (570) 718-8151. Listed under Partnerships section on Odyssey Fitness Center website, suggesting a mutual promotional or cross-marketing relationship.
• Jaz SalonminorOthersBeauty salon partner located at Suite 107, J Campbell Collins Drive, Wilkes-Barre, PA. Phone: (570) 852-5204. Listed under Partnerships section on Odyssey Fitness Center website, suggesting a mutual promotional or cross-marketing relationship.
• Valley Youth HouseminorOthersNonprofit youth organization. Website: valleyyouthhouse.org. Facebook: facebook.com/ValleyYouthHouse. Listed under Partnerships section on Odyssey Fitness Center website, suggesting a community support or charitable relationship.
• Les MillscoreTechnology or IntegrationGlobal leader in group fitness providing workout programs, certifications, virtual class content, and proprietary equipment (SMARTBAR, SMARTSTEP). Odyssey offers live and virtual Les Mills classes including BodyCombat, BodyPump, BodyStep, CORE, GRIT, TONE, RPM, Sprint, BodyAttack, BodyBalance, Sh'Bam, and The Trip. Only facility in area with Les Mills SMARTBAR and SMARTSTEP equipment.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Gold's Gym: Global mid-market fitness chain with full-service offerings including cardio, weights, group classes, and personal training. Comparable to Odyssey's positioning as a comprehensive community fitness center, but at significantly greater scale and brand recognition.
• Anytime Fitness: 24-hour franchised fitness chain with thousands of small-format locations worldwide. Comparable to Odyssey on personal-training and small-club community dynamic, though lacking Odyssey's 70,000 sq ft amenity footprint.
• Life Time Fitness: Premium national fitness chain with expansive amenity sets (pools, courts, spas, family programming). Comparable to Odyssey's all-inclusive premium amenity philosophy, but at a higher price tier and significantly larger scale.
• Crunch Fitness: Mid-market national fitness chain with a strong group-fitness and personal-training offering. Comparable on programming breadth (group classes, PT) but operates at larger scale and with a more brand-driven positioning.
• LA Fitness: Large national full-service fitness chain offering group classes, pools, basketball courts, saunas, and child care — directly overlapping Odyssey's amenity mix. Differs in scale and corporate ownership model rather than offering.
• Planet Fitness: Largest fitness chain in the US by membership count, operating a low-cost judgment-free model. Represents the primary budget-segment competitor to Odyssey in Wilkes-Barre and a key pricing-pressure reference point.
• Equinox: Premium fitness brand with full-service clubs offering group classes, personal training, pools, and luxury amenities. Comparable to Odyssey on amenity breadth but at a significantly higher price point and urban-market focus.
• World Gym: International fitness chain with regional US locations featuring full-service amenities and personal training. Comparable to Odyssey's traditional full-service health club model with comparable size and amenity range in some locations.

Direct peers

• YMCA: Community-based nonprofit fitness operator with pools, group classes, family/child programming, and senior offerings. Directly comparable to Odyssey's community-institution positioning, multi-segment programming, and emphasis on accessibility.
• Retro Fitness: Franchised low-to-mid-priced fitness chain with strong Northeastern US presence. Directly comparable to Odyssey as a similarly positioned regional fitness center offering memberships, group classes, personal training, and family amenities at a comparable price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/odysseywb
• Instagraminstagram.com/odysseyfitpa
• LinkedInlinkedin.com/company/odyssey-fitness-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odyssey Fitness Center