OEW Group

What OEW Group does

OEW Group is a privately held Malaysian company founded in 2009, headquartered in Kuala Lumpur (with a presence in Subang Jaya, Selangor) and operating with approximately 10 employees. The company's core commercial activity is executed through an affiliated entity, Ortus Expert International, a direct selling business operating under the Direct Selling Association of Malaysia. The distribution channel targets SMB and individual consumer buyers in the Southeast Asia region, with Malaysia (MYS) as the primary market.

The company's public profile is dominated by corporate social responsibility and community engagement rather than productized technology. Reported activities include disaster relief for flood-affected families in Kelantan, sponsorship of a Malaysian women's rugby team in partnership with Air Asia Group and Yayasan Rakyat 1Malaysia, principal sponsorship of the Kuala Lumpur 2018 Tug of War Open Tournament, and contribution to the ASEAN Sikh Economic & Entrepreneurship Summit. The company has accumulated three regional industry awards between 2017 and 2018, including the Asia Best Entrepreneur Of The Year and the Malaysia Power Brand Award 2017.

Business model mechanics are opaque: no revenue, pricing model, customer count, or commercial contract details are disclosed. The go-to-market appears to rely on a direct selling/distributor channel via Ortus Expert International and brand awareness driven through LinkedIn activity and event sponsorship. No proprietary technology stack, patents, trademarks, AI capabilities, funding rounds, or M&A activity are disclosed in the source data. Leadership is represented by Gurdev Singh JS, listed as a Contributor and the public-facing principal associated with the company.

Name

OEW Group

Legal name

OEW Group

Website

https://oewgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OEW Group is a privately held Malaysian holding entity, founded in 2009, that operates a direct selling business (Ortus Expert International) under the Direct Selling Association of Malaysia, targeting SMB and consumer buyers in Southeast Asia.

Ownership category

akta.pro rank

Product category

Direct Selling Services

NAICS

Management of Companies and Enterprises (55), Offices of Other Holding Companies (551112)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

Keywords

• Direct selling services
• Network marketing businesses
• Entrepreneurship development
• Community sponsorship programs
• Corporate social responsibility

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

OEW Group operates as a small Malaysian business group that supports direct selling entrepreneurship through its related subsidiary Ortus Expert International, which is a member of the Direct Selling Association of Malaysia. The group also engages in corporate social responsibility activities, including disaster relief (e.g., flood aid in Kelantan), sponsorship of women's sports (Malaysia's first Women's Rugby Team), and participation in regional entrepreneurship events.

Differentiator

Problem solved

Functional benefit

Products and services

• Ortus Expert International Ortus Expert International is a direct selling company operating under the Direct Selling Association of Malaysia, associated with OEW Group and expanding across regions. It represents OEW Group's core commercial direct selling operation.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Air Asia GroupminorStrategic or Co-development PartnerOEW Group partnered with Air Asia Group and Yayasan Rakyat 1Malaysia to sponsor Malaysia's first Women's Rugby Team, demonstrating commitment to promoting women's empowerment through sports
• Yayasan Rakyat 1MalaysiaminorStrategic or Co-development PartnerOEW Group contributed to the ASEAN Sikh Economic & Entrepreneurship Summit organized by Air Asia Group, featuring regional Sikh leaders, CEOs, and business leaders for knowledge sharing and networking
• ASEAN Sikh Economic & Entrepreneurship SummitminorStrategic or Co-development PartnerOEW Group served as brand partner and contributor to the ASEAN Sikh Economic & Entrepreneurship Summit, a two-day event featuring keynote speakers including Manpreet Singh (Finance Minister of Punjab) and Montek Singh Ahluwalia
• Kuala Lumpur 2018 Tug of War Open TournamentminorStrategic or Co-development PartnerOEW Group received principal sponsorship role for the Kuala Lumpur 2018 Tug of War Open Tournament held at Dataran Merdeka, with inauguration by government ministers including YB Tuan Mohamaddin (Tourism Minister) and YB Khalid Samad (Kuala Lumpur Minister)
• Ortus Expert InternationalminorOthersOrtus Expert International is associated with OEW Group and operates in the direct selling industry, expanding across regions under the guidance of Direct Selling Association of Malaysia

Recent moves5 records

Expansion highlights3 records

Direct peers

• DXN Holdings: Malaysian-headquartered direct-selling company with global operations in health and wellness products. Direct comparable to OEW Group's affiliate Ortus Expert International as a homegrown Malaysian MLM operator pursuing cross-border ASEAN expansion.
• Cosway: Malaysian direct-selling company (under Hong Leong Group) selling household, personal care and nutrition products through a distributor network. Direct competitor in the same Malaysian DSA-anchored direct-selling market as Ortus Expert International.
• QNET: Asia-focused direct-selling company with significant Malaysian and ASEAN distributor activity, operating across wellness, lifestyle and education product lines. Comparable to OEW Group's Ortus Expert International on direct-selling business model and regional Malaysian-anchored footprint.
• E-Home (EGlobal): Malaysian direct-selling firm marketing consumer and wellness products through a network-marketing model. Comparable to OEW Group's Ortus Expert International as another locally-anchored DSA Malaysia member pursuing distributor-led growth.

Broad incumbents

• Amway: Global direct-selling incumbent operating across nutrition, beauty and home care with established Malaysian presence. Broad incumbent offering overlapping direct-selling capabilities versus OEW Group's niche Ortus Expert International operation.
• Tupperware Brands: Global direct-selling incumbent in housewares and kitchen products, with established party-plan and distributor channels across Southeast Asia. Overlapping direct-selling business model and SMB/individual reseller target.
• Nu Skin Enterprises: Global direct-selling company operating in personal care and wellness with strong Asia-Pacific presence. Comparable to OEW Group on direct-selling distribution model and ASEAN regional exposure.
• Oriflame Cosmetics: Global direct-selling cosmetics company with significant Asian operations. Comparable to OEW Group's affiliate on direct-selling distribution model and beauty/wellness category overlap.
• Avon Products: Global direct-selling beauty and personal care incumbent with established Southeast Asian presence. Comparable on direct-selling business model and individual-entrepreneur reseller channel.
• Herbalife Nutrition: Global direct-selling incumbent focused on nutrition and weight-management products with active Malaysian distributor base. Comparable business model (distributor-led sales) and overlapping target market (SMB/individual entrepreneurial resellers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/oewgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEW Group