Oh Na Mi

What Oh Na Mi does

Oh Na Mi Korean Kitchen is an Amsterdam-based specialty food brand that produces handmade Korean kimchi and Korean-inspired sauces, condiments, and chili pastes for the European market. Founded around 2014 by Alexander Kim Boyce, an American with Korean heritage, the company manufactures its products locally in Amsterdam using a traditional Korean family recipe refined over a decade under the guidance of his Korean mother Seong. The core product line centers on unpasteurized fresh kimchi (Original and Bio/organic variants) containing live probiotic bacteria, supplemented by an expanding portfolio of pourable sauces — Kimchi Sauce, Korean BBQ Sauce, Seaweed Sesame Soy, Gochujang, Kimchi Mayo, and Kimchi Ketchup — all positioned for everyday Western cooking rather than complex Korean recipes. The products contain no artificial flavor enhancers and the fresh kimchi is vegan (no fish sauce).

The company operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through a Shopify storefront (ohnami.kim) with EU-wide shipping via PostNL, a 10% newsletter signup incentive, and local pickup at Kitchen Republic in Amsterdam. Wholesale and foodservice revenue flows through Dutch supermarket chains (Albert Heijn, Jumbo, Ekoplaza), meal kit provider Hello Fresh, and three foodservice distributors (VHC Jongens, ChefCentraal, Dunyong). A three-year co-development with Amsterdam pickle maker Oos Kesbeke has produced an ambient (shelf-stable) co-branded kimchi that achieves nationwide distribution through Albert Heijn and Jumbo, circumventing the cold-chain and active fermentation constraints that limit fresh kimchi to Amsterdam-only pickup. Marketing relies on Instagram, an email newsletter with a recipe e-book incentive, two recipe/culture blogs, and earned media coverage in Dutch and Korean press. The company is privately held by the founder with no external funding, no parent entity, and a 5-person operational team.

Name

Oh Na Mi

Legal name

Oh Na Mi

Website

https://ohnami.kim

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Oh Na Mi Korean Kitchen is an Amsterdam-based, founder-operated artisan food brand producing handmade Korean kimchi and Korean-inspired sauces and condiments, sold direct-to-consumer via Shopify across the EU and wholesale through Dutch supermarkets, meal kits, and foodservice distributors.

Ownership category

akta.pro rank

Product category

Artisan Korean Fermented Foods

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Fermented & Specialty Condiments Manufacturing (Kimchi Base, Gochujang, Miso-Based Sauces) (AFAKADAO)

akta.pro secondary industries

Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF), Ethnic & international prepared meals manufacturing (AFAKAHAG)

Keywords

• Korean fermented foods
• Artisan kimchi production
• Korean sauces condiments
• Specialty food manufacturing
• Asian condiment retail

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of kimchi, sauces, and condiments through the Shopify storefront. Products shipped within the EU via PostNL (1–4 business days). Kimchi is available for local pickup at Kitchen Republic in Amsterdam only due to active fermentation.
2. Retail & Wholesale Distribution: Products sold through Dutch supermarket chains (Jumbo, Albert Heijn, Ekoplaza), Hello Fresh meal kits, and specialty foodservice distributors (VHC Jongens, ChefCentraal, Dunyong).
3. Wholesale & Foodservice: B2B supply of Korean flavors to restaurants, catering, and foodservice operators. Custom ambient kimchi line with Kesbeke distributed via Albert Heijn and Jumbo supermarkets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Oh Na Mi Korean Kitchen is an Amsterdam-based artisan food producer that handcrafts Korean kimchi and Korean-inspired sauces and condiments using a traditional Korean family recipe refined over more than a decade. The product line centers on fresh, unpasteurized Original and Organic Bio Kimchi, complemented by Korean BBQ Sauce, Kimchi Sauce, Gochujang, Seaweed Sesame Soy Sauce, Kimchi Mayo, and Kimchi Ketchup sold via a Shopify DTC store and Dutch retail and foodservice channels.

Product overview

Oh Na Mi Korean Kitchen is a single-brand specialty food company producing Korean-inspired sauces, fermented products, and condiments. The core product line centers on fresh, handcrafted kimchi (Original and Organic variants) made from traditional Korean family recipes in Amsterdam, supplemented by an expanding range of Korean sauces including Kimchi Sauce, Korean BBQ Sauce, Seaweed Sesame Soy Sauce, Gochujang, Kimchi Mayo, and Kimchi Ketchup — all positioned for everyday use rather than complex recipes. Products are available in B2C retail (Shopify e-commerce, pickup at Kitchen Republic, Amsterdam) and wholesale through distributors (VHC Jongens, ChefCentraal, Dunyong) to retailers (Albert Heijn, Jumbo, Ekoplaza) and foodservice operators. The company also maintains a recipe blog (Let's Cook) and an inspiration blog (Get Inspired) to drive product usage.

Differentiator

Problem solved

Functional benefit

Products and services

• Oh Na Mi Original Kimchi A fresh, unpasteurized kimchi made with fermented Napa cabbage based on a traditional Korean family recipe. Lightly spicy, vegan (no fish sauce), and locally produced by the owner in Amsterdam. Sold in 320g jars for pickup at Kitchen Republic, Amsterdam.
• Oh Na Mi Bio Kimchi An organic kimchi made with 100% certified organic ingredients, including Oh Na Mi's own chili peppers. Made on-demand in 300g jars with the same fermentation profile as the Original Kimchi.
• Oh Na Mi Kimchi Sauce

Quantifiable outcome

• Kimchi available in Dutch supermarkets Albert Heijn and Jumbo nationwide via Kesbeke co-brand partnership

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Kesbeke Kimchi (Oos Kesbeke)coreStrategic or Co-development Partner3-year collaboration to co-develop an ambient kimchi recipe combining Oh Na Mi's Korean fermentation expertise with Kesbeke's Dutch pickle expertise. The resulting product is now available nationwide in Albert Heijn and Jumbo supermarkets as a separate co-branded product line.
• Kitchen RepubliccoreChannel Partner/ Reseller/ DistributorKitchen Republic in Amsterdam serves as the local pickup point for Oh Na Mi products including Korean BBQ Sauce. Pickup is typically ready within 2–4 days.
• JumbocoreChannel Partner/ Reseller/ DistributorJumbo supermarket chain stocks Oh Na Mi products and the Kesbeke co-branded ambient kimchi, providing nationwide retail distribution across the Netherlands.
• Albert HeijncoreChannel Partner/ Reseller/ DistributorAlbert Heijn stocks the Kesbeke co-branded ambient kimchi and Oh Na Mi product line, providing nationwide retail distribution.
• EkoplazaminorChannel Partner/ Reseller/ DistributorDutch organic/specialty food retailer stocking Oh Na Mi products.
• Hello FreshminorChannel Partner/ Reseller/ DistributorMeal kit company uses Oh Na Mi Korean flavors in recipe boxes.
• VHC JongensminorChannel Partner/ Reseller/ DistributorDutch foodservice distributor supplying Oh Na Mi products to restaurants and hospitality businesses.
• ChefCentraalminorChannel Partner/ Reseller/ DistributorDutch foodservice wholesale distributor for specialty food products, carrying Oh Na Mi Korean flavors.
• Dunyong Food ServicesminorChannel Partner/ Reseller/ DistributorDunyong Food Services distributes the Oh Na Mi Kimchi Okaya 2.2kg product for foodservice.
• LAB111minorStrategic or Co-development PartnerAmsterdam restaurant featuring an Oh Na Mi Kimchi toast on their menu as part of a brand collaboration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lee Kum Kee: Global Chinese sauce brand with deep EU supermarket presence in soy sauces, chili sauces, and condiments. Comparable everyday-use Asian sauce positioning and similar target buyer (mainstream Western home cooks).
• Kikkoman: World-leading soy sauce producer with broad EU distribution and an everyday-condiment positioning. Direct overlap with Oh Na Mi's seaweed sesame soy sauce SKU and the broader 'Asian everyday flavor' category.
• CJ CheilJedang: South Korean food conglomerate and parent of Bibigo, with global kimchi, sauce, and prepared-food operations. Sets the competitive bar on scale, distribution, and Korean-food category investment in Europe.
• Sempio: Korean fermented-foods manufacturer best known for doenjang and gochujang. Directly overlaps with Oh Na Mi's gochujang and Korean sauce range and competes for the same EU retail and foodservice listings.
• Bibigo: Global Korean food brand owned by CJ CheilJedang, offering kimchi, sauces, dumplings, and frozen meals across Europe and the US. Comparable product breadth (kimchi + gochujang + Korean sauces) and overlapping retail and foodservice channels.

Emerging players

• Yutaka: UK-based Japanese and broader Asian food brand supplying supermarkets with sauces, noodles, and condiments. Comparable scale, channel mix (mainstream European grocery + DTC), and everyday-use positioning aimed at Western home cooks.

Others

• HelloFresh: Listed as both an existing customer (Oh Na Mi flavors in recipe boxes) and a category comparable for foodservice/meal-kit distribution. Adjacent peer because it is a downstream buyer and operates in the same EU home-cooking demand environment.

Direct peers

• Kesbeke: Amsterdam-based artisan pickle maker and Oh Na Mi's co-development partner on the ambient kimchi line. Both brands share a Dutch artisan production ethos, fermented/preserved vegetable category, and premium positioning in Dutch retail and foodservice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ohnami_korean_kitchen
• LinkedInlinkedin.com/company/ohnamikimchi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh Na Mi