Oh Oui !

What Oh Oui ! does

Oh Oui ! is a French artisanal pastry brand specializing in low glycemic index (GI) baked goods, founded in 2018 by Fanny Barbe and Delphine Cousseau and operated through the legal entity MADEMOISELLE DESSERTS France SAS. The company formulates pastries with up to 65% less sugar and GI values consistently below 25 (versus 50-70 for conventional pastries), substituting coconut flower sugar, raisin sugar, and agave syrup for white sugar and incorporating chickpea flour, oat bran, and chicory fiber to achieve a minimum 6% fiber content. Scientific validation is provided through a co-development partnership with Institut Pasteur de Lille, which conducts in vivo clinical studies, complemented by systematic in vitro testing at independent accredited laboratories; the company also publishes a proprietary online GI Calculator developed with engineers and mathematicians.

The product portfolio spans premium entremets (Allumette Pistache Mandarine, Allumette Pralinée, Allumette Truffée, Framboisier), individual pastries (cheesecakes, fingers, éclairs, brownies, madeleines, cookies, banana bread, flan pâtissier), seasonal items (Bûches de Noël), and ancillary offerings including the 'Sucre Minime, Plaisir Ultime' recipe book. Production occurs across three regional workshops in Dordogne, Indre, and Côtes d'Armor, with final finishing executed at the Paris boutique.

Revenue is generated primarily through direct-to-consumer channels: an e-commerce platform supporting frozen nationwide delivery via Chronofresh and fresh delivery across the Paris metropolitan area, complemented by a physical boutique at 95 rue du Bac in Paris's 7th arrondissement. The customer base centers on diabetics (Type 1, Type 2, and gestational), health-conscious consumers seeking reduced-sugar indulgences, and gift buyers, with a secondary B2B channel via partner Coup de Pâtes targeting hospitality and restaurants. Pricing is unit-based (€4-€35 per item, with a Coffret Découverte at €39.90), supplemented by digital gift cards starting at €25, a points-based loyalty program (20 points per €1 spent), and referral incentives.

Name

Oh Oui !

Legal name

MADEMOISELLE DESSERTS France

Website

https://ohoui.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Oh Oui ! is a French artisanal pastry brand producing low glycemic index pastries with up to 65% less sugar and GI below 25, serving diabetics, health-conscious consumers, and gift buyers in France via a Paris boutique and nationwide e-commerce.

Ownership category

akta.pro rank

Product category

Low glycemic French patisserie

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052)

akta.pro primary industry

Frozen & Par-Baked Bakery Production (THAFAFAK)

akta.pro secondary industries

DTC Bakery & Desserts Delivery (AFAIANAF), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Low glycemic pastries
• Reduced sugar desserts
• Diabetic friendly pastries
• Frozen French patisserie
• Healthy indulgent baking

Headquarters

HQ city

Montigny-le-Bretonneux

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Pastry Sales: Sale of low glycemic index pastries through e-commerce (frozen delivery across France, fresh delivery in Paris region) and physical retail boutique in Paris 7ème
2. Recipe Book Sales: Sale of the 'Sucre Minime, Plaisir Ultime' recipe book containing 40 low glycemic index pastry recipes
3. Gift Cards: Digital gift cards available from €25 for purchase on the website
4. Loyalty Program: Points-based loyalty program where customers earn 20 points per €1 spent, with €5 discount rewards starting from 1000 points

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Oh Oui ! designs, manufactures, and sells low glycemic index French pastries (cheesecakes, entremets, éclairs, brownies, madeleines, flan, seasonal yule logs) with up to 65% less sugar and a glycemic index below 25. Distribution runs through an owned e-commerce platform with frozen nationwide delivery via Chronofresh and fresh delivery in Paris, complemented by a single physical boutique at 95 rue du Bac in the 7th arrondissement of Paris.

Product overview

Oh Oui ! is a French pastry brand specializing in low glycemic index (IG) pastries that are reduced in sugars by up to 65% compared to traditional pastries. The core product portfolio centers on premium frozen pastries including cheesecakes, entremets (allumettes, fingers), éclairs, brownies, madeleines, and seasonal items like Christmas yule logs. Products are made with coconut flower sugar, agave syrup, and grape sugar instead of white sugar, and use whole grain and legume flours instead of white flour. The company also offers gift cards, a recipe book, and a free GI calculator tool. All products are shipped frozen nationwide via Chronofresh or available fresh in their Paris boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffret Découverte Oh Oui ! (Discovery Box, 8 low-GI pastries) Curated assortment of 8 best-selling low-glycemic pastries (allumettes, fingers, éclair Paris-Brest, brownie, etc.) priced at €39.90, reduced in sugars and rich in fiber, with GI below 25. Designed to let customers sample the full best-seller range.
• Cheesecake vanille à partager Shareable vanilla cheesecake with a crumble base, cream cheese mixture, lime zest and seasonal fruit; GI of 12 and 59% less sugar than traditional cheesecake. Sold frozen for nationwide delivery at €30.
• Allumette Pistache Mandarine Entremet with crumble base, mandarin cream, pistachio mousse and pistachio pieces; GI of 14 and 52% less sugar; awarded Snacking d'Or 2024.
• Allumette Praliné Hazelnut entremet with dark chocolate coating and hazelnut mousse; GI of 13 and 50% less sugar than market equivalents.
• Framboisier à partager Shareable raspberry entremet with biscuit, raspberry confit (real raspberry pieces) and vanilla mousse; GI of 17, 65-67% less sugar than traditional raspberry cakes, rich in fiber.
• Brownie Chocolat Chocolate brownie made with dark chocolate, reduced in sugars and low glycemic; one of Oh Oui !'s best-sellers.
• Finger Citron de Sicile Lemon finger pastry with Sicilian citrus cream on a biscuit base, designed as a low-glycemic alternative to traditional lemon tarts.
• Éclair Craquelin Paris-Brest Craquelin éclair filled with hazelnut cream in the Paris-Brest style, made without white sugar or refined flour and with a low glycemic index.
• Coffret 10 cookies choco noisette Box of 10 ready-to-bake chocolate-hazelnut cookies, reduced sugar and low glycemic compared with traditional cookies, priced at €27.
• Coffret 10 madeleines Box of 10 traditional shell-shaped French madeleines in a low-glycemic version, priced at €27.
• Banana Bread Low-glycemic banana bread pastry, satisfying and rich in fiber.
• Allumette Truffée Truffle entremet with dark chocolate ganache; one of Oh Oui !'s chocolate best-sellers.
• Entremets truffé Oh Oui ! x Elsy Collaboration entremet with Elsy featuring rich chocolate truffle filling, sold alongside Oh Oui ! pastries in Paris region deliveries.
• Flan Pâtissier Traditional French custard tart adapted to low-glycemic standards, distributed fresh in the Paris region only.
• Carte cadeau Oh Oui ! (digital gift card) Digital gift card redeemable on the Oh Oui ! website, available starting at €25 and allowing recipients to choose their own pastries.
• Bûche Chocolat Noisette (Christmas Yule Log) Festive Christmas yule log with hazelnut crumble, dark chocolate mousse and almond glaze; GI of 13, 58% less sugar than traditional bûches, priced at €35 for 6-8 people.
• Bûche Fruits Rouges & Vanille (Christmas Yule Log) Festive Christmas yule log with berry confit, vanilla mousse and red fruit mousse; GI of 12, reduced sugar and rich in fiber, priced at €35 for 6-8 people.
• Cheesecake stracciatella Stracciatella-style cheesecake with cocoa biscuit and cocoa-infused cream cheese; elected Best Cheesecake by customers at Salon du Chocolat 2024.
• Livre 'Sucre minime, Plaisir Ultime' — 40 recettes IG bas (recipe book) Recipe book containing 40 low-glycemic French pastry recipes for home baking with tips and techniques to reduce sugar while preserving taste, published by Flammarion and priced at €24.90.

Quantifiable outcome

• Glycemic index always below 25 (traditional pastries are 50-70)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Institut Pasteur de LillecoreStrategic or Co-development PartnerScientific collaboration since the beginning of the Oh Oui ! adventure. Institut Pasteur de Lille guided the company in selecting ingredients to lower the GI of pastries. Some pastries have undergone clinical studies (in vivo) to validate their low glycemic index claims. This partnership provides scientific credibility essential to the company's health-focused positioning.
• ChronofreshcoreChannel Partner/ Reseller/ DistributorExclusive logistics partner for frozen delivery across France (excluding Corsica and overseas territories). Chronofresh handles temperature-controlled transport ensuring products arrive frozen and can be stored up to 3 months. The partnership enables nationwide reach beyond the Paris region.
• Coup de PâtesminorChannel Partner/ Reseller/ DistributorPartner for B2B/professional offerings, helping Oh Oui ! reach restaurant and business customers seeking to offer low-GI pastry options.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Maison Fossier: Established French biscuit and confectionery maker with national distribution and gift boxes. Comparable as a French specialty pastry/gifting brand operating at scale with broader category presence than Oh Oui !.
• Dalloyau: Historic Parisian pastry and confiseur brand offering cakes, yule logs, and event gifting. Operates retail boutiques in central Paris and ships nationally, overlapping with Oh Oui ! on format (cheesecake, yule logs) and gifting use cases, but without the low-GI/health positioning.
• Maison Kayser: Major artisanal French bakery chain (founded by Eric Kayser) operating retail bakeries across France and internationally. Comparable as a French specialty bakery brand serving daily and gifting occasions; mass-incumbent compared to Oh Oui !'s health-focused positioning.
• Lenôtre: High-end French pâtisserie and catering brand with national delivery and B2B foodservice. Comparable as a French pastry brand selling premium pastries via retail and gift channels; broader portfolio without a low-GI specialty.
• Ladurée: Luxury French macaron and pastry house with global boutique network and gifting channels. Comparable on premium French pastry gifting positioning and Paris retail presence; broader and more traditional than Oh Oui !.
• Pierre Hermé Paris: Iconic French luxury pastry house with boutiques in Paris and worldwide. Both operate in premium French pastry, share Paris retail presence, and target similar gifting/celebration occasions, though Pierre Hermé is broader and oriented to traditional (not health-focused) pastries.

Direct peers

• Milk Bar: Christina Tosi-founded DTC/retail bakery brand famous for cookies, cakes, and seasonal items with nationwide US shipping. Comparable business model: DTC + retail, premium pastry positioning, gifting-oriented assortment, and frozen-shipped products.
• Levain Bakery: New York-based premium cookie and pastry brand with multiple retail locations and nationwide e-commerce shipping. Directly comparable on DTC cookie/pastry assortment, premium pricing, and gifting use cases.

Others

• Goldbelly: US online marketplace that ships iconic regional/independent foods (including pastries and cheesecakes) nationwide. Functionally comparable as a national frozen-shipped pastry distribution channel, though Goldbelly is a platform rather than a producer.

Regional players

• Cakebox: UK-based DTC cake brand with retail shops and online ordering, focused on celebration cakes. Comparable business model (online + retail DTC bakery) and assortment overlap on cheesecakes and entremets; competes in UK rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@patisserieohoui
• Facebookfacebook.com/ohouiofficiel
• Instagraminstagram.com/ohouiofficiel
• TikToktiktok.com/@ohouiofficiel
• LinkedInlinkedin.com/company/oh-oui-patisserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh Oui !