Old Town Club (OTC)

What Old Town Club (OTC) does

Old Town Club is a private, non-profit membership club founded in 1939 in Winston-Salem, North Carolina, on the historic Reynolda estate. The club's core product is an 18-hole golf course designed by architect Perry Maxwell in 1938, recognized as one of the final significant Golden Age designs and restored by Coore & Crenshaw in 2013. The club has served as the home course for Wake Forest University men's and women's golf teams since 1956 and has produced major champions including Arnold Palmer, Lanny Wadkins, Curtis Strange, Jay Haas, and Webb Simpson, all honorary members.

The club offers a full amenity portfolio beyond golf: 6 clay and 2 cushioned tennis courts, 3 platform tennis courts, a fitness center, swimming pools (with a competitive swim team of 100+ youth), and multiple dining outlets. A SkyTrak-based Golf Simulator Room provides year-round indoor practice and play. Wedding and event hosting (with member sponsorship required for non-members) generates ancillary revenue. The technology footprint is limited to a standard ASP.NET club website with member login and online reservation systems.

Old Town Club generates revenue through private membership initiation fees and recurring dues, supplemented by food and beverage, event hosting and catering, and ancillary programming. The customer base is affluent families and individuals seeking an exclusive golf, recreation, and social experience. Distribution is exclusively through private membership requiring existing-member sponsorship, with no public pricing. The club consistently ranks among the top 25 private courses in the U.S. and top 100 worldwide across multiple prestigious golf publications.

Name

Old Town Club (OTC)

Legal name

Old Town Club

Website

https://oldtownclub.org

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Town Club is a private, non-profit membership club in Winston-Salem, NC, offering an 18-hole Perry Maxwell-designed golf course, racquet sports, fitness, dining, and event hosting to affluent members and their guests. It is the home course for Wake Forest University golf.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private golf club
• Country club membership
• Recreational amenities
• Event hosting services
• Dining services

Headquarters

HQ city

Winston-Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Golf Memberships and Dues: Private club membership with initiation fees and ongoing dues. Members receive access to 18-hole golf course, clubhouse, tennis courts, fitness center, swimming pools, and dining facilities.
2. Event Hosting and Catering: Revenue from hosting weddings, corporate meetings, and private events. The club provides event planning, food and beverage services, and venue rental. Non-members can host events if sponsored by a current member.
3. Food and Beverage: On-site dining services including multiple menus (dinner, lunch, pizza, kids' menu, men's grill). The renovated dining rooms accommodate everything from quick lunches to romantic dinners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Old Town Club is a private membership country club founded in 1939 in Winston-Salem, North Carolina, providing members and their guests with access to an 18-hole Perry Maxwell-designed golf course along with tennis, platform tennis, fitness, swimming, and dining facilities. The club also hosts weddings, corporate meetings, and private events.

Product overview

Old Town Club is a private country club offering a portfolio of recreational products and services centered around its historic 18-hole golf course designed by Perry Maxwell in 1938. The core golf product is complemented by racquet sports (Tennis with 8 courts, Platform Tennis with 3 courts), athletics (Fitness Center, Swimming Pools, Aquatics/Swim Team), and dining amenities. The Golf Simulator Room provides year-round practice capability with SkyTrak technology. Events and weddings services utilize the club's facilities for member and sponsored non-member gatherings. The club serves as the home course for Wake Forest University men's and women's golf teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course An 18-hole private golf course designed by Perry Maxwell in 1938, recognized as a Golden Age golf architecture masterpiece. Features expansive fairways, meandering creeks, uneven terrain, and trademark Maxwell greens. Available exclusively to members and their guests.
• Golf Simulator Room Indoor golf practice facility equipped with SkyTrak launch monitor system, indoor hitting bay, putting green, viewing station, and large screen television. Members can play simulated rounds at historic courses worldwide and work on launch angles, distance control, and spin rates.
• Tennis Program Racquet sport facility featuring 6 clay courts and 2 cushioned courts with USPTA and PTR certified instruction for all levels. Programming includes cardio workouts, social events, USTA leagues, and junior clinics for ages 3 and up.
• Platform Tennis 3 platform tennis courts with LED lighting hosting the annual Men's Southern Invitational Tournament and a regional women's event. Includes introductory sessions for beginners and social events for seasoned players.
• Fitness Center Fitness facility with weight machines, free weights, cardio equipment, and group exercise room. Staffed by certified personal trainers specializing in golf, pilates, pre and post-natal, weight loss, body sculpting, and yoga. Offers iPod interface and built-in televisions.
• Swimming Pools and Swim Team Outdoor pool complex open from Memorial Day to Labor Day featuring a large pool, junior pool, and baby pool. Includes a competitive swim team with over 100 members in a local league and offers swim lessons for members' children.
• Dining Services Renovated dining rooms offering casual to fine dining experiences. Includes a bar overlooking the golf course. Multiple menus available: dinner, desserts, pizza, lunch, kids menu, and men's grill.

Quantifiable outcome

• No. 25 in U.S. (Outpost Top 100)
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Coore & Crenshaw (Bill Coore and Ben Crenshaw)coreStrategic or Co-development Partner · 1 January 2013Bill Coore and Ben Crenshaw (Coore & Crenshaw) completed a major restoration of the Old Town course. The restoration was described as 'that complete, that dramatic' by golf experts. Coore noted Old Town as cornerstone for his understanding of extraordinary golf architecture.
• Wake Forest UniversitycoreStrategic or Co-development Partner · 1 January 1956Old Town Club has served as the home course for Wake Forest University's men's and women's golf teams since the university's relocation to Winston-Salem in 1956. The club has developed numerous professional Major Champions including Arnold Palmer, Lanny Wadkins, Curtis Strange, Jay Haas, and Webb Simpson. Wake Forest men's golf team participated in Southern Conference Championships at Old Town starting in 1942, predating the university's relocation.
• Arnold PalmerflagshipOthersArnold Palmer was granted honorary membership at Old Town Club. He won medalist honors at Old Town in 1949 and finished runner-up in 1950. His masterful play during conference championships helped forge early bonds between Old Town and Wake Forest golf. He served a three-year stint with the US Coast Guard before returning to win his second Conference title at Old Town.
• Lanny WadkinsflagshipOthersLanny Wadkins, Major Champion and Wake Forest alum, holds honorary membership at Old Town Club. He described Old Town as 'one of the best proving grounds in the world for serious young golfers.'
• Curtis StrangeflagshipOthersCurtis Strange, Major Champion and Wake Forest alum, holds honorary membership at Old Town Club.
• Jay HaasflagshipOthersJay Haas, Major Champion and Wake Forest alum, holds honorary membership at Old Town Club.
• Webb SimpsonflagshipOthersWebb Simpson, Major Champion and Wake Forest alum, holds honorary membership at Old Town Club.
• Perry MaxwellcoreOthersPerry Maxwell designed the Old Town course in 1938-1939. Maxwell declared the course as 'one of the seven finest in the nation' in a 1939 Winston-Salem Journal article. Maxwell was commissioned to remodel many of Alister MacKenzie's original greens for the Masters Tournament at Augusta National.
• Clifford RobertsminorOthersClifford Roberts was co-founder of Augusta National Golf Club and was a business associate of Charlie Babcock at Reynolds & Company. He implored Babcock to enlist Perry Maxwell to design the Old Town course.
• Reynolda House and GardensminorOthersOld Town Club and Wake Forest University are both located on the original 1000-acre estate of tobacco scion R.J. Reynolds, known as Reynolda. The Reynolda House and Gardens is listed on the National Register of Historic Places.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Sea Island Golf Club: Private club on St. Simons Island, GA, with three championship courses including Seaside and Plantation. Comparable as a top-ranked private Southeastern club; Old Town's Director of Golf previously worked at Sea Island.
• Kiawah Island Club: Private oceanfront club near Charleston, SC, with multiple golf courses including the famed Cassique and River Course. Comparable as an elite private Southeastern club offering golf, dining, racquet sports, and family amenities.
• Quail Hollow Club: Elite private golf and country club in Charlotte, NC. Hosts the Wells Fargo Championship on the PGA Tour. Comparable as a top-tier private Southeastern club with championship pedigree and similar member-driven GTM.
• Reynolds Plantation (The Ritz-Carlton Reynolds, Lake Oconee): Private lake-front club community in Greensboro, GA, with multiple golf courses. Comparable as an elite private Southeastern club with golf, dining, racquets, and family programming; Old Town's F&B director previously worked at Reynolds Plantation.
• Country Club of North Carolina (CCNC): Private club in Pinehurst, NC, with two Donald Ross-designed courses. Comparable as a top-ranked North Carolina private club and the Old Town Special Events Director's prior employer.

Broad incumbents

• Pinehurst Resort: Larger multi-course resort and country club in Pinehurst, NC. Comparable as a historic North Carolina golf destination with similar Wake Forest regional tie, but at much larger scale with public play and resort lodging.
• Augusta National Golf Club: Most famous private golf club in the U.S. and host of the Masters. Comparable as an elite private golf venue connected to Perry Maxwell (who remodeled Augusta's greens), though at vastly larger scale and global recognition.
• TPC Sawgrass: Famed PGA Tour-owned club in Ponte Vedra Beach, FL, home of THE PLAYERS Championship. Comparable as an elite private golf venue with championship pedigree, though more public-facing through daily resort play.

Regional players

• Forsyth Country Club: Private country club in Winston-Salem, NC, the same city as Old Town. Comparable as a competing private club in the same local market; Old Town staff have direct alumni ties to Forsyth.
• High Point Country Club: Private club in nearby High Point, NC, in the Triad region. Comparable as a regional private club competitor; Old Town's F&B director previously served at High Point Country Club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Old_Town_Club
• Facebookfacebook.com/otc.winston
• Instagraminstagram.com/old_town_club
• LinkedInlinkedin.com/company/old-town-country-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Club (OTC)