High Point Country Club, Inc.

What High Point Country Club, Inc. does

High Point Country Club, Inc. is a private, invitation-only country club operating since 1923 across two campuses in High Point, North Carolina: the downtown Emerywood Campus (800 Country Club Drive) and the countryside Willow Creek Campus (916 Abbotts Creek Church Road). The club was formed from the merger of Emerywood Country Club (founded 1923) and Willow Creek Golf Club (founded 1964), combining a Donald Ross-designed 9-hole executive course with a William Byrd-designed 18-hole championship course ranked among the top 35 in North Carolina. The club sells a unified membership subscription that grants households access to golf, tennis, pickleball, swimming, fitness/wellness, dining, and event hosting, with member-driven acquisition reinforced by an invitation-only policy and a Member Referral channel.

The core product portfolio is amenity-driven rather than technology-driven. Core offerings include golf (27 holes across two courses plus practice facilities, PGA lessons, and a pro shop), racquets (indoor and outdoor tennis courts, six outdoor pickleball courts added in 2021, multi-tier junior programs), aquatics (Olympic-size pool with zero-entry toddler area, HPCC Sharks swim team, water aerobics), wellness (two fitness centers, group fitness, personal training, massage therapy), dining (1923 Bistro, Oak Bar Steakhouse, Ross Grill & Patio, Willow Creek casual dining), and a robust Kids Can! youth programming vertical (ages 4-12) covering golf, tennis, swimming, and supervised activity. Supporting services include weddings and corporate event hosting (with capacity up to 1,000 reception guests at Emerywood) and championship golf event hosting (LPGA, U.S. Open/U.S. Amateur qualifiers). The technology stack is non-proprietary: MembersFirst club management software, a website-based member login portal, and standard hospitality infrastructure; no AI, proprietary platforms, or data products are disclosed.

Revenue is generated through recurring membership dues and initiation fees (subscription recurring), à la carte and event-driven food and beverage spend at the four dining outlets (transaction), pro shop retail, golf and tennis lessons, and banquets/events fees. Membership pricing is not publicly disclosed and is negotiated through the Membership Director (also serving as Controller/Business Manager). Members serve as the primary customer segment, segmented horizontally by family/household type, with member families and their guests as the end users across all amenities. The club operates exclusively in the United States, serving the High Point, NC market, with no disclosed geographic expansion, institutional ownership, or external funding.

Name

High Point Country Club, Inc.

Legal name

High Point Country Club

Website

https://hpcountryclub.com

Company type

Private

Founded year

1923

Operating status

Operating

Short description

High Point Country Club is a private, invitation-only member-owned country club in High Point, NC, operating since 1923 across two campuses (Emerywood and Willow Creek) with 27 holes of golf, tennis, pickleball, swimming, fitness, dining, and event facilities serving member families.

Ownership category

akta.pro rank

Product category

Private Country Club & Recreational Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf course facilities
• Tennis and pickleball
• Club dining services
• Event venue hosting

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Private Club Membership Fees: As a private country club established in 1923, HPCC generates revenue primarily through membership dues and initiation fees. The club offers various membership tiers and privileges at two distinct campuses (Emerywood and Willow Creek), with members paying for access to golf, dining, tennis, pickleball, swimming, fitness, and event facilities.
2. Dining and Event Services: Members and their guests pay for dining services at multiple venues including the 1923 Bistro, Oak Bar Steakhouse, Ross Grill & Patio, and Willow Creek dining. Private events including weddings, corporate events, and parties generate additional revenue through food, beverage, and facility rental charges.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

High Point Country Club is a private, invitation-only membership country club operating since 1923 across two campuses (Emerywood and Willow Creek) in High Point, NC. The club sells memberships that grant access to 27 holes of championship golf, tennis, pickleball, an Olympic-size swimming pool, fitness centers, four dining venues, youth programming, and event hosting for weddings and corporate functions.

Product overview

High Point Country Club is a private country club operating since 1923 with first-class facilities across two distinctive campuses (Emerywood and Willow Creek) in High Point, NC. The club offers a unified membership experience combining recreational facilities and dining services. The core product portfolio includes Golf (with Emerywood's 9-hole Donald Ross course and Willow Creek's 18-hole championship course), Tennis/Racquets (indoor/outdoor courts at both campuses with full instructional programs), Pickleball (added in 2021), Swimming (Olympic-size pool and aquatics programming), Fitness & Wellness (two fitness centers with personal training, group classes, and massage therapy), and Dining (four distinct venues: 1923 Bistro, Oak Bar Steakhouse, Ross Grill & Patio, and Willow Creek casual dining). Supporting services include Events & Weddings hosting up to 1,000 guests, Kids Can! youth programming, and pro shops for golf, tennis, and pickleball equipment. The membership-based model provides access to all facilities under a single club identity formed from the merger of Emerywood Country Club (1923) and Willow Creek Golf Club (1964).

Differentiator

Problem solved

Functional benefit

Brands

• 1923 Bistro: Casual dining venue at the Emerywood campus offering a variety of options including HPCC Prime Rib on Saturday evenings, featuring contemporary design with a grand bar, bistro tables and sofa dining areas.
• Oak Bar Steakhouse
• Ross Grill & Patio
• Kids Can!
• HPCC Sharks

Products and services

• Private Club Membership Invitation-only private membership providing access to two campuses (Emerywood downtown and Willow Creek countryside) and all amenities including golf, tennis, pickleball, swimming, fitness, dining, youth programming, and event hosting. Members pay recurring dues and initiation fees.
• Emerywood Golf Course 9-hole Donald Ross-designed golf course at the Emerywood Campus measuring 2,684 yards with rolling fairways, elevation changes, small undulating greens, U.S. Kids Golf Tees, and forward tee boxes for ladies and seniors.
• Willow Creek Golf Course 18-hole William Byrd-designed championship golf course at the Willow Creek Campus stretching 7,045 yards with Champion Bermuda greens, water hazards, doglegs, and challenging bunker placement; ranked among the top 35 courses in North Carolina and host of LPGA, N.C. Amateur, and National Senior Amateur championships.
• Golf Programs & Leagues Structured golf programming including Men's Golf Association, Ladies Golf Association, Couples Golf Events, and Junior Golf Program with tournaments, leagues, and practice facilities.
• Golf Lessons & Clinics PGA professional instruction including regularly scheduled clinics, group and private lessons, junior golf camps, and specialized sessions for different ages and abilities.
• Emerywood Golf and Racquets Pro Shop Full-service pro shop at the Emerywood Campus selling golf, tennis, and pickleball equipment, specialty dress clothing, swimwear, and featuring an indoor bar area.
• Tennis Programs & Facilities Tennis programming at two locations with indoor and outdoor courts (Har-Tru clay, hard courts, and indoor Omni Surface courts), including adult clinics, tournaments, leagues, interclub matches, social groups, and full junior pathway from Pee Wees through Tournament Elite.
• Pickleball Pickleball programming at the Emerywood Campus featuring six outdoor courts, with clinics, match play for adults and juniors, and evening social matches.
• Swimming & Aquatics Olympic-size pool with zero entry swimming pool for toddlers, diving boards, slides, swim lessons for all ages, water aerobics classes, and the HPCC Sharks summer swim team competing against local clubs in June and July.
• Wellness & Fitness Two fitness centers (Emerywood's 3,000-square-foot facility and Willow Creek's 1,000+ square-foot facility) with cardiovascular equipment, strength training, personal training, group fitness classes (Yoga, Cycle, TRX, Senior Fitness, HIIT), and massage therapy services.
• Club Dining (1923 Bistro, Oak Bar Steakhouse, Ross Grill & Patio, Willow Creek Dining) Four distinct dining venues spanning the Emerywood and Willow Creek campuses: 1923 Bistro (casual, prime rib Saturdays), Oak Bar Steakhouse (formal, jacket-required adult dining), Ross Grill & Patio (sports bar with golf course views and firepits), and Willow Creek casual countryside dining with 180-degree golf views and open-air terrace. Awarded HPCC's first Wine Spectator Award of Excellence.
• Events & Weddings Event hosting across two locations with ballrooms accommodating up to 600 seated or 1,000 reception guests at Emerywood and up to 80 guests at Willow Creek. Services include menu selection, AV needs, and full event planning for weddings, corporate functions, and private parties.
• Golf and Tennis Outings Corporate golf and tennis event planning leveraging championship courses and state-of-the-art facilities with custom menus and professional recreation staff.
• Kids Can! Youth Program Youth programming for members' children ages 4-12 designed to Enrich, Inspire, Empower, Entertain, and Enhance, including Wednesday night activities, monthly events, Kids Can! Golf, Kids Can! Play Tennis, and an Activity Room with arcade games and XBOX.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Greensboro Country Club: Historic private country club in Greensboro, NC with two campuses (Irving Park and Cardinal), golf, racquet sports, dining, and aquatics. Comparable to HPCC in dual-campus private-club model and regional positioning.
• Forest Oaks Country Club: Private country club in Greensboro, NC with 36 holes of championship golf, dining, and event venues. Comparable to HPCC's two-course, multi-amenity private-club offering in the Piedmont Triad.
• Starmount Forest Country Club: Private country club in Greensboro, NC, offering golf, tennis, swimming, dining, and event facilities. Directly comparable to HPCC in scale, member demographics, and amenity mix within the same Piedmont Triad region.
• Sedgefield Country Club: Private country club in Greensboro, NC, hosting the PGA TOUR Wyndham Championship on its Donald Ross-designed course. Highly comparable to HPCC as a regional private club with championship pedigree, Ross-designed architecture, and a similar multi-sport/dining/event offering in the Piedmont Triad market.

Broad incumbents

• Reynolds Lake Oconee: Large-scale private lake and golf community in Georgia with multiple golf courses, racquet sports, dining, and wellness. Comparable to HPCC as a multi-amenity private member experience, though at a much larger scale and broader geographic footprint.
• Quail Hollow Club: Elite private country club in Charlotte, NC, host of the PGA TOUR Wells Fargo Championship. Comparable to HPCC in private-membership golf model and tournament-host pedigree, though at a meaningfully larger scale and prestige tier.
• Pinehurst Resort & Country Club: Premier multi-course private and resort golf destination in Pinehurst, NC. While significantly larger and broader in scope, Pinehurst is the most relevant golf-and-hospitality benchmark in the Carolinas and a comparable for HPCC's championship hosting and F&B ambitions.

Regional players

• Grandover Resort & Conference Center: Resort-style golf and conference property in Greensboro, NC with two 18-hole courses, dining, and event facilities. Comparable to HPCC as a Triad-region golf and event venue, though positioned as a resort/conference rather than private member club.

Others

• MembersFirst: Provider of private club website and member management software powering HPCC's digital platform. Included as an ecosystem/technology vendor rather than a direct competitor.

Emerging players

• TPC Wakefield Plantation: Private TPC-affiliated golf club in Raleigh, NC. Comparable to HPCC in private-club, championship-quality golf positioning, though TPC branding and broader amenity set make it a different scale of membership offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HighPointCountryClub.Inc
• LinkedInlinkedin.com/company/high-point-country-club
• Instagraminstagram.com/highpointcountryclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Point Country Club, Inc.