OJAR

What OJAR does

OJAR is a Dubai-headquartered, direct-to-consumer luxury fragrance brand founded by Sheikha Hind Bahwan and operated under the legal entity BAHWAN LIFESTYLE LLC. The brand sells unisex fragrances built around six Omani terroir-inspired collections—Frankincense (Dhofar), Honey (Rustaq), Rose (Jebel Akhdar), Musk, Oud, and Sandalwood—formulated in collaboration with five named international Master Perfumers. Its catalog spans 49+ SKUs across three concentration tiers (Extrait de Parfum, Eau de Parfum, and alcohol-free Absolute Perfume Oils), plus travel sizes, a $25 Discovery Collection sampler, curated gift sets, and a customizable Build Your Gift Box configurator with bundled savings.

OJAR's go-to-market is exclusively DTC through ojarofficial.com, supported by social media (Instagram, Facebook, TikTok, YouTube), an editorial Insights blog, email marketing, and WhatsApp Business customer service. The company ships worldwide with delivery promise tiers of 1–2 working days for UAE/France, 2–3 for Gulf countries, and 3–5 for the rest of world, while excluding ~20 jurisdictions. Pricing ranges from a $25 entry-level discovery set up to $340 gift sets, with standard 100ml bottles priced at $175–$260; complimentary shipping triggers at $230 orders. The storefront is localized across eight currencies and four languages.

The underlying technology stack is a standard Shopify-based e-commerce platform with no proprietary AI/ML, no public API, and no developer integrations beyond payments (Visa, Mastercard, AmEx, Maestro, JCB, Discover, UnionPay, RuPay, Mada, STCPay) and analytics (Google Analytics, Hotjar). OJAR has not raised institutional funding, maintains a lean 19-person team, and shows no partnerships, M&A, or regulatory actions in the disclosed data.

Name

OJAR

Legal name

BAHWAN LIFESTYLE LLC

Website

https://ojarofficial.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OJAR is a Dubai-headquartered, DTC luxury unisex fragrance brand founded by Sheikha Hind Bahwan, selling Omani terroir-inspired Extrait de Parfum, Eau de Parfum, and Absolute Perfume Oils worldwide via its e-commerce site.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Fragrance Gift Sets & Discovery Kits (CRABADAI), Natural & Clean Fragrance (CRABADAG)

Keywords

• Luxury fragrances
• Unisex perfumes
• Omani perfumery
• Eau de parfum
• Perfume oils

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Product Sales - Luxury Fragrances: OJAR generates revenue through direct-to-consumer sales of luxury unisex fragrances, including Extrait de Parfum, Eau de Parfum, and Absolute Perfume Oils. The brand also sells gift sets, discovery collections, and travel-sized products through its e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

OJAR designs, produces, and sells luxury unisex fragrances directly to consumers through its e-commerce site. Its core product line comprises three concentration tiers — Extrait de Parfum, Eau de Parfum, and alcohol-free Absolute Perfume Oils — organized into six ingredient-inspired collections (Frankincense, Honey, Rose, Musk, Oud, Sandalwood) and complemented by Discovery Sets, Travel sizes, and curated Gift Sets.

Product overview

OJAR is a luxury unisex fragrance brand founded by Sheikha Hind Bahwan, rooted in Omani heritage and perfumery traditions. The product portfolio consists of three concentration tiers—Extrait de Parfum (highest concentration), Eau de Parfum, and Absolute Perfume Oil (alcohol-free)—alongside curated gift sets and a customizable Build Your Gift Box option. The fragrances are organized into six ingredient-inspired sub-brand collections: Frankincense (Dhofar mountains), Honey (Rustaq), Rose (Jebel Akhdar), Musk, Oud, and Sandalwood. The brand collaborates with five Master Perfumers (Dalia Izem, Gaël Montero, Jordi Fernandez, Michel Girard, and Nanako Ogi) to create the fragrance line. Products are available in multiple sizes (100ml, 20ml, 15ml) across all fragrance families, with gift sets bundling multiple products at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Eau De Parfum Luxury Eau de Parfum collection featuring 12 distinct unisex fragrances including Wood Whisper, Eagle Eyed Stranger, Halwa Kiss, Kashmir Print, Infusion Velours, Encens Cuivre, Epine du Desert, Stallion Soul, Ciel d'Orage, Routes Nomades, Red Redemption, and Solar Flair, available in 100ml bottles.
• Extrait De Parfum Concentrated Extrait de Parfum collection with 3 products — Musk Colada, Oud Whisper, and Ever Lit — offering higher fragrance concentration for longer-lasting, more intense scent in 100ml bottles.
• Absolute Perfume Oil Alcohol-free concentrated perfume oil collection with 11 variants in 20ml roll-on format with glass stick applicator, providing a second-skin effect and gentle hydration.
• Discovery Collection Entry-level discovery set priced at $25, allowing customers to sample OJAR's fragrance portfolio before committing to full-size purchases.
• Travel Size Compact 15ml Eau de Parfum travel sprays covering 11 fragrances for convenient fragrance application on the go.
• Gift Sets Curated fragrance gift sets including The Whisper Gift Set, Iconics Coffret (3x15ml), Lit and Flair Gift Set, Oud Coffret (3x15ml), The Velvet Rose Set, The Ultimate Oud Set, The Ultimate Honey Set, The Radiant Set, The Ultimate Whisper Set, and The Ultimate Solar Set.
• Build Your Gift Box Customizable gift box builder allowing customers to create personalized fragrance sets with 30% value savings, including The Perfect Pair (2 products), The Ultimate Coffret (3 products), and The Collector's Edition.
• Musk Colada Extrait de Parfum Unisex Extrait de Parfum launched in July 2024 featuring Cherry Blossom, Japanese Musk Melon wrapped in Henna, and White Musk. Positioned as a celebration of strength and sensuality with a bold, magnetic trail, available in 100ml format.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Ajmal: UAE-based luxury fragrance house with deep Arabian perfumery heritage. Directly competes in oud, musk, and rose-led fragrances across GCC markets with a broader product range and longer operating history.
• Amouage: Omani-founded luxury fragrance house also rooted in Middle Eastern perfumery traditions. Most directly comparable peer — same heritage positioning, similar ingredient-led storytelling, and overlapping GCC and global luxury customer base.
• Memo Paris: Niche unisex luxury fragrance house with travel-inspired collections and premium pricing. Comparable on artisanal positioning, unisex scents, and collectible discovery sets.
• Byredo: Niche unisex luxury fragrance brand with strong DTC and selective retail presence. Comparable on price point ($150-$300+), unisex positioning, and ingredient-led narrative aimed at luxury collectors.
• Le Labo: Niche unisex fragrance brand known for artisanal positioning and cult-status scents. Comparable on boutique-style brand storytelling, unisex positioning, and premium price architecture.
• Xerjoff: Italian niche luxury fragrance house with ultra-premium positioning and multi-collection architecture. Comparable on tiered product range, gift-set offerings, and collectible-brand positioning.
• Maison Francis Kurkdjian: Paris-based niche luxury fragrance house founded by a master perfumer. Comparable on the perfumer-driven brand model, premium pricing, and gift-set-led gifting strategy.

Broad incumbents

• Diptyque: Paris-based luxury fragrance and lifestyle brand with a broader scented-product portfolio. Comparable on premium unisex positioning and lifestyle-led storytelling, though it spans candles and body care as well.
• Tom Ford Private Blend: Luxury fashion/beauty house with a dedicated niche-style fragrance line. Comparable on premium unisex fragrance positioning and global luxury distribution, though much broader portfolio.

Emerging players

• Initio Parfums Privés: Paris-based niche fragrance house with unisex positioning and premium pricing. Comparable on boutique scale, unisex collections, and ingredient-led storytelling targeting fragrance enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjSJLiB9eqV2VH0E45k3xyA
• Facebookfacebook.com/ojarofficial
• Instagraminstagram.com/ojarofficial
• TikToktiktok.com/@ojarofficial
• LinkedInlinkedin.com/company/ojar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OJAR