OK Bingo
OK Bingo is Norway's largest bingo operator, running 35-36 physical bingo halls across the country and an online platform (Dinbingo.no), serving Norwegian consumers while distributing proceeds to local clubs and associations.
- Company typePrivate
- Founded1996
- HeadquartersSandnes, Norway
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OK Bingo does
OK Bingo (legal name: OK Bingodrift) is a privately held Norwegian bingo operator founded in 1996, headquartered in Oslo. The company operates 35-36 physical bingo halls across Norway, covering major urban centers such as Oslo, Trondheim, Stavanger, Bergen, and Drammen, along with smaller markets. It also operates Dinbingo.no, an online bingo platform where players can participate in the same game schedules and compete for the same prizes as physical hall players, with first-time registration required in-person at a hall. The company offers multiple game variants including Kvikkis (quick bingo), Trafikklys, Ball x10, Fenrisulven (with nationwide jackpots), and Skattekista, available in both large and small card formats. The technology platform connects physical halls into a linked network enabling nationwide prize pools, with BankID payment integration for online play.
The business model combines direct-to-consumer bingo game revenue (transaction fees on purchased bingo cards) with a B2B equipment supply business providing machines and gaming equipment to other Norwegian bingo operators. Card pricing varies by game variant, with Kvikkis at 10 NOK per card. The company is licensed by Lotteritilsynet, the Norwegian Lottery Authority, which regulates legal gambling in Norway. A distinctive feature is the company's practice of distributing approximately 30-40 million NOK annually to local sports clubs and voluntary organizations, positioning bingo as community-supported entertainment. OK Bingo employs 100-125 people and operates as one of Norway's largest bingo entrepreneurs, with no evidence of external institutional investment, public listing, or M&A activity.
OK Bingo firmographics
Firmographics- Name
- OK Bingo
- Legal name
- OK Bingodrift
- Website
- https://okbingo.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OK Bingo is Norway's largest bingo operator, running 35-36 physical bingo halls across the country and an online platform (Dinbingo.no), serving Norwegian consumers while distributing proceeds to local clubs and associations.
- Ownership category
- akta.pro rank
OK Bingo industry classification
Industry- Product category
- Bingo Gaming & Gambling Services
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Land-Based Bingo Halls (MPAEAGAA)
- akta.pro secondary industry
- Online Bingo Casinos (MPAEABAF)
Keywords
Where OK Bingo is headquartered
LocationHeadquarters
- HQ city
- Sandnes
- HQ country
- Norway
- HQ region
- Europe
Offices30 records
Markets served
OK Bingo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Bingo Game Revenue: Revenue generated from players purchasing bingo cards (bonger) to participate in various bingo games. Players compete to win prizes including cash, travel, and free bingo cards. The company operates both physical halls and online platform.
- Gaming Machine Supply: OK Bingo supplies machines and equipment to other bingo operators across Norway, generating additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kvikkis quick bingo cards sold for 10 NOK each |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
OK Bingo product offering
Product offeringCore offering
OK Bingo operates a network of 35-36 physical bingo halls across Norway and an online bingo platform (DinBingo.no), offering regulated bingo gaming services including multiple game variants (Kvikkis, Trafikklys, Ball x10, Fenrisulven, Skattekista, Lynbingo). The company also supplies bingo machines and equipment to other operators across Norway. All proceeds support local clubs and associations, with approximately 30-40 million NOK distributed annually.
Product overview
OK Bingo operates as Norway's largest bingo operator with a dual offering: a network of 35-36 physical bingo halls across Norway and an online platform through DinBingo.no. The company offers various bingo game variants including Kvikkis, Trafikklys, Ball x10, Fenrisulven, and Skattekista, available in both large and small card formats. Recently launched Lynbingo as a new main game variant for online play. OK Bingo also supplies equipment and machines to other bingo operators across Norway, making it both an operator and industry supplier. Proceeds from all bingo activities support local sports clubs and voluntary organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Dinbingo.no: Online bingo platform allowing players to play bingo from home, competing on the same game schedules and for the same prizes as physical bingo halls.
Products and services
- OK Bingo Physical Bingo Halls A network of 35-36 physical bingo halls across Norway (Oslo, Asker, Ålesund, Trondheim, Hamar, Elverum, Kongsberg, Kongsvinger, Jessheim, Strømmen, Lillestrøm, Sandnes, Stavanger, Ski, Drammen, Hønefoss, Tønsberg, Sandefjord, Stjørdal, Oppdal) where players buy bingo cards and compete for prizes. Multiple halls are linked to enable nationwide prize pools.
- DinBingo.no Online Bingo Platform Online bingo platform allowing players to play from home on the same game schedules and compete for the same prizes as physical halls. Winnings can be transferred to game cards or bank accounts. First-time registration must be completed in-person at a physical bingo hall.
- Kvikkis (Quick Bingo) A fast-paced bingo variant with small boards sold for 10 NOK each, where numbers are called out quickly and players compete to fill a complete board.
- Trafikklys A bingo variant where each player receives cards with three fields; red field gives 1x winnings on all rows, yellow gives 2x, and green gives 3x winnings on all rows.
- Ball x10 A bingo variant where winnings are always multiplied by ten; e.g., if the winning number is 54, the player wins 540 kroner.
- Fenrisulven A bingo variant where players compete against bingo players across Norway, with both a local jackpot and a national jackpot that can be won anywhere in the country.
- Skattekista (The Treasure Chest) A bingo variant featuring secret prizes where the winner of 5 rows gets to open a luke, with prizes hidden behind numbered doors 1 to 12.
- Lynbingo (Hovedspill 3) A new main online bingo game called Lynbingo offering quick bingo gameplay, providing the same gaming experience as in physical bingo halls.
- Bingo Equipment & Machines Supply B2B supply of bingo machines and equipment to other bingo operators throughout Norway, providing technology and infrastructure for the broader Norwegian bingo industry.
Quantifiable outcome
- Approximately 40 million NOK distributed annually to local clubs and associations
- +2 more outcomes
Companies that use OK Bingo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
OK Bingo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OK Bingo partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
OK Bingo competitors and assessment
Company assessmentDirect peers
- Bingocentralen: One of the other major Norwegian bingo entrepreneurs running physical bingo halls and online play. Directly comparable to OK Bingo in operating model, regulatory standing, and reliance on charitable distribution, making it the closest head-to-head competitor in Norway.
- Internasjonalen Bingo: Norwegian bingo operator running physical halls and online offerings. Comparable to OK Bingo in scale, product variants, and Lotteritilsynet-licensed operating model, competing for the same Norwegian player base.
- Jackie Magic Bingo: Norwegian bingo operator with a network of physical halls and online play. Shares the same bingo-entrepreneur model, regulatory approvals, and community-impact positioning as OK Bingo, competing for players in overlapping Norwegian cities.
Broad incumbents
- Mecca Bingo (Rank Group): UK's largest retail bingo operator with a physical hall network and online platform. Comparable to OK Bingo in dual physical-plus-online model and game-variant portfolio, although UK-focused and not present in Norway.
- Unibet (Kindred Group): Major international online gambling operator with Nordic presence. While predominantly a sportsbook and casino operator, it competes for the same discretionary Norwegian gaming wallet as OK Bingo, particularly for online play.
- Norsk Tipping: Norwegian state-owned gambling operator offering lottery, sports betting, and bingo products (BingoLotto) to Norwegian players. As the dominant state-sanctioned operator, it competes with OK Bingo for player wallet share and regulatory goodwill, although it operates across a much broader product mix.
- Tombola: UK-headquartered online bingo operator with international presence and a pure online bingo focus. Comparable to OK Bingo's online arm in product and game variants, but lacks a physical hall network and is not active in Norway.
Regional players
- Maria Bingo (Nordics): Nordic online bingo brand with strong presence in Sweden and Finland. Comparable product offering (online bingo with variants and jackpots) to OK Bingo's Dinbingo.no platform, although it primarily competes in neighboring markets rather than Norway.
Others
- Lottstift (Norwegian Lottery Board): Norwegian government's lottery and foundation operator providing oversight and policy guidance for legal gambling including charity lotteries. Adjacent enabler/regulator with indirect overlap with OK Bingo's charitable-distribution positioning.
Emerging players
- ComeOn (Cherry AB): Nordic-facing online gambling operator offering casino and bingo products. Comparable to OK Bingo's online channel in customer profile and payment integrations (BankID), although it does not operate physical halls.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
OK Bingo social profiles
Digital presenceOK Bingo compliance and trust
Trust signalCompliance1 record
OK Bingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
OK Bingo leadership team
Management profileNumber of profiles
OK Bingo subsidiaries and ownership
Company hierarchySubsidiaries1 record
OK Bingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OK Bingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OK Bingo
What does OK Bingo do?
OK Bingo operates a network of 35-36 physical bingo halls across Norway and an online bingo platform (DinBingo.no), offering regulated bingo gaming services including multiple game variants (Kvikkis, Trafikklys, Ball x10, Fenrisulven, Skattekista, Lynbingo). The company also supplies bingo machines and equipment to other operators across Norway. All proceeds support local clubs and associations, with approximately 30-40 million NOK distributed annually.
Is OK Bingo a public or private company?
OK Bingo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OK Bingo founded?
OK Bingo was founded in 1996. It employs 1 to 10 people.
Where is OK Bingo based?
OK Bingo is headquartered in Sandnes, Norway, in the Europe region.
How does OK Bingo make money?
Two revenue lines are on record. Bingo Game Revenue is the primary driver. The others are gaming Machine Supply.
Who are OK Bingo's main competitors?
Direct peers on record are Bingocentralen, Internasjonalen Bingo and Jackie Magic Bingo. Broad incumbents are Mecca Bingo (Rank Group), Unibet (Kindred Group), Norsk Tipping and Tombola. Maria Bingo (Nordics) is listed as a regional player. Lottstift (Norwegian Lottery Board) is listed as an others. ComeOn (Cherry AB) is listed as an emerging player.
Does OK Bingo have an API?
No public API is recorded for OK Bingo.
What industry is OK Bingo in?
OK Bingo's product category is Bingo Gaming & Gambling Services. Its primary akta.pro industry code is MPAEAGAA, Land-Based Bingo Halls, with a secondary code of MPAEABAF, Online Bingo Casinos. Its NAICS code is 713290 and its SIC code is 7900.