OKC Fairgrounds & The Oklahoma State Fair

What OKC Fairgrounds & The Oklahoma State Fair does

Oklahoma State Fair, Inc. operates OKC Fair Park as a nonprofit event venue in Oklahoma City, anchored by the annual Oklahoma State Fair and supported by a recurring calendar of concerts, rodeos, equestrian events, trade shows, and community gatherings. The campus at 3001 General Pershing Blvd comprises multiple distinct venues, with the OG&E Coliseum as the flagship indoor arena, complemented by an on-site RV Park and feed/bedding services for livestock exhibitors. The operator runs OK!TOBERFEST as a recurring seasonal event series and maintains the Gateway of Champions Promenade as a permanent on-site attraction.

Name

OKC Fairgrounds & The Oklahoma State Fair

Legal name

Oklahoma State Fair, Inc.

Website

https://okcfairgrounds.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Event Venue and Fairground Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement and Theme Parks (713110), Racetracks (711212), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Equestrian & Rodeo Facilities (MPAKAEAM), Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

Keywords

• Event venue operations
• Fairgrounds management
• Livestock exhibitions
• Concert venue rentals
• Event planning services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Event Hosting and Venue Rentals: OKC Fair Park generates revenue by hosting events at its various venues including the OG&E Coliseum, operating RV parks, and providing visitor services such as feed and bedding for equestrian events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Oklahoma State Fair, Inc. operates OKC Fair Park as Oklahoma City's premier multi-venue event facility, hosting the annual Oklahoma State Fair along with concerts, rodeos, trade shows, equestrian events, and community gatherings. Core paid offerings include venue rentals at the OG&E Coliseum and other fairground spaces, event planning services (venue selection, catering coordination, marketing support, media services), RV Park accommodations, and Feed & Bedding supplies for livestock exhibitors; ticket sales to public visitors are processed through the etix.com platform.

Product overview

OKC Fair Park is a unified event venue operation offering space, facilities, and services for events ranging from the annual Oklahoma State Fair to concerts, exhibitions, and corporate gatherings. The venue portfolio includes the OG&E Coliseum (indoor arena), OK!TOBERFEST seasonal event, an on-site RV Park, and Feed & Bedding Services for livestock events. Event planning support encompasses venues, catering, and marketing services, with the Gateway of Champions Promenade serving as a featured attraction. The venue operates as a single integrated facility under Oklahoma State Fair, Inc., with ticket sales powered by Etix.

Differentiator

Problem solved

Functional benefit

Products and services

• OKC Fair Park Event Venue Rental

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• etix.comcoreTechnology or IntegrationOfficial ticketing partner for OKC Fair Park events. Provides the digital ticketing platform infrastructure for selling event tickets online through their system.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Royal Association: The American Royal operates a major livestock/equestrian event and venue complex in Kansas City, with aramark-managed food services, arena events, and educational programming. Directly comparable nonprofit model focused on livestock events and arena venue rentals.
• Tulsa State Fair: Tulsa State Fair operates the Tulsa Fairgrounds, the closest same-state regional peer. They share state, regional draw, multi-venue event programming, and rodeo/livestock heritage, making their operating economics highly comparable to OKC Fair Park.
• Calgary Stampede: The Calgary Stampede is a large-scale annual fair, rodeo, and exhibition with extensive equestrian infrastructure and year-round venue operations through the Stampede grounds. Comparable scale, livestock event heritage, and multi-venue campus model.
• Houston Livestock Show and Rodeo: Houston Livestock Show and Rodeo operates NRG Park facilities, including an indoor arena, exposition center, and rodeo/livestock grounds. It is a directly comparable nonprofit organization that combines a major annual livestock/equestrian event with year-round venue rentals, mirroring OKC Fair Park's mixed-event approach.
• Nebraska State Fair: Nebraska State Fair operates the Fonner Park campus in Grand Island, combining an annual state fair with year-round venue rentals, livestock facilities, and equestrian events — a closely analogous operational blueprint to OKC Fair Park.
• Kansas State Fair: Kansas State Fair operates the Hutchinson fairgrounds, a multi-venue campus hosting an annual state fair, livestock shows, concerts, and RV park stays. Direct operational comparable given similar Plains-state regional market and traditional state-fair mix.
• Iowa State Fair: The Iowa State Fair operates the Iowa State Fairgrounds in Des Moines, including an arena, livestock barns, and event spaces. Comparable scale, comparable nonprofit governance, and similar mix of livestock competition, entertainment, and event rentals.
• National Western Stock Show: The National Western runs a 16-day annual livestock, rodeo, and horse show in Denver with extensive equestrian and agricultural programming. Mirrors OKC Fair Park's equestrian/feed-and-bedding services and arena-style indoor event programming.
• State Fair of Texas: The State Fair of Texas operates Fair Park in Dallas, the most direct comparable to OKC Fair Park: large-scale state fair, multi-venue campus, equestrian/livestock events, and operating arms for venue rentals and event programming. Same model, same regulatory (nonprofit fair) structure, similar regional monopoly profile in a Texas metro.

Broad incumbents

• NRG Park: NRG Park in Houston is a large multi-venue campus including NRG Center, NRG Arena, and NRG Stadium. Broader incumbent in convention/expo venue operations; comparable event services mix but at significantly larger scale and with a heavier convention/trade-show tilt than OKC Fair Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/okstatefair
• Facebookfacebook.com/okstatefair
• Instagraminstagram.com/okstatefair
• TikToktiktok.com/@okstatefair?lang=en
• LinkedInlinkedin.com/company/okcfairgrounds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKC Fairgrounds & The Oklahoma State Fair