Velocity Dance Center, LLC

What Velocity Dance Center, LLC does

Velocity Dance Center, LLC is a privately held dance education studio operating from a single location at 7148 NW 112th Street in Oklahoma City, Oklahoma. Founded approximately in 2006 by Meghan (a former competitive dancer and OCU Dance Management graduate), the studio is now in its nineteenth season and serves families with children from 10 months through 18 years old across the Oklahoma City metropolitan area, including Mustang, Edmond, and Deer Creek. The business is founder-owned and bootstrapped, with no external investors, parent company, or institutional funding disclosed.

The studio operates a multi-tiered curriculum spanning parent-participation Boppin' Babies/Tots/Kids, toddler and preschool classes, K–4 dance tracks (ballet, jazz, tap, hip hop, cheer/pom), tween and teen classes, and an audition-based competitive Company program with regional competitions and a quadrennial Walt Disney World performance. Instruction is delivered by a credentialed staff that includes a two-time World Tap Dance Champion, a former Midwest Regional Ballet principal, and multiple instructors with 13–19 years of VDC tenure. The technology stack is entirely third-party: Squarespace for the website, The Studio Director for enrollment, SquareSpace Scheduling for trial booking, Google Calendar for public scheduling, and the Watch Me Grow app for parent observation. There are no proprietary software platforms.

Revenue is generated primarily through recurring seasonal tuition ($506–$1,012 per season depending on class length, payable monthly, semimonthly, or in full), one-time performance fees for Winter Showcase ($125) and Spring Recital ($250–$350), and ancillary seasonal programs including Boppin' Minis mini-sessions ($119 per 8-week session) and Summer Classes ($52–$104 per session). The all-inclusive pricing model bundles tuition, recital, costume, registration, and parent portal access into one transparent fee, differentiated against hidden-fee industry norms. Distribution is direct-to-consumer via the physical studio, the Studio Director self-serve enrollment portal, and the SquareSpace Scheduling free-trial widget. Customer acquisition relies on free trial classes, community performances, word-of-mouth referrals, and local SEO.

Name

Velocity Dance Center, LLC

Legal name

Velocity Dance Center, LLC

Website

https://oklahomacitydancestudio.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Velocity Dance Center is a privately held Oklahoma City dance studio, founded in 2006, offering age-appropriate recreational and competitive dance classes for children ages 10 months to 18 years through a single-location, all-inclusive tuition model with free trial classes and a 30-day money-back guarantee.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (611610), Dance Companies (711120)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Youth/Student & Community Dance Recitals (MPAGADAI), Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Theatre Education, Training & Conservatories (MPAGABAN)

Keywords

• Dance education services
• Children's dance classes
• Competitive dance program
• Recreational dance studio
• Dance instruction curriculum

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Dance Class Tuition: Recurring monthly tuition revenue from dance classes. Tuition is all-inclusive covering classes, winter showcase, and recital fees. Payment plans available (monthly, semimonthly, or full payment). Tuition varies by class length (30, 45, or 60 minutes) from $506 to $1,012 per season.
2. Performance Fees: One-time performance fees for Winter Showcase ($125) and Recital ($250-$350). Includes costume fees and venue costs.
3. Mini Session Classes: Boppin' Minis program ($119 per 8-week session) and Summer Classes ($52-$104 per session) provide seasonal revenue streams outside the main dance season.
4. SMS Communications: Recurring SMS text messages sent to parents for class reminders, event notifications, enrollment updates, and studio announcements. Approximately 4 messages per month.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Velocity Dance Center delivers structured, age-segmented dance instruction for children from 10 months through 12th grade, offering ballet, jazz, tap, hip hop, lyrical, contemporary, and cheer/pom classes across recreational and competitive tracks. Tuition is sold on an all-inclusive subscription basis (monthly, semimonthly, or full-season payment) covering classes, costume, recital, and showcase fees, and is supported by a free trial class and a 30-day money-back guarantee.

Product overview

Velocity Dance Center is a dance education studio offering structured, age-appropriate dance classes from toddlers (10 months) through teens (12th grade). The company provides a unified portfolio of recreational and competitive dance programs including Boppin' Minis (parent-participation), Toddler, Preschool, Kindergarten/1st Grade, 2nd-4th Grade, Tween, Teen, and Company (competitive audition-required) programs. Classes cover styles such as Ballet, Jazz, Tap, Hip Hop, Lyrical, Cheer & Pom, and Contemporary. The company operates on an all-inclusive pricing model with free trial classes and a 30-day money-back guarantee. Performance opportunities include Winter Showcase and annual Recital events, with additional Company-level competitions and community performances.

Differentiator

Problem solved

Functional benefit

Products and services

• Boppin' Minis Program
• Toddler Dance Classes
• Preschool Dance Classes
• Kindergarten & 1st Grade Dance Classes
• 2nd-4th Grade Dance Classes
• Tween Dance Classes (5th-7th Grade)
• Teen Dance Classes (8th-12th Grade)
• Company Program
• Summer Dance Classes
• Winter Showcase
• Spring Recital

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• More Than Just Great Dancing (MTJGD)coreStrategic or Co-development PartnerVDC is a proud member of More Than Just Great Dancing, a distinguished affiliation of dance studios committed to upholding the highest standards of dance instruction and studio management. Ms. Meghan and Ms. Courtney are certified MTJGD coaches who help studios around the country raise leaders.
• Mustang Performing ArtsminorOthersVenue partner for Winter Showcase and Recital events. Located at 200 West Juniper Drive, Mustang OK 73064.
• Scissortail Park (Love's Stage)minorOthersVenue partner for Spring Company Festival. Located in downtown Oklahoma City.
• Great State Fair of OklahomaminorOthersAnnual community event where Company dancers perform. Provides visibility and community engagement.
• Walt Disney WorldminorOthersEvery four years, Company dancers have the opportunity to perform at Walt Disney World as a special experience.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Tippi Toes Dance: Franchised children's dance studio concept offering mobile and in-studio classes for ages 1–12 with a similarly age-banded curriculum. Comparable because both target the same young-child dance education market with structured, parent-friendly enrollment models.
• Dance to EvOLvE: Children's dance franchise offering in-school and studio classes for toddlers through tweens in multiple styles. Closely comparable to VDC's age-banded, multi-style children's dance model with an emphasis on positive, non-competitive instruction.
• More Than Just Great Dancing (MTJGD): Affiliation and franchising network of independently owned dance studios that VDC belongs to. Highly comparable as a peer network of similarly structured studios sharing curriculum standards, coaching frameworks, and a community-recital orientation.

Broad incumbents

• Broadway Dance Center: Established New York-based dance studio offering open classes across multiple styles and levels. Comparable as a multi-style dance instruction operation, though oriented toward older students/professionals rather than the toddler-to-teen pipeline.
• Steps on Broadway: Iconic NYC dance studio offering drop-in and registered classes for children through adults. Comparable as a multi-style, age-tiered dance instruction operation, though based in a dense urban market rather than a single suburban metro studio.
• Peridance Capezio Center: Long-running NYC dance school with children's and adult programs across multiple disciplines. Comparable as a multi-style, age-segmented dance education business with a competitive company track analogous to VDC's Company program.
• Fred Astaire Dance Studios: Largest franchised ballroom and social dance instruction network in the U.S. Comparable as an established dance-studio franchise model with recurring class revenue and standardized curriculum, though skewed toward adult social dancing rather than children.
• Arthur Murray Dance Studios: Long-established franchised dance instruction chain with a century of brand history. Comparable as a scaled dance-studio franchise operator with private-lesson and group-class subscription revenue, though adult-focused rather than youth-focused.

Emerging players

• The Little Gym: International children's enrichment franchise offering movement, gymnastics, and dance classes for ages 4 months to 12 years. Comparable in that it competes for the same parent wallet share on structured children's motor-skill development, including dance components.
• Gymboree Play & Music: Early-childhood enrichment franchise with movement and music classes for infants through preschoolers. Comparable as a competitor for the toddler segment that VDC's Boppin' Minis targets, particularly the parent-participation class format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/velocity-dance-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Dance Center, LLC