OK Training & Consulting | LinkedIn® & Telefonakquise

What OK Training & Consulting | LinkedIn® & Telefonakquise does

OK Training UG (haftungsbeschränkt), operating under the brand "OK Training & Consulting" with the tagline LinkedIn® & Telefonakquise, is a German B2B sales training and consulting firm founded in 2014 by Oliver Kerner and headquartered in Bremen. The company targets B2B companies and sales managers (Vertriebsleiter) across the DACH region — particularly in IT, mechanical engineering, consulting, and recruiting — helping them replace ad hoc outreach with a structured, measurable sales process. Since founding it claims to have coached and trained over 1,500 companies, ranging from solo self-employed professionals to teams of up to 50 sales employees.

The company's core offering is the OK-Hybrid-System, a proprietary methodology that fuses LinkedIn social selling with telephone prospecting into a single, planable sales machine. The system is organized into five modules: Profile & Positioning (LinkedIn profile as expert page), Strategic Content (three content types producible in 30 minutes per week), Systematic Outreach (daily identification of ideal customers with a conversational structure), Phone Acquisition with Script Guide (natural-sounding scripts, objection handling, questioning, and appointment management), and Measurement & Scaling (KPI tracking, weekly optimization, and team rollout). Underlying technology consists of the codified methodology itself plus a third-party marketing and analytics stack — Google Analytics, Remarketing/DoubleClick, LinkedIn Insight Tag and Ads, Facebook Pixel, SalesViewer, Leadinfo, Cloudflare, and Google Cloud CDN — used to generate and qualify leads rather than to deliver the service.

The business model is professional services–led with multiple revenue streams: individual coaching programs (8- or 12-week durations), in-person and multimedia seminars, consulting engagements, managed content marketing and lead generation (typically on 24-month auto-renewing contracts), and pass-through resale of third-party software (Xi-Butler, LinkedIn Tool Kit) on 1-year auto-renewing terms. The go-to-market is sales-led and consultative, with a free 30-minute Calendly strategy conversation as the primary conversion mechanism, supported by a Trustpilot presence (5.0/5.0 rating). The company is privately held, founder-owned and bootstrapped, with no institutional investors, funding rounds, or M&A activity disclosed.

Name

OK Training & Consulting | LinkedIn® & Telefonakquise

Legal name

OK Training UG (haftungsbeschränkt)

Website

https://ok-trainings.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

OK Training is a German B2B sales training firm that helps companies integrate LinkedIn social selling with telephone prospecting through its proprietary OK-Hybrid-System methodology, serving SMBs and sales managers across the DACH region.

Ownership category

akta.pro rank

Product category

B2B Sales Training & Consulting

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

akta.pro secondary industries

Consultative Selling & Discovery (EDABABAC), B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B sales training
• LinkedIn lead generation
• Telephone prospecting coaching
• Sales methodology consulting
• Social selling training

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Coaching Programs: Individual coaching programs with 8 or 12 week durations. Provides personalized accompaniment until application is achieved. Rests on service-delivery model rather than guaranteed outcomes.
2. Seminars / Training Sessions: In-person or multimedia training sessions covering B2B sales methodology. Payment due 7 days before seminar start. Includes seminar materials, briefings, and documentation.
3. Consulting Services: Business consulting in online marketing and personal development. Service delivery model, success of advertising measures cannot be guaranteed but predicted based on experience from other projects.
4. Content Marketing Services: Content marketing and lead generation services typically on 24-month contracts. Includes LinkedIn profile access for analytics and promotion tools. Auto-renews unless cancelled 14 days before end of term.
5. Software Resale: Resale of third-party software tools including Xi-Butler and LinkedIn Tool Kit. Customers benefit from special pricing arranged by OK Training. Billed separately, 1-year term with auto-renewal unless cancelled 14 days before expiry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

OK Training & Consulting provides B2B sales training and consulting centered on the proprietary OK-Hybrid-System, a methodology that integrates LinkedIn social selling with structured telephone prospecting into a single, measurable sales process. Services include individual coaching programs (8 or 12 weeks), seminars, content marketing and lead generation services, business consulting, and resale of supporting software tools such as Xi-Butler and LinkedIn Tool Kit. The company targets B2B companies and sales managers (Vertriebsleiter) across the DACH region.

Product overview

OK Training UG offers a B2B sales training and consulting system centered on the OK-Hybrid-System — a unified methodology that integrates LinkedIn marketing with telephone prospecting into a single, measurable sales process. The company provides coaching, seminars, and consulting services for B2B companies and sales managers, focusing on helping businesses leverage LinkedIn for lead generation (noting that 80% of B2B leads originate on LinkedIn). Services are delivered through standardized or individualized coaching programs, with the company having served over 1,500 companies since 2014.

Differentiator

Problem solved

Functional benefit

Brands

• OK-Hybrid-System: A B2B sales methodology combining LinkedIn marketing with phone-based outreach for predictable lead generation and qualified appointments.

Products and services

• OK-Hybrid-System Coaching Program The core coaching program that delivers the proprietary OK-Hybrid-System to B2B companies and sales managers (Vertriebsleiter). Covers five modules: Profile & Positioning, Strategic Content (3 content types in 30 min/week), Systematic Outreach, Phone Acquisition with script guide (objection handling, questioning techniques, appointment management), and Measurement & Scaling. Offered as 8 or 12 week individual coaching engagements with personalized accompaniment through implementation.
• B2B Sales Seminars and Training Sessions In-person and multimedia group training sessions covering B2B sales methodology and the OK-Hybrid-System framework. Payment is due 7 days before seminar start. Includes seminar materials, briefings, and documentation. Certification and exam fees billed separately.
• B2B Consulting Services Business consulting in online marketing and personal development for B2B clients. Service delivery model with success of advertising measures predicted based on prior project experience.
• Content Marketing and Lead Generation Service Managed content marketing and lead generation service, typically contracted on 24-month terms. Provides access to LinkedIn profile analytics and promotion tools. Auto-renews unless cancelled 14 days before end of term; shorter terms of 3 or 6 months auto-renew monthly.
• Software Tool Resale (Xi-Butler and LinkedIn Tool Kit) Resale of third-party software tools (Xi-Butler and LinkedIn Tool Kit) to customers at special pricing arranged by OK Training. Billed separately, 1-year term with auto-renewal unless cancelled 14 days before expiry. Used within the OK-Hybrid-System framework for LinkedIn automation and analytics.

Quantifiable outcome

• 15-30% conversion rate on warm contacts vs. 1-3% for cold outreach
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LinkedIn Corporation (Analytics & Ads)coreTechnology or IntegrationLinkedIn Insight Tag and Conversion Tracking technology integrated on the website for B2B audience retargeting and campaign performance analytics. Also includes LinkedIn Ads for paid B2B advertising. This is the central platform of the OK-Hybrid-System.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RAIN Group: Sales training and consulting firm delivering methodologies for consultative selling, prospecting, and sales leadership. Comparable because it sells structured B2B sales training programs and coaching engagements to mid-market and enterprise sales teams.
• Predictable Revenue: Founded by Aaron Ross, the originator of the SDR/BDR outbound sales development methodology and author of the Predictable Revenue book. Directly comparable because both companies sell structured B2B sales prospecting systems and coaching aimed at building a predictable sales pipeline.
• Force Management: B2B sales methodology and enablement firm built around the Command of the Message and Force Management frameworks. Comparable because both companies sell proprietary, codified sales methodologies with accompanying training, content, and team rollout services.
• JBarrows: B2B sales training and coaching firm founded by John Barrows, focused on prospecting, cold outreach, and sales manager development. Highly comparable as a direct competitor in the sales enablement training category serving SDR/BDR and sales leader personas.
• The Bridge Group: B2B sales consulting firm specializing in sales development optimization, SDR/BDR benchmarking, and inside sales performance. Comparable because it sells structured B2B sales methodology consulting and benchmarking services to similar B2B company segments.
• ValueSelling Associates: B2B sales training firm built around the ValueSelling Framework, offering workshops, certification, and coaching for sales teams. Comparable because it sells a proprietary sales methodology with training and certification programs similar in structure to the OK-Hybrid-System.
• Sales Hacker: Community, content, and training platform for B2B sales professionals covering prospecting, SDR playbooks, and sales tech. Comparable as a sales enablement peer serving similar SDR/BDR and sales manager audiences through content and training products.
• Dirk Kreuter: One of the most recognized German-speaking B2B sales trainers, offering keynote talks, seminars, and B2B sales training programs. Closest geographic and language-market peer to OK Training, competing for the same Vertriebsleiter audience in the DACH region.
• Corporate Visions: B2B sales and marketing training company specializing in message development, buyer alignment, and conversation skills. Comparable as a peer in packaged B2B sales methodology training delivered through workshops and coaching.

Broad incumbents

• HubSpot Academy: HubSpot's free online training and certification platform covering inbound sales, sales enablement, and CRM-driven selling. Comparable as a broader incumbent offering free and low-cost B2B sales training that overlaps with the prospecting and social selling themes of the OK-Hybrid-System.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ok-trainings-akademie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK Training & Consulting | LinkedIn® & Telefonakquise