OKwine
OKWINE operates Ukraine's largest chain of specialized wine stores and an online alcohol marketplace (okwine.ua), offering 12,000+ SKUs to 400,000+ consumers across 19+ cities, supported by 700+ sommeliers, the Wine Hunters import arm, and the OKWINE CLUB loyalty program.
- Company typePrivate
- Founded2012
- HeadquartersKyiv, Ukraine
- Headcount51–100
- GTM typeB2C
- OfferingServices
What OKwine does
OKWINE's revenue model is direct-to-consumer retail — both offline and online — with unit pricing across budget-to-premium tiers, a loyalty program (OKWINE CLUB) offering up to 10% cashback on alcohol, weekly promotional pricing, and 1+1 bundles. The company generates incremental revenue through its proprietary import portfolio (Dead Man's Fingers, Berkshire, Malecon, Bosio Family, Martin Codax, Bodegas Señorío de Barahonda, Tasca, Peter Mertes) sourced via the Wine Hunters importer-distributor established in 2019, which also serves the HoReCa sector and corporate gifting clients. Supporting extensions include the Not Only Wine restobar concept in Zhytomyr and the OKWINE Charitable Foundation established in February 2023 to support Ukraine's Armed Forces.
OKwine firmographics
Firmographics- Name
- OKwine
- Legal name
- ТОВ «ВАЙН ХАНТЕРС» (TOV Wine Hunters)
- Website
- https://okwine.ua
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OKWINE operates Ukraine's largest chain of specialized wine stores and an online alcohol marketplace (okwine.ua), offering 12,000+ SKUs to 400,000+ consumers across 19+ cities, supported by 700+ sommeliers, the Wine Hunters import arm, and the OKWINE CLUB loyalty program.
- Ownership category
- akta.pro rank
OKwine industry classification
Industry- Product category
- Alcoholic Beverage Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Shops (Off-Premise) (CRANAAAB)
- akta.pro secondary industries
- Liquor Stores (General Off-Premise) (CRANAAAA), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where OKwine is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices19 records
Markets served
OKwine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Alcohol Sales: Revenue generated from retail sale of alcoholic beverages including wine, whisky, spirits, champagne, beer, and non-alcoholic drinks. Also includes food products, accessories, and gift items.
- Own Import Products: Sale of proprietary imported brands including Dead Man's Fingers rums, Berkshire gins, Malecon rums, and wines from Bosio Family, Martin Codax, Bodegas Señorío de Barahonda, Tasca, Peter Mertes and other exclusive brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide price range across product categories from budget to premium |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
OKwine product offering
Product offeringCore offering
OKWINE operates Ukraine's largest chain of specialized wine stores (виномаркети) and a nationwide online alcohol marketplace, selling wines, spirits, whisky, champagne, beer, non-alcoholic beverages, food delicatessen, and wine accessories through physical retail locations across 19+ cities, an e-commerce platform at okwine.ua, and a mobile application for iOS and Android. The company supports its retail operations with in-house importation of exclusive brands, sommelier consultation, and a loyalty program providing up to 10% cashback on alcohol purchases.
Product overview
OKWINE is Ukraine's largest chain of specialized wine stores (виномаркети) and online alcohol marketplace (електронний виномаркет), founded in 2012, operating physical retail locations in all key Ukrainian cities and a full-featured e-commerce platform at okwine.ua. The portfolio encompasses over 12,000 products including wines, spirits, whisky, sparkling, beer, low-alcohol and non-alcoholic beverages, food delicatessen, snacks, and wine accessories. The core offering is the OKWINE online store and physical wine store network, supported by the OKWINE CLUB loyalty program (up to 10% cashback), a mobile application for iOS and Android, and own-import exclusive brands. Related divisions include the Wine Hunters importer-distributor (est. 2019), the Not Only Wine restobar in Zhytomyr, the OKWINE School sommelier training academy, and the OKWINE Charity Foundation (est. 2023) providing military aid to Ukraine's Armed Forces. No public API is offered.
Differentiator
Problem solved
Functional benefit
Brands
- OKWINE CLUB: Loyalty program offering bonus points for purchases, with tiered rewards up to 10% for alcohol and up to 3% for food and accessories.
- Not Only Wine
- Wine Hunters
- OKWINE School
Products and services
- OKWINE Online Store (okwine.ua) Ukrainian online alcohol marketplace enabling customers nationwide to browse, order, and purchase alcoholic beverages, food, accessories, and gift sets for home delivery or store pickup.
- OKWINE Wine Stores (Виномаркети) Physical chain of specialized wine stores in 19+ Ukrainian cities offering wines, spirits, whisky, beer, non-alcoholic beverages, delicatessen, accessories, and on-site sommelier consultation.
- Wine Hunters Importer and Distributor Import and wholesale distribution of premium and boutique wines and spirits from global producers, supplying the OKWINE retail network and serving HoReCa clients across Ukraine with an exclusive portfolio including Dead Man's Fingers, Berkshire gins, Malecon rums, and wines from Bosio Family, Martin Codax, Bodegas Señorío de Barahonda, Tasca, and Peter Mertes.
- Not Only Wine Restobar (Zhytomyr) Restaurant-bar format in Zhytomyr combining an extensive wine list with an author's cuisine menu, marking OKWINE's on-premise dining offering.
- OKWINE Mini Bottles (Міні пляшки) Miniature bottle offerings across whisky, cognac, brandy, wine, sparkling, tequila, vodka, gin, and rum categories for gifting or tasting.
- OKWINE Magnums Large-format bottle offerings including magnums and oversized bottles across wine, sparkling, and whisky categories.
- OKWINE Gift Sets and Certificates (Подарункові набори та сертифікати) Pre-packaged gift sets and gift certificates for alcoholic beverages and accessories, targeted at personal and corporate gifting occasions.
- OKWINE Wine Accessories (Аксесуари для вина) Wine accessories including decanter sets, wine glasses, corkscrews, pumps and stoppers, and wine journals sold alongside the alcohol assortment.
- OKWINE Food and Delicatessen (Продукти та делікатеси) Grocery and delicatessen assortment including Iberian ham, sausages, cheeses, preserves, confectionery, snacks, coffee, tea, caviar, hummus, sauces, and specialty oils and vinegars paired with wine and spirits.
- OKWINE Beverages (Напої) Non-alcoholic and low-alcohol beverage assortment including mineral water, juices, soft drinks, syrups, energy drinks, kombucha, beer, and cider sold alongside the core alcohol range.
Quantifiable outcome
- 400,000+ active customers trust the brand
- +1 more outcomes
Companies that use OKwine
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
OKwine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
OKwine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Wine HunterscoreWine Hunters is the importer and distributor arm of OKWINE, responsible for sourcing exclusive wine and spirit brands from around the world. The company creates an exceptional wine portfolio featuring legendary wineries and talented small family producers, organizes exclusive events for HoReCa, and is the main partner of the largest festivals in the country. Established in 2019.
- Ukrainian Armed Forces (ЗСУ)coreOKWINE charity foundation supports the Ukrainian military through donations of vehicles, drones, tactical medical supplies, optics, and other non-lethal military aid. The foundation has purchased and delivered 14 vehicles to the Armed Forces, with 12 more partially prepared, and operates in partnership with military units including 241 brigade.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
OKwine competitors and assessment
Company assessmentDirect peers
- Naked Wines: Naked Wines operates a subscription-style wine marketplace connecting consumers with independent winemakers. Its digital-first, subscription-driven model mirrors a meaningful slice of OKWINE's loyalty-and-exclusivity strategy.
- Wine.com: Wine.com is the largest US online wine retailer, offering broad assortment, sommelier content and national delivery. Its e-commerce-led model and premium positioning make it a directly comparable online wine specialist.
- Master of Malt: Master of Malt is a UK online spirits retailer with a deep specialty catalog, tasting notes and exclusive bottlings — analogous to OKWINE's sommelier-led content, exclusive import focus and broad premium spirits assortment.
- The Whisky Exchange: The Whisky Exchange is a UK specialty spirits retailer combining a flagship physical store with a large online catalog of premium whisky and spirits. It is comparable to OKWINE on category specialization, premium SKUs and physical-plus-digital retail.
- Berry Bros. & Rudd: Berry Bros. & Rudd is a long-established UK fine wine and spirits merchant with physical shops, an online storefront and exclusive allocations. Its heritage, premium positioning and curated import model closely parallel OKWINE's premium/exclusive strategy.
- Spec's Wine, Spirits & Beer: Spec's is a large US regional chain of wine, spirits and beer superstores with broad assortment and competitive pricing. It mirrors OKWINE's multi-store, multi-category alcohol retail model at larger US scale.
- Laithwaite's Wine: Laithwaite's Wine is a UK-based wine merchant combining online sales, subscription clubs and curated exclusives. Its multi-channel wine-specialist model and loyalty/club engagement parallel OKWINE's OKWINE CLUB approach.
- WineTime: WineTime is a Ukrainian online-first wine and spirits retailer serving the same consumer segments as OKWINE, with national delivery and a curated import portfolio. It is a directly comparable e-commerce-led competitor in the same Ukrainian market.
- Goodwine: Goodwine is one of OKWINE's closest domestic competitors — a Ukrainian multi-category alcohol and gourmet retailer with physical stores and an online storefront. It competes head-to-head with OKWINE on SKU breadth, sommelier service and premium positioning inside Ukraine.
Broad incumbents
- Total Wine & More: Total Wine & More is the largest US specialty retailer of wine, beer and spirits, combining huge physical store footprint with a wide SKU assortment and trained staff — broadly analogous to OKWINE's positioning at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OKwine social profiles
Digital presenceOKwine financial estimates
Financial estimateRevenue estimate
Valuation estimate
OKwine leadership team
Management profileNumber of profiles
Profiles2 records
OKwine subsidiaries and ownership
Company hierarchySubsidiaries2 records
OKwine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OKwine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OKwine
What does OKwine do?
OKWINE operates Ukraine's largest chain of specialized wine stores (виномаркети) and a nationwide online alcohol marketplace, selling wines, spirits, whisky, champagne, beer, non-alcoholic beverages, food delicatessen, and wine accessories through physical retail locations across 19+ cities, an e-commerce platform at okwine.ua, and a mobile application for iOS and Android. The company supports its retail operations with in-house importation of exclusive brands, sommelier consultation, and a loyalty program providing up to 10% cashback on alcohol purchases.
Is OKwine a public or private company?
OKwine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OKwine founded?
OKwine was founded in 2012. It employs 51 to 100 people.
Where is OKwine based?
OKwine is headquartered in Kyiv, Ukraine, in the Europe region.
How does OKwine make money?
Two revenue lines are on record. Retail Alcohol Sales are the primary driver. The others are own Import Products.
Who are OKwine's main competitors?
Direct peers on record are Naked Wines, Wine.com, Master of Malt, The Whisky Exchange, Berry Bros. & Rudd, Spec's Wine, Spirits & Beer, Laithwaite's Wine, WineTime and Goodwine. Total Wine & More is listed as a broad incumbent.
Does OKwine have an API?
No public API is recorded for OKwine.
What industry is OKwine in?
OKwine's product category is Alcoholic Beverage Retail. Its primary akta.pro industry code is CRANAAAB, Wine Shops (Off-Premise), with a secondary code of CRANAAAA, Liquor Stores (General Off-Premise). Its NAICS code is 44532 and its SIC code is 5180.