What WineTime does

WineTime LLC operates a nationwide Ukrainian chain of gastro and wine markets founded in 2010 as part of ASNOVA HOLDING. As of the most recent source data, the company runs 35 physical gastro & wine markets across 15 regions of Ukraine (totaling over 5,000 sq.m. of retail space), supported by ~500 employees. The assortment comprises approximately 10,000 SKUs sourced from 600+ alcohol manufacturers and 200+ food producers worldwide, including exclusive imports and products from small Ukrainian producers such as Trostynka Farm. The company also operates the WinTime Academy (featuring The Sommeliers' School by Vitaliy Kovach), runs in-store foodhall operations, and hosts recurring tastings, gastro events, and a Whisky Club.

The business model is omnichannel specialty retail. Core revenue streams include in-store retail sales, online sales via winetime.com.ua, foodhall prepared-food sales, paid tasting and gastro events, and delivery orders fulfilled through Glovo and a Telegram ordering bot. The GTM motion is direct-to-consumer, with a horizontal segmentation approach targeting both individual wine and gourmet food enthusiasts (primary segment) and corporate clients / HORECA accounts (secondary). Pricing is unit-based with frequent promotional campaigns (15%–50% discounts, bundle deals), tiered loyalty discounts (1%–8% based on cumulative purchases), birthday discounts (10%), and bulk-purchase incentives (8% on 6+ bottles).

Distribution combines physical retail (35 markets across cities including Kyiv, Vinnytsia, Dnipro, Lviv, Kharkiv-adjacent, Odesa-adjacent locations and others), an owned e-commerce storefront, and third-party delivery via Glovo. Marketing relies on organic social communities (Facebook, Instagram, Telegram), an editorial blog (red-on-white.com.ua), and in-store events. No AI/ML, APIs, or proprietary technology platforms are disclosed; operations appear to run on standard retail and messaging infrastructure.

Name

WineTime

Legal name

WINETIME

Website

https://winetime.ua

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

WineTime is a Ukrainian specialty retail chain of 35 gastro and wine markets across 15 regions, selling ~10,000 wine, spirits, and gourmet food SKUs to individual consumers and corporate clients via physical stores, an online storefront, foodhalls, and delivery.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail sales - physical stores: Revenue from brick-and-mortar gastro & wine market locations across Ukraine, offering wine, spirits, and gourmet food products.
2. Online store sales: Revenue from internet store at winetime.com.ua, serving customers nationally without geographic limits.
3. Foodhall operations: Revenue from foodhall operations within stores, offering prepared food, burgers, salads, and other ready-to-eat items.
4. Tastings and gastro events: Revenue from hosting tasting events, sommelier school programs, and gastro events featuring winemakers and chefs.
5. Delivery services: Revenue from delivery orders via Glovo and Telegram ordering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WineTime operates a nationwide Ukrainian chain of 35 gastro-and-wine markets across 15 regions plus an online store, offering approximately 10,000 SKUs in wines, spirits, and gourmet foods from over 600 international alcohol manufacturers and 200+ food producers. Each store features a Foodhall restaurant, sommelier guidance, and 24/7 customer support, while the online channel is integrated with Glovo delivery and a Telegram ordering bot.

Product overview

WINETIME is a nationwide Ukrainian retail chain of gastro and wine markets offering a curated selection of wines, spirits, and gourmet food products. The business operates through 35 physical gastro markets across 15 regions of Ukraine plus an online store (winetime.com.ua), with approximately 10,000 product items from over 600 alcohol manufacturers and 200 food producers. Additional offerings include foodhall operations, the WINETIME Academy educational platform featuring the Sommeliers' School, a loyalty program with tiered discounts, gift certificates, and products sourced from the Trostynka Farm. Founded in 2010 as part of ASNOVA HOLDING, the chain has over 20 years of retail expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• WINETIME Gastro Markets (retail chain) Network of 35 physical gastro-and-wine markets across 15 Ukrainian regions offering ~10,000 SKUs in wines, spirits, and gourmet foods from 600+ alcohol and 200+ food manufacturers, with sommelier service and 5,000+ sq.m. of total retail space.
• WINETIME Online Store E-commerce storefront at winetime.com.ua offering the full ~10,000-SKU assortment for direct-to-consumer ordering, supported by 24/7 customer support, Glovo delivery, and a Telegram bot ordering channel.
• WINETIME Foodhall Sit-down Foodhall restaurant inside every WineTime gastro market, serving a curated menu designed to pair with the store's wine and gourmet assortment.
• WineTime Academy / The Sommeliers' School by Vitaliy Kovach Sommelier-led wine-education courses and tastings offered to customers, led by Vitaliy Kovach, covering wine selection, tasting technique, and food pairing.
• WINETIME Gift Certificates WineTime-branded gift certificates that can be redeemed across the assortment, marketed for both personal and corporate gifting.
• WINETIME Corporate Client Service Dedicated corporate-client offering for Ukrainian businesses needing bulk wine/spirits/gourmet orders, corporate gifts, and event servicing, with personalized offers.
• WINETIME Loyalty Program Tiered customer loyalty program offering cashback of up to 8% and a 10% birthday discount across the WINETIME assortment.

Quantifiable outcome

• Serving customers across 15 regions of Ukraine with 35 gastro markets
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ASNOVA HOLDINGcoreOthers · 1 January 2010WINETIME was founded in 2010 as part of ASNOVA HOLDING, which has over 20 years of business expertise on the Ukrainian market. ASNOVA HOLDING's experience, values, and corporate culture are represented in WINETIME's operations.
• WinTime AcademycoreOthersWINETIME operates its own WinTime Academy at winetimeacademy.com.ua, offering educational programs including The Sommeliers' School by Vitaliy Kovach for professional wine education.
• Ferma Trostynka (Trostynka Farm)minorOthersTrostynka Farm is a Ukrainian agricultural producer supplying exclusive products to WINETIME stores.
• GlovominorChannel Partner/ Reseller/ DistributorWINETIME partners with Glovo for food delivery services, allowing customers to order their favorite dishes from WINETIME's foodhalls.
• TelegramminorGTM or Marketing PartnerWINETIME maintains official Telegram bot and channels for customer communication, promotions, and community engagement.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATB-Market: One of the largest discount grocery chains in Ukraine with an expanding alcohol assortment. Represents the value-tier competitive pressure on WineTime's price positioning.
• Le Silpo (Fozzy Group): Premium supermarket format operated by Fozzy Group in Ukraine with expanded wine and gourmet sections. Competes for the same premium consumer basket as WineTime but across a much broader grocery footprint.
• Novus Ukraine: National supermarket chain in Ukraine with growing premium assortment and wine sections. Overlaps with WineTime on premium wine and gourmet categories through broader grocery retail.
• Silpo (Fozzy Group): Largest Ukrainian supermarket chain owned by Fozzy Group, with an increasing share of premium wine and gourmet SKUs. Overlaps with WineTime's customer base while operating at much greater scale.
• Metro Cash & Carry Ukraine: Wholesale and HoReCa-focused retail chain in Ukraine serving restaurants, hotels, and small businesses. Competes with WineTime's corporate and HoReCa customer segment on bulk wine and gourmet supply.
• Fora (Fozzy Group): Ukrainian proximity supermarket chain under Fozzy Group with curated wine sections and local gourmet offerings. Comparable in customer overlap, particularly in smaller Ukrainian cities where WineTime also operates.
• Auchan Ukraine: Hypermarket chain operating in Ukraine with a wide wine and gourmet food selection. Competes for share of premium basket spending though at a larger general-retail scale.
• Varus (Ukraine): Ukrainian supermarket chain with stores in many of the same cities as WineTime. Competes on convenience and price for the wine and gourmet grocery basket across regional Ukraine.

Direct peers

• Goodwine: Ukrainian specialty wine and gourmet retailer operating a multi-store chain with curated assortments and in-store food concepts. Directly comparable to WineTime as a domestic specialty wine chain targeting premium consumers.

Regional players

• Simple Wine: Russia-based specialty wine retail chain with a comparable model combining stores, tasting events, and educational programs. Useful proxy for WineTime's specialty model though it operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WineTime