OLBA

What OLBA does

OLBA B.V. is a privately held Dutch manufacturer and wholesaler of products for small-scale poultry keeping, egg incubation, rodent/rabbit care, and pest control, founded in 2000 and headquartered in Coevorden, Netherlands. The company operates a broad five-category assortment — poultry equipment (feeders, drinkers, nest boxes, brooders, transport crates), incubators and accessories (Brinsea and Borotto machines, thermometers, hygrometers, candling lamps), rodent products (feeding, drinking, hay racks), pest control (trapping cages), and mesh/hardware — sold wholesale to resellers worldwide and direct via its own e-commerce storefront (olba.com). Since 2017, OLBA has operated an in-house plastic injection molding facility in Coevorden, producing its proprietary Comfort warmteplaten (chick warming plates), MyCozyNest legnesten, V-Feedr feeders, Powerlux schouwlampen, and OPTIMUS drinkers from ABS, polypropylene, and UV-resistant plastics.

The company's go-to-market is B2B wholesale plus direct-to-consumer e-commerce, with a structured reseller onboarding flow ("Klant worden"), private-label and custom packaging services, and a multilingual storefront supporting international reach. Revenue is generated through one-time product sales of physical goods; pricing is login-gated for resellers, consistent with a trade-wholesale model. OLBA also distributes complementary third-party brands (Brinsea incubators, Borotto incubators, Philips infrared lamps, Interheat heating accessories, TFA measurement instruments) and aggregates them under a single supply relationship for its reseller base. The company has ~25 employees, operates with no external funding or public listing, and has executed a steady cadence of new product launches through 2024.

Name

OLBA

Legal name

OLBA B.V.

Website

https://olba.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OLBA B.V. is a Dutch privately held manufacturer and wholesaler producing plastic poultry equipment, incubators and accessories, rodent and pest-control products in-house, selling wholesale to resellers worldwide via a 6-language e-commerce platform and trade-show channel.

Ownership category

akta.pro rank

Product category

Poultry Equipment

akta.pro primary industry

Manufacturing, Private Label & Co-Manufacturing for Animal Diets (HLAMAHAO)

Keywords

• Poultry care products
• Animal husbandry equipment
• Poultry feeders drinkers
• Egg incubation equipment
• Plastic injection molding

Headquarters

HQ city

Coevorden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale B2B Product Sales: Olba operates as a producer and wholesaler selling products to resellers worldwide. Revenue is generated through the sale of physical products including poultry feeders, drinkers, nest boxes, brooders, incubators, rodent products, and hardware (mesh, tools). The company sells in bulk to trade customers and offers customization (own label, packaging, logo, barcode) as an added service to resellers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OLBA B.V. manufactures and wholesales plastic poultry and small animal care products from its Coevorden facility in the Netherlands, producing feeders, drinkers, nest boxes, warming plates, egg candling lamps, and related hardware under proprietary brands such as OPTIMUS, ROBUST, Comfort, MyCozyNest, V-Feedr, and Powerlux, while also distributing branded incubation and climate equipment from third-party manufacturers including Brinsea, Borotto, Philips, Interheat, and TFA to resellers and end users worldwide.

Product overview

OLBA is a Dutch manufacturer and wholesaler (producent & groothandel) specializing in products for poultry and small animal care. Their broad product assortment includes branded own products such as OPTIMUS drinkers, ROBUST feeders, Comfort warming plates, and MyCozyNest nesting boxes, alongside distributed international brands like Brinsea incubators. The portfolio spans five main categories: (1) Poultry equipment - feeders, drinking systems, nesting boxes, chick raising materials, transport crates, and poultry rings; (2) Incubators - Brinsea and Borotto machines with accessories including thermometers, hygrometers, thermostats, heating systems, and egg candling lamps; (3) Rodent products - feeding systems, drinking systems, and hay racks; (4) Pest control - trapping cages for mice and rats; (5) Mesh, tools and hardware - galvanized mesh, plastic mesh, wire clips, and hardware. Since 2017, Olba operates its own plastic injection molding facility in Coevorden, Netherlands, enabling in-house production of many plastic components. The company serves resellers worldwide and offers customization including private labeling, custom colors, and packaging.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort: A product series of chick warming plates made from high-quality ABS plastic, produced in Olba's own injection molding facility. Includes models WP-25, WP-30, WP-40, WP-50, WP-60 in standard and regulator variants.
• MyCozyNest
• OPTIMUS
• Powerlux
• ROBUST
• V-Feedr

Products and services

• Comfort Warmteplaat (Chick Warming Plate)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• BrinseacoreTechnology or IntegrationBrinsea is a leading manufacturer of egg incubators. Olba distributes Brinsea brooders and accessories as part of its product assortment. Brinsea products sold by Olba include the Ova-Easy series (100, 200, 300, 380 variants), Maxi 48, and Mini models with various series (Advance EX, Advance, Magic, Zoologica).

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brinsea Products Ltd: UK-based manufacturer of egg incubators, brooders, and hatching accessories for hobbyists and small-scale breeders. OLBA is both a Brinsea distributor and a same-category peer — both serve the same poultry-keeper buyer with overlapping incubation, brooding, and candling products.
• Borotto: Italian manufacturer of egg incubators and poultry hatching equipment sold through hobbyist and small-farm channels. OLBA distributes Borotto products alongside its own assortment, and the two compete for the same reseller shelf space in the incubation category.
• Omlet: UK-based designer and direct-to-consumer seller of premium chicken coops (Eglu), runs, feeders, and poultry accessories. Directly comparable to OLBA on target customer (small-scale/hobbyist poultry keepers), product category (poultry housing and care equipment), and brand-led differentiation strategy, though Omlet focuses more on coop enclosures than feeders/drinkers.
• Ware Manufacturing: US-based manufacturer of small-animal and poultry products including feeders, waterers, nesting boxes, and coops. Comparable to OLBA in product mix (plastic and galvanized poultry/small-animal hardware), manufacturing-plus-wholesale model, and SMB/hobbyist customer base.
• Miller Manufacturing Company: US-based manufacturer of farm and pet animal care products (Little Giant brand) including plastic poultry and livestock feeders, waterers, and equipment. Directly comparable to OLBA on plastic poultry product manufacturing, wholesale distribution model, and small-farm/hobbyist customer focus.

Broad incumbents

• Albert Kerbl GmbH: One of Europe's largest wholesalers and manufacturers of animal care, farm, and pet products, with deep poultry, livestock, and small-animal ranges. Kerbl is a much larger incumbent serving overlapping B2B reseller customers and offering broader catalog depth than OLBA.
• Trixie Pet Products: Major German pet and small-animal product manufacturer and wholesaler with extensive poultry, rodent, and hobbyist animal lines. Trixie is a much broader incumbent than OLBA but overlaps on small-animal cages, feeders, drinkers, and hay racks sold through similar B2B retail channels.

Emerging players

• ChickenGuard: UK-based specialist manufacturer of automatic chicken coop door openers and related poultry electronics. Smaller and narrower than OLBA, but competes in the same hobbyist poultry keeper channel and represents the kind of niche, branded adjacent product OLBA could expand into or compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olba

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLBA