Borotto

What Borotto does

Borotto (legal name: Incubatrici Borotto) is an Italian manufacturer of egg incubators and poultry breeding equipment, headquartered in Buttapietra, Verona. The company's core offering is built around two proprietary incubator series: the LUMIA line (8/16/56-egg capacities, positioned for precision and innovation) and the REAL line (24/49-egg capacities, positioned for reliable technology), each featuring patented automatic egg turning. The flagship technical differentiator is the SIRIO intelligent automatic humidifier, a patented peristaltic-pump-based system that provides closed-loop humidity control during incubation. Borotto's products are constructed from ABS thermoinsulating materials and integrate Biomaster antimicrobial technology on select models, with international certifications including TUV, UL, ISO 9001, and ISO 13485 supporting cross-border sales.

The company operates a direct-to-consumer go-to-market motion exclusively through its multilingual e-commerce website (borotto.com, available in Italian, English, German, French, and Spanish), supplemented by phone ordering and in-store pickup at the Buttapietra headquarters with a special on-site discount. Revenue is generated almost entirely through one-time hardware unit sales at price points ranging from approximately €130–€350 for incubators and €1–€1,990 for accessories, with no subscription or recurring revenue model. The product ecosystem spans the full poultry lifecycle — incubation, brooding, feeding, watering, housing, and processing — through sub-brands including LUMIA, REAL, SIRIO, Chicken Guard, OVOBOX, AQUA VITA, FORTIS, and CONFOR T. Customer segments include hobbyist and professional poultry breeders, backyard poultry keepers, and a small enterprise cohort of veterinary and genetic institutes (the REAL 24 Expert is explicitly marketed as 'Chosen by Vets & Genetic Institutes'). Borotto is privately held, with no disclosed external funding, no public listing, and no management team information available in the source data.

Name

Borotto

Legal name

Incubatrici Borotto

Website

https://borotto.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Borotto is an Italian manufacturer of egg incubators and poultry breeding equipment (LUMIA, REAL, and SIRIO product lines), selling direct-to-consumer worldwide via a multilingual e-commerce site to hobbyist, smallholder, and professional poultry breeders.

Ownership category

akta.pro rank

Product category

Poultry Breeding Equipment

NAICS

Poultry Hatcheries (112340), Poultry and Egg Production (1123), Poultry Processing (311615)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)

akta.pro secondary industries

Breeder Flocks & Fertile Egg Production (Broiler/Layer Breeders) (AFAEADAC), Layer Hen Egg Production (Table Eggs) (AFAEADAB)

Keywords

• Egg incubators
• Poultry breeding equipment
• Automatic humidifiers
• Hatching accessories
• Chicken coop systems

Headquarters

HQ city

Buttapietra

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Borotto generates revenue primarily through the direct sale of egg incubators, humidifiers, and poultry breeding equipment. Products include the LUMIA series (professional incubators), REAL series (semi-automatic and automatic incubators), SIRIO humidifiers, and a comprehensive range of breeding accessories including drinkers, feeders, chicken guards, artificial brooders, nesting boxes, plucking machines, and spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Borotto manufactures and sells egg incubators (LUMIA and REAL series, 8–56 egg capacities) along with a complete ecosystem of poultry breeding accessories including automatic humidifiers, drinkers, feeders, heating plates, chicken coop doors, laying nests, coops, plucking machines, and educational books. Products are sold direct-to-consumer through the company's own e-commerce website and feature patented humidification and egg-turning technologies with international quality certifications (TÜV, UL, ISO, Biomaster).

Product overview

Borotto is a manufacturer of egg incubators and poultry breeding equipment based in Italy (Buttapietra, VR). The product portfolio consists of two main incubator series: the LUMIA series (precision incubators with 8-56 egg capacity) and the REAL series (reliable incubators with 24-49 egg capacity), both featuring patented egg-turning technology. The ecosystem includes the SIRIO patented automatic humidifier for precise humidity control, along with comprehensive breeding accessories including drinkers, feeders, artificial broodies, chicken coop doors (Chicken Guard), laying nests, brooders, chick enclosures, egg holders/trays, infrared heat lamps, egg testers, plucking machines, grain mills, and educational books. The company emphasizes Made in Italy quality with ISO and international certifications (TUV, UL, BioMaster antibacterial protection). Products are available directly through their website with multilingual support (Italian, English, German, French, Spanish) and offer warranty up to 5 years.

Differentiator

Problem solved

Functional benefit

Brands

• LUMIA: Precision and innovation incubator series with capacity of 8-56 eggs
• REAL
• SIRIO
• Chicken Guard
• OVOBOX
• Borotto AQUA VITA
• Borotto FORTIS
• Borotto CONFOR T

Products and services

• LUMIA 8 Incubator Compact entry-level egg incubator with 8-egg capacity featuring precision temperature control and optional SIRIO humidification integration. Available in standard and Expert versions with Biomaster antibacterial protection. Targeted at hobbyist poultry breeders.
• LUMIA 16 Incubator Mid-capacity egg incubator with 16-egg capacity featuring precision temperature control and optional SIRIO humidification. Available in Expert version with advanced features for hobbyist and semi-professional breeders.
• LUMIA 56 Incubator Professional-grade egg incubator with 56-egg capacity featuring precision temperature control, optional SIRIO humidification, ABS thermoinsulating construction, and Biomaster antibacterial protection for higher-volume breeding operations.
• REAL 24 Incubator 24-egg capacity incubator for hatching chicken, duck, quail and other poultry eggs. Available in semi-automatic, automatic, and Expert versions with patented automatic egg-turning technology. The REAL 24 Expert is specifically chosen by vets and genetic institutes.
• REAL 49 Incubator 49-egg capacity semi-professional incubator available in semi-automatic, automatic, Expert, and Plus versions with optional Biomaster antibacterial protection. ISO certified, Made in Italy.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• R-Com: R-Com is a Korean manufacturer of egg incubators offering hobbyist and semi-professional models (e.g., Max series) with automatic humidity and turning features. It directly competes with Borotto's LUMIA and REAL series in the prosumer segment, especially in Europe through online channels.
• Brinsea Products: Brinsea is a UK-based specialist in egg incubators for hobbyists, breeders, and poultry keepers, offering the Ovation, Mini, and Contact ranges. It is one of Borotto's closest direct competitors in the European prosumer/hobbyist market with comparable pricing tiers and feature sets.
• GQF Manufacturing: GQF Manufacturing is a US manufacturer best known for the Hova-Bator line of egg incubators used by hobbyists and small breeders. It targets a similar prosumer customer profile as Borotto and represents the North American equivalent in the hobbyist incubator category.

Broad incumbents

• Big Dutchman: Big Dutchman is a German global leader in livestock and poultry equipment, including housing, feeding, climate control, and egg handling systems. While not primarily an incubator maker, it is comparable to Borotto as a comprehensive poultry-equipment supplier serving breeders and egg producers across the value chain.
• Petersime: Petersime is a Belgian global leader in industrial hatchery equipment, offering large-scale incubators with capacities from thousands to tens of thousands of eggs. While serving a different scale of customer than Borotto, it defines the broader commercial poultry incubation category in which Borotto's products participate.
• Jamesway Incubator Company: Jamesway is a Canadian manufacturer of commercial hatchery incubators and turnkey hatchery projects. It is comparable to Borotto as an incubator specialist but focuses exclusively on the industrial/commercial tier with no hobbyist offerings.
• Chick Master: Chick Master is a US-based commercial hatchery equipment manufacturer with multi-stage and single-stage incubator systems. It overlaps with Borotto at the technology level (temperature/humidity control, egg turning) but serves exclusively large commercial hatcheries.
• Pas Reform: Pas Reform is a Dutch manufacturer of integrated hatchery systems for commercial poultry producers, offering SmartPro incubators and hatchery automation. It overlaps with Borotto's incubation technology focus but serves industrial customers rather than hobbyist/small-scale breeders.
• HatchTech: HatchTech is a Dutch supplier of commercial hatchery technologies, including incubators, climate control, and chick processing systems for industrial poultry operations. It operates at a much larger scale than Borotto but is comparable as a hatchery-equipment specialist serving poultry breeding operations.

Others

• Vencomatic Group: Vencomatic Group is a Dutch supplier of poultry housing systems, including aviary systems, egg collection, and climate solutions for layer and breeder operations. It is comparable to Borotto as an adjacent supplier serving poultry breeding operations with complementary (rather than overlapping) equipment.

Market position

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/borotto_
• Facebookfacebook.com/Incubatrici.Borotto

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borotto