The Old No. 77 Hotel
The Old No. 77 Hotel & Chandlery is a 2016-opened historic boutique hotel in New Orleans' Warehouse Arts District, operating under Benchmark Resorts & Hotels. It offers seven room categories alongside the award-winning Compère Lapin restaurant and Tout La coffee shop, serving leisure travelers, business guests, and celebration groups.
- Company typePrivate
- Founded2016
- HeadquartersNew Orleans, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Old No. 77 Hotel does
The Old No. 77 Hotel & Chandlery is a historic boutique hotel located at 535 Tchoupitoulas Street in New Orleans' Warehouse Arts District, three blocks from the French Quarter. The property occupies a restored 1854 warehouse — originally a coffee storage facility and later the E.J. Hart & Co. chandlery — and opened as a hotel in 2016 under the management of Benchmark Resorts & Hotels. The hotel offers seven room categories ranging from 250 to 420 square feet (Classic, Grande, Tchoupitoulas King, Artist Loft Suite, Interior/Wayfarer, Studio, and Accessible), supported by two on-site F&B outlets: Compère Lapin, a James Beard Award-winning Caribbean-Creole restaurant led by Chef Nina Compton, and Tout La, a coffee shop serving French Truck Coffee.
Revenue is generated through nightly room bookings (with advance purchase discounts of up to 25% and a $19/night amenity fee), F&B sales across both outlets, 500+ square feet of meeting and event space, and ancillary fees including $39+/night parking and a $77 pet package, plus e-gift card sales. Technology infrastructure runs on the Synxis property management and booking system for reservations, OpenTable for restaurant bookings, and a text-based virtual concierge ("Paige") for 24/7 guest services. Distribution is hybrid: direct booking through the hotel website and phone, corporate and group sales via a dedicated team, and global OTA distribution via Synxis connectivity.
The customer base spans leisure travelers seeking authentic NOLA experiences, business travelers (Corporate Club, Sunday-Thursday), celebration groups (bachelorette packages), art and culture enthusiasts (driven by the Where Y'Art Works-curated gallery and Artist-in-Residence program), and pet-friendly travelers. Marketing leans on the property's artistic identity through local partnerships (Where Y'Art Works, NOCCA, Public Bikes, Pelican Tours, French Truck Coffee, Cole Williams Trio) and event programming tied to Tales of the Cocktail, White Linen Night, French Quarter Festival, and football season at the Caesars Superdome.
The Old No. 77 Hotel firmographics
Firmographics- Name
- The Old No. 77 Hotel
- Legal name
- The Old No. 77 Hotel & Chandlery
- Website
- https://old77hotel.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Old No. 77 Hotel & Chandlery is a 2016-opened historic boutique hotel in New Orleans' Warehouse Arts District, operating under Benchmark Resorts & Hotels. It offers seven room categories alongside the award-winning Compère Lapin restaurant and Tout La coffee shop, serving leisure travelers, business guests, and celebration groups.
- Ownership category
- akta.pro rank
The Old No. 77 Hotel industry classification
Industry- Product category
- Boutique Hotel & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Art & Culture (Gallery/Museum) Hotels (THAGADAC)
- akta.pro secondary industries
- Heritage & Palace Luxury Hotels (THAGACAF), Wellness-Lifestyle Boutique Hotels (THAGADAF), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where The Old No. 77 Hotel is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Old No. 77 Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Revenue: Primary revenue from guest room bookings across 7 room categories including Classic, Grande, Tchoupitoulas King, Artist Loft Suite, Interior/Wayfarer, Studio, and Accessible rooms. Pricing varies by room type, season, and advance purchase timing.
- Food & Beverage: On-site dining at Compère Lapin (award-winning Caribbean-Creole restaurant by Chef Nina Compton) and Tout La (coffee shop). Revenue from dinner service, brunch, and grab-and-go items.
- Meeting & Events: Venue rental and catering for private dining, corporate meetings, and weddings in 500+ square feet of event space including Private Dining Room and Main Dining Room.
- Ancillary Services: Pet packages ($77), parking ($39+ tax/night), amenity fees ($19/night), and late check-out fees generate incremental revenue from guests.
- E-Gifts: Digital gift cards for hotel stays, dining, and experiences purchased through the hotel's e-gift platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Standard Room Rates (Classic, Grande, Interior) |
| Subscription | Nightly | Specialty Rooms (Tchoupitoulas King, Artist Loft Suite) |
| Subscription | Nightly | Studio Room |
| Subscription | Multi-year contract | Advance Purchase Discounts |
| Subscription | Nightly | Members-Only Rate |
| Subscription | Nightly | Southern Resident Savings |
| Subscription | Nightly | Alabama Resident + Amtrak Package |
| One time/ perpetual license | Pay-as-you-go | Pet Package |
| Subscription | Nightly | Park & Stay Package |
| Subscription | Pay-as-you-go | Bachelorette Package |
| Unit Pricing | Nightly | Self-Parking |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The Old No. 77 Hotel product offering
Product offeringCore offering
The Old No. 77 Hotel & Chandlery is a boutique hotel offering seven room categories (Classic, Grande, Tchoupitoulas King, Artist Loft Suite, Interior/Wayfarer, Studio, and Accessible), award-winning on-site Caribbean-Creole dining at Compère Lapin by Chef Nina Compton, the Tout La coffee shop, a fitness center with Peloton and MIRROR, art gallery programming, and 500+ sq ft of meeting and event space. The hotel targets leisure travelers, foodies, and cultural tourists seeking an authentic New Orleans experience in the Warehouse Arts District three blocks from the French Quarter.
Product overview
The Old No. 77 Hotel & Chandlery is a historic boutique hotel in New Orleans' Warehouse Arts District, offering a unified hospitality experience centered on accommodations, dining, and arts programming. Accommodations include seven room types: Grande Rooms (350 sq ft with windows and exposed brick), Tchoupitoulas King (premium 350 sq ft option), Classic Rooms (250–350 sq ft quiet rooms), Artist Loft Suite (420 sq ft curated with local art), Interior Wayfarer Rooms (windowless 350–400 sq ft for light sleepers), Studio Room (300 sq ft creative workspace with loft bed), and Accessible Rooms (ADA-compliant options). Dining comprises Compère Lapin, the James Beard Award-winning Caribbean-Creole restaurant by Chef Nina Compton, and Tout La, a coffee shop serving French Truck coffee and pastries. The hotel's Well+Fit program includes a fitness center with Peloton bikes and MIRROR, loaner Public Bikes, and an in-room wellness kit. Arts programming features an on-site gallery curated with Where Y'Art Works and a summer Artist in Residence program. Additional services include meeting and event venues, pet-friendly accommodations, and a text-based virtual concierge named Paige.
Differentiator
Problem solved
Functional benefit
Brands
- Compère Lapin: Award-winning Caribbean and Creole restaurant by James Beard Award-winning Chef Nina Compton, located inside the hotel. Features Gulf Coast ingredients blended with Caribbean culinary heritage.
- Tout La
Products and services
- Grande Rooms
Quantifiable outcome
- Named top restaurant in NOLA by The New York Times (2025)
- +2 more outcomes
Companies that use The Old No. 77 Hotel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
The Old No. 77 Hotel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
The Old No. 77 Hotel partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor and supporting.
- Where Y'Art WorkscoreCuratorial partnership for hotel's art gallery and rotating exhibitions. Where Y'Art Works curates the lobby gallery with works by New Orleans artists, painters, sculptors, craftsmen and jewelry designers. Partnership extends their interactive exhibitions into the hotel space, connecting guests with local art community.
- Nurhan GokturkminorMultidisciplinary artist and urban designer whose watercolors capturing New Orleans' cultural character are featured in Artist Loft Suites. Featured at Venice Biennale, Buenos Aires Biennale, and other international venues.
- Drew CookeminorNew Orleans artist whose sculptural-painting and collage techniques are featured in Artist Loft Suites. Self-taught method developed after studying Degas' dancers.
- Jason Van PeltminorArtist featured in Artist Loft Suites known for flat, illustrative approach with limited palettes. Creates images depicting sublime moments and noteworthy people.
- Public BikessupportingLoaner bike program providing hand-assembled bicycles for guests to explore New Orleans. Part of daily amenity fee.
- PelotonsupportingTech-integrated bikes in fitness center bringing live studio cycling from NYC instructors to hotel guests. Part of Well+Fit program.
- MIRRORsupportingConnected fitness equipment in fitness center for in-room workout alternatives. Part of Well+Fit wellness program.
- Pelican New Orleans TourssupportingExclusive tour operator partnership providing complimentary tour of Seven Three Distilling Co. and access to top-rated New Orleans tours as part of amenity package.
- NOCCA (New Orleans Center for Creative Arts)supportingTuition-free city's high school of arts whose students' artwork covers guestroom walls. Students include Savana Jonau, Kane Huynh, Gabrielle Cantelli, Amanda Wilkes, Armand deLaureal, Monica Catalanotto. Also provides copies of UMBRA literary publication.
- Doorman Designs (Alex Geriner)supportingCustom furniture designer for Studio Room, creating twin loft bed with sculptural handrail, built-in workspace, and Franklin Dresser crafted from Louisiana cypress and ash wood.
- Benchmark Resorts & HotelscoreParent company operating The Old No. 77 Hotel & Chandlery as part of luxury boutique hotel portfolio. Provides centralized reservations, marketing, and operational support.
- French Truck CoffeesupportingLocal New Orleans coffee roaster supplying Tout La coffee shop with custom-roasted beans for espresso and coffee beverages.
- Cole Williams TriominorJamaican-American performer providing live music for French Quarter Festival After Dark Series events at the hotel. Part of cultural programming partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
The Old No. 77 Hotel competitors and assessment
Company assessmentDirect peers
- Henry Howard Hotel: Small boutique hotel housed in a restored 19th-century building in New Orleans' Garden District. Direct comparable in scale, heritage-building narrative, and design-led positioning.
- International House Hotel: Boutique hotel in New Orleans' Central Business District targeting design-oriented leisure and business travelers. Comparable room count, similar nightly rate band, and overlapping arts-programming appeal.
- The Pontchartrain Hotel: Historic boutique hotel in the Garden District competing for heritage-seeking tourists. Comparable historic-building positioning and similar curated, design-led room product.
- Ace Hotel New Orleans: Boutique art-and-culture hotel in the Warehouse Arts District. Competes head-to-head for design-conscious leisure travelers and shares the curated-locale aesthetic and creative programming playbook.
- The Saint Hotel: Boutique Autograph Collection hotel in the French Quarter targeting similar art-and-music-driven leisure travelers. Comparable room count, brand tier, and rate positioning.
- The Eliza Jane: Hyatt Unbound Collection boutique hotel in New Orleans' Warehouse Arts District. Direct competitor occupying a similar restored 19th-century building two blocks away, with comparable room counts and price positioning.
Broad incumbents
- Hotel Monteleone: Iconic French Quarter heritage hotel with substantially larger room inventory and meeting space. Competes for the same tourist and group travel demand at a wider price band.
- 21c Museum Hotels: Multi-property boutique hotel brand built around contemporary art museums in each location. Directly comparable art-as-differentiator positioning; Old No. 77's gallery and artist-in-residence program follow the same playbook.
- Kimpton Hotel Monaco New Orleans: Boutique-style hotel in the French Quarter targeting design-driven business and leisure travelers. Overlaps in experience-led positioning and rate band, but with the IHG distribution and loyalty engine behind it.
- The Roosevelt New Orleans (Waldorf Astoria): Large historic luxury hotel near the French Quarter. Competes for premium leisure and group demand with substantially greater meeting and event capacity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Old No. 77 Hotel social profiles
Digital presenceThe Old No. 77 Hotel compliance and trust
Trust signalCompliance1 record
The Old No. 77 Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Old No. 77 Hotel leadership team
Management profileNumber of profiles
Profiles1 record
The Old No. 77 Hotel subsidiaries and ownership
Company hierarchySubsidiaries2 records
The Old No. 77 Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Old No. 77 Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Old No. 77 Hotel
What does The Old No. 77 Hotel do?
The Old No. 77 Hotel & Chandlery is a boutique hotel offering seven room categories (Classic, Grande, Tchoupitoulas King, Artist Loft Suite, Interior/Wayfarer, Studio, and Accessible), award-winning on-site Caribbean-Creole dining at Compère Lapin by Chef Nina Compton, the Tout La coffee shop, a fitness center with Peloton and MIRROR, art gallery programming, and 500+ sq ft of meeting and event space. The hotel targets leisure travelers, foodies, and cultural tourists seeking an authentic New Orleans experience in the Warehouse Arts District three blocks from the French Quarter.
Is The Old No. 77 Hotel a public or private company?
The Old No. 77 Hotel is a private company. It is classified as corporate owned and is currently operating.
When was The Old No. 77 Hotel founded?
The Old No. 77 Hotel was founded in 2016. It employs 1 to 10 people.
Where is The Old No. 77 Hotel based?
The Old No. 77 Hotel is headquartered in New Orleans, United States, in the North America region.
How does The Old No. 77 Hotel make money?
Five revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, meeting & Events, ancillary Services and E-Gifts.
Who are The Old No. 77 Hotel's main competitors?
Direct peers on record are Henry Howard Hotel, International House Hotel, The Pontchartrain Hotel, Ace Hotel New Orleans, The Saint Hotel and The Eliza Jane. Broad incumbents are Hotel Monteleone, 21c Museum Hotels, Kimpton Hotel Monaco New Orleans and The Roosevelt New Orleans (Waldorf Astoria).
Does The Old No. 77 Hotel have an API?
No public API is recorded for The Old No. 77 Hotel.
What industry is The Old No. 77 Hotel in?
The Old No. 77 Hotel's product category is Boutique Hotel & Hospitality. Its primary akta.pro industry code is THAGADAC, Art & Culture (Gallery/Museum) Hotels, with a secondary code of THAGACAF, Heritage & Palace Luxury Hotels. Its NAICS code is 72111 and its SIC code is 7011.