Old Brodleians Rugby Club

What Old Brodleians Rugby Club does

Old Brodleians Rugby Club (legal name: Old Brodleians Rugby Union Football Club) is a Community Amateur Sports Club (CASC) and not-for-profit community rugby union club based in Hipperholme, West Yorkshire, England. Founded in 1930, with its first senior team playing an inaugural match in 1920, the club operates 25+ teams spanning men's senior (1st XV, 2nd XV, and Development XV/Beavers), women's (1st XV), girls' rugby from U10 to U18, junior boys from U6 to U18, and a Brods Tots introductory programme for 3- to 5-year-olds. The club is affiliated with the Rugby Football Union (RFU) and Yorkshire Rugby, competing in the North East 2 league, and holds RFU Accredited Club status plus the Queen's Award for Voluntary Service.

The club's product surface is multi-faceted. Core offerings are rugby participation across age grades, club membership delivering benefits (10% bar discount, 50% clubhouse hire discount, England Six Nations ticket access, priority Brodstock entry, local partner discounts), clubhouse hire for events up to 250 guests, a fully stocked on-site bar, pre-match luncheons at £25 per person, and the annual Brodstock Music Festival. The underlying technology footprint is minimal: the club website runs on First Sports International's RFU club platform, integrates Google Analytics and Mailchimp, and authenticates members via the RFU Game Management System (GMS). No proprietary technology, AI capabilities, or digital product platforms are evidenced.

The business model is community-funded and volunteer-operated. Revenue streams comprise annual membership subscriptions, clubhouse hire (with 50% member discount), bar sales (transaction-based with 10% member discount), local business sponsorship (10+ named sponsors displayed on kits and web), and event/hospitality income from luncheons and Brodstock. The 1st XV competes at the highest league level in club history, and the club is governed by elected volunteer leaders including President Richard Turner, Junior Chair Michael Coates, Senior Rugby Chair Clive Harris, and Men's Seniors leaders Lee Imiolek and Neil Sheard (who took over from departed Head Coach Ollie Akroyd in 2023).

Name

Old Brodleians Rugby Club

Legal name

Old Brodleians Rugby Union Football Club

Website

https://oldbrods.co.uk

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Brodleians Rugby Club is a not-for-profit Community Amateur Sports Club in Hipperholme, West Yorkshire, fielding 25+ rugby teams across all age groups from 3-year-old Tots to senior men and women. The club generates revenue from memberships, clubhouse hire, bar sales, local sponsorships, and community events including the Brodstock Music Festival.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur rugby club
• Community rugby programs
• Youth rugby development
• Club membership benefits
• Clubhouse venue hire

Headquarters

HQ city

Hipperholme, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership subscriptions that provide access to play rugby, use of clubhouse facilities, and discounts on bar purchases and venue hire.
2. Clubhouse Hire: Venue hire for events including parties, weddings, wakes, corporate away days, and fundraisers. Members receive 50% discount on hire costs.
3. Bar Sales: Revenue from fully stocked bar including cask ales, lagers, ciders, spirits, and gins. Members receive 10% discount on drinks.
4. Sponsorships: Sponsorship revenue from local businesses including ETH Fitness, P&W Plumbing & Tiling, Heatworks, and other corporate sponsors displayed on website and kits.
5. Events and Hospitality: Revenue from pre-match luncheons (£25 per person), Brodstock Music Festival, and other club events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Old Brodleians RUFC is a community amateur rugby union club that fields 25+ teams across men's senior, women's, girls', boys' junior, and Rugby Tots age groups, competing in RFU league and cup competitions out of Woodhead Park in Hipperholme, West Yorkshire. Beyond rugby participation, the club sells annual memberships with bar/venue discount benefits, hires out its clubhouse for private events up to 250 guests, and runs hospitality events such as pre-match luncheons and the annual Brodstock Music Festival.

Product overview

Old Brodleians RUFC operates a multi-faceted rugby club offering senior men's (3 teams), women's (1 team), and comprehensive youth programs spanning age grades from 3-year-old Tots through Under 18s, plus dedicated girls' teams. The club functions as a not-for-profit CASC (Community Amateur Sports Club) providing membership with bar discounts and partner benefits, clubhouse hire for events up to 250 guests, pre-match luncheons, and the annual Brodstock Music Festival. The club's website platform is powered by First Sports International, with newsletter distribution via Mailchimp.

Differentiator

Problem solved

Functional benefit

Brands

• Brodstock Music Festival: Annual family-friendly music festival organized by the club
• The Brods Club Shop
• Brods Tots

Products and services

• Senior Men's Rugby Teams

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• England Rugby / RFUcoreStrategic or Co-development PartnerAffiliated RFU club with access to England Six Nations tickets at Twickenham for members. RFU Age Grade structure compliance. Safeguarding policies aligned with RFU requirements. Access to league systems and competition structures.
• ETH FitnessminorOthersSponsor of 1st XV captain Elliot Craven. Provides financial support in exchange for captain sponsorship and logo visibility.
• P&W Plumbing & TilingminorOthersSponsor of 2nd XV captains Harry Wardman and George Ayrton.
• HeatworksminorOthersSponsor of 2nd XV captains. Listed as sponsor on website with logo placement.
• Spenborough EngineeringminorOthersSpecialists in Tippers, Tipper Bodies and Lorry Mounted Cranes. Logo sponsor on website.
• The Home CompanyminorOthersAffordable, Quality Furniture retailer. Logo sponsor on website.
• Shibden Mill InnminorOthersRestaurant/pub located in Shibden Valley. Logo sponsor on website.
• Total Biomass SolutionsminorOthersRenewable energy company with 30+ years expertise. Logo sponsor on website.
• Coral WindowsminorOthersWindows and conservatories retailer - No.1 choice. Logo sponsor on website.
• Estate SawmillsminorOthersTimber yard offering 10% discount to Brods members. Logo sponsor on website.
• LeaselineminorOthersAutomotive leasing company. Contact Joe Hughes who puts £25 on membership cards for car leases. Logo sponsor on website.
• Gio's Italian Bar and KitchenminorOthersRestaurant in Hipperholme offering free shot of Limoncello at end of meal for Brods members and guests.
• Gilbert Rugby (Club Shop)minorChannel Partner/ Reseller/ DistributorOnline club shop through Gilbert Rugby for merchandise. Logo link on website.
• Yorkshire RugbycoreStrategic or Co-development PartnerCounty rugby governing body organizing leagues and competitions including North East 2 league where 1st XV competes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harrogate RUFC: North Yorkshire amateur rugby union club with senior men's, women's, and extensive mini/junior sections. Comparable scale, age-grade coverage, and community clubhouse/hospitality revenue model.
• Huddersfield RUFC: Established West Yorkshire rugby union club competing in a comparable regional league band with senior, junior, and mini sections. Comparable clubhouse, membership, and sponsor-driven revenue mix at a similar amateur scale.
• Morley RFC: West Yorkshire-based amateur rugby union club operating in a similar regional league structure with men's, women's, and junior sections. Comparable community-driven, volunteer-operated model with multiple age-grade teams and clubhouse/event revenue.
• Otley RUFC: Yorkshire-based amateur rugby club with full senior-to-mini pathway and active clubhouse/event operations. Comparable community rugby union model with similar age-grade coverage and sponsorship/membership revenue mix.
• Bradford & Bingley RFC: West Yorkshire amateur rugby club with multi-team senior and junior sections in the regional league system. Comparable community amateur operating model with clubhouse-driven member economics.
• Sheffield RUFC: South Yorkshire amateur rugby union club with full senior, women's, and junior pathways. Comparable community-anchored operating model with multi-team structure and clubhouse/event revenue.
• Cleckheaton RUFC: Local amateur rugby union club in West Yorkshire, fielding senior men's and junior teams in similar regional leagues. Closely comparable geographic base, multi-team structure, and community clubhouse-led operating model.
• Wharfedale RUFC: Yorkshire Dales amateur rugby union club running men's, women's, and junior sections with a clubhouse venue. Directly comparable community amateur structure with similar multi-stream, sponsor- and event-supported revenue base.

Broad incumbents

• Rugby Football Union (RFU): National governing body for rugby union in England, of which Old Brodleians is an affiliated Accredited Club. Relevant as the framework/league operator and accreditation body that defines the club's competitive context and standards.

Others

• England Community Rugby (RFU Community Game): The RFU's community rugby arm sets Age Grade rules, safeguarding, and league structures that Old Brodleians operates under; relevant as an ecosystem/standards peer rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/oldbrodleians
• Facebookfb.com/TheClubhouseHipperholme
• LinkedInlinkedin.com/company/oldbrods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Brodleians Rugby Club