Old Deer Park Sports Grounds

What Old Deer Park Sports Grounds does

Old Deer Park Sports Ground Ltd is a private members sports club and commercial event venue operating on 15 acres of parkland at 187 Kew Road, Richmond, Surrey, adjacent to the Royal Botanical Gardens at Kew. The venue, which has hosted organized sport since 1862, runs three interlocking revenue streams: (1) private function room hire across four named rooms (Pagoda Room, Dragon's Lounge, Lion's Lounge, and John Dawes' Room) with capacities ranging from 40 to 180 persons; (2) in-house catering offering formal dinners, barbecues, hog roasts, and buffets; and (3) sports club tenancy agreements with four anchor clubs including London Welsh RFC (600+ members), Richmond Cricket Club (since 1862), Richmond Lawn Tennis (300+ members), and Royal Richmond Archery Club (since 1873).

The customer base spans enterprise corporate clients (e.g., Grant Thornton, BBC Sport) booking conferences, away days, and team-building events; couples and families hosting weddings and life celebrations with capacities up to 180 guests plus 40 for evening discos; and private individuals booking birthday, anniversary, and seasonal parties up to 200 persons. The venue also serves corporate hospitality demand linked to nearby Twickenham Stadium. Go-to-market is direct-to-consumer via a content-led website, Twitter presence, and quote-based phone/email booking, with no third-party distribution or online instant-booking infrastructure.

Technology infrastructure is minimal and undifferentiated: a WordPress-based website, Twitter/X for engagement, and WorldPay for encrypted payment processing. There is no app, no API, no disclosed AI/ML capabilities, and no proprietary software. Revenue, headcount, and ownership structure are not publicly disclosed; the entity is a private limited company governed by the laws of England and Wales. The venue's competitive positioning rests on heritage (160+ years of continuous operation), a scarce 15-acre Greater London parkland footprint with Kew pagoda views, and proximity to Twickenham — rather than on technology, scale, or data assets.

Name

Old Deer Park Sports Grounds

Legal name

Old Deer Park Sports Ground Ltd

Website

https://olddeerpark.co.uk

Company type

Private

Founded year

1862

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Deer Park Sports Ground Ltd is a private members sports club and event venue in Richmond, Surrey, offering 15 acres of parkland with four function rooms, in-house catering, and tenancy to four sports clubs serving weddings, corporate events, and private celebrations in Greater London.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Wedding venue hire
• Private function rooms
• Conference meeting facilities
• Team building events
• Event catering services

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Venue Room Hire: Rental of four private function rooms for events including weddings, conferences, meetings, team building, and private celebrations. Pricing varies by room size and is quote-based.
2. Catering Services: In-house catering team providing food services including formal dinners, barbecues, hog roasts, and buffets for hired events.
3. Sports Club Membership: Private members sports club providing facilities and amenities to member clubs including rugby, cricket, tennis, and archery, with social membership options for bar and terrace access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Old Deer Park Sports Grounds operates a private members sports club and event venue on 15 acres of parkland in Richmond, Surrey. The company rents out four private function rooms (Pagoda Room, Dragon's Lounge, Lion's Lounge, and John Dawes' Room) for weddings, private celebrations, corporate conferences, team building events, and away days, supported by an in-house catering team and fully licensed bar facilities. It also provides sports facilities to four tenant clubs covering rugby, cricket, tennis, and archery.

Product overview

Old Deer Park Sports Grounds is a private members sports club offering venue hire and event management services. The portfolio consists of four named function rooms (The Pagoda Room, The Dragon's Lounge, The Lion's Lounge, and The John Dawes' Room) complemented by ancillary services including wedding reception packages, private celebration hosting, conference and meeting facilities, team building events, and in-house catering. The venue accommodates events from 30 to 180+ attendees and is situated on 15 acres of parkland adjacent to Royal Botanical Gardens at Kew.

Differentiator

Problem solved

Functional benefit

Products and services

• The Pagoda Room
• The Dragon's Lounge
• The Lion's Lounge
• The John Dawes' Room
• Wedding Venue Services
• Private Celebrations
• Conference and Meeting Facilities
• Team Building and Away Days
• In-House Catering
• Sports Club Facilities

Quantifiable outcome

• Wedding receptions for up to 180 guests with additional 40 for evening disco
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• London Welsh Rugby Football ClubcoreOthersHome ground tenant club playing Women's National 2 and Amateur Men's league rugby. Club has 600+ members including mini and youth rugby participants. The venue houses rugby memorabilia and history.
• Richmond Cricket ClubcoreOthersDominant large cricket club of the Middlesex league, fields five teams on Saturdays. Excellent facilities including five nets. Located at Old Deer Park since 1862.
• Richmond Lawn TenniscoreOthersOver 300 members with 4 hard courts, 3 tiger turf courts, and 6 grass courts. Offers social and competitive tennis with structured coaching program and inter-club matches.
• Royal Richmond Archery ClubcoreOthersEstablished in 1873, mixed membership of all ages (12-70+ years), beginners to experts. Outdoor summer sport with winter shoots at Old Deer Park. New members welcome with coaching available.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• The Lensbury: Private members club in Teddington (also southwest London) offering conference, wedding, and event venue hire alongside sports and leisure facilities. Directly comparable as a members venue hire operator with sport + event crossover in the same geography.
• Syon Park (Syon House): Duke of Northumberland's historic estate in west London (Isleworth, near Richmond) operating as a wedding and corporate events venue with catering. Comparable heritage venue with similar function-room and in-house catering model in the same affluent London catchment.
• Roehampton Club: Private members sports and country club in southwest London with extensive grounds, multiple sports facilities, and event hosting. Closest peer in operating model: private members sports club with venue hire in the same southwest London catchment.
• Hampton Court House: Georgian mansion venue near Hampton Court Palace offering wedding, corporate events, and filming hire. Comparable as a heritage residential-style venue competing for weddings and corporate events in southwest London.
• Pembroke Lodge: Heritage wedding and events venue in Richmond Park with parkland views and multiple function rooms. Comparable as a Richmond-area heritage venue hire business competing for the same wedding and corporate market.
• Battersea Evolution: Large temporary and permanent events venue in Battersea Park used for corporate events, weddings, and large-scale private celebrations. Comparable as a London parkland event venue competing for corporate away days and private celebrations.

Broad incumbents

• Hurlingham Club: Long-established London private members club with extensive sports facilities and corporate/private event hosting. Comparable as a premium London members club venue but at significantly larger scale and central London location.
• etc.venues (Prospero Events): Multi-venue UK conference, meeting, and training venue operator with locations across London. Comparable in the corporate conference and training room segment but operates as a multi-site chain rather than a single heritage venue.
• The Brewery: Central London events venue in a converted Victorian brewery offering weddings, corporate events, and conferences with in-house catering. Comparable in catering-vertical-integration model and event types served, though at central London scale.
• De Vere (8 Northumberland Avenue / Grand Connaught Rooms): UK venue and hospitality group operating multiple central London event venues for conferences, weddings, and corporate hospitality. Comparable as an event venue operator in the corporate events market, though at a much larger portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OldDeerPark
• LinkedInlinkedin.com/company/old-deer-park-sports-grounds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Deer Park Sports Grounds